Aura House of Perfume
(https://aurahouseofperfume.com) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is primarily established through a physical address and telephone number in the schema_json, providing more weight than a digital-only brand. However, there is a total absence of ‘Person’ schema or named experts; the site operates as a faceless retail entity. The technical credibility is high due to clean Organization schema, though the lack of sameAs links to social profiles or external authority signals creates a minor footprint gap.
The site makes several unsubstantiated performance claims regarding the products themselves, such as describing a fragrance as ‘Long Lasting’ in the H3 for Khamrah 100mls. Without third-party longevity data or standardized testing, these assertions remain subjective marketing fluff. However, unlike B2B sites, these claims are product-specific rather than business-performance specific, reducing the overall BS impact.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aura House of Perfume",
"logo": "https://aurahouseofperfume.com/cdn/shop/files/png-black_1080x.webp?v=1771946793",
"sameAs": [
"",
"",
"",
"",
"",
"",
"",
"",
"",
""
],
"url": "https://aurahouseofperfume.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "374 Eastern Avenue, Gants Hill",
"addressLocality": "Ilford",
"addressRegion": "England",
"postalCode": "IG2 6NW",
"addressCountry": "United Kingdom"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "07525046381",
"contactType": "customer service"
}
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Aura House of Perfume",
"potentialAction": {
"@type": "SearchAction",
"target": "https://aurahouseofperfume.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://aurahouseofperfume.com"
}
]
/search/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aura House of Perfume",
"logo": "https://aurahouseofperfume.com/cdn/shop/files/png-black_1080x.webp?v=1771946793",
"sameAs": [
"",
"",
"",
"",
"",
"",
"",
"",
"",
""
],
"url": "https://aurahouseofperfume.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "374 Eastern Avenue, Gants Hill",
"addressLocality": "Ilford",
"addressRegion": "England",
"postalCode": "IG2 6NW",
"addressCountry": "United Kingdom"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "07525046381",
"contactType": "customer service"
}
]
}
/collections/all/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aura House of Perfume",
"logo": "https://aurahouseofperfume.com/cdn/shop/files/png-black_1080x.webp?v=1771946793",
"sameAs": [
"",
"",
"",
"",
"",
"",
"",
"",
"",
""
],
"url": "https://aurahouseofperfume.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "374 Eastern Avenue, Gants Hill",
"addressLocality": "Ilford",
"addressRegion": "England",
"postalCode": "IG2 6NW",
"addressCountry": "United Kingdom"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "07525046381",
"contactType": "customer service"
}
]
}
/collections/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aura House of Perfume",
"logo": "https://aurahouseofperfume.com/cdn/shop/files/png-black_1080x.webp?v=1771946793",
"sameAs": [
"",
"",
"",
"",
"",
"",
"",
"",
"",
""
],
"url": "https://aurahouseofperfume.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "374 Eastern Avenue, Gants Hill",
"addressLocality": "Ilford",
"addressRegion": "England",
"postalCode": "IG2 6NW",
"addressCountry": "United Kingdom"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "07525046381",
"contactType": "customer service"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 487 | 0 |
| /search/ | 445 | 0 |
| /collections/all/ | 469 | 0 |
| /collections/ | 445 | 0 |
This page presents a snapshot of public data from Aura House of Perfume, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Aura House of Perfume: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aurahouseofperfume.com to view the most current version of its content and see directly what this company is about and what it offers.