Cargo Hire
(http://www.cargo-hire.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
A significant authority gap exists regarding the MOT services; the site offers MOT work but fails to display a mandatory MOT station registration number or DVSA approval badge. While a contact email ‘lucy@cargo-hire.co.uk’ provides a named human element, there is no ‘Meet the Team’ section or individual technician certifications mentioned. Schema.org data is present but basic LocalBusiness type, lacking deeper ‘sameAs’ links to social profiles or professional associations.
The primary disconnect is the claim of ‘unbeatable prices’ without a price list or comparison framework, though this is partially mitigated by the specific ‘from £29’ starting price. The ‘News’ section, while substantive, contains dates in the schema (2022) that suggest the proof of activity is becoming stale relative to the 2026 temporal anchor. Most other performance claims regarding vehicle reliability are backed by the specific mention of AA coverage.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://cargo-hire.co.uk/",
"url": "https://cargo-hire.co.uk/",
"name": "Cargo | Vehicle Hire, Servicing and Repair Services Kent",
"isPartOf": {
"@id": "https://cargo-hire.co.uk/#website"
},
"datePublished": "2015-02-05T10:32:17+00:00",
"dateModified": "2022-11-07T16:34:44+00:00",
"description": "Vehicle Hire, Servicing and Repair Services Kent. Cargo Van & Car hire, vehicle servicing and repair services in Rochester, Kent, and surrounding areas.",
"breadcrumb": {
"@id": "https://cargo-hire.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cargo-hire.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://cargo-hire.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://cargo-hire.co.uk/#website",
"url": "https://cargo-hire.co.uk/",
"name": "Cargo",
"description": "Easy. Reliable. Competitive",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cargo-hire.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/van-car-hire/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://cargo-hire.co.uk/van-car-hire/",
"url": "https://cargo-hire.co.uk/van-car-hire/",
"name": "Cargo | Van Hire Kent | Car Hire Kent",
"isPartOf": {
"@id": "https://cargo-hire.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://cargo-hire.co.uk/van-car-hire/#primaryimage"
},
"image": {
"@id": "https://cargo-hire.co.uk/van-car-hire/#primaryimage"
},
"thumbnailUrl": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/van-hire-banner-600x209.jpg",
"datePublished": "2015-02-05T10:43:18+00:00",
"dateModified": "2022-11-07T16:34:47+00:00",
"description": "Cargo Van Hire and Car Hire in Rochester, Kent. Long and short wheel based transit Vans for Hire. 4 door compact cars, estate cars, 7 seater MPVs.",
"breadcrumb": {
"@id": "https://cargo-hire.co.uk/van-car-hire/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cargo-hire.co.uk/van-car-hire/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://cargo-hire.co.uk/van-car-hire/#primaryimage",
"url": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/van-hire-banner-600x209.jpg",
"contentUrl": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/van-hire-banner-600x209.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://cargo-hire.co.uk/van-car-hire/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cargo-hire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Van & Car Hire"
}
]
},
{
"@type": "WebSite",
"@id": "https://cargo-hire.co.uk/#website",
"url": "https://cargo-hire.co.uk/",
"name": "Cargo",
"description": "Easy. Reliable. Competitive",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cargo-hire.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/minibus-truck-hire/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://cargo-hire.co.uk/minibus-truck-hire/",
"url": "https://cargo-hire.co.uk/minibus-truck-hire/",
"name": "Minibus & Truck Hire - Cargo",
"isPartOf": {
"@id": "https://cargo-hire.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://cargo-hire.co.uk/minibus-truck-hire/#primaryimage"
},
"image": {
"@id": "https://cargo-hire.co.uk/minibus-truck-hire/#primaryimage"
},
"thumbnailUrl": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/minibus-hire-600x209.jpg",
"datePublished": "2015-02-05T10:43:34+00:00",
"dateModified": "2022-11-07T16:34:47+00:00",
"breadcrumb": {
"@id": "https://cargo-hire.co.uk/minibus-truck-hire/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cargo-hire.co.uk/minibus-truck-hire/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://cargo-hire.co.uk/minibus-truck-hire/#primaryimage",
"url": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/minibus-hire-600x209.jpg",
"contentUrl": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/minibus-hire-600x209.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://cargo-hire.co.uk/minibus-truck-hire/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cargo-hire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Minibus & Truck Hire"
}
]
},
{
"@type": "WebSite",
"@id": "https://cargo-hire.co.uk/#website",
"url": "https://cargo-hire.co.uk/",
"name": "Cargo",
"description": "Easy. Reliable. Competitive",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cargo-hire.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/vehicle-servicing/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://cargo-hire.co.uk/vehicle-servicing/",
"url": "https://cargo-hire.co.uk/vehicle-servicing/",
"name": "Vehicle Servicing - Cargo",
"isPartOf": {
"@id": "https://cargo-hire.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://cargo-hire.co.uk/vehicle-servicing/#primaryimage"
},
"image": {
"@id": "https://cargo-hire.co.uk/vehicle-servicing/#primaryimage"
},
"thumbnailUrl": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/servicing-banner.jpg",
"datePublished": "2015-02-05T10:43:59+00:00",
"dateModified": "2022-11-07T16:34:47+00:00",
"breadcrumb": {
"@id": "https://cargo-hire.co.uk/vehicle-servicing/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cargo-hire.co.uk/vehicle-servicing/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://cargo-hire.co.uk/vehicle-servicing/#primaryimage",
"url": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/servicing-banner.jpg",
"contentUrl": "http://cargo-hire.co.uk/wp-content/uploads/2015/02/servicing-banner.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://cargo-hire.co.uk/vehicle-servicing/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cargo-hire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Vehicle Servicing"
}
]
},
{
"@type": "WebSite",
"@id": "https://cargo-hire.co.uk/#website",
"url": "https://cargo-hire.co.uk/",
"name": "Cargo",
"description": "Easy. Reliable. Competitive",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cargo-hire.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://cargo-hire.co.uk/contact-us/",
"url": "https://cargo-hire.co.uk/contact-us/",
"name": "Contact Us - Cargo",
"isPartOf": {
"@id": "https://cargo-hire.co.uk/#website"
},
"datePublished": "2015-02-05T10:44:17+00:00",
"dateModified": "2022-11-07T16:34:45+00:00",
"breadcrumb": {
"@id": "https://cargo-hire.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://cargo-hire.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://cargo-hire.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cargo-hire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://cargo-hire.co.uk/#website",
"url": "https://cargo-hire.co.uk/",
"name": "Cargo",
"description": "Easy. Reliable. Competitive",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cargo-hire.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://cargo-hire.co.uk/news/",
"url": "https://cargo-hire.co.uk/news/",
"name": "News - Cargo",
"isPartOf": {
"@id": "https://cargo-hire.co.uk/#website"
},
"datePublished": "2016-06-24T12:38:02+00:00",
"dateModified": "2022-11-07T16:34:47+00:00",
"breadcrumb": {
"@id": "https://cargo-hire.co.uk/news/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "BreadcrumbList",
"@id": "https://cargo-hire.co.uk/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://cargo-hire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://cargo-hire.co.uk/#website",
"url": "https://cargo-hire.co.uk/",
"name": "Cargo",
"description": "Easy. Reliable. Competitive",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://cargo-hire.co.uk/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
18Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /van-car-hire/ | 3 | 1 |
| /minibus-truck-hire/ | 3 | 1 |
| /vehicle-servicing/ | 3 | 1 |
| /contact-us/ | 3 | 1 |
| /news/ | 3 | 1 |
Explore the other reputation pillars for Cargo Hire
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Cargo Hire, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Cargo Hire: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.cargo-hire.co.uk to view the most current version of its content and see directly what this company is about and what it offers.