Biotherm
(https://biotherm.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
Biotherm claims authority through ‘science-backed ingredients’ and ‘biotech’ expertise, but the schema_json lacks specific ‘Person’ data for lead scientists or dermatologists. The Organization schema is basic, including social links but missing expertise properties that would substantiate the high-tech claims. Additionally, the technical implementation shows a gap: the logo URL in the schema is ‘undefined’ and the homepage lacks a designated H1, which contradicts the ‘premium’ and ‘advanced’ image the brand attempts to project. No named experts with digital footprints are provided to anchor the scientific assertions.
The site makes significant performance claims regarding ‘visible results’ and ’72 Hour Moisturizer’ without providing the study methodology or sample sizes required for high-substance verification. The Lait Corporel description promises to ‘improve its elasticity’ and ‘reduce flaky skin’ as a ‘noticeable result,’ yet these assertions are presented as marketing copy rather than clinical findings. The disconnect is most visible in the ‘Gift Sets’ page, where the benefit of a product is described as ‘thoughtful and practical’ rather than scientifically superior.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@type": "Organization",
"@context": "https://schema.org",
"name": "Biotherm US",
"url": "https://www.biotherm.com",
"sameAs": [
"https://www.instagram.com/biotherm",
"https://www.facebook.com/biotherm/",
"https://www.youtube.com/@biotherm"
],
"logo": "https://www.biotherm.comundefined",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 208 8826",
"contactType": "customer service"
}
]
},
{
"@type": "WebSite",
"@context": "https://schema.org",
"url": "https://www.biotherm.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.biotherm.com/search/?q={search}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": "http://schema.org/True",
"valueName": "search"
}
}
}
]
/c/account/redeem-points/
[
{
"@type": "Organization",
"@context": "https://schema.org",
"name": "Biotherm US",
"url": "https://www.biotherm.com",
"sameAs": [
"https://www.instagram.com/biotherm",
"https://www.facebook.com/biotherm/",
"https://www.youtube.com/@biotherm"
],
"logo": "https://www.biotherm.comundefined",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 208 8826",
"contactType": "customer service"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Redeem Your Loyalty Points for Rewards ",
"description": "Discover Redeem Points at Biotherm. Explore our skincare products with unique ingredients for all concerns and skin types. Shop the full range online now!"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "HOW DO I JOIN?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You will automatically be enrolled into our loyalty programme when you create a new Biotherm account or log in to an existing account. This means you don’t need to sign up separately to Biotherm Blue Club. Blue Club launched on 21st May 2024 to customers. Orders made before this date are not eligible for reward points."
}
},
{
"@type": "Question",
"name": "HOW DO I EARN POINTS?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Check out the ways you can give your points balance a boost below: Make a Purchase - You'll earn 1 point for every $1 spent Create an Account - You'll earn 10 points when you create an account Fill out your Beauty Profile - You'll earn 10 points Leave a Review - 5 points for every verified review For every 150 Blue Club Points you will earn $10 credit to spend on site."
}
},
{
"@type": "Question",
"name": "WILL I EARN POINTS ON ALL MY PURCHASES?",
"acceptedAnswer": {
"@type": "Answer",
"text": "All orders are eligible for Blue Club Points. Blue Club Points will not be issued for any shipping costs. If you’re using a promotional code with your order, the Blue Club Points you earn will be based on your final order value once the promotional code has been applied. Please note if we are unable to ship your order for any reason, then you will not earn Blue Club Points."
}
},
{
"@type": "Question",
"name": "WHAT HAPPENS TO MY POINTS IF I RETURN AN ORDER?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you return an order, the Blue Club points you earned on that order will be removed from your account. If you’ve redeemed loyalty credit on an order which you subsequently return, the credit will be reissued to your account."
}
},
{
"@type": "Question",
"name": "HOW CAN I SEE MY POINTS BALANCE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can view your Status Points balance by signing into your Biotherm account. If you’ve recently made an order, your Blue Club Points will update as soon as your full order has been shipped."
}
},
{
"@type": "Question",
"name": "WHEN DO MY POINTS EXPIRE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your Blue Club Points will be valid for 365 days from the date they are credited to your account."
}
},
{
"@type": "Question",
"name": "WHAT REWARDS CAN I EARN?",
"acceptedAnswer": {
"@type": "Answer",
"text": "For every 150 Blue Club Points you earn, you’re eligible for $10 credit, redeemable amounts are illustrated below: 150 points = $10 300 points = $20 To add credit to your account, login to your account, click view my points and rewards and convert your points into credit."
}
},
{
"@type": "Question",
"name": "HOW DO I CONVERT MY POINTS INTO CREDIT?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Login to your account, click view my points and rewards and scroll down to the my rewards section. Once you have enough points to convert to credit you will be able to do this here, you should do this before you would like to make an order. When you're ready to spend fill up your cart and head to the checkout - account credit will appear as a payment method."
}
},
{
"@type": "Question",
"name": "HOW DO I SPEND MY CREDIT?",
"acceptedAnswer": {
"@type": "Answer",
"text": "When you’re ready to spend your credit, fill your shopping cart and head to checkout. You’ll have the option to select Account Credit as one of your payments methods. You can save your credit for up to 30 days after you’ve converted it."
}
},
{
"@type": "Question",
"name": "WHEN DOES MY CREDIT EXPIRE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You have 30 days to redeem your credit, make sure you only convert it when you’re ready to shop! Expired credit cannot be reissued."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Biotherm",
"item": {
"@type": "Thing",
"@id": "https://www.biotherm.com/c/"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "Account",
"item": {
"@type": "Thing",
"@id": "https://www.biotherm.com/c/account/"
}
},
{
"@type": "ListItem",
"position": 3,
"name": "Redeem Points",
"item": {
"@type": "Thing",
"@id": "https://www.biotherm.com/c/account/redeem-points/"
}
}
]
}
]
/c/gift-sets/
[
{
"@type": "Organization",
"@context": "https://schema.org",
"name": "Biotherm US",
"url": "https://www.biotherm.com",
"sameAs": [
"https://www.instagram.com/biotherm",
"https://www.facebook.com/biotherm/",
"https://www.youtube.com/@biotherm"
],
"logo": "https://www.biotherm.comundefined",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 208 8826",
"contactType": "customer service"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Skincare Gift Sets | Skincare Bundles",
"description": "Discover perfect Skincare Gift Sets for radiant and healthy skin for her and him at Biotherm US. Sign up for our newsletter & enjoy 15% OFF."
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Biotherm",
"item": {
"@type": "Thing",
"@id": "https://www.biotherm.com/c/"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "GIFT SETS",
"item": {
"@type": "Thing",
"@id": "https://www.biotherm.com/c/gift-sets/"
}
}
]
}
]
/c/bodycare/
[
{
"@type": "Organization",
"@context": "https://schema.org",
"name": "Biotherm US",
"url": "https://www.biotherm.com",
"sameAs": [
"https://www.instagram.com/biotherm",
"https://www.facebook.com/biotherm/",
"https://www.youtube.com/@biotherm"
],
"logo": "https://www.biotherm.comundefined",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "0800 208 8826",
"contactType": "customer service"
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Nourishing Body Care Products for All Skin ",
"description": "Shop Biotherm’s body care products, from hydrating moisturizers to soothing body washes and firming treatments. Perfect for nourishing and pampering your skin."
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How to care body skin?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Wondering how to care for body skin? When skin is healthy, it contains moisture-enhancing water, oils and lipids. When the body lacks these properties the skin dry, flaky and irritated. Help repair and moisturize body skin with Biotherm products suitable for even the most sensitive body skin. Biotherm's new Life Plankton™ Multi-corrective Body Milk is the perfect anti-aging body cream helps to firm skin and is suitable as body care for sensitive skin! When choosing how to care for your body skin, consider how sensitive your skin type is. The best products for dry skin have a combination of moisturizing ingredients that prevent irritation and water loss and restore skin hydration."
}
},
{
"@type": "Question",
"name": "How often should I moisturize my body?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you regularly think \"how often should I moisturize my body?\" than you might be searching for a hydrating body moisturizer to even skin tone. Biotherm's signature Lait Corporel is deliciously smooth and fabulously fresh, this everyday body milk instantly helps the skin look smooth and soft. It helps even skin tone while reducing flaky skin, dry skin spots, and restores the skin's moisture barrier to improve its elasticity. This anti-drying body milk is perfect for hydration and it's citrus extracts has a delicate fragrance and fresh texture that is neither sticky nor greasy. Biotherm's hydrating body products penetrate easily into the skin to even skin tone and leave skin fresh and perfectly hydrated. Pair with Biotherm's hydrating hand creams for all-over soft and even toned skin!"
}
},
{
"@type": "Question",
"name": "What is the best body moisturizer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Finding the best body moisturizers depends on your skin's needs, and applying one is a great way to pamper yourself at home. They seal in hydration to soften and rehydrate the skin. If you are looking for the best body lotion for moisture, our Oil Therapy – Baume Corps helps dry skin regain its radiance with a comforting blend of natural oils. For daily hydration, the citrus-scented Lait Corporel Body Milk is another excellent choice that absorbs quickly to smooth and soften without a greasy feel. For those with very dry skin, the best body balm is our Beurre Corporel. Enriched with shea butter, it provides intense hydration and instant smoothness. Whether you’re active or simply in need of deep hydration, we have the perfect solution to leave your skin feeling its best."
}
},
{
"@type": "Question",
"name": "What is the difference between moisturising cream and lotion?",
"acceptedAnswer": {
"@type": "Answer",
"text": "When deciding between a cream or lotion, the main difference is the texture and your skin's needs. Lotions have a higher water percentage, making them lightweight and easily absorbed, which is best for normal skin types. Moisturizing creams are a richer blend of oil and water with a thicker consistency, making them better suited for dry skin. Both do a great job of hydrating, so there is something for everyone!"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Biotherm",
"item": {
"@type": "Thing",
"@id": "https://www.biotherm.com/c/"
}
},
{
"@type": "ListItem",
"position": 2,
"name": "Bodycare Products",
"item": {
"@type": "Thing",
"@id": "https://www.biotherm.com/c/bodycare/"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
2262Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 749 | 1 |
| /c/account/redeem-points/ | 395 | 1 |
| /c/gift-sets/ | 535 | 1 |
| /c/bodycare/ | 583 | 1 |
Explore the other reputation pillars for Biotherm
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Biotherm, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Biotherm: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://biotherm.com to view the most current version of its content and see directly what this company is about and what it offers.