Snap-on Tools Benelux B.V.
(https://snap-on.eu) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is well-established through the Organization schema and sameAs links to verified social profiles. A minor gap exists in the ‘Instructie’ section; while it features expert-led videos, it lacks Person schema or detailed digital footprints for the individual technicians or trainers providing the advice.
There is almost no disconnect between claims and evidence; bold performance assertions (e.g., ’15 seconden opgewarmd’) are immediately followed by technical explanations of the internal sensors or battery technology. The tone is more akin to a technical manual than a marketing brochure, which minimizes bullshit potential.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://snap-on.eu/",
"url": "https://snap-on.eu/",
"name": "Snap-on Tools Benelux",
"isPartOf": {
"@id": "https://snap-on.eu/#website"
},
"about": {
"@id": "https://snap-on.eu/#organization"
},
"primaryImageOfPage": {
"@id": "https://snap-on.eu/#primaryimage"
},
"image": {
"@id": "https://snap-on.eu/#primaryimage"
},
"thumbnailUrl": "https://snap-on.eu/wp-content/uploads/2024/12/Snap-on-Tools-CAT1600.png",
"datePublished": "2024-03-20T07:29:07+00:00",
"dateModified": "2026-05-21T08:54:19+00:00",
"description": "Leverancier van professioneel gereedschap voor onderhouds- en reparatiewerkzaamheden aan voertuigen en installaties.",
"breadcrumb": {
"@id": "https://snap-on.eu/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://snap-on.eu/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://snap-on.eu/#primaryimage",
"url": "https://snap-on.eu/wp-content/uploads/2024/12/Snap-on-Tools-CAT1600.png",
"contentUrl": "https://snap-on.eu/wp-content/uploads/2024/12/Snap-on-Tools-CAT1600.png",
"width": 1296,
"height": 1732,
"caption": "Snap-on Tools CAT1600"
},
{
"@type": "BreadcrumbList",
"@id": "https://snap-on.eu/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://snap-on.eu/#website",
"url": "https://snap-on.eu/",
"name": "Snap-on Tools Benelux",
"description": "",
"publisher": {
"@id": "https://snap-on.eu/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://snap-on.eu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
},
{
"@type": "Organization",
"@id": "https://snap-on.eu/#organization",
"name": "Snap-on Tools Benelux B.V.",
"url": "https://snap-on.eu/",
"logo": {
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://snap-on.eu/#/schema/logo/image/",
"url": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"contentUrl": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"width": 3840,
"height": 2160,
"caption": "Snap-on Tools Benelux B.V."
},
"image": {
"@id": "https://snap-on.eu/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Snapon.Benelux",
"https://x.com/SnaponBenelux"
]
}
]
}
/nieuws/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://snap-on.eu/nieuws/",
"url": "https://snap-on.eu/nieuws/",
"name": "Snap-on Tools nieuws",
"isPartOf": {
"@id": "https://snap-on.eu/#website"
},
"datePublished": "2024-03-20T06:31:33+00:00",
"dateModified": "2025-03-25T09:59:19+00:00",
"description": "Dit is het meest actuele Snap-on Tools nieuws,",
"breadcrumb": {
"@id": "https://snap-on.eu/nieuws/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://snap-on.eu/nieuws/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://snap-on.eu/nieuws/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://snap-on.eu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Nieuws"
}
]
},
{
"@type": "WebSite",
"@id": "https://snap-on.eu/#website",
"url": "https://snap-on.eu/",
"name": "Snap-on Tools Benelux",
"description": "",
"publisher": {
"@id": "https://snap-on.eu/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://snap-on.eu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
},
{
"@type": "Organization",
"@id": "https://snap-on.eu/#organization",
"name": "Snap-on Tools Benelux B.V.",
"url": "https://snap-on.eu/",
"logo": {
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://snap-on.eu/#/schema/logo/image/",
"url": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"contentUrl": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"width": 3840,
"height": 2160,
"caption": "Snap-on Tools Benelux B.V."
},
"image": {
"@id": "https://snap-on.eu/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Snapon.Benelux",
"https://x.com/SnaponBenelux"
]
}
]
}
/instructie/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://snap-on.eu/instructie/",
"url": "https://snap-on.eu/instructie/",
"name": "Snap-on Tools instructie en informatie",
"isPartOf": {
"@id": "https://snap-on.eu/#website"
},
"datePublished": "2024-03-20T07:31:07+00:00",
"dateModified": "2026-05-11T12:03:42+00:00",
"description": "Snap-on Tools instructie en informatie over onder andere Voertuig Applicatie Gids, Shopstream Connect, Secure Vehicle Gateway en meer...",
"breadcrumb": {
"@id": "https://snap-on.eu/instructie/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://snap-on.eu/instructie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://snap-on.eu/instructie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://snap-on.eu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Instructie"
}
]
},
{
"@type": "WebSite",
"@id": "https://snap-on.eu/#website",
"url": "https://snap-on.eu/",
"name": "Snap-on Tools Benelux",
"description": "",
"publisher": {
"@id": "https://snap-on.eu/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://snap-on.eu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
},
{
"@type": "Organization",
"@id": "https://snap-on.eu/#organization",
"name": "Snap-on Tools Benelux B.V.",
"url": "https://snap-on.eu/",
"logo": {
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://snap-on.eu/#/schema/logo/image/",
"url": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"contentUrl": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"width": 3840,
"height": 2160,
"caption": "Snap-on Tools Benelux B.V."
},
"image": {
"@id": "https://snap-on.eu/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Snapon.Benelux",
"https://x.com/SnaponBenelux"
]
}
]
}
/producten/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://snap-on.eu/producten/",
"url": "https://snap-on.eu/producten/",
"name": "Snap-on gereedschap en equipment",
"isPartOf": {
"@id": "https://snap-on.eu/#website"
},
"datePublished": "2024-03-20T07:30:51+00:00",
"dateModified": "2026-03-31T06:42:07+00:00",
"description": "Snap-on gereedschap staat synoniem voor precisie, duurzaamheid en efficiëntie.",
"breadcrumb": {
"@id": "https://snap-on.eu/producten/#breadcrumb"
},
"inLanguage": "nl-NL",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://snap-on.eu/producten/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://snap-on.eu/producten/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://snap-on.eu/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Producten"
}
]
},
{
"@type": "WebSite",
"@id": "https://snap-on.eu/#website",
"url": "https://snap-on.eu/",
"name": "Snap-on Tools Benelux",
"description": "",
"publisher": {
"@id": "https://snap-on.eu/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://snap-on.eu/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "nl-NL"
},
{
"@type": "Organization",
"@id": "https://snap-on.eu/#organization",
"name": "Snap-on Tools Benelux B.V.",
"url": "https://snap-on.eu/",
"logo": {
"@type": "ImageObject",
"inLanguage": "nl-NL",
"@id": "https://snap-on.eu/#/schema/logo/image/",
"url": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"contentUrl": "https://snap-on.eu/wp-content/uploads/2025/02/Snap-on-Logo.png",
"width": 3840,
"height": 2160,
"caption": "Snap-on Tools Benelux B.V."
},
"image": {
"@id": "https://snap-on.eu/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/Snapon.Benelux",
"https://x.com/SnaponBenelux"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
15Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /nieuws/ | 3 | 1 |
| /instructie/ | 6 | 1 |
| /producten/ | 3 | 1 |
Explore the other reputation pillars for Snap-on Tools Benelux B.V.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Snap-on Tools Benelux B.V., captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Snap-on Tools Benelux B.V.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://snap-on.eu to view the most current version of its content and see directly what this company is about and what it offers.