Rakuten Beauty (楽天ビューティ)
(https://beauty.rakuten.co.jp) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through the Rakuten Group identity and the use of the Service schema on the B2B page, which includes granular AggregateOffer data. The expert footprint is bolstered by named salon owners in case studies, although the style catalog (Page 3) lacks named editorial authorities or lead stylists. The technical implementation is robust enough to support the platform’s claims of enterprise-level reach (100 million users).
Marketing claims such as ‘Customer Satisfaction No. 1’ are anchored to specific citations from 2022 internet surveys by MyVoiceCom, rather than vague assertions. The performance claim of ‘Fixed Cost 0 Yen’ is explicitly broken down into specific 10% to 15% commission structures, leaving no disconnect between the marketing hook and the financial reality. The claim of reaching 100 million users is backed by the broader Rakuten ecosystem data, providing a high level of substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/cnt/topics/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "楽天ビューティ",
"item": "https://beauty.rakuten.co.jp/"
},
{
"@type": "ListItem",
"position": 2,
"name": "キャンペーン一覧・特集"
}
]
}
/cnt/topics/bp/
[
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://beauty.rakuten.co.jp/business/",
"name": "楽天ビューティ 美容室・サロン掲載サービス",
"description": "楽天ビューティは月額固定費0円の成果課金型予約サイト。予約数に応じて費用が決まるので無駄な広告費用を発生することなく効率的な集客が可能です。",
"provider": {
"@type": "Organization",
"name": "楽天グループ株式会社",
"url": "https://www.rakuten.co.jp",
"logo": "https://beauty.rakuten.co.jp/logo.png"
},
"offers": {
"@type": "AggregateOffer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"name": "初期費用",
"price": 0,
"priceCurrency": "JPY"
},
{
"@type": "UnitPriceSpecification",
"name": "月額固定費",
"price": 0,
"priceCurrency": "JPY",
"unitCode": "MON"
},
{
"@type": "UnitPriceSpecification",
"name": "成果報酬",
"description": "予約成立時のみ手数料が発生します",
"priceCurrency": "JPY",
"unitText": "予約成立時のみ"
}
],
"availability": "https://schema.org/InStock",
"validFrom": "2024-01-01",
"eligibleRegion": {
"@type": "Country",
"name": "JP"
}
},
"areaServed": {
"@type": "Country",
"name": "日本"
},
"serviceType": "美容室・サロン予約管理システム",
"termsOfService": "https://beauty.rakuten.co.jp/business/terms/",
"category": "美容室集客支援サービス"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "楽天ビューティ",
"item": "https://beauty.rakuten.co.jp/"
},
{
"@type": "ListItem",
"position": 2,
"name": "楽天ビューティに掲載する"
}
]
}
]
/style/
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://beauty.rakuten.co.jp/",
"name": "美容院・美容室"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /cnt/topics/ | 0 | 1 |
| /cnt/topics/bp/ | 0 | 1 |
| /style/ | 0 | 1 |
This page presents a snapshot of public data from Rakuten Beauty (楽天ビューティ), captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Rakuten Beauty (楽天ビューティ): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://beauty.rakuten.co.jp to view the most current version of its content and see directly what this company is about and what it offers.