Based on 1453 businesses audited.
ATTITUDE has 10.4 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: ATTITUDE (attitudeliving.com)
ATTITUDE is a high-substance brand trapped in a high-fluff template. It provides the technical data (ingredients and standards) required to back its ‘clean’ signal, but undermines its own credibility with unverified ’68k reviews’ claims and anonymous ‘expert’ tags. It is a low-BS destination for informed consumers, provided they ignore the standard marketing noise.
Beauty, Cosmetics & Personal Care Reputation: ATTITUDE (attitudeliving.com)
The website perfectly aligns with the Beauty, Cosmetics & Personal Care industry, specifically targeting the ‘clean beauty’ and ‘eco-conscious’ sub-sectors. The content is saturated with industry-specific terminology such as EWG Verified, INCI ingredient lists, and dermatologically tested claims.
“The score of 65 is driven by the Identity and Authority pillar (9/15) due to anonymous expert claims and the Trust and Proof pillar (8/20) due to the massive discrepancy between claimed and crawled review counts. The site avoided a higher BS score by providing exceptional transparency in its ingredient lists and adhering to ISO standards, which represents significant Substance.”