Brushmo
(https://brushmo.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The brand’s primary authority claim is that products are Designed by a dentist or Created by a U.S dentist, yet this individual is never named, and no Person schema or professional credentials (NPI, DDS) are provided. There is no digital footprint for the specific researcher or developer mentioned, creating a significant gap between the claim of professional medical backing and the verifiable evidence of that expertise.
The site claims superior plaque removal and powerful plaque removal without citing any clinical study or comparative data against traditional floss. The claim that the product is 66% more than leading brands is a specific metric but lacks a named competitor for verification. The gap between the marketing tone of professional dental development and the lack of a named medical professional creates a disconnect in performance authority.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brushmo.com"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Brushmo",
"url": "https://brushmo.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://brushmo.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Brushmo",
"logo": "https://brushmo.com/cdn/shop/files/Logo-green.png?v=1718088662&width=2640",
"url": "https://brushmo.com"
}
]
]
/collections/sonic-toothbrush/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brushmo.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Sonic Toothbrushes",
"item": "https://brushmo.com/collections/sonic-toothbrush"
}
]
}
/collections/toothbrush-heads/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brushmo.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Toothbrush Heads",
"item": "https://brushmo.com/collections/toothbrush-heads"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 612 | 0 |
| /search/ | 0 | 0 |
| /collections/sonic-toothbrush/ | 539 | 0 |
| /collections/toothbrush-heads/ | 539 | 0 |
This page presents a snapshot of public data from Brushmo, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Brushmo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://brushmo.com to view the most current version of its content and see directly what this company is about and what it offers.