Based on 1453 businesses audited.
Beauty, Cosmetics & Personal Care Reputation: Augustinus Bader (augustinusbader.com)
Augustinus Bader is the rare ‘Science-Washed’ brand that actually includes the science. It sits in the low-BS tier because it replaces generic ‘natural’ fluff with specific, albeit self-funded, clinical data and a legitimate academic founder.
Beauty, Cosmetics & Personal Care Reputation: Augustinus Bader (augustinusbader.com)
The site is an archetypal fit for the luxury cosmeceutical industry. The content revolves entirely around high-performance skincare, haircare, and regenerative medicine claims aligned with the brand’s premium market positioning.
“The score of 65 is driven primarily by Trust and Proof and Information Density. While the clinical data is specific, the low sample sizes and reliance on magazine 'Best of' awards create a trust gap. The total score reflects a brand that is substantive but relies on marketing-heavy clinical trial summaries rather than open scientific documentation.”