Beautyblender
(https://beautyblender.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
The identity of founder Rea Ann Silva is clearly established and matches her established digital footprint as a celebrity makeup artist. However, there is a minor technical authority gap as the site lacks Person schema to programmatically link her expertise to the product entities. The technical implementation is otherwise superior, with valid Organization and Product JSON-LD and a clean heading hierarchy that demonstrates professional maintenance.
Most performance claims, such as 18-hour wear and 24-hour hydration, are anchored by consumer study statistics or specific ingredient complexes like Hydrapep. This is a significant departure from standard industry fluff that often lacks any numerical backing. The only minor disconnect is the lack of a published white paper or lab methodology link for the proprietary foam material, though this is common for trade secrets.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://beautyblender.com"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://beautyblender.com",
"name": "Beautyblender",
"url": "https://beautyblender.com",
"description": "Perfect your makeup with Beautyblender® makeup sponge. Top-rated beauty tool blends makeup seamlessly, eliminating lines & streaks for airbrushed finish.",
"publisher": {
"@type": "Organization",
"name": "Beautyblender",
"url": "https://beautyblender.com",
"logo": {
"@type": "ImageObject",
"url": "https://beautyblender.com"
}
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://beautyblender.com/search?search={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": "http://schema.org/True",
"valueName": "search_term_string"
}
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Beautyblender",
"url": "https://beautyblender.com",
"logo": "https://beautyblender.com/cdn/shop/files/BB_wordmark_1.svg?v=1704891680&width=197",
"sameAs": [
"http://www.facebook.com/beautyblender",
"",
"http://www.instagram.com/beautyblender",
"https://www.youtube.com/user/beautyblenderUS",
"https://www.pinterest.com/beautyblender/",
"https://www.tiktok.com/@beautyblender"
],
"legalName": "Beautyblender",
"foundingDate": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "2020 Highland Avenue",
"addressLocality": "Bethlehem",
"addressRegion": "Pennsylvania",
"postalCode": "18020",
"addressCountry": "United States"
},
"contactPoint": {
"@type": "ContactPoint",
"telephone": "888-474-5369",
"contactType": "customer service",
"email": "customer.service@beautyblender.com"
},
"areaServed": {
"@type": "Country",
"name": "United States"
}
}
]
}
]
/customer_authentication/redirect/ — no schema detected (entity gap)
/products/boost%E2%84%A2-firming-smoothing-peptide-primer/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://beautyblender.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Boost™ 18-hour Firming & Smoothing Peptide + Ceramide Primer",
"item": "https://beautyblender.com/products/boost%E2%84%A2-firming-smoothing-peptide-primer"
}
]
},
{
"@context": "https://schema.org",
"@graph": []
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://beautyblender.com#organization",
"name": "Beautyblender",
"url": "https://beautyblender.com",
"logo": {
"@type": "ImageObject",
"url": "https://beautyblender.com/cdn/shop/files/BB_wordmark_1.svg?v=1704891680&width=197"
},
"sameAs": [
"http://www.facebook.com/beautyblender",
"http://www.instagram.com/beautyblender",
"https://www.youtube.com/user/beautyblenderUS",
"https://www.pinterest.com/beautyblender/",
"https://www.tiktok.com/@beautyblender"
]
},
{
"@type": "WebSite",
"@id": "https://beautyblender.com#website",
"url": "https://beautyblender.com",
"name": "Beautyblender",
"publisher": {
"@id": "https://beautyblender.com#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://beautyblender.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Brand",
"@id": "https://beautyblender.com#brand",
"name": "beautyblender"
},
{
"@type": "Product",
"@id": "https://beautyblender.com/products/boost%E2%84%A2-firming-smoothing-peptide-primer",
"name": "Boost™ 18-hour Firming & Smoothing Peptide + Ceramide Primer",
"description": "Skincare - makeup hybrid face primer holds makeup for up to 18 hours and hydrates for up to 24 hours.\n ",
"sku": "",
"brand": {
"@id": "https://beautyblender.com#brand"
},
"image": [
"//beautyblender.com/cdn/shop/files/best-primer-makeup.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/beautyblender-best-face-primer.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/best-hydrating-primer.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/key-ingredients-beuatyblender-face-primer.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/vegan-best-primer.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/best-rated-beautyblender-makeup-products.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/best-face-primer-beautyblender.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/best-makeup-primer-for-mature-skin.jpg?v=1743161520",
"//beautyblender.com/cdn/shop/files/best-cosmetic-primer-beautyblender.jpg?v=1743161520"
],
"category": "Primers",
"offers": [
{
"@type": "Offer",
"sku": "29003",
"name": "Default Title",
"price": "29.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://beautyblender.com/products/boost%E2%84%A2-firming-smoothing-peptide-primer?variant=41075191939116",
"priceValidUntil": "2027-12-31",
"gtin12": "815985029003",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": "0.00",
"currency": "USD"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "Refundable",
"merchantReturnLink": "https://beautyblender.com/pages/returns-exchanges"
}
}
]
}
]
}
]
/products/bounce%E2%84%A2-always-on-radiant-skin-tint/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://beautyblender.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Bounce™ 12-Hour Always On Radiant Skin Tint",
"item": "https://beautyblender.com/products/bounce%E2%84%A2-always-on-radiant-skin-tint"
}
],
"_truncated": true,
"_original_size": 29163
},
{
"@context": "https://schema.org",
"@graph": [],
"_truncated": true,
"_original_size": 29163
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://beautyblender.com#organization",
"name": "Beautyblender",
"url": "https://beautyblender.com",
"logo": {
"@type": "ImageObject",
"url": "https://beautyblender.com/cdn/shop/files/BB_wordmark_1.svg?v=1704891680&width=197"
},
"sameAs": [
"http://www.facebook.com/beautyblender",
"http://www.instagram.com/beautyblender",
"https://www.youtube.com/user/beautyblenderUS",
"https://www.pinterest.com/beautyblender/",
"https://www.tiktok.com/@beautyblender"
]
},
{
"@type": "WebSite",
"@id": "https://beautyblender.com#website",
"url": "https://beautyblender.com",
"name": "Beautyblender",
"publisher": {
"@id": "https://beautyblender.com#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://beautyblender.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "Brand",
"@id": "https://beautyblender.com#brand",
"name": "beautyblender"
},
{
"@type": "Product",
"@id": "https://beautyblender.com/products/bounce%E2%84%A2-always-on-radiant-skin-tint",
"name": "Bounce™ 12-Hour Always On Radiant Skin Tint",
"description": "A breathable, buildable skin tint that locks in all-day glow with a weightless feel.\n ",
"sku": "",
"brand": {
"@id": "https://beautyblender.com#brand"
},
"image": {
"0": "//beautyblender.com/cdn/shop/products/light-1-beautyblender-skin-tint.webp?v=1779462039",
"1": "//beautyblender.com/cdn/shop/files/light-1-beautyblender-skin-tint_1.png?v=1779460351",
"2": "//beautyblender.com/cdn/shop/products/light-3-best-skin-tint.jpg?v=1750960497",
"3": "//beautyblender.com/cdn/shop/products/light-4-beauty-blender-skin-tint.jpg?v=1750960544",
"4": "//beautyblender.com/cdn/shop/products/light-5-beauty-blender-bounce-skin-tint.jpg?v=1750960631",
"_items_truncated": true
},
"category": "Skin Tint",
"offers": {
"0": {
"@type": "Offer",
"sku": "26644",
"name": "Light 1",
"price": "29.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://beautyblender.com/products/bounce%E2%84%A2-always-on-radiant-skin-tint?variant=40529315102764",
"priceValidUntil": "2027-12-31",
"gtin12": "815985026644",
"shippingDetails": {
"@type": "[DEPTH_TRUNCATED]",
"shippingRate": "[DEPTH_TRUNCATED]",
"shippingDestination": "[DEPTH_TRUNCATED]"
},
"hasMerchantReturnPolicy": {
"@type": "[DEPTH_TRUNCATED]",
"applicableCountry": "[DEPTH_TRUNCATED]",
"returnPolicyCategory": "[DEPTH_TRUNCATED]",
"merchantReturnLink": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Offer",
"sku": "26705",
"name": "Medium 2",
"price": "29.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://beautyblender.com/products/bounce%E2%84%A2-always-on-radiant-skin-tint?variant=40529315266604",
"priceValidUntil": "2027-12-31",
"gtin12": "815985026705",
"shippingDetails": {
"@type": "[DEPTH_TRUNCATED]",
"shippingRate": "[DEPTH_TRUNCATED]",
"shippingDestination": "[DEPTH_TRUNCATED]"
},
"hasMerchantReturnPolicy": {
"@type": "[DEPTH_TRUNCATED]",
"applicableCountry": "[DEPTH_TRUNCATED]",
"returnPolicyCategory": "[DEPTH_TRUNCATED]",
"merchantReturnLink": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Offer",
"sku": "26729",
"name": "Medium 4",
"price": "29.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://beautyblender.com/products/bounce%E2%84%A2-always-on-radiant-skin-tint?variant=40529315332140",
"priceValidUntil": "2027-12-31",
"gtin12": "815985026729",
"shippingDetails": {
"@type": "[DEPTH_TRUNCATED]",
"shippingRate": "[DEPTH_TRUNCATED]",
"shippingDestination": "[DEPTH_TRUNCATED]"
},
"hasMerchantReturnPolicy": {
"@type": "[DEPTH_TRUNCATED]",
"applicableCountry": "[DEPTH_TRUNCATED]",
"returnPolicyCategory": "[DEPTH_TRUNCATED]",
"merchantReturnLink": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Offer",
"sku": "26736",
"name": "Medium 5",
"price": "29.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://beautyblender.com/products/bounce%E2%84%A2-always-on-radiant-skin-tint?variant=40531125272620",
"priceValidUntil": "2027-12-31",
"gtin12": "815985026736",
"shippingDetails": {
"@type": "[DEPTH_TRUNCATED]",
"shippingRate": "[DEPTH_TRUNCATED]",
"shippingDestination": "[DEPTH_TRUNCATED]"
},
"hasMerchantReturnPolicy": {
"@type": "[DEPTH_TRUNCATED]",
"applicableCountry": "[DEPTH_TRUNCATED]",
"returnPolicyCategory": "[DEPTH_TRUNCATED]",
"merchantReturnLink": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Offer",
"sku": "26743",
"name": "Tan 1",
"price": "29.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://beautyblender.com/products/bounce%E2%84%A2-always-on-radiant-skin-tint?variant=40529315364908",
"priceValidUntil": "2027-12-31",
"gtin12": "815985026743",
"shippingDetails": {
"@type": "[DEPTH_TRUNCATED]",
"shippingRate": "[DEPTH_TRUNCATED]",
"shippingDestination": "[DEPTH_TRUNCATED]"
},
"hasMerchantReturnPolicy": {
"@type": "[DEPTH_TRUNCATED]",
"applicableCountry": "[DEPTH_TRUNCATED]",
"returnPolicyCategory": "[DEPTH_TRUNCATED]",
"merchantReturnLink": "[DEPTH_TRUNCATED]"
}
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 29163
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1006Review mentions (all pages)
3External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 44 | 1 |
| /customer_authentication/redirect/ | 0 | 0 |
| /products/boost%E2%84%A2-firming-smoothing-peptide-primer/ | 125 | 1 |
| /products/bounce%E2%84%A2-always-on-radiant-skin-tint/ | 837 | 1 |
Explore the other reputation pillars for Beautyblender
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Beautyblender, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Beautyblender: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://beautyblender.com to view the most current version of its content and see directly what this company is about and what it offers.