Identity & Authority: Aluxury® – Signal Evidence & AI Readability

Aluxury®

(https://aluxury.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
6 Impact Weight: 15 / 100
40% Reputation

There is a significant transparency gap regarding the ‘small family-run UK business’ claim. No founders are named, and there is no Person schema or sameAs links to professional profiles. The expert advice in the ‘Journal’ is attributed to the brand rather than a named aromatherapist or chemist. Structured data (schema_json) is limited to basic product groups, missing Organization or Founder properties that would validate the ‘family-run’ identity.

The site makes bold performance claims, such as ‘filling the room in mere seconds’ and ‘preserving natural therapeutic properties’ through cold-nebulizing technology. While the technical specs support the mechanism, there are no third-party clinical studies or lab-verified ‘before and after’ scent-throw metrics to back the ‘UK’s No.1’ performance assertion. The marketing tone is highly assertive relative to the lack of external verification.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/products/essential-oil-blends-gift-set/
{
    "@context": "http://schema.org/",
    "@id": "/products/essential-oil-blends-gift-set#product",
    "@type": "ProductGroup",
    "brand": {
        "@type": "Brand",
        "name": "ALUXURY®"
    },
    "category": "Perfumes & Colognes",
    "description": "Elevate your wellness journey with our premium essential oil gift sets featuring five 10ml bottles of 100% pure, therapeutic grade essential oils! Each aromatherapy collection is expertly curated to support relaxation, mood enhancement, and restful sleep rituals.\nWhether you're seeking natural stress relief, creating a spa-like atmosphere, or gifting self-care essentials, these versatile essential oil sets work beautifully with electric oil diffusers, reed diffusers, candles, and oil burners.\nOur pure essential oils are suitable for topical application (when properly diluted), electric diffuser oil, reed diffusers, candles, oil burners. See individual oils for safety information.",
    "hasVariant": [
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=54252203278721#variant",
            "@type": "Product",
            "gtin": "5065014139998",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Starter",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=54252203278721#offer",
                "@type": "Offer",
                "availability": "http://schema.org/InStock",
                "price": "21.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=54252203278721"
            },
            "sku": "STARTER-EO-SET"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=53972417184129#variant",
            "@type": "Product",
            "gtin": "5065014139028",
            "image": "https://aluxury.co.uk/cdn/shop/files/Balance_Essential_OIl_Gift_Set.webp?v=1778682195&width=1920",
            "name": "Essential Oil Gift Sets - Balance",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=53972417184129#offer",
                "@type": "Offer",
                "availability": "http://schema.org/InStock",
                "price": "29.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=53972417184129"
            },
            "sku": "PACK-1-EO-GIFT"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=54154283745665#variant",
            "@type": "Product",
            "gtin": "5065014139042",
            "image": "https://aluxury.co.uk/cdn/shop/files/favourites_essential_oil_gift_set_788685c0-ef3e-44ba-8590-b265768717ef.png?v=1772273559&width=1920",
            "name": "Essential Oil Gift Sets - Favourites",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=54154283745665#offer",
                "@type": "Offer",
                "availability": "http://schema.org/InStock",
                "price": "24.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=54154283745665"
            },
            "sku": "FAVOURITES-GIFT"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=55117323370881#variant",
            "@type": "Product",
            "image": "https://aluxury.co.uk/cdn/shop/files/grounding_and_balance_essential_oil_gift_set.webp?v=1777283954&width=1920",
            "name": "Essential Oil Gift Sets - Grounding & Balance",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=55117323370881#offer",
                "@type": "Offer",
                "availability": "http://schema.org/InStock",
                "price": "24.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=55117323370881"
            },
            "sku": "GIFT-SET-GRND-BLNCE"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=55092696056193#variant",
            "@type": "Product",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Luxurious Calm",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=55092696056193#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "39.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=55092696056193"
            },
            "sku": "GIFT-SET-LUX-CALM"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=55117323403649#variant",
            "@type": "Product",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Focus & Clarity",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=55117323403649#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "24.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=55117323403649"
            },
            "sku": "GIFT-SET-FOC-CLRTY"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=54234824475009#variant",
            "@type": "Product",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Relax & Sleep",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=54234824475009#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "24.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=54234824475009"
            },
            "sku": "RELAX-SLEEP-GIFT-SET"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=54110443667841#variant",
            "@type": "Product",
            "gtin": "5065014139080",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Calm & Comfort",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=54110443667841#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "39.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=54110443667841"
            },
            "sku": "CALM-COMFORT-EO-SET"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=54773835235713#variant",
            "@type": "Product",
            "gtin": "5065014139127",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Autumn & Winter",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=54773835235713#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "24.99",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=54773835235713"
            },
            "sku": "AUTUMN-WINTER-GIFT"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=53972417151361#variant",
            "@type": "Product",
            "gtin": "5065014139226",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Harmony",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=53972417151361#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "29.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=53972417151361"
            },
            "sku": "PACK-2-EO-GIFT"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=54110445207937#variant",
            "@type": "Product",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Grounded",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=54110445207937#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "24.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=54110445207937"
            },
            "sku": "GROUNDED-EO-SET"
        },
        {
            "@id": "/products/essential-oil-blends-gift-set?variant=54110445502849#variant",
            "@type": "Product",
            "image": "https://aluxury.co.uk/cdn/shop/files/starter_pure_essential_oil_gift_set.webp?v=1772362249&width=1920",
            "name": "Essential Oil Gift Sets - Bloom",
            "offers": {
                "@id": "/products/essential-oil-blends-gift-set?variant=54110445502849#offer",
                "@type": "Offer",
                "availability": "http://schema.org/OutOfStock",
                "price": "34.95",
                "priceCurrency": "GBP",
                "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set?variant=54110445502849"
            },
            "sku": "BLOOM-EO-SET"
        }
    ],
    "name": "Essential Oil Gift Sets",
    "productGroupID": "14973794189697",
    "url": "https://aluxury.co.uk/products/essential-oil-blends-gift-set"
}
/products/nebula-waterless-oil-diffuser-white/
[
    {
        "@context": "http://schema.org/",
        "@id": "/products/nebula-waterless-oil-diffuser-white#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "ALUXURY®"
        },
        "category": "Home Fragrance Accessories",
        "description": "The Nebula is the UK's best waterless diffuser choice for 2026. Transform your space instantly with the award-winning Nebula waterless electronic diffuser.\nPortable, rechargeable and powerful, this aroma diffuser is designed for the home, office or car - wherever you want pure fragrance on demand.\nUsing advanced cold-nebulizing technology, it disperses pure, undiluted essential oils and diffuser oils across a massive 80m², without the mess of water or heat.\nDesigned to outclass standard waterless diffusers, our latest model of the Nebula rechargeable diffuser offers an uncompromising, sensory experience:\n\n\nWhisper-Quiet Engineering: Significantly quieter than standard waterless models (<30dB), ensuring undisturbed sleep or focus.\n\nUnrivalled 120-Hour Battery: Enjoy weeks of daily use on a single charge, powered by convenient USB-C charging - at home, at your desk, or in the car.\n\nUnmatched Control: 12 customisable intensity and timer modes to suit your room size (double that of other brands), with continuous mode for all-day aroma.\n\nZero Cleaning Required: Quick-swap technology lets you change scent bottles in seconds.\n\nPortable & Rechargeable: Use it wireless or wired - perfect for any room, the office, or your car's cup holder.\n\nUse Any Essential Oil Brand: We offer the highest quality oils, with GC-MS tested essential oils. However, the Nebula is designed to use any brand of essential oil you like.\n\nComplete Peace of Mind: Backed by a 12-month manufacturer warranty and a 30-day money-back guarantee as standard.\n",
        "hasVariant": [
            {
                "@id": "/products/nebula-waterless-oil-diffuser-white?variant=48689982931259#variant",
                "@type": "Product",
                "gtin": "5065014139011",
                "image": "https://aluxury.co.uk/cdn/shop/files/nebula-diffuser-white.jpg?v=1777053180&width=1920",
                "name": "Nebula Waterless Diffuser - Portable & Rechargeable - White",
                "offers": {
                    "@id": "/products/nebula-waterless-oil-diffuser-white?variant=48689982931259#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "37.99",
                    "priceCurrency": "GBP",
                    "url": "https://aluxury.co.uk/products/nebula-waterless-oil-diffuser-white?variant=48689982931259"
                },
                "sku": "NEBULA-WHITE"
            },
            {
                "@id": "/products/nebula-waterless-oil-diffuser-white?variant=49270716399931#variant",
                "@type": "Product",
                "gtin": "5065014139783",
                "image": "https://aluxury.co.uk/cdn/shop/files/nebula_electronic_waterless_oil_diffuser_grey.jpg?v=1777052889&width=1920",
                "name": "Nebula Waterless Diffuser - Portable & Rechargeable - Grey",
                "offers": {
                    "@id": "/products/nebula-waterless-oil-diffuser-white?variant=49270716399931#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "37.99",
                    "priceCurrency": "GBP",
                    "url": "https://aluxury.co.uk/products/nebula-waterless-oil-diffuser-white?variant=49270716399931"
                },
                "sku": "NEBULA-GREY"
            },
            {
                "@id": "/products/nebula-waterless-oil-diffuser-white?variant=48689982964027#variant",
                "@type": "Product",
                "gtin": "5065014139592",
                "image": "https://aluxury.co.uk/cdn/shop/files/nebula_waterless_essential_oil_diffuser_black.jpg?v=1777053020&width=1920",
                "name": "Nebula Waterless Diffuser - Portable & Rechargeable - Black",
                "offers": {
                    "@id": "/products/nebula-waterless-oil-diffuser-white?variant=48689982964027#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "37.99",
                    "priceCurrency": "GBP",
                    "url": "https://aluxury.co.uk/products/nebula-waterless-oil-diffuser-white?variant=48689982964027"
                },
                "sku": "NEBULA-BLACK"
            }
        ],
        "name": "Nebula Waterless Diffuser - Portable & Rechargeable",
        "productGroupID": "8017688723771",
        "url": "https://aluxury.co.uk/products/nebula-waterless-oil-diffuser-white"
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "<strong>What is a waterless essential oil diffuser?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>A waterless diffuser disperses pure essential oils into the air using cold air technology, without needing water or heat.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How is the Nebula different from ultrasonic diffusers?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>The Nebula is a true nebulizing diffuser. It uses pressurised air (not vibration) to release undiluted aroma for a stronger scent experience.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Is the Nebula diffuser suitable for cars? </strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Absolutely, the size of the Nebula fits into a car cup holder, making it the perfect car diffuser. </p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Is this the same as similar looking diffusers?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>No. Our diffuser is exclusive to us and offers unique functionality like <em>12 misting and timer modes</em> ( double that of competitor models ) with <strong>Strong </strong>and <strong>Ambient </strong>aroma settings and quieter operation.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Are waterless diffusers better? </strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Waterless diffusers use nebulising or atomising technology to disperse undiluted essential oils in their pure form, delivering a highly concentrated aroma and preserving the natural therapeutic properties of an essential oil. </p><p>Read our guide on <a href=\"/blogs/news/waterless-vs-water-based-diffusers-which-is-better\" title=\"Waterless vs Water-Based Diffusers: Which is Better for Your Home?\">waterless vs water based diffusers</a> for more information. </p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How long does a 10ml oil last? </strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>With daily use a 10ml oil bottle will last between 6 - 8 weeks+, depending on what settings you use. </p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Is the Nebula diffuser rechargeable?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Yes, the Nebula diffuser contains a rechargeable lithium battery ( 2600mAh ) and lasts up to 120hrs on a single charge.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>What oils can be used?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>We recommend using our <a href=\"https://aluxury.co.uk/collections/premium-essential-oils\" title=\"Essential oils and blends\">Aluxury® Essential Oil Blends</a>. However, the Nebula diffuser supports other brands of <strong>pure essential oils.</strong></p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How loud is the Nebula diffuser? </strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Our Nebula oil diffuser is considered relatively quiet with a rating of less than 30 decibels (db).</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Can this diffuser fill a large rooms? </strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Don’t be fooled by the size – the Nebula is a powerful waterless diffuser for large rooms as well as compact spaces. Whether on a desk or in an open-plan living area, it delivers consistent aroma without needing dilution or water. Our diffuser and essential oil blend combination has exceptional throw with up to <strong>80m²</strong> coverage.</p>"
                }
            }
        ]
    }
]
/collections/luxurious-diffuser-oils/
[
    {
        "@context": "http://schema.org",
        "@type": "CollectionPage",
        "description": "At Aluxury®, we believe there's nothing more important than your health and well-being. We meticulously craft an exceptional range of luxurious essential oils & blends and fragrance oils for electric diffusers, designed to elevate your sense of self and infuse your home with delightful fragrances. \nOur diffuser oils are hand poured in the UK and offer you an enchanting escape from the rigours of everyday life, enveloping your space with an ambience that's as unique as you are.",
        "image": {
            "@type": "ImageObject",
            "height": 1229,
            "url": "https://aluxury.co.uk/cdn/shop/collections/White_Tea_Bergamot_Essential_Oil_Blend.webp?v=1781974971&width=1229",
            "width": 1229
        },
        "name": "Luxurious Diffuser Oils"
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "<strong>Are diffuser oils safe for pets?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>While our oils are high-quality, some can be harmful to pets, particularly cats who lack certain liver enzymes to process them. Essential oils to avoid around cats include tea tree, eucalyptus, citrus oils, and peppermint. For dogs, use oils sparingly and ensure good ventilation. Always allow pets to leave the room if they choose. Safe options for most pets include <a href=\"/products/lavender-essential-oil\" title=\"Lavender Essential Oil\">lavender</a>, <a href=\"/products/chamomile-essential-oil\" title=\"Chamomile Essential Oil\">chamomile</a>, and <a href=\"/products/frankincense-essential-oil\" title=\"Frankincense Essential Oil\">frankincense</a> when properly diffused. If your pet shows signs of distress, discontinue use immediately.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Are diffuser oils safe for babies and children?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Most diffuser oils are safe when properly used around children, but precautions are necessary. For babies under 3 months, avoid using essential oils altogether. For infants 3-24 months, use very diluted amounts of gentle oils like lavender or chamomile. For children under 10, use half the recommended adult amount and avoid strong oils like peppermint, eucalyptus, or rosemary. Always ensure good ventilation and never diffuse continuously for more than 30-60 minutes around young children.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>What is the difference between essential oil blends and fragrance oils?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Essential oil blends are combinations of pure essential oils. Each essential oil comes from a particular plant and carries its unique aromatic and therapeutic properties. On the other hand, fragrance oils are synthetically made and carry a particular scent, often used to mimic specific fragrances that can't be obtained naturally.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Do synthetic fragrance oils still offer aromatherapy benefits? </strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>While synthetic fragrance oils can create pleasant scents, they typically don't offer the same aromatherapy benefits as essential oils. Essential oils, derived directly from plants, contain natural compounds that can promote relaxation, enhance mood, and relieve stress. Fragrance oils, being synthetically made, don't contain these therapeutic compounds but can still help create a pleasing and relaxing environment.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How do I choose the best oil for my electric diffuser?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>The best oil for your electric diffuser depends on the mood you want to create or the benefits you seek. For relaxation and stress relief, lavender or chamomile oil would be suitable. If you want to energise and uplift the mood, citrus oils like orange or lemon would be a good choice. It's also important to consider personal preferences and sensitivities to specific scents.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Can all diffuser oils be used in nebulizing diffusers?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Yes, both our essential oil blends and fragrance oils work perfectly with nebulizing diffusers like our Nebula waterless diffuser. Nebulizing technology works by breaking down oils into fine particles without water or heat, making it suitable for both oil types. The waterless technology actually provides better scent throw as the oils aren't diluted. However, very thick oils may need to be thinned with a lighter oil for optimal performance in some nebulizing diffusers.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How often should I change the oil in my water diffuser?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>It generally depends on your usage. If you use your diffuser daily, a good rule of thumb is to clean it every month and change the oil when you notice the scent has significantly diminished or when you wish to switch to a different scent.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Are your products vegan and cruelty-free?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Absolutely! At Aluxury, we ensure all our products, including our essential oil blends and fragrance oils, are vegan-friendly and cruelty-free.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>What are the benefits of different oil scents?</strong> ",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Different oil scents offer various benefits. For example, lavender is known for its calming and relaxing properties, while citrus oils like lemon or grapefruit can energise and uplift the mood. Eucalyptus oil can help clear the mind, and peppermint oil is known for its refreshing and revitalising effects.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How long do diffuser oils last once opened?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>When stored properly in a cool, dark place with caps tightly sealed, our essential oil blends typically last 1-2 years after opening. Citrus-based oils may have a shorter shelf life of 6-12 months due to their volatile nature, while heavier oils like patchouli and sandalwood can last 3+ years. Fragrance oils generally last 2-3 years as they're more stable than natural oils. Always check for changes in scent, colour, or consistency.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>How should diffuser oils be stored?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Store diffuser oils in their original amber glass bottles with caps tightly sealed to prevent evaporation and oxidation. Keep them in a cool, dark place away from direct sunlight, heat sources, and temperature fluctuations - a cupboard or drawer is ideal. Avoid storing in bathrooms due to humidity. Keep bottles upright to prevent leakage and away from children and pets. Never store near radiators, windows, or in cars where temperature varies greatly.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "<strong>Do your oils contain phthalates?</strong>",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>No, our luxury fragrance oils are completely phthalate-free and paraben-free. We use only high-quality, safe synthetic compounds that meet or exceed UK and EU safety standards. Each fragrance oil is carefully formulated to be body-safe when used as directed in diffusers, though they should not be applied directly to skin. We provide full safety documentation for all our products upon request.</p>"
                }
            }
        ]
    }
]
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