Identity & Authority: Unplugged Performance INC – Signal Evidence & AI Readability

Unplugged Performance INC

(https://unpluggedperformance.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through specific geographic markers (Hawthorne location next to Tesla’s Design Studio) and historical tenure (since 2013). Schema data includes geo-coordinates and Organization links. While specific technician names are not prominently featured in Person schema, the mention of Pikes Peak race cars and collaborations with Koenigsegg provides sufficient authority.

There is no disconnect between marketing claims and demonstration. Claims of ‘track-proven’ components are backed by blog posts about the Pikes Peak ‘Dark Helmet’ race car and technical descriptions of race pro suspension kits used on the ‘World’s Fastest SUV.’ Substance precedes the signal throughout the site.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": {
            "0": {
                "@type": "Place",
                "@id": "https://unpluggedperformance.com/#place",
                "geo": {
                    "@type": "GeoCoordinates",
                    "latitude": "33.9203764",
                    "longitude": "-118.33478"
                },
                "hasMap": "https://www.google.com/maps/search/?api=1&query=33.9203764,-118.33478",
                "address": {
                    "@type": "PostalAddress",
                    "streetAddress": "3523 Jack Northrop Ave",
                    "postalCode": "90250",
                    "addressCountry": "US",
                    "addressRegion": "California",
                    "addressLocality": "Hawthorne"
                }
            },
            "1": {
                "@type": "Organization",
                "@id": "https://unpluggedperformance.com/#organization",
                "name": "Unplugged Performance INC",
                "url": "https://unpluggedperformance.com",
                "sameAs": [
                    "https://www.facebook.com/unpluggedperformance",
                    "https://twitter.com/UnpluggedTesla"
                ],
                "email": "info@unpluggedperformance.com",
                "address": {
                    "@type": "PostalAddress",
                    "streetAddress": "3523 Jack Northrop Ave",
                    "postalCode": "90250",
                    "addressCountry": "US",
                    "addressRegion": "California",
                    "addressLocality": "Hawthorne"
                },
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://unpluggedperformance.com/#logo",
                    "url": "https://unpluggedperformance.com/wp-content/uploads/2021/05/Unplugged-Logo.png",
                    "contentUrl": "https://unpluggedperformance.com/wp-content/uploads/2021/05/Unplugged-Logo.png",
                    "caption": "Unplugged Performance",
                    "inLanguage": "en-US",
                    "width": "380",
                    "height": "92"
                },
                "contactPoint": [
                    {
                        "@type": "ContactPoint",
                        "telephone": "+1-213-493-6323",
                        "contactType": "customer support"
                    }
                ],
                "description": "Unplugged Performance is the world's #1 Tesla aftermarket specialist, with locations in Hawthorne, CA (next to Tesla's Design Studio) and Fremont, CA (near the Tesla Factory). Since 2013, we've delivered USA-made premium upgrades for Tesla Model S, 3, X, Y, and Cybertruck. Our products include suspension upgrades, carbon fiber aero kits, forged wheels, big brake kits, and more. Furthermore, we offer services like Tesla repair, Paint Protection Film (PPF) and window tinting. Our expert technician",
                "legalName": "Unplugged Performance INC",
                "location": {
                    "@id": "https://unpluggedperformance.com/#place"
                },
                "hasMerchantReturnPolicy": {
                    "@type": "hasMerchantReturnPolicy",
                    "applicableCountry": "US",
                    "returnPolicyCountry": "US",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                    "merchantReturnDays": "30",
                    "returnMethod": "https://schema.org/ReturnByMail",
                    "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility:",
                    "refundType": "https://schema.org/FullRefund",
                    "OfferItemCondition": "https://schema.org/NewCondition"
                }
            },
            "2": {
                "@type": "WebSite",
                "@id": "https://unpluggedperformance.com/#website",
                "url": "https://unpluggedperformance.com",
                "name": "Unplugged Performance",
                "alternateName": "World's leading Tesla performance parts and upgrades manufacturer. Wheels, suspension, aero, brakes for Model S, 3, X, Y and Cybertruck.",
                "publisher": {
                    "@id": "https://unpluggedperformance.com/#organization"
                },
                "inLanguage": "en-US",
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": "https://unpluggedperformance.com/?s={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            },
            "3": {
                "@type": "ImageObject",
                "@id": "https://unpluggedperformance.com/wp-content/uploads/2023/07/PP_Qaul_Fridayy_2023__phillip_awad_088.jpg",
                "url": "https://unpluggedperformance.com/wp-content/uploads/2023/07/PP_Qaul_Fridayy_2023__phillip_awad_088.jpg",
                "width": "1920",
                "height": "1281",
                "caption": "Unplugged Performance Tesla Model S Plaid \"Dark Helmet\" Racecar at 2023 Pikes Peak International Hill Climb",
                "inLanguage": "en-US"
            },
            "4": {
                "@type": "WebPage",
                "@id": "https://unpluggedperformance.com/#webpage",
                "url": "https://unpluggedperformance.com/",
                "name": "Unplugged Performance® - Tesla Parts, Upgrades & Wheels",
                "datePublished": "2024-06-19T05:47:54-07:00",
                "dateModified": "2026-05-21T08:51:31-07:00",
                "about": {
                    "@id": "https://unpluggedperformance.com/#organization"
                },
                "isPartOf": {
                    "@id": "https://unpluggedperformance.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://unpluggedperformance.com/wp-content/uploads/2023/07/PP_Qaul_Fridayy_2023__phillip_awad_088.jpg"
                },
                "inLanguage": "en-US"
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 19511
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Unplugged Performance",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.97",
            "reviewCount": "372",
            "bestRating": "5",
            "worstRating": "1"
        },
        "_truncated": true,
        "_original_size": 19511
    }
]
/tesla-model-y/
{
    "@context": "https://schema.org",
    "@graph": {
        "0": {
            "@type": "Place",
            "@id": "https://unpluggedperformance.com/#place",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "33.9203764",
                "longitude": "-118.33478"
            },
            "hasMap": "https://www.google.com/maps/search/?api=1&query=33.9203764,-118.33478",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "3523 Jack Northrop Ave",
                "postalCode": "90250",
                "addressCountry": "US",
                "addressRegion": "California",
                "addressLocality": "Hawthorne"
            }
        },
        "1": {
            "@type": "Organization",
            "@id": "https://unpluggedperformance.com/#organization",
            "name": "Unplugged Performance INC",
            "url": "https://unpluggedperformance.com",
            "sameAs": [
                "https://www.facebook.com/unpluggedperformance",
                "https://twitter.com/UnpluggedTesla"
            ],
            "email": "info@unpluggedperformance.com",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "3523 Jack Northrop Ave",
                "postalCode": "90250",
                "addressCountry": "US",
                "addressRegion": "California",
                "addressLocality": "Hawthorne"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://unpluggedperformance.com/#logo",
                "url": "https://unpluggedperformance.com/wp-content/uploads/2021/05/Unplugged-Logo.png",
                "contentUrl": "https://unpluggedperformance.com/wp-content/uploads/2021/05/Unplugged-Logo.png",
                "caption": "Unplugged Performance",
                "inLanguage": "en-US",
                "width": "380",
                "height": "92"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+1-213-493-6323",
                    "contactType": "customer support"
                }
            ],
            "description": "Unplugged Performance is the world's #1 Tesla aftermarket specialist, with locations in Hawthorne, CA (next to Tesla's Design Studio) and Fremont, CA (near the Tesla Factory). Since 2013, we've delivered USA-made premium upgrades for Tesla Model S, 3, X, Y, and Cybertruck. Our products include suspension upgrades, carbon fiber aero kits, forged wheels, big brake kits, and more. Furthermore, we offer services like Tesla repair, Paint Protection Film (PPF) and window tinting. Our expert technician",
            "legalName": "Unplugged Performance INC",
            "location": {
                "@id": "https://unpluggedperformance.com/#place"
            },
            "hasMerchantReturnPolicy": {
                "@type": "hasMerchantReturnPolicy",
                "applicableCountry": "US",
                "returnPolicyCountry": "US",
                "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                "merchantReturnDays": "30",
                "returnMethod": "https://schema.org/ReturnByMail",
                "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility:",
                "refundType": "https://schema.org/FullRefund",
                "OfferItemCondition": "https://schema.org/NewCondition"
            }
        },
        "2": {
            "@type": "WebSite",
            "@id": "https://unpluggedperformance.com/#website",
            "url": "https://unpluggedperformance.com",
            "name": "Unplugged Performance",
            "alternateName": "World's leading Tesla performance parts and upgrades manufacturer. Wheels, suspension, aero, brakes for Model S, 3, X, Y and Cybertruck.",
            "publisher": {
                "@id": "https://unpluggedperformance.com/#organization"
            },
            "inLanguage": "en-US"
        },
        "3": {
            "@type": "BreadcrumbList",
            "@id": "https://unpluggedperformance.com/tesla-model-y/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]"
                    }
                }
            ]
        },
        "4": {
            "@type": "CollectionPage",
            "@id": "https://unpluggedperformance.com/tesla-model-y/#webpage",
            "url": "https://unpluggedperformance.com/tesla-model-y/",
            "name": "Tesla Model Y - Aero, Suspension, Brakes, Wheels and More",
            "isPartOf": {
                "@id": "https://unpluggedperformance.com/#website"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "https://unpluggedperformance.com/tesla-model-y/#breadcrumb"
            }
        },
        "_items_truncated": true
    },
    "_truncated": true,
    "_original_size": 137983
}
/reviews/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "BreadcrumbList",
            "@id": "https://unpluggedperformance.com/reviews/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "https://unpluggedperformance.com",
                        "name": "Home"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "https://unpluggedperformance.com/reviews/",
                        "name": "Reviews"
                    }
                }
            ]
        }
    ]
}
/tesla-cybertruck/
{
    "@context": "https://schema.org",
    "@graph": {
        "0": {
            "@type": "Place",
            "@id": "https://unpluggedperformance.com/#place",
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "33.9203764",
                "longitude": "-118.33478"
            },
            "hasMap": "https://www.google.com/maps/search/?api=1&query=33.9203764,-118.33478",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "3523 Jack Northrop Ave",
                "postalCode": "90250",
                "addressCountry": "US",
                "addressRegion": "California",
                "addressLocality": "Hawthorne"
            }
        },
        "1": {
            "@type": "Organization",
            "@id": "https://unpluggedperformance.com/#organization",
            "name": "Unplugged Performance INC",
            "url": "https://unpluggedperformance.com",
            "sameAs": [
                "https://www.facebook.com/unpluggedperformance",
                "https://twitter.com/UnpluggedTesla"
            ],
            "email": "info@unpluggedperformance.com",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "3523 Jack Northrop Ave",
                "postalCode": "90250",
                "addressCountry": "US",
                "addressRegion": "California",
                "addressLocality": "Hawthorne"
            },
            "logo": {
                "@type": "ImageObject",
                "@id": "https://unpluggedperformance.com/#logo",
                "url": "https://unpluggedperformance.com/wp-content/uploads/2021/05/Unplugged-Logo.png",
                "contentUrl": "https://unpluggedperformance.com/wp-content/uploads/2021/05/Unplugged-Logo.png",
                "caption": "Unplugged Performance",
                "inLanguage": "en-US",
                "width": "380",
                "height": "92"
            },
            "contactPoint": [
                {
                    "@type": "ContactPoint",
                    "telephone": "+1-213-493-6323",
                    "contactType": "customer support"
                }
            ],
            "description": "Unplugged Performance is the world's #1 Tesla aftermarket specialist, with locations in Hawthorne, CA (next to Tesla's Design Studio) and Fremont, CA (near the Tesla Factory). Since 2013, we've delivered USA-made premium upgrades for Tesla Model S, 3, X, Y, and Cybertruck. Our products include suspension upgrades, carbon fiber aero kits, forged wheels, big brake kits, and more. Furthermore, we offer services like Tesla repair, Paint Protection Film (PPF) and window tinting. Our expert technician",
            "legalName": "Unplugged Performance INC",
            "location": {
                "@id": "https://unpluggedperformance.com/#place"
            },
            "hasMerchantReturnPolicy": {
                "@type": "hasMerchantReturnPolicy",
                "applicableCountry": "US",
                "returnPolicyCountry": "US",
                "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
                "merchantReturnDays": "30",
                "returnMethod": "https://schema.org/ReturnByMail",
                "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility:",
                "refundType": "https://schema.org/FullRefund",
                "OfferItemCondition": "https://schema.org/NewCondition"
            }
        },
        "2": {
            "@type": "WebSite",
            "@id": "https://unpluggedperformance.com/#website",
            "url": "https://unpluggedperformance.com",
            "name": "Unplugged Performance",
            "alternateName": "World's leading Tesla performance parts and upgrades manufacturer. Wheels, suspension, aero, brakes for Model S, 3, X, Y and Cybertruck.",
            "publisher": {
                "@id": "https://unpluggedperformance.com/#organization"
            },
            "inLanguage": "en-US"
        },
        "3": {
            "@type": "BreadcrumbList",
            "@id": "https://unpluggedperformance.com/tesla-cybertruck/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": "1",
                    "item": {
                        "@id": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": "2",
                    "item": {
                        "@id": "[DEPTH_TRUNCATED]",
                        "name": "[DEPTH_TRUNCATED]"
                    }
                }
            ]
        },
        "4": {
            "@type": "CollectionPage",
            "@id": "https://unpluggedperformance.com/tesla-cybertruck/#webpage",
            "url": "https://unpluggedperformance.com/tesla-cybertruck/",
            "name": "Shop Tesla Cybertruck Upgrades, Parts & Accessories",
            "isPartOf": {
                "@id": "https://unpluggedperformance.com/#website"
            },
            "inLanguage": "en-US",
            "breadcrumb": {
                "@id": "https://unpluggedperformance.com/tesla-cybertruck/#breadcrumb"
            }
        },
        "_items_truncated": true
    },
    "_truncated": true,
    "_original_size": 126573
}
🛡️ Trust Signals — external proof links that back the declared identity
8317Review mentions (all pages)
9External proof links (all pages)
PageReviewsProof links
/ (home) 264 1
/tesla-model-y/ 353 1
/reviews/ 7344 6
/tesla-cybertruck/ 356 1
Explore the other reputation pillars for Unplugged Performance INC