Identity & Authority: Blush Beauty and Nails – Signal Evidence & AI Readability

Blush Beauty and Nails

(https://blush35.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

While the site names its team and identifies Michelle as the owner with an HND qualification, there is no verifiable digital footprint linked via schema sameAs properties. The structured data uses generic Person and Organization types but fails to link to professional social profiles or external certifications. The Gallery page is currently insufficient, providing no visual proof to back the expert claims.

The site makes specific clinical claims, stating the Synergy Flex reduces wrinkle depth by up to 75%, but provides no ‘before and after’ evidence or study citations to prove these results are achieved at this specific location. The marketing tone is professional, but the evidentiary weight relies entirely on the equipment’s reputation rather than the salon’s own documented outcomes.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://blush35.com/#person",
            "name": "Blush",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://blush35.com/#website",
            "url": "https://blush35.com",
            "name": "Blush",
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "inLanguage": "en",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://blush35.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png",
            "url": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en"
        },
        {
            "@type": "WebPage",
            "@id": "https://blush35.com/#webpage",
            "url": "https://blush35.com/",
            "name": "Blush Beauty and Nails | Beauty & Nail Salon Bathgate",
            "datePublished": "2024-10-07T20:26:30+00:00",
            "dateModified": "2025-10-21T20:59:58+00:00",
            "about": {
                "@id": "https://blush35.com/#person"
            },
            "isPartOf": {
                "@id": "https://blush35.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png"
            },
            "inLanguage": "en"
        },
        {
            "@type": "Person",
            "@id": "https://blush35.com/author/admin/",
            "name": "admin",
            "url": "https://blush35.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "url": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "caption": "admin",
                "inLanguage": "en"
            },
            "sameAs": [
                "https://blush35.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "Blush Beauty and Nails | Beauty & Nail Salon Bathgate",
            "keywords": "blush beauty",
            "datePublished": "2024-10-07T20:26:30+00:00",
            "dateModified": "2025-10-21T20:59:58+00:00",
            "author": {
                "@id": "https://blush35.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "description": "Blush Beauty and Nail Salon Bathgate. We Specialise in CACI Non Surgical Facelifts, Intimate Waxing, Nail Design, Tanning and More.",
            "name": "Blush Beauty and Nails | Beauty & Nail Salon Bathgate",
            "@id": "https://blush35.com/#richSnippet",
            "isPartOf": {
                "@id": "https://blush35.com/#webpage"
            },
            "image": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png"
            },
            "inLanguage": "en",
            "mainEntityOfPage": {
                "@id": "https://blush35.com/#webpage"
            }
        }
    ]
}
/services/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://blush35.com/#person",
            "name": "Blush",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://blush35.com/#website",
            "url": "https://blush35.com",
            "name": "Blush",
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "inLanguage": "en"
        },
        {
            "@type": "ImageObject",
            "@id": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png",
            "url": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png",
            "width": "200",
            "height": "200",
            "inLanguage": "en"
        },
        {
            "@type": "WebPage",
            "@id": "https://blush35.com/services/#webpage",
            "url": "https://blush35.com/services/",
            "name": "Services - Blush",
            "datePublished": "2024-10-17T14:08:12+00:00",
            "dateModified": "2025-10-21T14:41:19+00:00",
            "isPartOf": {
                "@id": "https://blush35.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png"
            },
            "inLanguage": "en"
        },
        {
            "@type": "Person",
            "@id": "https://blush35.com/author/admin/",
            "name": "admin",
            "url": "https://blush35.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "url": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "caption": "admin",
                "inLanguage": "en"
            },
            "sameAs": [
                "https://blush35.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "Services - Blush",
            "datePublished": "2024-10-17T14:08:12+00:00",
            "dateModified": "2025-10-21T14:41:19+00:00",
            "author": {
                "@id": "https://blush35.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "description": "INTENSIVE",
            "name": "Services - Blush",
            "@id": "https://blush35.com/services/#richSnippet",
            "isPartOf": {
                "@id": "https://blush35.com/services/#webpage"
            },
            "image": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/caci-logo-white-300x77.png"
            },
            "inLanguage": "en",
            "mainEntityOfPage": {
                "@id": "https://blush35.com/services/#webpage"
            }
        }
    ]
}
/gallery/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://blush35.com/#person",
            "name": "Blush",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://blush35.com/#website",
            "url": "https://blush35.com",
            "name": "Blush",
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "inLanguage": "en"
        },
        {
            "@type": "ImageObject",
            "@id": "https://blush35.com/wp-content/uploads/2024/10/e83560b3-4f1e-4750-bec4-2b3ae044e4e9-600x600.jpeg",
            "url": "https://blush35.com/wp-content/uploads/2024/10/e83560b3-4f1e-4750-bec4-2b3ae044e4e9-600x600.jpeg",
            "width": "200",
            "height": "200",
            "inLanguage": "en"
        },
        {
            "@type": "WebPage",
            "@id": "https://blush35.com/gallery/#webpage",
            "url": "https://blush35.com/gallery/",
            "name": "Gallery - Blush",
            "datePublished": "2024-10-24T13:11:06+00:00",
            "dateModified": "2024-11-14T16:12:30+00:00",
            "isPartOf": {
                "@id": "https://blush35.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/e83560b3-4f1e-4750-bec4-2b3ae044e4e9-600x600.jpeg"
            },
            "inLanguage": "en"
        },
        {
            "@type": "Person",
            "@id": "https://blush35.com/author/admin/",
            "name": "admin",
            "url": "https://blush35.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "url": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "caption": "admin",
                "inLanguage": "en"
            },
            "sameAs": [
                "https://blush35.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "Gallery - Blush",
            "datePublished": "2024-10-24T13:11:06+00:00",
            "dateModified": "2024-11-14T16:12:30+00:00",
            "author": {
                "@id": "https://blush35.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "description": "Some of our Work",
            "name": "Gallery - Blush",
            "@id": "https://blush35.com/gallery/#richSnippet",
            "isPartOf": {
                "@id": "https://blush35.com/gallery/#webpage"
            },
            "image": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/e83560b3-4f1e-4750-bec4-2b3ae044e4e9-600x600.jpeg"
            },
            "inLanguage": "en",
            "mainEntityOfPage": {
                "@id": "https://blush35.com/gallery/#webpage"
            }
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://blush35.com/#person",
            "name": "Blush",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://blush35.com/#website",
            "url": "https://blush35.com",
            "name": "Blush",
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "inLanguage": "en"
        },
        {
            "@type": "WebPage",
            "@id": "https://blush35.com/contact/#webpage",
            "url": "https://blush35.com/contact/",
            "name": "Contact - Blush",
            "datePublished": "2024-10-24T23:47:20+00:00",
            "dateModified": "2025-10-21T14:42:27+00:00",
            "isPartOf": {
                "@id": "https://blush35.com/#website"
            },
            "inLanguage": "en"
        },
        {
            "@type": "Person",
            "@id": "https://blush35.com/author/admin/",
            "name": "admin",
            "url": "https://blush35.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "url": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "caption": "admin",
                "inLanguage": "en"
            },
            "sameAs": [
                "https://blush35.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "Contact - Blush",
            "datePublished": "2024-10-24T23:47:20+00:00",
            "dateModified": "2025-10-21T14:42:27+00:00",
            "author": {
                "@id": "https://blush35.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "description": "..",
            "name": "Contact - Blush",
            "@id": "https://blush35.com/contact/#richSnippet",
            "isPartOf": {
                "@id": "https://blush35.com/contact/#webpage"
            },
            "inLanguage": "en",
            "mainEntityOfPage": {
                "@id": "https://blush35.com/contact/#webpage"
            }
        }
    ]
}
/caci/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "Person",
                "Organization"
            ],
            "@id": "https://blush35.com/#person",
            "name": "Blush",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            },
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/#logo",
                "url": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "contentUrl": "https://blush35.com/wp-content/uploads/2024/10/logo-blk-150x150.png",
                "caption": "Blush",
                "inLanguage": "en"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://blush35.com/#website",
            "url": "https://blush35.com",
            "name": "Blush",
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "inLanguage": "en"
        },
        {
            "@type": "ImageObject",
            "@id": "https://blush35.com/wp-content/uploads/2024/10/5SR_2262-Edit-Synergy-Flex-Screen-scaled-1-1024x683.jpg",
            "url": "https://blush35.com/wp-content/uploads/2024/10/5SR_2262-Edit-Synergy-Flex-Screen-scaled-1-1024x683.jpg",
            "width": "200",
            "height": "200",
            "inLanguage": "en"
        },
        {
            "@type": "WebPage",
            "@id": "https://blush35.com/caci/#webpage",
            "url": "https://blush35.com/caci/",
            "name": "CACI - Blush",
            "datePublished": "2024-11-07T13:04:36+00:00",
            "dateModified": "2024-11-07T13:23:19+00:00",
            "isPartOf": {
                "@id": "https://blush35.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/5SR_2262-Edit-Synergy-Flex-Screen-scaled-1-1024x683.jpg"
            },
            "inLanguage": "en"
        },
        {
            "@type": "Person",
            "@id": "https://blush35.com/author/admin/",
            "name": "admin",
            "url": "https://blush35.com/author/admin/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "url": "https://blush35.com/wp-content/litespeed/avatar/84e3011b7e24edd6459fd7a81d9a1ed6.jpg?ver=1778819691",
                "caption": "admin",
                "inLanguage": "en"
            },
            "sameAs": [
                "https://blush35.com"
            ]
        },
        {
            "@type": "Article",
            "headline": "CACI - Blush",
            "datePublished": "2024-11-07T13:04:36+00:00",
            "dateModified": "2024-11-07T13:23:19+00:00",
            "author": {
                "@id": "https://blush35.com/author/admin/",
                "name": "admin"
            },
            "publisher": {
                "@id": "https://blush35.com/#person"
            },
            "description": "The microcurrent’s rejuvenating energy is transmitted through the rollers to provide immediate and intensive skin hydration and helps to restore muscle tone",
            "name": "CACI - Blush",
            "@id": "https://blush35.com/caci/#richSnippet",
            "isPartOf": {
                "@id": "https://blush35.com/caci/#webpage"
            },
            "image": {
                "@id": "https://blush35.com/wp-content/uploads/2024/10/5SR_2262-Edit-Synergy-Flex-Screen-scaled-1-1024x683.jpg"
            },
            "inLanguage": "en",
            "mainEntityOfPage": {
                "@id": "https://blush35.com/caci/#webpage"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
119Review mentions (all pages)
10External proof links (all pages)
PageReviewsProof links
/ (home) 31 6
/services/ 22 1
/gallery/ 22 1
/contact/ 22 1
/caci/ 22 1