Almay
(https://almay.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
The brand’s technical authority is well-supported by detailed Organization schema including a physical address in New York and multiple social sameAs links. A gap exists in expert verification; while they claim products are ‘dermatologist tested,’ no specific medical professionals or formulators are named or linked via Person schema. Miranda Kerr is the only named authority, functioning more as an ambassador than a technical expert.
The performance claims are largely focused on ‘non-irritation’ and ‘bold color,’ which are supported by the product categories shown. There is a slight disconnect in the ‘clean’ claim, which is a loosely regulated industry term used here without a direct, visible definition of which specific synthetic compounds are excluded. Unlike high-BS sites, Almay does not promise revolutionary biological reversal, sticking to ‘refreshed’ and ‘bold’ aesthetic outcomes.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.almay.com",
"logo": "https://www.almay.com/cdn/shop/files/favicon.jpg",
"image": "https://www.almay.com/cdn/shop/files/favicon.jpg",
"name": "Almay",
"email": "contact@almay.com",
"telephone": "1-212-527-4000",
"address": {
"@type": "PostalAddress",
"streetAddress": "55 Water Street",
"addressLocality": "New York",
"addressCountry": "US",
"addressRegion": "New York",
"postalCode": "10041"
},
"sameAs": [
"https://www.instagram.com/almay",
"https://www.facebook.com/almay/",
"https://www.youtube.com/user/almay",
"https://www.pinterest.com/almaycosmetics/",
"https://www.tiktok.com/@almay.cosmetics"
]
}
/collections/hypoallergenic-face-makeup/
[
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"image": {
"@type": "ImageObject",
"height": 400,
"url": "https://www.almay.com/cdn/shop/collections/ALMAY_ALL_FACE_BANNER.jpg?v=1767643983&width=1150",
"width": 1150
},
"name": "Face Makeup",
"_truncated": true,
"_original_size": 54618
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"@id": "https://www.almay.com/collections/hypoallergenic-face-makeup#page",
"name": "Face Makeup",
"url": "https://www.almay.com/collections/hypoallergenic-face-makeup",
"description": "",
"image": {
"@type": "ImageObject",
"url": "https://www.almay.com/cdn/shop/collections/ALMAY_ALL_FACE_BANNER.jpg?crop=center&height=1024&v=1767643983&width=1024",
"width": 1024,
"height": 1024
},
"isPartOf": {
"@type": "WebSite",
"name": "Almay",
"url": "https://www.almay.com"
},
"mainEntity": {
"@type": "ItemList",
"@id": "https://www.almay.com/collections/hypoallergenic-face-makeup#list",
"name": "Face Makeup",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@context": "http://schema.org/",
"@id": "/products/clear-complexion-concealer#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Foundations & Concealers",
"description": "",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Clear Complexion Concealer™",
"productGroupID": "7888627630149",
"url": "https://www.almay.com/products/clear-complexion-concealer"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@context": "http://schema.org/",
"@id": "/products/clear-complexion-foundation#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Foundations & Concealers",
"description": "",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Clear Complexion Foundation™",
"productGroupID": "7887681519685",
"url": "https://www.almay.com/products/clear-complexion-foundation"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@context": "http://schema.org/",
"@id": "/products/color-care-tint-stick%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Makeup",
"description": "",
"hasVariant": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"name": "Color & Care Tint Stick™",
"productGroupID": "7560232599621",
"url": "https://www.almay.com/products/color-care-tint-stick%E2%84%A2"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@context": "http://schema.org/",
"@id": "/products/skin-perfecting-hydrating-tint%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Face Moisturizers",
"description": "",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Skin Perfecting Hydrating Tint™",
"productGroupID": "7561230712901",
"url": "https://www.almay.com/products/skin-perfecting-hydrating-tint%E2%84%A2"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@context": "http://schema.org/",
"@id": "/products/ageless-hydrating-concealer%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Foundations & Concealers",
"description": "",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Ageless Hydrating Concealer™",
"productGroupID": "7560185970757",
"url": "https://www.almay.com/products/ageless-hydrating-concealer%E2%84%A2"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 54618
}
]
/collections/hypoallergenic-eye-makeup/
[
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"description": "Bring your eye look to a new level with Almay's hypoallergenic eye makeup. With our hypoallergenic eyeshadow, eyeliner, and more, you can create all of the bold looks you want without worrying about eye irritation. All of our fragrance free eye makeup products are dermatologist and ophthalmologist tested and cruelty free. Your journey to attention-grabbing eye looks without irritation begins here.",
"image": {
"@type": "ImageObject",
"height": 400,
"url": "https://www.almay.com/cdn/shop/collections/ALMAY_ALL_EYES_BANNER_2ba49c64-9146-4788-bd63-0ce9d9f2baa5.jpg?v=1767643950&width=1150",
"width": 1150
},
"name": "Eye Makeup",
"_truncated": true,
"_original_size": 40616
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"@id": "https://www.almay.com/collections/hypoallergenic-eye-makeup#page",
"name": "Eye Makeup",
"url": "https://www.almay.com/collections/hypoallergenic-eye-makeup",
"description": "Bring your eye look to a new level with Almay's hypoallergenic eye makeup. With our hypoallergenic eyeshadow, eyeliner, and more, you can create all of the bold looks you want without worrying about eye irritation. All of our fragrance free eye makeup products are dermatologist and ophthalmologist tested and cruelty free. Your journey to attention-grabbing eye looks without irritation begins here.",
"image": {
"@type": "ImageObject",
"url": "https://www.almay.com/cdn/shop/collections/ALMAY_ALL_EYES_BANNER_2ba49c64-9146-4788-bd63-0ce9d9f2baa5.jpg?crop=center&height=1024&v=1767643950&width=1024",
"width": 1024,
"height": 1024
},
"isPartOf": {
"@type": "WebSite",
"name": "Almay",
"url": "https://www.almay.com"
},
"mainEntity": {
"@type": "ItemList",
"@id": "https://www.almay.com/collections/hypoallergenic-eye-makeup#list",
"name": "Eye Makeup",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@context": "http://schema.org/",
"@id": "/products/length-lift-mascara%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Mascaras",
"description": "A mascara that lengthens, lifts, and conditions eyelashes from root to tip without flaking, and is eco-friendly? Right this way...",
"hasVariant": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"name": "Length & Lift Mascara™",
"productGroupID": "7560180826181",
"url": "https://www.almay.com/products/length-lift-mascara%E2%84%A2"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@context": "http://schema.org/",
"@id": "/products/multi-benefit-mascara%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Mascaras",
"description": "All the mascara benefits your lashes could want, including volume, length, and definition. Plus, the formula is infused with keratin!",
"hasVariant": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"name": "Multi-Benefit Mascara™",
"productGroupID": "7560243052613",
"url": "https://www.almay.com/products/multi-benefit-mascara%E2%84%A2"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@context": "http://schema.org/",
"@id": "/products/thickening-tint-mascara%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Mascaras",
"description": " Thickens lashes instantly while gradually tinting lashes over time. The formula is enriched with a lash-caring complex to promote healthy, thicker looking lashes. It gives bold, intense payoff for full wide-lash effect and smooth application with no flaking. The hypoallergenic formula is ophthalmologist tested and suitable for sensitive eyes and contact lens wearers. Fragrance free and cruelty free. ",
"hasVariant": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"name": "Thickening & Tint Mascara™",
"productGroupID": "7560183152709",
"url": "https://www.almay.com/products/thickening-tint-mascara%E2%84%A2"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@context": "http://schema.org/",
"@id": "/products/volume-conditioning-mascara%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Mascaras",
"description": " Struggling with brittle, dry lashes? Show ‘em some love with our all-day wear mascara that conditions as it volumizes for the appearance of fuller, longer, and stronger eyelashes instantly. ",
"hasVariant": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"name": "Volume & Conditioning Mascara™",
"productGroupID": "7560246394949",
"url": "https://www.almay.com/products/volume-conditioning-mascara%E2%84%A2"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@context": "http://schema.org/",
"@id": "/products/eyeliner-pencil#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Eyeliner",
"description": "",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "All-Day Eyeliner Pencil™",
"productGroupID": "7560131248197",
"url": "https://www.almay.com/products/eyeliner-pencil"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 40616
}
]
/collections/hypoallergenic-lipstick-lip-gloss-and-lip-balm/
[
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"image": {
"@type": "ImageObject",
"height": 400,
"url": "https://www.almay.com/cdn/shop/collections/ALMAY_ALL_LIPS_BANNER.jpg?v=1767644049&width=1150",
"width": 1150
},
"name": "All Lips",
"_truncated": true,
"_original_size": 22064
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"@id": "https://www.almay.com/collections/hypoallergenic-lipstick-lip-gloss-and-lip-balm#page",
"name": "All Lips",
"url": "https://www.almay.com/collections/hypoallergenic-lipstick-lip-gloss-and-lip-balm",
"description": "",
"image": {
"@type": "ImageObject",
"url": "https://www.almay.com/cdn/shop/collections/ALMAY_ALL_LIPS_BANNER.jpg?crop=center&height=1024&v=1767644049&width=1024",
"width": 1024,
"height": 1024
},
"isPartOf": {
"@type": "WebSite",
"name": "Almay",
"url": "https://www.almay.com"
},
"mainEntity": {
"@type": "ItemList",
"@id": "https://www.almay.com/collections/hypoallergenic-lipstick-lip-gloss-and-lip-balm#list",
"name": "All Lips",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@context": "http://schema.org/",
"@id": "/products/gleam-big-lip-serum#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Foundations & Concealers",
"description": "",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Gleam Big™ Lip Serum",
"productGroupID": "7888664920133",
"url": "https://www.almay.com/products/gleam-big-lip-serum"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@context": "http://schema.org/",
"@id": "/products/color-care-lip-gloss%E2%84%A2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Lip Gloss",
"description": "",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Color & Care Lip Gloss™",
"productGroupID": "7561229402181",
"url": "https://www.almay.com/products/color-care-lip-gloss%E2%84%A2"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@context": "http://schema.org/",
"@id": "/products/color-care-lip-oil-in-stick#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Lip Balms & Treatments",
"description": " A lightweight formula infused with a conditioning oil complex that delivers a sheer, shiny wash of color while leaving lips moisturized and nourished. ",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Color & Care Lip Oil in Stick",
"productGroupID": "7560079769669",
"url": "https://www.almay.com/products/color-care-lip-oil-in-stick"
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@context": "http://schema.org/",
"@id": "/products/lip-vibes%E2%84%A2-lipstick#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Lipsticks",
"description": " Meet the lipstick that always makes a statement! Lip Vibes delivers vivid, smooth color to express your personality and mood. ",
"hasVariant": {
"0": "[DEPTH_TRUNCATED]",
"1": "[DEPTH_TRUNCATED]",
"2": "[DEPTH_TRUNCATED]",
"3": "[DEPTH_TRUNCATED]",
"4": "[DEPTH_TRUNCATED]",
"_items_truncated": true
},
"name": "Lip Vibes™ Lipstick",
"productGroupID": "7560087306309",
"url": "https://www.almay.com/products/lip-vibes%E2%84%A2-lipstick"
}
}
]
},
"_truncated": true,
"_original_size": 22064
}
]
🛡️ Trust Signals — external proof links that back the declared identity
342Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /collections/hypoallergenic-face-makeup/ | 227 | 1 |
| /collections/hypoallergenic-eye-makeup/ | 82 | 1 |
| /collections/hypoallergenic-lipstick-lip-gloss-and-lip-balm/ | 30 | 1 |
Explore the other reputation pillars for Almay
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Almay, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Almay: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://almay.com to view the most current version of its content and see directly what this company is about and what it offers.