Identity & Authority: 111SKIN – Signal Evidence & AI Readability

111SKIN

(https://111skin.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

Despite claiming medical authority through Dr Alexandrides, the provided schema_json is a basic Organization type with no Person or medicalAuthority properties. There is no technical digital footprint in the metadata linking the founder’s credentials to the Harley St claims. Furthermore, the technical implementation shows broken heading hierarchy with quadruplicated H2 tags on the homepage, which contradicts the brand’s ‘precision’ and ‘scientific’ positioning.

The disconnect lies in the bold biological promises (Clock-Stopping, Future-Proofs Your Skin) versus the lack of verifiable scientific citations. The site claims a 42% reduction in wrinkles in 2 weeks for the Black Diamond Eye Cream, a claim that borders on pharmaceutical-grade intervention, yet fails to provide the study’s sample size or independent testing source within the page content.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "111SKIN",
        "logo": "https://111skin.com/cdn/shop/files/logo-black.png?v=1663771644&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/111SKIN/",
            "https://instagram.com/111SKIN",
            "",
            "",
            "https://tiktok.com/@111SKIN",
            "",
            "",
            "",
            "",
            ""
        ],
        "url": "https://111skin.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "111SKIN",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://111skin.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://111skin.com"
    }
]
/account/login/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "111SKIN",
    "logo": "https://111skin.com/cdn/shop/files/logo-black.png?v=1663771644&width=500",
    "sameAs": [
        "",
        "https://www.facebook.com/111SKIN/",
        "https://instagram.com/111SKIN",
        "",
        "",
        "https://tiktok.com/@111SKIN",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://111skin.com"
}
/pages/subscriptions/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "111SKIN",
    "logo": "https://111skin.com/cdn/shop/files/logo-black.png?v=1663771644&width=500",
    "sameAs": [
        "",
        "https://www.facebook.com/111SKIN/",
        "https://instagram.com/111SKIN",
        "",
        "",
        "https://tiktok.com/@111SKIN",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://111skin.com/pages/subscriptions"
}
/pages/mix-mask-kit/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "111SKIN",
    "logo": "https://111skin.com/cdn/shop/files/logo-black.png?v=1663771644&width=500",
    "sameAs": [
        "",
        "https://www.facebook.com/111SKIN/",
        "https://instagram.com/111SKIN",
        "",
        "",
        "https://tiktok.com/@111SKIN",
        "",
        "",
        "",
        "",
        ""
    ],
    "url": "https://111skin.com/pages/mix-mask-kit"
}
🛡️ Trust Signals — external proof links that back the declared identity
2538Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 822 1
/account/login/ 512 1
/pages/subscriptions/ 692 1
/pages/mix-mask-kit/ 512 1