@The Skin Company
(http://www.at-theskincompany.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is exceptionally high for this category due to the robust schema_json representing Lisa Chapman as a Person with verified sameAs links to Facebook and Instagram. There is no anonymity here; the lead specialist is named, her credentials (Dermalogica Expert Status) are stated, and she is linked to the content. The only technical authority gap is the absence of an H1 tag on the homepage and the insufficient content on the online booking page.
The site makes bold claims about being one of the highest trained professionals in the country without an external ranking link, yet it grounds most performance claims in specific treatment outcomes (e.g., increase skin luminosity, smooth fine lines). The 60-minute and 45-minute treatment structures provide a tangible service framework that aligns with the marketing tone. The lack of current 2026 award data while still touting 2025 status creates a slight credibility gap in the current temporal context.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.at-theskincompany.com/",
"url": "https://www.at-theskincompany.com/",
"name": "Welcome - @The Skin Company",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/#website"
},
"about": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"datePublished": "2020-08-06T17:16:14+00:00",
"dateModified": "2026-03-12T11:19:36+00:00",
"breadcrumb": {
"@id": "https://www.at-theskincompany.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.at-theskincompany.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.at-theskincompany.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.at-theskincompany.com/#website",
"url": "https://www.at-theskincompany.com/",
"name": "@The Skin Company",
"description": "Beauty today health for life",
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.at-theskincompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.at-theskincompany.com/#organization",
"name": "The Skin Company",
"url": "https://www.at-theskincompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"width": 500,
"height": 154,
"caption": "The Skin Company"
},
"image": {
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AtTheSkinCompany/",
"https://www.instagram.com/yarmtheskincompany"
]
}
]
}
/author/lisa/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ProfilePage",
"@id": "https://www.at-theskincompany.com/author/lisa/",
"url": "https://www.at-theskincompany.com/author/lisa/",
"name": "Lisa Chapman, Author at @The Skin Company",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.at-theskincompany.com/author/lisa/#primaryimage"
},
"image": {
"@id": "https://www.at-theskincompany.com/author/lisa/#primaryimage"
},
"thumbnailUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/b346a6ff94ea4cd7ec6841187198129d-e1740317252801.png",
"breadcrumb": {
"@id": "https://www.at-theskincompany.com/author/lisa/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.at-theskincompany.com/author/lisa/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/author/lisa/#primaryimage",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/b346a6ff94ea4cd7ec6841187198129d-e1740317252801.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/b346a6ff94ea4cd7ec6841187198129d-e1740317252801.png",
"width": 1194,
"height": 880
},
{
"@type": "BreadcrumbList",
"@id": "https://www.at-theskincompany.com/author/lisa/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.at-theskincompany.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Archives for Lisa Chapman"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.at-theskincompany.com/#website",
"url": "https://www.at-theskincompany.com/",
"name": "@The Skin Company",
"description": "Beauty today health for life",
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.at-theskincompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.at-theskincompany.com/#organization",
"name": "The Skin Company",
"url": "https://www.at-theskincompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"width": 500,
"height": 154,
"caption": "The Skin Company"
},
"image": {
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AtTheSkinCompany/",
"https://www.instagram.com/yarmtheskincompany"
]
},
{
"@type": "Person",
"@id": "https://www.at-theskincompany.com/#/schema/person/40798d1e16de3d8bcd8333983387c2cd",
"name": "Lisa Chapman",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"url": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"caption": "Lisa Chapman"
},
"sameAs": [
"http://www.at-theskincompany.com",
"AtTheSkinCompany",
"Yarmtheskincompany"
],
"mainEntityOfPage": {
"@id": "https://www.at-theskincompany.com/author/lisa/"
}
}
]
}
/woohoo-we-have-won-another-award/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/#article",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/"
},
"author": {
"name": "Lisa Chapman",
"@id": "https://www.at-theskincompany.com/#/schema/person/40798d1e16de3d8bcd8333983387c2cd"
},
"headline": "Woohoo we have won another award!",
"datePublished": "2025-02-23T13:26:27+00:00",
"dateModified": "2025-02-23T13:27:46+00:00",
"mainEntityOfPage": {
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/"
},
"wordCount": 89,
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"image": {
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/#primaryimage"
},
"thumbnailUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/b346a6ff94ea4cd7ec6841187198129d-e1740317252801.png",
"articleSection": [
"SkinCo News"
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/",
"url": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/",
"name": "Woohoo we have won another award! - @The Skin Company",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/#primaryimage"
},
"image": {
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/#primaryimage"
},
"thumbnailUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/b346a6ff94ea4cd7ec6841187198129d-e1740317252801.png",
"datePublished": "2025-02-23T13:26:27+00:00",
"dateModified": "2025-02-23T13:27:46+00:00",
"breadcrumb": {
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.at-theskincompany.com/woohoo-we-have-won-another-award/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/#primaryimage",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/b346a6ff94ea4cd7ec6841187198129d-e1740317252801.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/b346a6ff94ea4cd7ec6841187198129d-e1740317252801.png",
"width": 1194,
"height": 880
},
{
"@type": "BreadcrumbList",
"@id": "https://www.at-theskincompany.com/woohoo-we-have-won-another-award/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.at-theskincompany.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Woohoo we have won another award!"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.at-theskincompany.com/#website",
"url": "https://www.at-theskincompany.com/",
"name": "@The Skin Company",
"description": "Beauty today health for life",
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.at-theskincompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.at-theskincompany.com/#organization",
"name": "The Skin Company",
"url": "https://www.at-theskincompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"width": 500,
"height": 154,
"caption": "The Skin Company"
},
"image": {
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AtTheSkinCompany/",
"https://www.instagram.com/yarmtheskincompany"
]
},
{
"@type": "Person",
"@id": "https://www.at-theskincompany.com/#/schema/person/40798d1e16de3d8bcd8333983387c2cd",
"name": "Lisa Chapman",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"url": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"caption": "Lisa Chapman"
},
"sameAs": [
"http://www.at-theskincompany.com",
"AtTheSkinCompany",
"Yarmtheskincompany"
],
"url": "https://www.at-theskincompany.com/author/lisa/"
}
]
}
/say-goodbye-to-winter-skin/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/#article",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/"
},
"author": {
"name": "Lisa Chapman",
"@id": "https://www.at-theskincompany.com/#/schema/person/40798d1e16de3d8bcd8333983387c2cd"
},
"headline": "Say Goodbye to Winter Skin",
"datePublished": "2025-02-23T13:12:17+00:00",
"dateModified": "2025-02-23T13:13:31+00:00",
"mainEntityOfPage": {
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/"
},
"wordCount": 256,
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"image": {
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/#primaryimage"
},
"thumbnailUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/treatment.jpg",
"articleSection": [
"SkinCo News"
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/",
"url": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/",
"name": "Say Goodbye to Winter Skin - @The Skin Company",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/#primaryimage"
},
"image": {
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/#primaryimage"
},
"thumbnailUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/treatment.jpg",
"datePublished": "2025-02-23T13:12:17+00:00",
"dateModified": "2025-02-23T13:13:31+00:00",
"breadcrumb": {
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.at-theskincompany.com/say-goodbye-to-winter-skin/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/#primaryimage",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/treatment.jpg",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2025/02/treatment.jpg",
"width": 443,
"height": 256
},
{
"@type": "BreadcrumbList",
"@id": "https://www.at-theskincompany.com/say-goodbye-to-winter-skin/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.at-theskincompany.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Say Goodbye to Winter Skin"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.at-theskincompany.com/#website",
"url": "https://www.at-theskincompany.com/",
"name": "@The Skin Company",
"description": "Beauty today health for life",
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.at-theskincompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.at-theskincompany.com/#organization",
"name": "The Skin Company",
"url": "https://www.at-theskincompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"width": 500,
"height": 154,
"caption": "The Skin Company"
},
"image": {
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AtTheSkinCompany/",
"https://www.instagram.com/yarmtheskincompany"
]
},
{
"@type": "Person",
"@id": "https://www.at-theskincompany.com/#/schema/person/40798d1e16de3d8bcd8333983387c2cd",
"name": "Lisa Chapman",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"url": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
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"caption": "Lisa Chapman"
},
"sameAs": [
"http://www.at-theskincompany.com",
"AtTheSkinCompany",
"Yarmtheskincompany"
],
"url": "https://www.at-theskincompany.com/author/lisa/"
}
]
}
/mindful-moments-skin-kit/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/#article",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/"
},
"author": {
"name": "Lisa Chapman",
"@id": "https://www.at-theskincompany.com/#/schema/person/40798d1e16de3d8bcd8333983387c2cd"
},
"headline": "Mindful Moments",
"datePublished": "2024-03-13T13:45:07+00:00",
"dateModified": "2024-03-13T13:47:09+00:00",
"mainEntityOfPage": {
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/"
},
"wordCount": 143,
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"image": {
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/#primaryimage"
},
"thumbnailUrl": "https://www.at-theskincompany.com/wp-content/uploads/2024/03/Mindful20Moments20GWP201920x1080-e1710337614865.jpg",
"articleSection": [
"SkinCo News"
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/",
"url": "https://www.at-theskincompany.com/mindful-moments-skin-kit/",
"name": "Mindful Moments - @The Skin Company",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/#primaryimage"
},
"image": {
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/#primaryimage"
},
"thumbnailUrl": "https://www.at-theskincompany.com/wp-content/uploads/2024/03/Mindful20Moments20GWP201920x1080-e1710337614865.jpg",
"datePublished": "2024-03-13T13:45:07+00:00",
"dateModified": "2024-03-13T13:47:09+00:00",
"description": "Create your very own mindful moment at home with our gorgeous skin kits. Everything you need for that perfect night-time skin treat.",
"breadcrumb": {
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.at-theskincompany.com/mindful-moments-skin-kit/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/#primaryimage",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2024/03/Mindful20Moments20GWP201920x1080-e1710337614865.jpg",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2024/03/Mindful20Moments20GWP201920x1080-e1710337614865.jpg",
"width": 1018,
"height": 1070
},
{
"@type": "BreadcrumbList",
"@id": "https://www.at-theskincompany.com/mindful-moments-skin-kit/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.at-theskincompany.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mindful Moments"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.at-theskincompany.com/#website",
"url": "https://www.at-theskincompany.com/",
"name": "@The Skin Company",
"description": "Beauty today health for life",
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.at-theskincompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.at-theskincompany.com/#organization",
"name": "The Skin Company",
"url": "https://www.at-theskincompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"width": 500,
"height": 154,
"caption": "The Skin Company"
},
"image": {
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AtTheSkinCompany/",
"https://www.instagram.com/yarmtheskincompany"
]
},
{
"@type": "Person",
"@id": "https://www.at-theskincompany.com/#/schema/person/40798d1e16de3d8bcd8333983387c2cd",
"name": "Lisa Chapman",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"url": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/21e1404a3cdd23bba1a871a6702f64f6bf16ff40bd70451f5dd063c0b8ae2aed?s=96&d=identicon&r=g",
"caption": "Lisa Chapman"
},
"sameAs": [
"http://www.at-theskincompany.com",
"AtTheSkinCompany",
"Yarmtheskincompany"
],
"url": "https://www.at-theskincompany.com/author/lisa/"
}
]
}
/online-booking/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.at-theskincompany.com/online-booking/",
"url": "https://www.at-theskincompany.com/online-booking/",
"name": "Online Booking - @The Skin Company",
"isPartOf": {
"@id": "https://www.at-theskincompany.com/#website"
},
"datePublished": "2020-09-24T16:55:49+00:00",
"dateModified": "2026-03-12T11:23:16+00:00",
"breadcrumb": {
"@id": "https://www.at-theskincompany.com/online-booking/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.at-theskincompany.com/online-booking/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.at-theskincompany.com/online-booking/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.at-theskincompany.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Online Booking"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.at-theskincompany.com/#website",
"url": "https://www.at-theskincompany.com/",
"name": "@The Skin Company",
"description": "Beauty today health for life",
"publisher": {
"@id": "https://www.at-theskincompany.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.at-theskincompany.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.at-theskincompany.com/#organization",
"name": "The Skin Company",
"url": "https://www.at-theskincompany.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/",
"url": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"contentUrl": "https://www.at-theskincompany.com/wp-content/uploads/2018/11/SkinCoLogo500w.png",
"width": 500,
"height": 154,
"caption": "The Skin Company"
},
"image": {
"@id": "https://www.at-theskincompany.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AtTheSkinCompany/",
"https://www.instagram.com/yarmtheskincompany"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
36Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 3 |
| /author/lisa/ | 6 | 1 |
| /woohoo-we-have-won-another-award/ | 6 | 3 |
| /say-goodbye-to-winter-skin/ | 6 | 3 |
| /mindful-moments-skin-kit/ | 6 | 3 |
| /online-booking/ | 6 | 3 |
Explore the other reputation pillars for @The Skin Company
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from @The Skin Company, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to @The Skin Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.at-theskincompany.com to view the most current version of its content and see directly what this company is about and what it offers.