Morphe
(https://badhabitbeauty.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is product-led rather than expert-led; while clinical studies are cited, no named dermatologists or formulators are referenced in the text or schema. The structured data is technically functional but sparse, lacking Person schema or sameAs links to establish a digital footprint for brand leadership. The technical implementation of heading hierarchy is clean, supporting the brand’s positioning of professional-level organization.
The marketing tone is aggressive (Lifeproof your look, Double-Locking System), but unlike most BS-heavy sites, these claims are supported by specific technical protocols. The disconnect is minor, restricted primarily to the small sample size (31-33 subjects) of the clinical studies, which is scientifically thin but standard for the cosmetics industry. The site demonstrates its products through macro collage swatches and three-skin-tone arm swatches, providing visual substance for performance claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139812",
"sameAs": [
null,
null,
null,
null
]
}
]
/collections/cheek/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139812",
"sameAs": [
null,
null,
null,
null
]
}
]
/products/liplock-glossy-lipstick/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139812",
"sameAs": [
null,
null,
null,
null
]
},
{
"@context": "http://schema.org/",
"@id": "/products/liplock-glossy-lipstick#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Morphe"
},
"category": "Lipsticks",
"description": "Color, locked. Gloss, loaded. Liplock Glossy Lipstick—powered by an innovative Double-Locking System—glides on two locking technologies for one lasting look: A clear gloss layer that bonds with high-shine impact and a pigment-packed color layer that stays locked on your lips—even after the gloss wears off. The lightweight, nonsticky, nonfeathering,* conditioning blend that’s enriched with meadowfoam and sunflower seed oils improves moisture retention immediately and over time** for a visibly hydrated, smoothed effect. Apply and wait 2 minutes for best-wear results.\n \n \n\n\nCaught Rose (Light pink beige)\n\nHitched Honey (Light honey nude)\n\nClutched Pearls (Sheer soft pink)\n\nSealed Kiss (Warm rose)\n\nChain Reaction (Cool-toned mauve)\n\nTied Knot (Berry)\n\nWhipped Together (Midtoned mauve)\n\nHeart-Riveting (Soft brick red)\n\nLovers' Bond (Spiced brown)\n\nBerry Bolted (Mulberry)\n\n \n \n*Based on a 33-person consumer perception study.**Based on a 33-person clinical study at 30-minute and 4-hour intervals.",
"hasVariant": [
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507363400#variant",
"@type": "Product",
"gtin": "192608262079",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Caught Rose",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507363400#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507363400"
},
"sku": "26207"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507396168#variant",
"@type": "Product",
"gtin": "192608262086",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Hitched Honey",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507396168#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507396168"
},
"sku": "26208"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507428936#variant",
"@type": "Product",
"gtin": "192608262093",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Clutched Pearls",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507428936#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507428936"
},
"sku": "26209"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507461704#variant",
"@type": "Product",
"gtin": "192608262109",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Sealed Kiss",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507461704#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507461704"
},
"sku": "26210"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507494472#variant",
"@type": "Product",
"gtin": "192608262116",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Chain Reaction",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507494472#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507494472"
},
"sku": "26211"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507560008#variant",
"@type": "Product",
"gtin": "192608265810",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Tied Knot",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507560008#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507560008"
},
"sku": "26581"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507527240#variant",
"@type": "Product",
"gtin": "192608262123",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Whipped Together",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507527240#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507527240"
},
"sku": "26212"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507658312#variant",
"@type": "Product",
"gtin": "192608265841",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Heart-Riveting",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507658312#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507658312"
},
"sku": "26584"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507592776#variant",
"@type": "Product",
"gtin": "192608265827",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Lovers' Bond",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507592776#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507592776"
},
"sku": "26582"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507625544#variant",
"@type": "Product",
"gtin": "192608265834",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Berry Bolted",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507625544#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507625544"
},
"sku": "26583"
}
],
"name": "Liplock Glossy Lipstick",
"productGroupID": "7036646588488",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick"
}
]
/products/lifeproof-16-hr-wear-continuous-setting-mist/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139812",
"sameAs": [
null,
null,
null,
null
]
},
{
"@context": "http://schema.org/",
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Morphe"
},
"category": "Makeup Finishing Sprays",
"description": "Lifeproof your look with 16-hour setting power* that's waterproof, sweatproof, and transfer-resistant.* This air-powered, alcohol-free, micro-fine mist goes on weightlessly to form a nondrying, invisible shield that sets and secures makeup with a comfortable, skin-like finish.\n \n*Based on multiple 31-subject clinical studies\n \nMay only be shipped to addresses within the Continental US, and only via ground shipping. Cannot be shipped to PO Boxes, APO/FPO addresses, Alaska, Hawaii, Puerto Rico or any international address.",
"hasVariant": [
{
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41005228097608#variant",
"@type": "Product",
"gtin": "192608268057",
"image": "https://www.morphe.com/cdn/shop/files/M_Lifeproof_ContinousSettingMist_Silo_Closed_Regular.jpg?v=1770074539&width=1920",
"name": "Lifeproof 16-Hour Continuous Setting Mist - Regular - 2.8 Oz",
"offers": {
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41005228097608#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "20.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41005228097608"
},
"sku": "26805"
},
{
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41035538628680#variant",
"@type": "Product",
"gtin": "192608268071",
"image": "https://www.morphe.com/cdn/shop/files/M_Lifeproof_ContinousSettingMist_Silo_Closed_Mini.jpg?v=1770845160&width=1920",
"name": "Lifeproof 16-Hour Continuous Setting Mist - Mini - 1.3 Oz",
"offers": {
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41035538628680#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41035538628680"
},
"sku": "26807"
}
],
"name": "Lifeproof 16-Hour Continuous Setting Mist",
"productGroupID": "7023307718728",
"url": "https://www.morphe.com/products/lifeproof-16-hr-wear-continuous-setting-mist"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
2408Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 214 | 1 |
| /collections/cheek/ | 206 | 1 |
| /products/liplock-glossy-lipstick/ | 1045 | 1 |
| /products/lifeproof-16-hr-wear-continuous-setting-mist/ | 943 | 1 |
Explore the other reputation pillars for Morphe
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Morphe, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Morphe: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://badhabitbeauty.com to view the most current version of its content and see directly what this company is about and what it offers.