47 Skin
(https://47skin.com) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal; the site displays a high review count (2,458 for the serum) and backs it with 20 proof links on the homepage. Unlike typical trust theatre, the reviews are linked to Trustpilot as a third-party verifier. The presence of ‘Dermatologist Approved’ is backed by a named consultant, Dr. Chopra, rather than an anonymous expert avatar.
Proof density is high for this category. The site provides a full INCI ingredient list for products (e.g., the serum), names its clinical testing partner, and lists specific industry awards with their years (e.g., Bella Beauty Awards 2024). This creates a high ratio of verifiable evidence to marketing fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 83 | 20 |
| /pages/awards/ | 77 | 19 |
| /pages/take-quiz/ | 22 | 1 |
| /products/anti-blemish-scar-repair-serum/ | 248 | 4 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://47skin.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "47 Skin",
"url": "https://47skin.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://47skin.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "47 Skin",
"url": "https://47skin.com"
}
],
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How does Silver Chitoderm® work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Silver Chitoderm® combines two natural ingredients in a patented mix. The silver creates an anti-bacterial shield over your skin, while the chitoderm simultaneously forms a lattice-like structure on which skin cells can regenerate. It instantly kills bacteria, protects the skin, and aids in its rebuilding."
}
},
{
"@type": "Question",
"name": "What are the benefits of Silver Chitoderm®?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Silver Chitoderm® revitalises your skin, feeling smooth with refined texture. Skin is visibly firm with improved elasticity. Blemishes, redness, and scarring reduction from first application."
}
},
{
"@type": "Question",
"name": "Is Silver Chitoderm® clinically tested?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! All 47 Skin products have undergone rigorous clinical testing by Princeton Consumer Research Corp (PCR Corp), UK. Our tests followed a Modified Draize Repeat Insult Patch Test, ensuring safety and effectiveness."
}
},
{
"@type": "Question",
"name": "Is it dermatologist-approved?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, our entire range is dermatologist-approved. Clinical studies confirm that our products meet dermatological standards for safety and efficacy, making them suitable for all skin types."
}
},
{
"@type": "Question",
"name": "Is it suitable for sensitive and eczema-prone skin?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely! Our clinical trials included participants with sensitive and eczema-prone skin. The results confirmed that all products are safe and gentle, with no reported irritation or adverse reactions. Our Anti-Blemish & Scar Repair Serum was specifically tested on participants with eczema and sensitive skin and proved to be kind to skin."
}
},
{
"@type": "Question",
"name": "Should I try 47 Skin if I have a shellfish or silver allergy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our patented 47 Skin formula contains Chitoderm®, which is derived from the shell of shellfish. The shells are deproteinized and therefore do not contain shellfish proteins, but if you have a known allergy, we advise against using our products. For any other allergies, please consult your healthcare provider before trying any of our products. Ingredient lists are available on our website. As our products directly contain silver, they are not suitable for individuals with a silver allergy."
}
},
{
"@type": "Question",
"name": "From what age are 47 Skin products safe to use?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most of our products are safe for use from age 3 and up. For specific age recommendations, please refer to individual product details. For those under 18, we typically recommend starting with our #1 Best Seller: Anti-Blemish & Scar Repair Serum.Please note: Our intensive range is only suitable for those over 18. This includes:Treatment Serum for persistent, stubborn, and cystic acneExfoliating Skin Treatment for persistent, stubborn, and cystic acne"
}
},
{
"@type": "Question",
"name": "Is it non-comedogenic?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, all of our products are formulated to be non-comedogenic, so they won't clog pores."
}
},
{
"@type": "Question",
"name": "Can I use 47 Skin during pregnancy or while nursing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "While the individual ingredients should not pose a hazard, we always recommend consulting your healthcare professional based on your personal circumstances.Note: Products containing Salicylic Acid and Azelaic Acid should not be used if you are trying to conceive, pregnant, or breastfeeding. These include:Treatment Serum for persistent, stubborn, and cystic acneExfoliating Skin Treatment for persistent, stubborn, and cystic acneExfoliating Body Treatment Wash"
}
},
{
"@type": "Question",
"name": "How can I get skincare advice tailored to me?",
"acceptedAnswer": {
"@type": "Answer",
"text": "For tailored recommendations, take our skin quiz or reach out to our customer care team with your specific skin concerns. We're here to help you find the best solutions for your needs."
}
}
]
}
]
/pages/awards/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://47skin.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Multi-Award Winning Skincare",
"item": "https://47skin.com/pages/awards"
}
]
}
/pages/take-quiz/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://47skin.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Take quiz",
"item": "https://47skin.com/pages/take-quiz"
}
]
}
/products/anti-blemish-scar-repair-serum/
[
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"@context": "http://schema.org/",
"@id": "/products/anti-blemish-scar-repair-serum#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "47 Skin"
},
"category": "Face Serums",
"description": "Promotes clearer skin & calms inflammation.\nThe product that started it all. Our Serum naturally soothes and protects your skin from spots, reduces the visibility of blemish marks and leaves your skin soft, hydrated and glowing with confidence. \nOnly 47 Skin products contain our unique ingredient, Silver Chitoderm®. The Silver and the Chitoderm bond together to create an invisible barrier, killing 99.9% of the bacteria that cause breakouts. Science-backed, dermatologist-approved, it's why 47",
"hasVariant": [
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"@id": "/products/anti-blemish-scar-repair-serum?variant=39335223918638#variant",
"@type": "Product",
"gtin": "5060628290028",
"image": "https://47skin.com/cdn/shop/files/PDP_Serum_Frame_1_fcca3f10-2382-4efb-bc47-8ad70faf3d0a.jpg?v=1760350246&width=1920",
"name": "#1 Best Seller: Anti-Blemish & Scar Repair Serum - 30 ml",
"offers": {
"@id": "/products/anti-blemish-scar-repair-serum?variant=39335223918638#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "29.00",
"priceCurrency": "GBP",
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"name": "#1 Best Seller: Anti-Blemish & Scar Repair Serum - 50 ml",
"offers": {
"@id": "/products/anti-blemish-scar-repair-serum?variant=39335223885870#offer",
"@type": "Offer",
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"priceCurrency": "GBP",
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"image": "https://47skin.com/cdn/shop/files/PDP_Serum_Frame_13.jpg?v=1775556434&width=1920",
"name": "#1 Best Seller: Anti-Blemish & Scar Repair Serum - 100 ml",
"offers": {
"@id": "/products/anti-blemish-scar-repair-serum?variant=39335223951406#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "76.00",
"priceCurrency": "GBP",
"url": "https://47skin.com/products/anti-blemish-scar-repair-serum?variant=39335223951406"
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"sku": "AB03"
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"@id": "/products/anti-blemish-scar-repair-serum?variant=40038917668910#variant",
"@type": "Product",
"gtin": "5060628290455",
"image": "https://47skin.com/cdn/shop/files/PDP_Serum_Frame_14.jpg?v=1775556434&width=1920",
"name": "#1 Best Seller: Anti-Blemish & Scar Repair Serum - 300 ml",
"offers": {
"@id": "/products/anti-blemish-scar-repair-serum?variant=40038917668910#offer",
"@type": "Offer",
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"price": "195.00",
"priceCurrency": "GBP",
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"productGroupID": "1330589663289",
"url": "https://47skin.com/products/anti-blemish-scar-repair-serum",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.79007323",
"reviewCount": 2458,
"bestRating": "5.0",
"worstRating": 1
},
"sku": "AB01",
"gtin": "5060628290028",
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"@type": "BreadcrumbList",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://47skin.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Face",
"item": "https://47skin.com/collections/face"
},
{
"@type": "ListItem",
"position": 3,
"name": "Serums",
"item": "https://47skin.com/collections/serums"
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"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Description",
"acceptedAnswer": {
"@type": "Answer",
"text": "Promotes clearer skin & calms inflammation.\nThe product that started it all. Our Serum naturally soothes and protects your skin from spots, reduces the visibility of blemish marks and leaves your skin soft, hydrated and glowing with confidence. \nOnly 47 Skin products contain our unique ingredient, Silver Chitoderm®. The Silver and the Chitoderm bond together to create an invisible barrier, killing 99.9% of the bacteria that cause breakouts. Science-backed, dermatologist-approved, it's why 47"
}
},
{
"@type": "Question",
"name": "Key Benefits",
"acceptedAnswer": {
"@type": "Answer",
"text": "Kills 99.9% of breakout-causing bacteriaReduces spots, blemishes & stubborn marksCalms inflammation & promotes clearer skinLeaves skin smooth, hydrated & firmEvens out skin toneDoubles as a makeup primer for a flawless base"
}
},
{
"@type": "Question",
"name": "How to use",
"acceptedAnswer": {
"@type": "Answer",
"text": "Use 1-2 pumps morning and evening after cleansing. Gently smooth over your entire face and neck, avoiding the eye area. If contact with eyes occurs, rinse thoroughly with water."
}
},
{
"@type": "Question",
"name": "Ingredients",
"acceptedAnswer": {
"@type": "Answer",
"text": "Aqua, Caprylic/Capric Triglyceride, Cyclopentasiloxane, Glycerin, Dimethicone, Glyceryl Stearate, Ceteareth-20, Cetearyl Alcohol, PEG-100 Stearate, Triethanolamine, Ethylhexylglycerin, Phenoxyethanol, Butyrospermum Parkii (Shea) Butter, Lactic Acid, Chitosan*, Limonene, Allantoin, Pottasium Sorbate, Parfum, Citrus Aurantium Peel Oil, Citrus Grandis (Grapefruit) Peel Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Tangerina (Tangerine) Peel Oil, Citrus Aurantium Bergamia Peel Oil, Linalyl "
}
},
{
"@type": "Question",
"name": "Clinical Results",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our products have undergone extensive clinical trials with Princeton Consumer Research.Dermatologically TestedClinically proven to be kind to skinClinically proven to be safe for skinDermatologist approvedSilver Chitoderm® is clinically proven to kill 99.99% of the bacteria responsible for acne within 30 seconds.Silver Chitoderm® is clinically proven to kill 99.99% of the bacteria responsible for causing inflammation and slowing down healing within 5 minutes.Clinically proven to be safe for all "
}
}
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"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "Who can use 47 Skin products?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our products are designed to be gentle and most are suitable for anyone aged 3 and up. However, our Intensive Range including the Treatment Serum, Exfoliating Skin Treatment and BHA Exfoliant are intended for adults aged 18 and over. \n \nChitoderm is derived from marine sources (the discarded shell of crustaceans) and therefore none of our products are suitable for those with a shellfish allergy."
}
},
"1": {
"@type": "Question",
"name": "Can I use it on my chest, back, or shoulders?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. It’s great for blemishes and marks anywhere on the body, not just your face; however, avoid use on sensitive or intimate areas. For larger areas or more persistent body breakouts, our Body Range is specially formulated to target blemishes and irritation more effectively."
}
},
"2": {
"@type": "Question",
"name": "How long until I see results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most people see improvements in blemishes and light scarring within four to six weeks, but deeper scars might take a little longer. Consistency is key, and we recommend using both morning and night."
}
},
"3": {
"@type": "Question",
"name": "Can I use it with retinol or AHAs?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, but we recommend introducing them gradually. Use retinoids on alternate nights and keep AHAs or BHAs to separate days to avoid irritation. Always follow with moisturiser and apply SPF in the morning. If you're using other active products (like retinol or acids from other brands), follow their instructions carefully and always patch test when combining."
}
},
"4": {
"@type": "Question",
"name": "Is it good for sensitive or acne-prone skin?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It’s specially designed for sensitive, blemish-prone skin. All our products are dermatologist-approved and clinically proven to be Kind to Skin & Safe for Skin. Silver Chitoderm® helps reduce spots and blemishes and protects the skin from further breakouts and inflammation."
}
},
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This page presents a snapshot of public data from 47 Skin, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to 47 Skin: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://47skin.com to view the most current version of its content and see directly what this company is about and what it offers.