Information Density: Automobili Lamborghini – Signal Evidence & AI Readability

[H2] Lamborghini
[H1] Fenomeno Roadster
[H2]
[H3] URUS SE TETTONERO CAPSULE
[H2] Inspiring future since 1963
[H3] Driven By Dreams
[H4] Models
Discover all ModelsYou can't hide who you areDare to live moreUrus SEUrus PerformanteFrom now onTake all your souls to driveDealer LocatorFIND YOUR DEALERTemerarioRevueltoUrus SE
[H4] Configure your
[H2] Temerario
Start configurationExplore the model
[H4] Configure your
[H2] Revuelto
Start configurationExplore the model
[H4] Configure your
[H2] Urus SE
Start configurationExplore the model
[H3] News Lamborghini world
Read moreAd PersonamCorporate21 May 2026
[H3] Ad Personam celebrates 20 years of Lamborghini personalization
TEMERARIO20 May 2026
[H3] Lamborghini Temerario: adrenaline with Patric Niederhauser
CorporateSustainability20 May 2026
[H3] On World Bee Day, Automobili Lamborghini confirms its commitment to sustainability
Events19 May 2026
[H3] Lamborghini Miura awarded at Villa d’Este 2026
EventsCorporate19 May 2026
[H3] Automobili Lamborghini wins the Randstad Employer Brand 2026
EventsBrand Extension18 May 2026
[H3] Automobili Lamborghini takes center stage at DreamHack Atlanta
Brand Extension15 May 2026
[H3] Macron and Lamborghini Launch New Activewear Collection
CorporatePolo Storico13 May 2026
[H3] Automobili Lamborghini unveils state-of-the-art showroom in Poole, marking UK expansion milestone

[H6] News
[H1] Lamborghini world
Ad PersonamCorporate21 May 2026
[H3] Ad Personam celebrates 20 years of Lamborghini personalization
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[H2] Lamborghini Telegram
Follow us on TelegramTEMERARIO20 May 2026
[H3] Lamborghini Temerario: adrenaline with Patric Niederhauser
CorporateSustainability20 May 2026
[H3] On World Bee Day, Automobili Lamborghini confirms its commitment to sustainability
Events19 May 2026
[H3] Lamborghini Miura awarded at Villa d’Este 2026
EventsCorporate19 May 2026
[H3] Automobili Lamborghini wins the Randstad Employer Brand 2026
EventsBrand Extension18 May 2026
[H3] Automobili Lamborghini takes center stage at DreamHack Atlanta
Brand Extension15 May 2026
[H3] Macron and Lamborghini Launch New Activewear Collection
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[H2] Automobili Lamborghini
[H1] Sustainability
[H2] Our approach to sustainability
Safeguarding the world and the environment is a key element of our conduct as an industrial enterprise. Our sustainability strategy is aligned with the Environment, Social and Governance (ESG) concept, i.e. it stands on the intersection of three factors: environmental impact, social impact, and the company’s governance aspects. With the goal of creating long-term value and thereby establishing a genuine agreement with the future generations, we feel the responsibility to inspire and serve as a model for innovation and sustainable progress.
[H2] Environment
We feel the responsibility to act responsibly, protect our natural resources and minimize negative impacts generated on the environment.Primary results:- On-balance carbon neutral production site since 2015;- Reduction of emissions along the entire value chain by implementing measures such as use of low-emission vehicles and bio-fuels in logistic transport or by using self-generated or certified renewable energy;- In 2024, the amount of waste sent for recovery increased by 15% out of the total generated compared to the previous year.
[H2] Social
We are committed to ensuring the well-being of our people through respectful and safe workplaces. Moreover, we carefully select our suppliers and commercial partners with whom we build long-lasting relationships based on ongoing dialog and shared standards, at the social and environmental levels as well.Primary results:- Top Employer award for the 13th consecutive year,- All new suppliers of standard production components and providers of services (as regards the latter, for the categories that contemplate it) are appointed only after they achieve a positive S-rating result;- Guidelines and certifications for dealers and events (such as ISO20121, for example).
[H2] Governance
Legality, honesty and transparency, in addition to an ongoing dialog with stakeholders, are the foundation of our governance model.Primary results:- Starting from 2021, a cross-departmental sustainability team led by the Strategy department has been formed, and it is responsible for identifying and implementing sustainability initiatives;- A portion of management’s variable remuneration is linked to the achievement of some sustainability goals to further integrate these topics into the remuneration framework.
[H4] TIMELINE
2009Sustainability
[H3] EMAS environmental certification
2010Sustainability
[H3] Integrated photovoltaic system
2011Sustainability
[H3] Inauguration of the “Lamborghini Park”
Sustainability
[H3] The Biodiversity Area inside the Lamborghini Park
2012Sustainability
[H3] The "Carbon Footprint” agreement with the Italian Ministry for the Environment
Sustainability
[H3] Italy’s first Class-A energy-rated industrial building
2015Sustainability
[H3] New trigeneration and district heating systems
2016Sustainability
[H3] Environmental biomonitoring station with bees
2017Sustainability
[H3] Torre 1963
Sustainability
[H3] Creation of the Energy Hub
2018Sustainability
[H3] Maintenance of CO2 neutral certification
Sustainability
[H3] Recyclable Packaging
2019Sustainability
[H3] The Class-A Urus paint shop
Sustainability
[H3] Sustainability among our suppliers
2020Sustainability
[H3] The Cartiera Project
Sustainability
[H3] Recycling of composite materials
2021Sustainability
[H3] Lamborghini wins the “Green Star 2021” award
2022Sustainability
[H3] Lamborghini wins the “Green Star 2022” award
Sustainability
[H3] A new green logistics project
2023Sustainability
[H3] Revuelto: the first hybrid HPEV super sports car
Sustainability
[H3] ISO 14064 certification
[H2] RELATED NEWS
CorporateSustainability20 May 2026
[H3] On World Bee Day, Automobili Lamborghini confirms its commitment to sustainability
CorporateSustainability13 May 2026
[H3] Lamborghini receives the ESG Recognition from DNV
BeyondSustainability30 October 2025
[H3] Debut at Lucca Comics & Games with SCART Robots

[H1] NEWS
[H2] Ad Personam celebrates 20 years of Lamborghini personalization
21 May 2026Ad PersonamCorporateMedia contentsAutomobili Lamborghini celebrates the twentieth anniversary of Ad Personam, the program that since 2006 has transformed personalization from an aesthetic choice into an integral part of the Lamborghini experience. Created to offer customers new possibilities for self-expression, Ad Personam is now one of the brand’s most representative languages. In fact, 96% of vehicles leaving the factory feature at least one personalized detail, a sign of the growing desire to make every Lamborghini unique. To celebrate this journey, the Sant’Agata Bolognese-based company presents “Azzurro 20° Ad Personam”, a new color available for a limited period and inspired by the “Lamé Sky Blu” of the Miura Roadster, bringing into the present a shade linked to one of the most evocative icons in Lamborghini history.“The twenty years of Ad Personam are not simply the story of a customization program, but the concrete demonstration of how exclusivity—when built on authentic craftsmanship and a deep relationship with the customer—creates value that lasts over time,” said Federico Foschini, Chief Marketing & Sales Officer of Automobili Lamborghini. “Every Lamborghini configured through Ad Personam is unique by definition, and this uniqueness is never accidental. It is the result of a precise vision, rigorously selected materials and an attention to detail that is part of our brand’s DNA.”The debut of Ad Personam dates back to the 2006 Paris Motor Show, with a limited-series Lamborghini Gallardo that anticipated a new idea of Lamborghini personalization. The launch configuration—with Nero Noctis bodywork, matte contrasts, Callisto wheels and two-tone leather and Alcantara interiors enhanced by the iconic Q-Citura stitching—already conveyed a distinctive approach based on bold aesthetics, material research and attention to detail. Over the following twenty years, the program gradually expanded, becoming a true bespoke configuration experience.Azzurro 20° Ad Personam: a color born from historyTo celebrate the anniversary, the Ad Personam team at Automobili Lamborghini created a new color that joins the palette of over 400 shades available to customers: Azzurro 20° Ad Personam, an exclusive tone offered for a limited time. Inspired by the iconic “Lamé Sky Blu” of the Miura Roadster, the new color reinterprets a timeless heritage in a contemporary way, creating a bridge between past and present. Its distinctive character comes from a four-layer system designed to increase coverage, brilliance and visual depth, combined with a high concentration of fine aluminum particles and pearlescent pigments that create an intense “star dust” effect. In direct sunlight, the finish releases bright, sparkling reflections, while in softer lighting it reveals a more elegant look with smooth transitions between light and shadow. The result is a luminous, three-dimensional effect capable of changing with the light and enhancing the sculpted surfaces of Lamborghini cars. Twenty years of personalization and valueOver two decades, the Ad Personam program has become a central element of the Lamborghini experience, strengthening the bond between customer and brand through exclusivity, personalization and craftsmanship, and contributing to long-term value rooted in the uniqueness of every vehicle. From the outset, the goal was not simply to expand customization options but to enrich the customer journey, guiding each client through a process capable of transforming vehicle configuration into a truly bespoke experience. A key milestone came in 2013, when the program was expanded with a dedicated team tasked with guiding customers in choosing colors, materials, finishes and accessories, always in line with the brand’s stylistic criteria and strict quality and safety standards.A turning point arrived in 2016 with the official opening of the Ad Personam Studio in Sant’Agata Bolognese. Located in the heart of the production facility, the studio transformed personalization into a fully immersive experience. Customers, then as now, are guided through a factory tour followed by a dedicated configuration session, where they can explore physical samples of leather, colors, materials, seats and wheels with the support of a digital configurator. By the first half of 2016, more than 50% of Lamborghini super sports cars delivered included Ad Personam content, confirming the program’s immediate success.From Sant’Agata Bolognese to the world: a borderless experienceIn 2020, the project took another step forward with the launch of the Ad Personam Virtual Studio, allowing customers to book two-hour remote consultations through their dealer. The same year, the Lamborghini Lounge Tokyo opened a permanent Ad Personam studio, enabling customers to personalize colors and finishes directly on site. The following year saw the opening of the Lamborghini Lounge New York, also equipped with an Ad Personam personalization studio, further expanding the program’s global reach.Over twenty years, Ad Personam has evolved along three main directions: expanding the offer from a limited selection to hundreds of increasingly sophisticated colors, materials and finishes; transforming the experience from an internal configuration space into a global personalization system; and elevating craftsmanship from tailored options to unique, non-replicable projects such as Opera Unica. The renovation of the Sant’Agata Bolognese studio in 2023 marked a further development of this approach, introducing digital tools designed to enrich dialogue with customers and make personalization even more immersive. This created an increasingly “phygital” experience in which physical samples of colors, leather and materials integrate with virtual technologies that allow customers to visualize and personalize the finished car—even remotely—together with a configuration specialist.Today, Ad Personam represents not only Automobili Lamborghini’s personalization program but one of the clearest expressions of the brand’s ability to combine individuality, design, innovation and manufacturing excellence—an experience designed to meet customers’ desire to create not just a unique example, but a vehicle truly tailored to reflect their personality in every detail.
[H2] RELATED NEWS
TEMERARIO20 May 2026
[H3] Lamborghini Temerario: adrenaline with Patric Niederhauser
CorporateSustainability20 May 2026
[H3] On World Bee Day, Automobili Lamborghini confirms its commitment to sustainability
Events19 May 2026
[H3] Lamborghini Miura awarded at Villa d’Este 2026