Rake Car Sales Ltd

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(https://www.rakecarsales.co.uk) 📸 Data Snapshot: May 21, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

There are minor authority gaps; while the reviews mention specific staff members like Greg and Jonnie, there is no Person schema or sameAs links to verify their professional background or automotive credentials. The business provides a clear physical address in Liss, Hampshire and a valid telephone number, establishing local authority. The claim of being an FCA registered dealership is made on the Finance page but lacks the specific registration number in the analyzed text, which is a common red flag in financial compliance transparency.

Evidence: Performance vs. Claims

The performance claims are modest and mostly localized, avoiding the typical number one dealer hyperbole. The claim of having grown a reputation since 2000 is supported by the volume of reviews (235 on Autotrader), but specific metrics beyond star ratings are absent. The disconnect is minimal because the site focuses on selling inventory rather than claiming global automotive dominance.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@type": "AutoDealer",
    "name": "Rake Car Sales Ltd",
    "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
    "@id": "https:/www.rakecarsales.co.uk/#dealer",
    "url": "https://www.rakecarsales.co.uk",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rake Service Station, London Rd, Rake",
        "addressLocality": "Liss",
        "postalCode": "GU33 7JH",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.045469,
        "longitude": -0.850283
    },
    "telephone": "01730 239296",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Monday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Tuesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Wednesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Thursday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Friday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Saturday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "",
            "closes": ""
        }
    ],
    "department": {
        "@type": "AutoBodyShop",
        "name": "Sales ",
        "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
        "telephone": "01730 239296",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Monday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Tuesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Wednesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Thursday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "",
                "closes": ""
            }
        ]
    }
}

/used/cars/

{
    "@context": "https://schema.org",
    "@type": "AutoDealer",
    "name": "Rake Car Sales Ltd",
    "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
    "@id": "https:/www.rakecarsales.co.uk/#dealer",
    "url": "https://www.rakecarsales.co.uk",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rake Service Station, London Rd, Rake",
        "addressLocality": "Liss",
        "postalCode": "GU33 7JH",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.045469,
        "longitude": -0.850283
    },
    "telephone": "01730 239296",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Monday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Tuesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Wednesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Thursday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Friday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Saturday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "",
            "closes": ""
        }
    ],
    "department": {
        "@type": "AutoBodyShop",
        "name": "Sales ",
        "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
        "telephone": "01730 239296",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Monday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Tuesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Wednesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Thursday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "",
                "closes": ""
            }
        ]
    }
}

/autotrader-reviews/

{
    "@context": "https://schema.org",
    "@type": "AutoDealer",
    "name": "Rake Car Sales Ltd",
    "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
    "@id": "https:/www.rakecarsales.co.uk/#dealer",
    "url": "https://www.rakecarsales.co.uk",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rake Service Station, London Rd, Rake",
        "addressLocality": "Liss",
        "postalCode": "GU33 7JH",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.045469,
        "longitude": -0.850283
    },
    "telephone": "01730 239296",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Monday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Tuesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Wednesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Thursday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Friday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Saturday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "",
            "closes": ""
        }
    ],
    "department": {
        "@type": "AutoBodyShop",
        "name": "Sales ",
        "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
        "telephone": "01730 239296",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Monday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Tuesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Wednesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Thursday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "",
                "closes": ""
            }
        ]
    }
}

/contact/

{
    "@context": "https://schema.org",
    "@type": "AutoDealer",
    "name": "Rake Car Sales Ltd",
    "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
    "@id": "https:/www.rakecarsales.co.uk/#dealer",
    "url": "https://www.rakecarsales.co.uk",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rake Service Station, London Rd, Rake",
        "addressLocality": "Liss",
        "postalCode": "GU33 7JH",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.045469,
        "longitude": -0.850283
    },
    "telephone": "01730 239296",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Monday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Tuesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Wednesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Thursday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Friday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Saturday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "",
            "closes": ""
        }
    ],
    "department": {
        "@type": "AutoBodyShop",
        "name": "Sales ",
        "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
        "telephone": "01730 239296",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Monday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Tuesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Wednesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Thursday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "",
                "closes": ""
            }
        ]
    }
}

/finance/

{
    "@context": "https://schema.org",
    "@type": "AutoDealer",
    "name": "Rake Car Sales Ltd",
    "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
    "@id": "https:/www.rakecarsales.co.uk/#dealer",
    "url": "https://www.rakecarsales.co.uk",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rake Service Station, London Rd, Rake",
        "addressLocality": "Liss",
        "postalCode": "GU33 7JH",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.045469,
        "longitude": -0.850283
    },
    "telephone": "01730 239296",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Monday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Tuesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Wednesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Thursday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Friday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Saturday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "",
            "closes": ""
        }
    ],
    "department": {
        "@type": "AutoBodyShop",
        "name": "Sales ",
        "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
        "telephone": "01730 239296",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Monday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Tuesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Wednesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Thursday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "",
                "closes": ""
            }
        ]
    }
}

/sell-your-car/

{
    "@context": "https://schema.org",
    "@type": "AutoDealer",
    "name": "Rake Car Sales Ltd",
    "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
    "@id": "https:/www.rakecarsales.co.uk/#dealer",
    "url": "https://www.rakecarsales.co.uk",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Rake Service Station, London Rd, Rake",
        "addressLocality": "Liss",
        "postalCode": "GU33 7JH",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.045469,
        "longitude": -0.850283
    },
    "telephone": "01730 239296",
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Monday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Tuesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Wednesday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Thursday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Friday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Saturday",
            "opens": "09:00",
            "closes": "17:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Sunday",
            "opens": "",
            "closes": ""
        }
    ],
    "department": {
        "@type": "AutoBodyShop",
        "name": "Sales ",
        "image": "https:/www.rakecarsales.co.uk/media/logo.svg",
        "telephone": "01730 239296",
        "openingHoursSpecification": [
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Monday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Tuesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Wednesday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Thursday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Friday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Saturday",
                "opens": "09:00",
                "closes": "17:00"
            },
            {
                "@type": "OpeningHoursSpecification",
                "dayOfWeek": "Sunday",
                "opens": "",
                "closes": ""
            }
        ]
    }
}

🛡️ Trust Signals — external proof links that back the declared identity

446Review mentions (all pages)

1External proof links (all pages)

Page	Reviews	Proof links
/ (home)	115	1
/used/cars/	10	0
/autotrader-reviews/	235	0
/contact/	10	0
/finance/	12	0
/sell-your-car/	64	0

Explore the other reputation pillars for Rake Car Sales Ltd

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Rake Car Sales Ltd, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Rake Car Sales Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://www.rakecarsales.co.uk to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Rake Car Sales Ltd – Signal Evidence & AI Readability

Rake Car Sales Ltd