Alima Pure
(https://alimapure.com) 📸 Data Snapshot: May 29, 2026Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Information density is exceptionally high for the cosmetics category. The site avoids the ‘miracle formula’ fluff by providing concrete numbers, such as the ‘four ingredients’ in their loose powder (mica, titanium dioxide, zinc oxide, and iron oxides) and the specific count of ’45 shades’ for their foundation. Even their environmental claims are quantified, citing a goal of ‘a million trees’ and ‘1% of annual gross revenue’ for donations rather than using vague ‘eco-friendly’ descriptors.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://alimapure.com) Alima Pure Mineral Makeup | All Natural Makeup, Pure Natural Cosmetics
"Alima Pure is the best choice if you’d prefer not to know you’re wearing any foundation at all. Containing just four ingredients, this lightly mattifying powder forms a veil over your skin, rather than sinking into your pores, so your skin can actually breathe. Think silk vs. Spandex, but on your face. " [IMG: Alima Pure featured in Bustle] "Portland, Oregon-based Alima Pure hit the ground running back in 2004, and it has only become an even more ingredient- and environment-conscious brand in the years since. [...] Alima Pure's Pressed Foundation is a favorite among the brand's fans, garnering rave reviews for both its formula — evening primrose and argan oils are the star ingredients — and its waste-reducing refillable compact." [IMG: Allure logo] "Consider this your non-toxic, go-to luxury lipstick. Alima Pure's velvety formula gives incredible color to lips, all while healing chapped skin with nourishing ingredients. [...] you'll want to wear this lipstick every single day." "The brand boasts a "less is more" mentality, producing mineral-based makeup products with minimal ingredients free of toxins, irritants, or preservatives. Even better: They've managed to thoughtfully formulate a full and inclusive shade range of satin matte foundation, which happens to be their best-selling product." [IMG: marie claire logo] "If you’re on the hunt for a clean take on foundation, consider this best-selling loose powder formula from Alima Pure. The buildable, satin-matte powder, which comes in 45 shades, is made up of a total of four ingredients—mica, titanium dioxide, zinc oxide and iron oxides. Many reviewers note it’s especially nice for those with reactive or sensitive skin." [IMG: Harper] [IMG: Alima Pure featured in Bustle] [IMG: Allure logo] [IMG: marie claire logo] [IMG: Harper] B Corp 1% for the Planet Carbon Free
SUB-PAGE (https://alimapure.com/pages/the-values/) The Values | Alima Pure Clean Makeup
[IMG: Giving Back - Alima Pure] Alima Pure is a natural cosmetics brand from Portland, Oregon. Made using clean, non-toxic ingredients, our products are designed for everyone. Kate O’Brien founded Alima Pure in 2004 in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher. As a woman founded and run company, empowering and connecting with others has always been at the forefront of what we do. We believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are. We make makeup that doesn’t compromise. Our cosmetics are luxurious, high-performance, and made using clean ingredients. We seek to redefine makeup as an empowering tool of self- expression through our extensive range of foundation shades. Our products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals. [IMG: B Corporation] [H5] B CORPORATION We are so proud to have been the first color cosmetics company to become a B Corporation! We joined B Corp in their second year in business, and are now in great company as part of a growing community of over 3,200 certified B Corporations. As a B Corp, we believe the safety and well-being of the earth and its inhabitants matters above all. [IMG: 1 Percent For The Planet] [H5] 1% FOR THE PLANET We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet. [IMG: Carbon Neutral] [H5] CARBON NEUTRAL We believe carbon free is the way to be and have been carbon neutral since 2008 by offsetting 100% of our corporate carbon emissions through Carbon Fund. [IMG: Powdered By Green Energy] [H5] RENEWABLE ENERGY We participate in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal. [IMG: Let] [H5] LET’S PLANT TREES Now it's more important than ever to show love to our environment. We are making a commitment to contribute a million trees to our beautiful planet by 2025 and would love your help doing it. [IMG: Refillable Cosmetics] [H5] SLEEK. STOWABLE. SUSTAINABLE. Less mess, minimal waste. Our refillable compacts hold magnetic pans for easy on-the-go application, and can easily be swapped out for a new pan when your product runs out.
SUB-PAGE · THIN (https://alimapure.com/account/) Account – Alima Pure
SUB-PAGE (https://alimapure.com/pages/retailers/) Retailers and Store Locations | Alima Pure Natural Cosmetics
Prefer shopping in person? Find Alima Pure in stores so you can try before you buy. Don't see your favorite on this list? Let's us know at customercare@alimapure.com [H3] ONLINE BEAUTY HEROES BIOLOGICO BEAUTY THE DETOX MARKET INTEGRITY BOTANICALS THE ORGANIC BUNNY SAFE AND CHIC SHOP GOOD [H3] CALIFORNIA BEAUTY HEROES817 Grant AvenueNovato THE DETOX MARKET8380 Beverly BoulevardLos Angeles THE DETOX MARKET 1231 Montana AvenueSanta Monica ROOTS THE BEAUTY UNDERGROUND384 Forest Avenue #9Laguna Beach SHOP GOOD3027 University AveSan Diego SHOP GOOD3665 Paseo Place, Suite 0960San Diego [H3] COLORADO The Spa at The Broadmoor Hotel1 Lake AvenueColorado Springs [H3] FLORIDA PARADIGM BEAUTY3619 Henderson BlvdTampa [H3] NEW YORK THE DETOX MARKET76 East Houston StreetNew York City [H3] AUSTRALIA CLEAN BEAUTY MARKETShop 136, 243 Pyrmont Street Mermaid Beach GREEN ORGANICS BEAUTYShop 2, 615 Darling Street Rozelle GREEN ORGANICS BEAUTYShop 17 / 464 - 480 Kent Street Sydney [H3] CANADA THE DETOX MARKET116 Spadina AvenueToronto THE DETOX MARKET96 Scollard StreetToronto [H3] CZECH REPUBLIC LICIRNA ORGANICSManesova 76, VinohradyPrague LICIRNA ORGANICSCzech Labels & Friends Centrum Chodov - Shopping mallPrague [H3] FINLAND TWISTBELapinlahdenkatu 7Helsinki [H3] FRANCE BAZAR BIO L'HERBE A SAVON27 Rue d'AssasParis MON CORNER B [H3] GERMANY ALLSANA [H3] SWITZERLAND PRETTY & PUREStampfenbachstrasse 153Zurich
🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
This page presents a snapshot of public data from Alima Pure, captured on May 29, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Alima Pure: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://alimapure.com to view the most current version of its content and see directly what this company is about and what it offers.