Aromara
(https://aromara.co.uk) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
4
Impact Weight: 15 / 100
27% Reputation
Significant authority gaps exist in the technical identity. The schema_json contains an empty sameAs array with nine blank strings, failing to link the brand to any social media or external business profiles. Furthermore, claims of being ‘hand-blended in the UK’ are unverifiable as no specific perfumer, founder, or laboratory facility is named or connected via Person schema.
The primary disconnect is between the bold performance claims (‘strongest,’ ‘built to last through extra time and penalties’) and the lack of external validation. The site provides high substance (specific numbers) but low proof (zero external links or lab reports). The football-themed ‘matchday bundle’ marketing is creative but lacks any objective evidence that the scent actually performs differently under physical exertion.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aromara",
"logo": "https://aromara.co.uk/cdn/shop/files/Untitled_design_11.png?v=1776556160&width=500",
"sameAs": [
"",
"",
"",
"",
"",
"",
"",
"",
""
],
"url": "https://aromara.co.uk"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Aromara",
"potentialAction": {
"@type": "SearchAction",
"target": "https://aromara.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://aromara.co.uk"
}
]
/collections/women/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aromara",
"logo": "https://aromara.co.uk/cdn/shop/files/Untitled_design_11.png?v=1776556160&width=500",
"sameAs": [
"",
"",
"",
"",
"",
"",
"",
"",
""
],
"url": "https://aromara.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Second Wife",
"url": "https://aromara.co.uk/products/second-wife",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_111624_7ccc2762-7655-440b-aa49-b94d57ec08b4.png?v=1780485563&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/second-wife"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": 23
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Hibisc",
"url": "https://aromara.co.uk/products/hibisc",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_105116_577140e1-6fb1-4a9f-8147-fae6b0038aed.png?v=1780484346&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/hibisc"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": 30
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Vanilla Dust",
"url": "https://aromara.co.uk/products/vanilla-powder",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_135410_03218280-d365-4f3a-b630-425aa6765dc5.png?v=1780409990&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/vanilla-powder"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": 7
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Valencia",
"url": "https://aromara.co.uk/products/valencia",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_105231_f47b862f-e3ae-4498-908a-05ee6c960c87.png?v=1780484347&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/valencia"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": 33
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Royal Bloom",
"url": "https://aromara.co.uk/products/royal-bloom",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_172425_5a2af625-5586-4070-ba75-4f158d7fb7f1.png?v=1780421240&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/royal-bloom"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 2
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Libre Intenso",
"url": "https://aromara.co.uk/products/libre-intenso",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_162337_ededfb09-877a-40e5-9b10-5180c22bd515.png?v=1780418436&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/libre-intenso"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 1
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Boujee Mallow",
"url": "https://aromara.co.uk/products/boujee-mallow",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_135325_f24cbbf8-091a-45f7-abc6-8c6c95872178.png?v=1780409974&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/boujee-mallow"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 1
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Vanilla Paradise",
"url": "https://aromara.co.uk/products/vanilla-paradise",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_172407_d2e22a08-bf02-4180-82b3-6a972b74a105.png?v=1780421238&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/vanilla-paradise"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": 2
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Rose Elegance",
"url": "https://aromara.co.uk/products/rose-elegance",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_162349_e4a23042-b3ac-4e31-9139-248bf581caee.png?v=1780418542&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/rose-elegance"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": 3
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "London Her",
"url": "https://aromara.co.uk/products/london-her",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_135405_7c4673f0-e384-4e4d-aa1d-f7fd13182803.png?v=1780409987&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/london-her"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 2
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Baddie",
"url": "https://aromara.co.uk/products/baddie",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_135426_d186a68d-9137-43fc-a3c6-2e1664e16dc0.png?v=1780409998&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/baddie"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 1
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Sablée",
"url": "https://aromara.co.uk/products/sablee",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260521_115053_91701b3a-d503-49fe-856d-1389765512b0.png?v=1779364420&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/sablee"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": 16
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Eclipse",
"url": "https://aromara.co.uk/products/eclipse",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_111343_35c48d78-5d74-44ed-b765-fef888f667c6.png?v=1780485567&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/eclipse"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": 29
}
}
]
/collections/men/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aromara",
"logo": "https://aromara.co.uk/cdn/shop/files/Untitled_design_11.png?v=1776556160&width=500",
"sameAs": [
"",
"",
"",
"",
"",
"",
"",
"",
""
],
"url": "https://aromara.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Men's Discovery Bundle | 5 x 5ml",
"url": "https://aromara.co.uk/products/mens-5ml-x5-perfume-set",
"image": "//aromara.co.uk/cdn/shop/files/Mens_bundle.png?v=1779446926&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "15",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/mens-5ml-x5-perfume-set"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.3",
"reviewCount": 3
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Imaginaire",
"url": "https://aromara.co.uk/products/imaginaire",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_105101_60005bd5-03ac-498d-9132-7d19d980031a.png?v=1780484346&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/imaginaire"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": 43
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Eventus",
"url": "https://aromara.co.uk/products/eventus",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_133143_b5282708-f19f-42a2-920d-91ea3f47c2c5.png?v=1780407648&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/eventus"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": 44
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Euphoria",
"url": "https://aromara.co.uk/products/euphoria",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_105303_028f2dc7-3c2f-4282-be72-e494be90fa6e.png?v=1780484348&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/euphoria"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": 43
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Altair",
"url": "https://aromara.co.uk/products/altair",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_105216_3e2fbf4e-5029-46e5-a0a1-b7517f76e056.png?v=1780484348&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/altair"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": 47
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "L'homme Elixr",
"url": "https://aromara.co.uk/products/lhomme-elixr",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_105046_3b21578b-b3bc-4a08-94d9-ee7020b39089.png?v=1780484346&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/lhomme-elixr"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": 60
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Imperial",
"url": "https://aromara.co.uk/products/imperial",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_133149_348e77f1-87d8-445a-b23b-dc1a992254e2.png?v=1780407650&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/imperial"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 3
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "The Stallion",
"url": "https://aromara.co.uk/products/the-stallion",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_162343_c35fc348-792e-42d4-aa83-d05e1d728629.png?v=1780418494&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/the-stallion"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": 12
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Bleu Royale",
"url": "https://aromara.co.uk/products/bleu-royale",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260521_133640_fca67c4e-359b-4b4a-b215-034b835d711d.png?v=1779372301&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/bleu-royale"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 1
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Oud Elite",
"url": "https://aromara.co.uk/products/oud-elite",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260521_120131_1d53ab3a-52f9-4cd3-b13f-54282327733d.png?v=1779370070&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/oud-elite"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": 35
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Spice Ember",
"url": "https://aromara.co.uk/products/spice-ember",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260521_132115_2b2aea32-de24-4dc5-bc96-f7925eda2204.png?v=1779370077&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/spice-ember"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 1
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Eventus Absolu",
"url": "https://aromara.co.uk/products/ventus-absolu",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_165824_acce5ff5-5b89-4dad-8d8b-653440cf2891.png?v=1780419741&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/ventus-absolu"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": 17
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Elixir Force",
"url": "https://aromara.co.uk/products/y-elixir",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260602_165805_06effdc6-8fe6-475f-9382-49bc67c38fc2.png?v=1780419741&width=400",
"brand": {
"@type": "Brand",
"name": "Aromara"
},
"offers": {
"@type": "Offer",
"priceCurrency": "GBP",
"price": "5",
"availability": "https://schema.org/InStock",
"url": "https://aromara.co.uk/products/y-elixir"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": 2
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Intensely Yours",
"url": "https://aromara.co.uk/products/intensely-yours",
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},
"aggregateRating": {
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},
{
"@context": "https://schema.org",
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"name": "Savage Essence",
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]
/collections/unisex/
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},
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},
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}
},
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"@context": "https://schema.org",
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},
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}
},
{
"@context": "https://schema.org",
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"name": "Pure Radiance",
"url": "https://aromara.co.uk/products/erba-pura-xerjoff",
"image": "//aromara.co.uk/cdn/shop/files/hf_20260603_111132_8ad01aa8-69e1-49da-bd89-9377e1782ede.png?v=1780485563&width=400",
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},
"aggregateRating": {
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"reviewCount": 24
}
},
{
"@context": "https://schema.org",
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"name": "Oud Mood",
"url": "https://aromara.co.uk/products/satin-oud-mood",
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},
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},
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},
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}
},
{
"@context": "https://schema.org",
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},
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}
},
{
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},
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},
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},
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}
},
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"@context": "https://schema.org",
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},
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}
},
{
"@context": "https://schema.org",
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"name": "Swim",
"url": "https://aromara.co.uk/products/swim",
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},
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}
},
{
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},
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},
{
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"@type": "Product",
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"brand": {
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},
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}
]
🛡️ Trust Signals — external proof links that back the declared identity
1048Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 0 |
| /collections/women/ | 325 | 0 |
| /collections/men/ | 341 | 0 |
| /collections/unisex/ | 341 | 0 |
Explore the other reputation pillars for Aromara
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Aromara, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Aromara: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aromara.co.uk to view the most current version of its content and see directly what this company is about and what it offers.