Blistex, Incorporated
(https://blistex.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists regarding the ‘Dermatologist recommended’ claim; while the Organization schema is robust with social links (sameAs) and telephone data, there is no Person schema for a resident medical expert or founder. The technical implementation is clean with a logical heading hierarchy (H1 to H2 to H5), but it lacks the ‘Proof Expectations’ of specific clinical study citations.
The marketing tone is conservative and clinical, which aligns well with the pharmaceutical nature of the products. However, performance claims like ‘works best when applied at first tingle’ are unsubstantiated by linked clinical data or user trial metrics. The disconnect is minor as the product’s OTC status provides a baseline of regulatory credibility, but the site provides no additional data to exceed that baseline.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://blistex.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://blistex.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://blistex.com/#organization",
"name": "Blistex, Incorporated",
"description": "Trusted Lip Care",
"url": "https://blistex.com/",
"telephone": "+18008371800",
"logo": {
"@type": "ImageObject",
"url": "https://blistex.com/wp-content/uploads/2022/09/Blistex-Logo.png",
"@id": "https://blistex.com/#organizationLogo",
"width": 750,
"height": 749,
"caption": "Blistex"
},
"image": {
"@id": "https://blistex.com/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/Blistex/",
"https://www.instagram.com/blistex/?hl=en"
]
},
{
"@type": "WebPage",
"@id": "https://blistex.com/#webpage",
"url": "https://blistex.com/",
"name": "Blistex | Trusted Lip Care",
"description": "Blistex offers a wide selection of Dermatologist recommended lip care products to fit any need – from medicated lip balms to every day lip care. Learn more.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://blistex.com/#website"
},
"breadcrumb": {
"@id": "https://blistex.com/#breadcrumblist"
},
"datePublished": "2022-06-09T17:28:24-04:00",
"dateModified": "2026-05-01T11:26:33-04:00"
},
{
"@type": "WebSite",
"@id": "https://blistex.com/#website",
"url": "https://blistex.com/",
"name": "Trusted Lip Care | Blistex",
"description": "Trusted Lip Care",
"inLanguage": "en-US",
"publisher": {
"@id": "https://blistex.com/#organization"
}
}
]
}
/shop-now/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://blistex.com/shop-now/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://blistex.com#listItem",
"position": 1,
"name": "Home",
"item": "https://blistex.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://blistex.com/shop-now/#listItem",
"name": "Shop Now"
}
},
{
"@type": "ListItem",
"@id": "https://blistex.com/shop-now/#listItem",
"position": 2,
"name": "Shop Now",
"previousItem": {
"@type": "ListItem",
"@id": "https://blistex.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://blistex.com/#organization",
"name": "Blistex, Incorporated",
"description": "Trusted Lip Care",
"url": "https://blistex.com/",
"telephone": "+18008371800",
"logo": {
"@type": "ImageObject",
"url": "https://blistex.com/wp-content/uploads/2022/09/Blistex-Logo.png",
"@id": "https://blistex.com/shop-now/#organizationLogo",
"width": 750,
"height": 749,
"caption": "Blistex"
},
"image": {
"@id": "https://blistex.com/shop-now/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/Blistex/",
"https://www.instagram.com/blistex/?hl=en"
]
},
{
"@type": "WebPage",
"@id": "https://blistex.com/shop-now/#webpage",
"url": "https://blistex.com/shop-now/",
"name": "Shop Now | Blistex",
"description": "Looking to purchase Blistex lip care products? Visit us to find where to buy online or at a store near you.",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://blistex.com/#website"
},
"breadcrumb": {
"@id": "https://blistex.com/shop-now/#breadcrumblist"
},
"datePublished": "2022-06-22T17:36:46-04:00",
"dateModified": "2026-05-18T12:32:48-04:00"
},
{
"@type": "WebSite",
"@id": "https://blistex.com/#website",
"url": "https://blistex.com/",
"name": "Trusted Lip Care | Blistex",
"description": "Trusted Lip Care",
"inLanguage": "en-US",
"publisher": {
"@id": "https://blistex.com/#organization"
}
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://blistex.com/products/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://blistex.com#listItem",
"position": 1,
"name": "Home",
"item": "https://blistex.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://blistex.com/products/#listItem",
"name": "Our Products"
}
},
{
"@type": "ListItem",
"@id": "https://blistex.com/products/#listItem",
"position": 2,
"name": "Our Products",
"previousItem": {
"@type": "ListItem",
"@id": "https://blistex.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://blistex.com/#organization",
"name": "Blistex, Incorporated",
"description": "Trusted Lip Care",
"url": "https://blistex.com/",
"telephone": "+18008371800",
"logo": {
"@type": "ImageObject",
"url": "https://blistex.com/wp-content/uploads/2022/09/Blistex-Logo.png",
"@id": "https://blistex.com/products/#organizationLogo",
"width": 750,
"height": 749,
"caption": "Blistex"
},
"image": {
"@id": "https://blistex.com/products/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/Blistex/",
"https://www.instagram.com/blistex/?hl=en"
]
},
{
"@type": "WebPage",
"@id": "https://blistex.com/products/#webpage",
"url": "https://blistex.com/products/",
"name": "Lip Care Products | Blistex",
"description": "Blistex offers a wide selection of trusted lip products to fit any need – from specialty medicated to every day care. Browse our product catalog today!",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://blistex.com/#website"
},
"breadcrumb": {
"@id": "https://blistex.com/products/#breadcrumblist"
},
"datePublished": "2022-06-22T17:35:44-04:00",
"dateModified": "2026-05-18T12:31:43-04:00"
},
{
"@type": "WebSite",
"@id": "https://blistex.com/#website",
"url": "https://blistex.com/",
"name": "Trusted Lip Care | Blistex",
"description": "Trusted Lip Care",
"inLanguage": "en-US",
"publisher": {
"@id": "https://blistex.com/#organization"
}
}
]
}
/product/lip-medex-cherry-tube/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://blistex.com/product/lip-medex-cherry-tube/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://blistex.com#listItem",
"position": 1,
"name": "Home",
"item": "https://blistex.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://blistex.com/product/#listItem",
"name": "Products"
}
},
{
"@type": "ListItem",
"@id": "https://blistex.com/product/#listItem",
"position": 2,
"name": "Products",
"item": "https://blistex.com/product/",
"nextItem": {
"@type": "ListItem",
"@id": "https://blistex.com/product/lip-medex-cherry-tube/#listItem",
"name": "Lip Medex® Cherry Tube"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://blistex.com#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://blistex.com/product/lip-medex-cherry-tube/#listItem",
"position": 3,
"name": "Lip Medex® Cherry Tube",
"previousItem": {
"@type": "ListItem",
"@id": "https://blistex.com/product/#listItem",
"name": "Products"
}
}
]
},
{
"@type": "Organization",
"@id": "https://blistex.com/#organization",
"name": "Blistex, Incorporated",
"description": "Trusted Lip Care",
"url": "https://blistex.com/",
"telephone": "+18008371800",
"logo": {
"@type": "ImageObject",
"url": "https://blistex.com/wp-content/uploads/2022/09/Blistex-Logo.png",
"@id": "https://blistex.com/product/lip-medex-cherry-tube/#organizationLogo",
"width": 750,
"height": 749,
"caption": "Blistex"
},
"image": {
"@id": "https://blistex.com/product/lip-medex-cherry-tube/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/Blistex/",
"https://www.instagram.com/blistex/?hl=en"
]
},
{
"@type": "WebPage",
"@id": "https://blistex.com/product/lip-medex-cherry-tube/#webpage",
"url": "https://blistex.com/product/lip-medex-cherry-tube/",
"name": "Lip Medex® Cherry Tube | Blistex",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://blistex.com/#website"
},
"breadcrumb": {
"@id": "https://blistex.com/product/lip-medex-cherry-tube/#breadcrumblist"
},
"datePublished": "2024-07-29T12:52:47-04:00",
"dateModified": "2024-07-29T13:38:38-04:00"
},
{
"@type": "WebSite",
"@id": "https://blistex.com/#website",
"url": "https://blistex.com/",
"name": "Trusted Lip Care | Blistex",
"description": "Trusted Lip Care",
"inLanguage": "en-US",
"publisher": {
"@id": "https://blistex.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://blistex.com/product/lip-medex-cherry-tube/",
"name": "Lip Medex® Cherry Tube",
"image": "https://blistex.com/wp-content/uploads/2024/07/product-lip-medex-tube-2-pack-4-1.png",
"description": "Blistex Lip Medex Cherry provides quick, cooling lip relief you can feel working.",
"sku": "0041388012681",
"brand": "Blistex"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 33 | 1 |
| /shop-now/ | 77 | 1 |
| /products/ | 75 | 1 |
| /product/lip-medex-cherry-tube/ | 17 | 1 |
This page presents a snapshot of public data from Blistex, Incorporated, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Blistex, Incorporated: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://blistex.com to view the most current version of its content and see directly what this company is about and what it offers.