Ascent
(https://ascent-store.com) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site names its founders (Bernhard, Boris, and Max) but fails to provide a verified digital footprint or sameAs links in the schema_json to professional profiles. Furthermore, the ‘master perfumers in Grasse’ are referenced as the authority behind the scents but remain anonymous, which is a common authority gap in the perfume industry. Technical implementation is clean with valid Product and Organization schema, reducing the gap between claims of ‘modernity’ and technical reality.
The boldest claim—’15x more invested in ingredients than traditional brands’—is presented with a chart but lacks a named source or a third-party study to verify the ‘1%’ industry standard figure cited. The ’12+ hours’ longevity claim is technically explained through oil concentration (extrait level), providing more logical support than a typical marketing assertion. The ‘aerospace-grade aluminum’ claim for the case is a high-performance marketing term that lacks a specific alloy specification.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ascent",
"logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
"url": "https://www.ascent-store.com"
}
/products/ascent-refillable-perfume-extract/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ascent",
"logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
"url": "https://www.ascent-store.com"
},
{
"@context": "http://schema.org/",
"@id": "/products/ascent-refillable-perfume-extract#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Ascent"
},
"category": "Eau de Parfum",
"description": "Gender-free niche scents from Grasse. One case. Endless scents. Lasts all day.",
"image": "https://www.ascent-store.com/cdn/shop/files/Ascent_Brown_SP_3.png?v=1775025825&width=1920",
"name": "Refillable Perfume Extract",
"offers": {
"@id": "/products/ascent-refillable-perfume-extract?variant=54264065851715#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "29.50",
"priceCurrency": "EUR",
"url": "https://www.ascent-store.com/products/ascent-refillable-perfume-extract?variant=54264065851715"
},
"url": "https://www.ascent-store.com/products/ascent-refillable-perfume-extract"
}
]
/products/discovery-set/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ascent",
"logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
"url": "https://www.ascent-store.com"
},
{
"@context": "http://schema.org/",
"@id": "/products/discovery-set#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Ascent"
},
"category": "Perfumes y colonias",
"description": "Discover Your Perfect Scent\nExplore six premium, CO₂-neutral perfumes crafted in Grasse with up to 40% perfume oil for lasting power (12+ hours). Vegan, cruelty-free, and made with an organic base — all scents are gender-free.\n\n\nBlue blends sensual notes with woody and powdery accords.\n\nOrange is an invigorating blend of citrus and woody notes.\n\nRed is bold and opulent, featuring accords of saffron, leather, and agarwood.\n\nPurple is a fresh, musky amber perfume with a subtle mineral touch. \n\nTeal is a bold and spicy fragrance with warm and woody notes.\n\nBrown is a warm and musky fragrance with soft woody notes.\n",
"gtin": "8721082167239",
"image": "https://www.ascent-store.com/cdn/shop/files/DS1_fa8d0cbe-9c69-4c67-a2bc-e2db8886b064.webp?v=1781613314&width=1920",
"name": "Ascent Discovery Set - Try 6 Niche Scents, Get €25 Back",
"offers": {
"@id": "/products/discovery-set?variant=52654622835011#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "25.00",
"priceCurrency": "EUR",
"url": "https://www.ascent-store.com/products/discovery-set?variant=52654622835011"
},
"sku": "8721082167239",
"url": "https://www.ascent-store.com/products/discovery-set"
}
]
/pages/about/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ascent",
"logo": "https://www.ascent-store.com/cdn/shop/files/ASC_Woordmerk_Black_5.png?v=1747993176&width=500",
"url": "https://www.ascent-store.com/pages/about"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 50 | 2 |
| /products/ascent-refillable-perfume-extract/ | 94 | 2 |
| /products/discovery-set/ | 107 | 2 |
| /pages/about/ | 31 | 2 |
This page presents a snapshot of public data from Ascent, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ascent: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ascent-store.com to view the most current version of its content and see directly what this company is about and what it offers.