DM Evans 4×4
(http://www.dmevans4x4.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
Authority is primarily established through longevity (40+ years) rather than named expertise. There is a significant gap in Person schema or individual staff profiles, as no team members or founders are named in the structured data or body text. The Organization schema is present but lacks sameAs links to social media or industry bodies, leaving the digital footprint reliant on the physical premises and stock listings.
The marketing tone is surprisingly grounded for the automotive industry, avoiding ‘unbeatable’ or ‘lowest price guaranteed’ generic claims. The performance claims regarding their workshop—’equipped with modern diagnostic tools’—are typical for the industry and lack a technical methodology description, but they are not disconnected from the reality of an established garage. The disconnect is minimal because the site focuses on availability and specifications rather than abstract excellence.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dmevans4x4.co.uk/",
"url": "https://dmevans4x4.co.uk/",
"name": "DM Evans 4x4 | Expert 4x4 Vehicle Sales and Services in Oswestry",
"isPartOf": {
"@id": "https://dmevans4x4.co.uk/#website"
},
"about": {
"@id": "https://dmevans4x4.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://dmevans4x4.co.uk/#primaryimage"
},
"image": {
"@id": "https://dmevans4x4.co.uk/#primaryimage"
},
"thumbnailUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/12/smc-logo-white.jpg",
"datePublished": "2024-11-03T16:47:04+00:00",
"dateModified": "2025-12-19T00:08:18+00:00",
"description": "Discover quality 4x4 vehicles, comprehensive repair, maintenance, and modification services at DM Evans 4x4 in Oswestry.",
"breadcrumb": {
"@id": "https://dmevans4x4.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dmevans4x4.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/#primaryimage",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2025/12/smc-logo-white.jpg",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/12/smc-logo-white.jpg",
"width": 178,
"height": 94
},
{
"@type": "BreadcrumbList",
"@id": "https://dmevans4x4.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://dmevans4x4.co.uk/#website",
"url": "https://dmevans4x4.co.uk/",
"name": "DM Evans 4x4",
"description": "",
"publisher": {
"@id": "https://dmevans4x4.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dmevans4x4.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dmevans4x4.co.uk/#organization",
"name": "DM Evans 4x4",
"url": "https://dmevans4x4.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"width": 757,
"height": 135,
"caption": "DM Evans 4x4"
},
"image": {
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/"
}
}
]
}
/all-inventory/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://dmevans4x4.co.uk/all-inventory/",
"url": "https://dmevans4x4.co.uk/all-inventory/",
"name": "Advanced Products Archive | DM Evans 4x4",
"isPartOf": {
"@id": "https://dmevans4x4.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dmevans4x4.co.uk/all-inventory/#primaryimage"
},
"image": {
"@id": "https://dmevans4x4.co.uk/all-inventory/#primaryimage"
},
"thumbnailUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/10/IMG_2154.jpg",
"breadcrumb": {
"@id": "https://dmevans4x4.co.uk/all-inventory/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/all-inventory/#primaryimage",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2025/10/IMG_2154.jpg",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/10/IMG_2154.jpg",
"width": 800,
"height": 534
},
{
"@type": "BreadcrumbList",
"@id": "https://dmevans4x4.co.uk/all-inventory/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dmevans4x4.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advanced Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://dmevans4x4.co.uk/#website",
"url": "https://dmevans4x4.co.uk/",
"name": "DM Evans 4x4",
"description": "",
"publisher": {
"@id": "https://dmevans4x4.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dmevans4x4.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dmevans4x4.co.uk/#organization",
"name": "DM Evans 4x4",
"url": "https://dmevans4x4.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"width": 757,
"height": 135,
"caption": "DM Evans 4x4"
},
"image": {
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/"
}
}
]
}
/our-services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dmevans4x4.co.uk/our-services/",
"url": "https://dmevans4x4.co.uk/our-services/",
"name": "ATV Services | Repairs, Maintenance, and Modifications in Oswestry",
"isPartOf": {
"@id": "https://dmevans4x4.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dmevans4x4.co.uk/our-services/#primaryimage"
},
"image": {
"@id": "https://dmevans4x4.co.uk/our-services/#primaryimage"
},
"thumbnailUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/01/dm-evans-our-services-quad-atv.jpg",
"datePublished": "2023-05-18T07:48:47+00:00",
"dateModified": "2025-03-20T20:49:02+00:00",
"description": "Explore our range of services, including expert repairs, maintenance, and modifications for ATV vehicles at DM Evans 4x4 in Oswestry.",
"breadcrumb": {
"@id": "https://dmevans4x4.co.uk/our-services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dmevans4x4.co.uk/our-services/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/our-services/#primaryimage",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2025/01/dm-evans-our-services-quad-atv.jpg",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/01/dm-evans-our-services-quad-atv.jpg",
"width": 880,
"height": 1320
},
{
"@type": "BreadcrumbList",
"@id": "https://dmevans4x4.co.uk/our-services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dmevans4x4.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://dmevans4x4.co.uk/#website",
"url": "https://dmevans4x4.co.uk/",
"name": "DM Evans 4x4",
"description": "",
"publisher": {
"@id": "https://dmevans4x4.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dmevans4x4.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dmevans4x4.co.uk/#organization",
"name": "DM Evans 4x4",
"url": "https://dmevans4x4.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"width": 757,
"height": 135,
"caption": "DM Evans 4x4"
},
"image": {
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/"
}
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dmevans4x4.co.uk/contact-us/",
"url": "https://dmevans4x4.co.uk/contact-us/",
"name": "Contact DM Evans 4x4 | Oswestry's 4x4 Vehicle Experts",
"isPartOf": {
"@id": "https://dmevans4x4.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dmevans4x4.co.uk/contact-us/#primaryimage"
},
"image": {
"@id": "https://dmevans4x4.co.uk/contact-us/#primaryimage"
},
"thumbnailUrl": "https://dmevans4x4.co.uk/wp-content/plugins/wpforms-lite/assets/images/submit-spin.svg",
"datePublished": "2023-05-16T01:20:35+00:00",
"dateModified": "2025-03-20T20:50:02+00:00",
"description": "Get in touch with DM Evans 4x4 in Oswestry for all your 4x4 vehicle needs, including sales, services, and financing options.",
"breadcrumb": {
"@id": "https://dmevans4x4.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dmevans4x4.co.uk/contact-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/contact-us/#primaryimage",
"url": "https://dmevans4x4.co.uk/wp-content/plugins/wpforms-lite/assets/images/submit-spin.svg",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/plugins/wpforms-lite/assets/images/submit-spin.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://dmevans4x4.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dmevans4x4.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://dmevans4x4.co.uk/#website",
"url": "https://dmevans4x4.co.uk/",
"name": "DM Evans 4x4",
"description": "",
"publisher": {
"@id": "https://dmevans4x4.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dmevans4x4.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dmevans4x4.co.uk/#organization",
"name": "DM Evans 4x4",
"url": "https://dmevans4x4.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"width": 757,
"height": 135,
"caption": "DM Evans 4x4"
},
"image": {
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/"
}
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dmevans4x4.co.uk/about-us/",
"url": "https://dmevans4x4.co.uk/about-us/",
"name": "About DM Evans 4x4 | Your Trusted 4x4 Specialists in Oswestry",
"isPartOf": {
"@id": "https://dmevans4x4.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dmevans4x4.co.uk/about-us/#primaryimage"
},
"image": {
"@id": "https://dmevans4x4.co.uk/about-us/#primaryimage"
},
"thumbnailUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2024/11/about-us-section-2.jpg",
"datePublished": "2023-05-16T09:07:32+00:00",
"dateModified": "2025-12-19T08:57:14+00:00",
"description": "Learn about DM Evans 4x4's commitment to providing exceptional 4x4 vehicle sales, repairs, and services in Oswestry.",
"breadcrumb": {
"@id": "https://dmevans4x4.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dmevans4x4.co.uk/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/about-us/#primaryimage",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2024/11/about-us-section-2.jpg",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2024/11/about-us-section-2.jpg",
"width": 660,
"height": 900
},
{
"@type": "BreadcrumbList",
"@id": "https://dmevans4x4.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dmevans4x4.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://dmevans4x4.co.uk/#website",
"url": "https://dmevans4x4.co.uk/",
"name": "DM Evans 4x4",
"description": "",
"publisher": {
"@id": "https://dmevans4x4.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dmevans4x4.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dmevans4x4.co.uk/#organization",
"name": "DM Evans 4x4",
"url": "https://dmevans4x4.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"width": 757,
"height": 135,
"caption": "DM Evans 4x4"
},
"image": {
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/"
}
}
]
}
/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/",
"url": "https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/",
"name": "Suzuki Ignis 1.2 SZ3 Dualjet | DM Evans 4x4",
"isPartOf": {
"@id": "https://dmevans4x4.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/#primaryimage"
},
"image": {
"@id": "https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/#primaryimage"
},
"thumbnailUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/10/IMG_2154.jpg",
"datePublished": "2025-10-13T20:53:20+00:00",
"dateModified": "2025-10-13T20:55:04+00:00",
"breadcrumb": {
"@id": "https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/#primaryimage",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2025/10/IMG_2154.jpg",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2025/10/IMG_2154.jpg",
"width": 800,
"height": 534
},
{
"@type": "BreadcrumbList",
"@id": "https://dmevans4x4.co.uk/our-vehicles/suzuki-ignis-1-2-sz3-dualjet/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://dmevans4x4.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advanced Products",
"item": "https://dmevans4x4.co.uk/all-inventory/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Suzuki Ignis 1.2 SZ3 Dualjet"
}
]
},
{
"@type": "WebSite",
"@id": "https://dmevans4x4.co.uk/#website",
"url": "https://dmevans4x4.co.uk/",
"name": "DM Evans 4x4",
"description": "",
"publisher": {
"@id": "https://dmevans4x4.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://dmevans4x4.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://dmevans4x4.co.uk/#organization",
"name": "DM Evans 4x4",
"url": "https://dmevans4x4.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/",
"url": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"contentUrl": "https://dmevans4x4.co.uk/wp-content/uploads/2023/05/dm-evans-4x4-logo-white.png",
"width": 757,
"height": 135,
"caption": "DM Evans 4x4"
},
"image": {
"@id": "https://dmevans4x4.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
142Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 45 | 2 |
| /all-inventory/ | 2 | 2 |
| /our-services/ | 45 | 2 |
| /contact-us/ | 3 | 5 |
| /about-us/ | 45 | 2 |
| /our-vehicles/suzuki-ignis-1-2-sz3-dualjet/ | 2 | 3 |
Explore the other reputation pillars for DM Evans 4×4
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from DM Evans 4×4, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to DM Evans 4×4: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.dmevans4x4.co.uk to view the most current version of its content and see directly what this company is about and what it offers.