Information Density: mountune – Signal Evidence & AI Readability

mountune

(https://mountune.com) 📸 Data Snapshot: May 31, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
26 Impact Weight: 30 / 100
87% Reputation

The site maintains a high substance ratio, particularly on sub-pages where nearly 90% of the content consists of specific product names, vehicle fitments, and exact pricing (e.g., ‘mTune SMARTflash m215’ or ‘GPF-back Exhaust – EC Approved’). While the homepage contains some fluff headings like [H2] THE ART OF WINNING and [H2] Racing is in our blood, these are offset by technical specificity elsewhere. There is almost zero specificity absence, as every page includes measurable data points and vehicle-specific engineering terms.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://mountune.com) mountune online store
[H2] THE ART OF WINNING
mountune have been powering teams and drivers to victory throughout the globe for 45 years, offering the very highest quality race engine and road car performance parts.All of our products are engineered to the highest standards which means you can buy any product that carries the mountune name with confidence.Additionally, some of our road car products (signified as mountune performance), have previously been OE endorsed which meant your base vehicle warranty would remain unaffected, a further reassurance of our commitment to providing only the finest products for your performance Ford or Volkswagen Audi Group vehicle.

[H2] Stay Connected
Sign-up and get 5% off your first order, plus find out about new product releases, events and special offers first!

[H2]
What's new - Ford

New

mTune Calibration [Mk7 Fiesta ST] - Fitted at mountune HQ from
£83.33 GBP

New

mountune Retrimmed Steering Wheel [MK2 Focus RS/ST]
£415.83 GBP

New

Replacement Air Filter for Cold Air Induction Kit [MK6 Fiesta ST] from
£62.49 GBP

New

Centre Console Insert [MK3.5 Focus RS/ST]
£29.17 GBP

New Sold Out

Clubsport 302mm Rear Big Brake Kit Upgrade [MK3 Focus ST] from
£249.17 GBP

New

Ruthenium Spark Plug Set Standard [Ranger Raptor 3.0] from
£120.83 GBP

[H2]
what's new - vag

SMARTflash m360 Upgrade [Mk3 Skoda Superb (2.0L)] from
£499.17 GBP

Adjustable Droplinks [VAG] from
£115.83 GBP

1 review

Billet Washer Bottle Cap [MQB VW Audi Group]
£49.99 GBP

Billet Oil Filter Housing V2 [MQB VW Audi Group] from
£62.46 GBP

Billet Oil Filler Cap [MQB VW Audi Group]
£49.99 GBP

2 reviews

Billet Oil Dipstick [MQB VW Audi Group]
£49.99 GBP

2 reviews

[H2]
Latest Merch

[H2] Locate A Dealer
Find your nearest authorised mountune dealer or re-seller with our global dealer locator. Locate Dealer
[H2] STAY SOCIAL
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SUB-PAGE (https://mountune.com/collections/ec-tuv-approved/) EC/TÜV Approved – mountune
- | / Save up to % Save % Save up to Save Sale Sold out In stock

[IMG: EC/TÜV Approved]

[H1] EC/TÜV Approved

[H1]
EC/TÜV Approved

New

Cat Back Exhaust [Mk7 Fiesta ST] from
£665.83 GBP

171 reviews

New

Cat Back Exhaust - EC Approved [Mk3 Focus ST] from
£999.16 GBP

84 reviews

New

GPF-back Exhaust - EC Approved [Mk8/ Mk8.5 Fiesta ST] from
£803.33 GBP

28 reviews

New

GPF-back Exhaust - EC Approved [Mk4 Focus ST] from
£915.83 GBP

27 reviews

New Sold Out

GPF-back Exhaust - EC Approved [Puma ST] from
£790.83 GBP

4 reviews

New

CLUBSPORT OZ Ultraleggera [Mk2 Focus RS] from
£567.00 GBP

4 reviews

Assetto Gara m-spec 17" wheels [Mk6/7 Fiesta] from
£195.63 GBP

5 reviews

Assetto Gara m-spec 18" wheels [Mk8 Fiesta] from
£281.71 GBP

7 reviews

CLUBSPORT OZ Leggera [Mk3 Focus ST/RS | Mk4 Focus ST | Puma ST] from
£572.00 GBP

7 reviews

Grooved Front Discs [Mk2 Focus RS]
£190.83 GBP

Grooved Rear Discs [Mk2 Focus RS]
£107.50 GBP

Grooved Front Discs [Mk3 Focus ST]
£182.50 GBP

11 reviews

Grooved Rear Discs [Mk3 Focus ST]
£124.17 GBP

11 reviews

Grooved Front Discs [Mk3 Focus RS]
£190.83 GBP

18 reviews

Grooved Rear Discs [Mk3 Focus RS]
£104.17 GBP

22 reviews

Grooved Front Discs [Mk4 Focus ST]
£195.00 GBP

Grooved Rear Discs [Mk4 Focus ST]
£103.33 GBP

4 reviews

Grooved Front Discs [Mk7/8 Fiesta ST]
£140.83 GBP

22 reviews

Grooved Rear Discs [Mk7 Fiesta ST]
£99.17 GBP

12 reviews

Grooved Rear Discs [Mk8 Fiesta ST]
£82.50 GBP

6 reviews

Performance Front Brake Discs - 340mm [MQB VW Audi Group]
£165.00 GBP

5 reviews

Performance Front Brake Discs - 312mm [non-Performance Pack]
£146.25 GBP

Performance Rear Brake Discs - 272mm [non-Performance Pack]
£104.25 GBP

1 review

Performance Rear Brake Discs - 310mm [MQB VW Audi Group]
£131.25 GBP

2 reviews

Fast road Brake Pad upgrade (Front) [Mk2 Focus RS] - SALE
£128.33 GBP

1 review

Fast road Brake Pad upgrade (Rear) [Mk2 Focus RS] - SALE
£70.00 GBP

1 review

Fast road Brake Pad upgrade (Front) [Mk3 Focus ST]
£103.33 GBP

19 reviews

Fast road Brake Pad upgrade (Front) [Mk3 Focus RS]
£128.33 GBP

17 reviews

Fast road Brake Pad upgrade (Rear) [Mk3 Focus RS/ST]
£74.17 GBP

30 reviews

Fast road Brake Pad upgrade (Front) [Mk4 Focus ST]
£111.67 GBP

5 reviews

Fast road Brake Pad upgrade (Rear) [Mk4 Focus ST]
£70.00 GBP

5 reviews

Fast road Brake Pad upgrade (Front) [Mk7 Fiesta ST]
£90.83 GBP

13 reviews

Fast road Brake Pad upgrade (Rear) [Mk7 Fiesta ST]
£74.17 GBP

8 reviews

Fast road Brake Pad upgrade (Front) [Mk8 Fiesta ST]
£74.17 GBP

12 reviews

Fast road Brake Pad upgrade (Rear) [Mk8 Fiesta ST]
£49.17 GBP

12 reviews

Performance Rear Brake Pads [MQB VW Audi Group]
£51.75 GBP

1 review

Performance Rear Brake Pads
£52.50 GBP

2 reviews

Performance Front Brake Pads - For 340mm Discs [MQB VW Audi Group]
£108.75 GBP

4 reviews

Performance Front Brake Pads - For 312mm Discs [non-Performance Pack]
£89.25 GBP

Braided Brake Line Kit [Mk7 Fiesta ST] from
£92.50 GBP

23 reviews

[IMG: Braided Brake Line Upgrade - RS - mountune® - 1]

[IMG: Braided Brake Line Upgrade - RS - mountune® - 1]
Braided Brake Line Upgrade [Mk3 Focus RS]
£110.34 GBP

22 reviews

New

Braided Brake Line Kit [Mk8/Mk8.5 Fiesta ST]
£110.34 GBP

Braided Brake Line Upgrade [Mk4 Focus ST]
£110.34 GBP
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SUB-PAGE · THIN (https://mountune.com/collections/car-care/) Oils and Lubricants – mountune
- | / Save up to % Save % Save up to Save Sale Sold out In stock

[H1]
Oils and Lubricants

Liqui Moly Special Tec F 0W-30 Engine Oil - 1 ltr
£12.50 GBP

Liqui Moly Speed Tec Gasoline 250ml
£14.99 GBP

Liqui Moly Octane Booster 200ml
£10.83 GBP

Liqui Moly Cera Tec 300ml
£21.66 GBP

Liqui Moly Brake Fluid Racing 500ml
£12.50 GBP

Liqui Moly Special Tec F 5W-20 Engine Oil - 5 ltr
£47.49 GBP

Liqui Moly Special Tec F 5W-20 Engine Oil - 1 ltr
£11.66 GBP

1 review

Liqui Moly Synthoil Energy 0W-40 Engine Oil - 5 ltr
£55.83 GBP

Liqui Moly Synthoil Energy 0W-40 Engine Oil - 1 ltr
£12.51 GBP
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SUB-PAGE (https://mountune.com/collections/mk7-fiesta-st/) Mk7 Fiesta ST / ST200 – mountune
- | / Save up to % Save % Save up to Save Sale Sold out In stock

[IMG: Mk7 Fiesta ST / ST200]

[H1] Mk7 Fiesta ST / ST200

[H1]
Mk7 Fiesta ST / ST200

New

mountune Modified Car Warranty by Warrantywise from
£1,041.67 GBP

mTune SMARTflash m215 / m225 / m235 [Mk7 Fiesta ST] from
£499.17 GBP

10 reviews

New

Cat Back Exhaust [Mk7 Fiesta ST] from
£665.83 GBP

171 reviews

Carbon Induction Kit [Mk7 Fiesta ST] from
£499.17 GBP

10 reviews

mountune Door Decal from
£45.83 GBP

Replacement dual-entry air filter [To suit carbon induction kit]
£82.50 GBP

4 reviews

mountune High Flow Air Filter [Mk7 Fiesta] from
£41.66 GBP

30 reviews

m310 MRX Power Upgrade Kit [Mk7 Fiesta ST] from
£1,999.17 GBP

2 reviews

Assetto Gara m-spec 17" wheels [Mk6/7 Fiesta] from
£195.63 GBP

5 reviews

Replacement 302mm Front Brake Rotors (pair) [Mk7 / Mk8 Fiesta ST]
£290.83 GBP

Grooved Front Discs [Mk7/8 Fiesta ST]
£140.83 GBP

22 reviews

Grooved Rear Discs [Mk7 Fiesta ST]
£99.17 GBP

12 reviews

Fast road Brake Pad upgrade (Front) [Mk7 Fiesta ST]
£90.83 GBP

13 reviews

Fast road Brake Pad upgrade (Rear) [Mk7 Fiesta ST]
£74.17 GBP

8 reviews

Clubsport Front Brake Pads [MK7 Fiesta ST / Mk8 Fiesta ST] from
£107.50 GBP

Replacement Clubsport 330mm Front Brake Rotors (pair) [Mk7 / Mk8 Fiesta ST]
£332.50 GBP

Braided Brake Line Kit [Mk7 Fiesta ST] from
£92.50 GBP

23 reviews

High Flow Intake / Turbo Entry Pipes [Mk7 Fiesta ST] from
£149.17 GBP

39 reviews

High Flow Intake Heat Jacket [Mk7 Fiesta ST]
£115.83 GBP

5 reviews

High-flow Turbo Entry Elbow [Mk7 Fiesta ST]
£90.83 GBP

4 reviews

High Flow Induction Hose [Mk7 Fiesta ST] from
£82.50 GBP

154 reviews

Charge Pipe Upgrade Kit [Mk7 Fiesta ST] from
£157.50 GBP

45 reviews

Hard Pipe Upgrade [Mk7 Fiesta ST]
£74.17 GBP

21 reviews

Large Capacity Alloy Intercooler Upgrade [Mk7 Fiesta ST] from
£562.50 GBP

6 reviews

Roll Restrictor [Mk6/7 Fiesta ST] from
£124.99 GBP

160 reviews

Sport Spring Kit [Mk7 Fiesta ST / 1.0] from
£153.33 GBP

124 reviews

mountune LUX Floor Mats [Mk7 Fiesta ST]
£40.83 GBP

183 reviews

mountune LUX Boot Mat [Mk7 Fiesta ST]
£49.17 GBP

24 reviews

Centre Console Insert [Mk7.5 Fiesta]
£29.17 GBP

21 reviews

Bespoke Number Plates [Mk7 Fiesta ST]
£129.17 GBP

11 reviews

Intercooler Logo Stencil
£5.00 GBP

16 reviews

Subframe Alignment Kit [Mk7 Fiesta ST | Mk8 Fiesta ST]
£39.58 GBP

5 reviews

Oil Filler Cap [Mk6 Fiesta ST | Mk7 Fiesta 1.0/ST | Mk3 Focus ST/RS]
£49.99 GBP

62 reviews

Battery Tie-Down [Mk7 Fiesta 1.0 / ST]
£37.50 GBP

19 reviews

Symposer Delete from
£30.42 GBP

114 reviews

Billet Oil Dipstick [Mk7 Fiesta ST]
£40.83 GBP

17 reviews

Magnetic Sump Plug [Mk6 Fiesta ST | Mk7 Fiesta 1.0 / ST | Mk8 Fiesta 1.0 / ST | Puma ST]
£10.41 GBP

29 reviews

Baffled Sump Kit [Mk7 Fiesta ST]
£132.50 GBP

2 reviews

Lower Spoiler [Mk7 Fiesta ST] from
£82.50 GBP

106 reviews

mountune ICR head gasket [Mk7 Fiesta ST]
£82.50 GBP

Mud Flaps [Mk7 Fiesta] from
£165.83 GBP

55 reviews

Gearknob
£49.17 GBP

140 reviews

Billet Quick Shift [Mk7 Fiesta ST] from
£83.33 GBP

132 reviews

Exhaust Isolator [Mk7/Mk8 Fiesta ST - Puma ST]
£12.08 GBP

107 reviews

Rear Spring Isolator Bush (Pair) [Mk7 Fiesta ST]
£45.00 GBP

47 reviews

Iridium Spark Plug Set [Mk7 Fiesta ST] from
£51.25 GBP

14 reviews

Downpipe / Sports Cat [Mk7 Fiesta ST]
£540.83 GBP

47 reviews

McGard Locking Nut Set from
£49.99 GBP

64 reviews

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🧭 Industry Context — common generic-claim patterns in Automotive Repair & Car Services to weigh the text against
Generic Claims: honest and reliable mechanics, fair prices, we treat your car like our own, no hidden charges, trusted by local drivers, fast turnaround…
Red Flags: no MOT station number for MOT-offering garages, claims all-brand expertise with no specific training, no workshop photos, pricing only available on request, no named technicians or qualifications listed, guaranteed fix times without vehicle assessment…
Semantic Drift Patterns: homepage claims specialist but services list every repair type, claims manufacturer-level but no manufacturer accreditation shown, homepage targets premium vehicles but pricing is economy-level, claims advanced diagnostics but no equipment specified…
Proof Expectations: specific manufacturer certifications and training, named equipment and diagnostic tool brands, physical workshop address with images, transparent pricing for common services, third-party accreditation (MOT station number, Good Garage Scheme), real customer reviews with named services performed…