Information Density: ANSWR – Signal Evidence & AI Readability

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TRUSTED BY OVER 500,000 PEOPLE

[IMG: At-home keratin treatment]

At-home keratin treatment

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From €42,90

From €42,90

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[IMG: At-home keratin treatment]

At-home keratin treatment

Regular price
From €42,90

From €42,90

Sale price
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[IMG: At-home keratin treatment]

At-home keratin treatment

Regular price
From €42,90

From €42,90

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[IMG: At-home keratin treatment kit]

At-home keratin treatment kit

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From €55,90

From €55,90

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[IMG: At-home keratin treatment]

At-home keratin treatment

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From €42,90

From €42,90

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Our Bestsellers

At-home solutions to avoid salon cost and hassle

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

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At-home keratin treatment

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From €42,90

From €42,90

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[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

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Volumewave heated brush

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€89,90

€89,90

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€89,90

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[IMG: At-home lash extension starter kit]

[IMG: At-home lash extension starter kit]

[H3]

At-home lash extension starter kit

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€69,90

€69,90

-6%

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€74,80

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[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

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Exfoliating hair removal drop

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From €25,90

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[IMG: Shampoo & conditioner bundle]

[IMG: Shampoo & conditioner bundle]

[H3]

Shampoo & conditioner bundle

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€45,90

€45,90

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[IMG: Flyaway & brow control stick]

[IMG: Flyaway & brow control stick]

[H3]

Flyaway & brow control stick

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SALON-GRADE RESULTS AT HOME

PIONEERING THE HOME SALON CATEGORYWe turn professional beauty treatments into effortless at-home solutions. Accessible pricing, easy to use, and designed for real life.NO SALON MARKUPThink premium results without the salon markup: easy application, EU-sourced ingredients, and products proven by real people so you will get the look you want on your schedule.TRANSFORMATIVE RESULTSWe obsess over efficacy and ease so you can achieve transformative, salon-level results at home and feel like a pro.

SHOP KEratin treatment
: At home keratin treatment

"Immediately after washing the product out of my hair, I could feel a difference. My hair is usually coarse and frizzy, yet a brush went through it like a dream."

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“Shocking hair transformations prove ANSWR at-home keratin treatment is a must-have for frizzy hair”

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THE TREATMENT THAT CHANGED EVERYTHING

For decades, the only solution for long-lasting frizz control was an expensive in-salon keratin treatment. Great results, but expensive, time-consuming, with little control over the ingredients, and out of reach for many.We changed that by pioneering an at-home alternative that delivers salon-grade smoothing that lasts 3 months with one simple, affordable application at home. No appointments, no hassle, just clear instructions and a solution designed for real life.Whether you want frizz gone or shiny, manageable curls, expect a frizz-free, fuss-free finish that lasts beyond the next wash and puts you (and your hair) in control.

SHOP KEratin treatment
: At home keratin treatment

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SO EASY, YOU SIMPLY CAN’T GO WRONG

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1. Spray

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

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2. RINSE & DRY

Rinse your hair thoroughly with only water, ensuring no residue is left behind. Blow-dry your hair completely.

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3. SEAL

Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

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Trusted by experts

From runways to red carpets, from Victoria’s Secret models to big-name celebrities, Jack Merrick-Thrilway and Bernardo Vasconcelos support ANSWR, offering effortless at-home application guidance and pro tips to make you your own pro from the first use.

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RESULTS YOU WILL SEE INSTANTLY

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From need to ANSWR

After a lifetime of frizz, our founder left her first salon keratin treatment amazed. By the results, and by the price, hassle, and lack of control. Seeing the same barrier for so many was the start of ANSWR: a home-salon brand turning professional treatments into simple, affordable at-home alternatives. Since 2019, we’ve challenged the experts-only mindset so anyone can get salon-level results at home.

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HOME SALON ESSENTIALS BECAUSE YOU DESERVE EASY

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VOLUMEWAVE HEATED BRUSH

Heated dry-styling brush for salon-level blowouts. eliminating the need to juggle a separate hair dryer and round brush. Coming with two interchangeable brush attachments, it offers versatility for creating bouncy blowouts, defined curls, and added volume.

SHOP NOW

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AT-HOME LASH EXTENSIONS

Apply in just a few simple steps and wear them for 7 days. Using the highest quality Korean, light-as-feather, vegan silk, the pre-mapped lash clusters are designed to be applied under your natural lashes, creating a natural, salon-like look.

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EXFOLIATING HAIR REMOVAL DROP

The only hair removal tool that exfoliates while removing hair, leaving skin with a smooth, glass-like finish. It works by simply rubbing it on the skin in circular motions, effectively removing hair and providing gentle exfoliation.

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[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[IMG: At-home keratin treatment]

[H1] At-home keratin treatment

Regular price
€42,90

€42,90

Sale price
Regular price

Unit price

Sale
Sold out

Pack: 1 pack

Pack

1 pack

2 pack

Description

This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one wash. It is the world's first-ever at-home keratin treatment that works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price. ▪ 1 application = 3 months smooth → €0.49 / day
▪ Doesn’t alter natural structure → no damage
▪ Gradual fading results → no root-regrowth line
▪ Award-winning → most powerful anti-frizz treatment
▪ Powered by VeratinTech™ → 100% vegan, 87% natural
▪ Humidity-proof → stops frizz on humid days
▪ Halves blow-dry time → faster wash days
▪ 100% formaldehyde-free

See it in action

How to use

1. SPRAYStart with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.2. RINSE & DRYRinse thoroughly with only water and dry your hair completely.3. SEALUsing a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

Ingredients

aqua (water/eau), glyoxylic acid, glyoxyloyl keratin amino acids, glyoxyloyl carbocysteine, propylene glycol, parfum (fragrance), sodium hydroxide, vinegar, vitis vinifera (grape) fruit extract, behentrimonium chloride, cetearyl alcohol, myristyl alcohol, cetrimonium chloride, tetrasodium glutamate diacetate, fructose, glucose, gluconic acid, gluconolactone, hexyl cinnamal, styrax benzoin resin extract, ananas sativus (pineapple) fruit extract, commiphora myrrha (myrrh) resin extract, etidronic acid, caesalpinia spinosa (tara) gum, myroxylon balsamum (balsam tolu) resin, ci 16035 (red 40), ci 19140 (yellow 5).Keratin protein: Restores and strengthens hairNatural oils: Provides hydration and shine.Amino acids: Enhances hair elasticity and healthFormaldehyde-free: Safe and gentle on hair and scalp

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SO EASY, YOU SIMPLY CAN’T GO WRONG

[H2]
1. Spray

Start with clean, dry hair. Spray the treatment onto your hair until fully saturated, then comb it through. Let it sit for one hour.

[H2]
2. RINSE & DRY

Rinse thoroughly with water only, ensuring all product residue is removed. Blow-dry your hair until completely dry.

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3. SEAL

Using a 180°C straightening iron, take narrow sections of hair until all strands are straight. Enjoy silk-like hair for the next three months.

"Immediately after washing the product out of my hair, I could feel a difference. My hair is usually coarse and frizzy, yet a brush went through it like a dream."

“I was left to admire the finished result: soft and shiny hair that now feels completely transformed.”

“Shocking hair transformations prove ANSWR at-home keratin treatment is a must-have for frizzy hair”

[H2]
THE TREATMENT THAT CHANGED EVERYTHING

For decades, the only solution for long-lasting frizz control was an expensive in-salon keratin treatment. Great results, but expensive, time-consuming, with little control over the ingredients, and out of reach for many.We changed that by pioneering an at-home alternative that delivers salon-grade smoothing that lasts 3 months with one simple, affordable application at home. No appointments, no hassle, just clear instructions and a solution designed for real life.Whether you want frizz gone or shiny, manageable curls, expect a frizz-free, fuss-free finish that lasts beyond the next wash and puts you (and your hair) in control.

Before

After

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DOES WHAT YOUR REGULAR MASK COULD NEVER

[H3] 1 application - 3 Months of smoothness
This isn’t just another frizz-fighting mask, conditioner, or leave-in that washes out after one shampoo. It’s not a styling product. It works on a structural level, delivering long-lasting salon-grade smoothness and shine for up to 3 months with a single, easy at-home application, at a fraction of the salon price.

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3 reasons over 500,000 swear by it

No frizz for 3 months

Unlike any other conditioner or mask our treatment lasts for months with a single application

Salon results fast & affordable

Same results as in salon without appointments and markup. Only a quick 3-step application.

Gentle salon-level formula

Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

No frizz for 3 months

Unlike any other conditioner or mask our treatment lasts for months with a single application

Salon results fast & affordable

Same results as in salon without appointments and markup. Only a quick 3-step application.

Gentle salon-level formula

Italian-made, high-performance yet gentle and non-damaging; realigns fibers for lasting frizz control without altering your natural pattern.

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AND IT REALLY DOES WORK ON ALL HAIR TYPES

Unlike harsh straightening treatments, it doesn't chemically break bonds. We are here for smoothing, not taking away your amazing natural pattern and volume. Seal it with an iron on application (hair looks pin-straight that day), but after the first wash your natural pattern and volume return. Only now it dries sleeker, shinier, and frizz-free after every wash.

[H2] AFRO-TEXTURED
After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

[H2] AFRO-TEXTURED / CLOSE-UP
After photo taken after the first wash post-treatment. During application, including on curly or Afro-textured hair, the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural pattern returns, while curls stay frizz-free, shiny, and manageable.

[H2] WAVY
After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

[H2] STRAIGHT & FRIZZY
After photo taken after the first wash post-treatment. During application the sealing with a flat iron is crucial, so hair looks pin-straight right after. After washing, the natural volume returns, while hair stay frizz-free, shiny, and manageable.

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They got salon-smooth at home. You will too.

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THE END OF KERATIN ODOR ERA

Post-wash odor with keratin treatments is a well-known, universal issue, and you told us the same. While it’s noticeable only when hair is wet, we knew it needed fixing.So we re-engineered the chemistry to minimize odor and made the smoothing even more efficient. Our odor-minimized formula keeps the results you love; in testing, 97% of customers reported no unpleasant smell.* Internal customer trial, n=30. A mild scent may occur on very porous hair when wet and disappears as it dries.

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Loved and Hyped by Real people

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TRUSTED AND GUIDED BY BERNARDO VASCONCELOS

With unmatched industry-leading expertise, Bernardo Vasconcelos is here to guide you step-by-step, ensuring your at-home keratin treatment achieves stunning, long-lasting results. From Brazil, the birthplace of keratin treatments, Bernardo brings over a decade of experience.Now leading his own London salon, he’s trusted by global icons like Gisele, Adriana Lima, Alessandra Ambrosio, and Izabel Goulart.

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Choose the Smooth That Lasts. Skip the Markup.

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FREQUENTLY ASKED QUESTIONS.

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[IMG: Volumewave heated brush]

[H1] Volumewave heated brush

Regular price
€89,90

€89,90

Sale price
Regular price

Unit price

Sale
Sold out

ATTENTION! Select your plug type: EU plug

ATTENTION! Select your plug type

EU plug

US plug

UK plug

Description

Heated dry-styling brush for salon-level blowouts and curls. No need to juggle a separate hair dryer and round brush. The two sizes of brush attachments let you switch from big, bouncy blowout to tighter, defined curls, while adding volume and eliminating frizz as you go. ▪ 45mm and 30mm brush attachments
▪ 180°C / 356°F
▪ Tangle-free bristles
▪ Nano titanium ceramic barrel for static-free styling
▪ 360° rotating cord
▪ Includes a travel bag
▪ 1-year warranty

See it in Action

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Ready. set. volume.

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1. ATTACH

Snap on your chosen brush and hit the switch button. Allow 5 minutes to heat up.

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2. STYLE

Start styling from the crown down taking small sections. Work your way through each layer and section with a good grip.

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3. READY

Finish up with a light mist of hairspray, step out and watch heads turn

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MORE THAN A ONE-TRICK BRUSH

Most blow-dry brushes puff hot air through a single, oversized barrel. Fine for wet styling, limiting for everything else.Volumewave is different: a heated brush for dry styling built for day-one blowouts and day-two touch-ups. Switch from big, bouncy volume to defined curls in minutes. No re-wash, no juggling tools.45MM BARREL for full, bouncy blowouts and root lift30MM BARREL for tighter curls, face-framing bends, and flipsMADE FOR DRY STYLING making second-day touch-ups easy

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They got BOUNCE IN MINUTES. You will too.

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TRUSTED AND GUIDED BY JACK MERRICK-THRILWAY

20 years in the industry. Paris Fashion Weeks. A-list celebrities. As Creative Director at Neville London Salon, Jack turns pro techniques into simple steps so you get volume, smoothness, and shape without the salon visit.He’s styled icons like Elsa Hosk and Romee Strijd and now he’s here to show you how to do it with Volumewave.

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FREQUENTLY ASKED QUESTIONS.

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[IMG: Exfoliating hair removal drop]

[H1] Exfoliating hair removal drop

Regular price
€25,90

€25,90

Sale price
Regular price

Unit price

Sale
Sold out

Size: 1 pack

Size

1 pack

2 pack

Description

The only hair removal tool that exfoliates while removing hair, leaving skin with a smooth, glass-like finish. Simply rub it on the skin in circular motions and it will effectively remove hair and provide gentle exfoliation. Regular use has proven to improve dry skin and keratosis pilaris (KP).☆ Marie Claire 2024 Award-Winner ☆   Best Quick-Fix Hair Removal Tool ▪ Removes hair on legs and arms
▪ Gently exfoliates dead skin
▪ Painless
▪ Average lifespan 6 months

See it in Action

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SMOOTH IN 3 STEPS

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1. PULL SKIN TIGHT

Pull the treated area tight with your non-dominant hand.

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2. RUB IN CIRCULAR MOTION

Applying moderate pressure, gently rub the drop in circular motions. Always work on dry skin only.

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3. MOISTURIZE

For an extra-smooth finish, complete the routine with body oil or cream.

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NANO-TEXTURED GLASS INNOVATION

The micro-textured glass surface of the drop acts like a gentle skin file. It's circular motions on the skin create a soft friction that cuts hair at the surface while lifting dry, dead skin. That results in an ultra-smooth and glassy finish that a regular razor could never.After each use, simply rinse with warm water and a little soap to clear buildup so the surface stays effective for next time.

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They got glassy, bump-free skin. You will too.

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Choose Better

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Loved and hyped by real peaople

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FREQUENTLY ASKED QUESTIONS.