Identity & Authority: BYOMA – Signal Evidence & AI Readability

BYOMA

(https://byoma.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

There is a significant authority gap regarding the ‘expert’ claims; while the site references dermatologists, it fails to name a single individual or provide a Person schema. The Organization schema is basic, lacking sameAs links to authoritative industry profiles or founder bios. Technically, the heading hierarchy is highly repetitive, with H2 and H3 tags often containing the exact same product name, indicating a template-first rather than content-first structure.

The site makes bold performance claims, stating formulas are ‘clinically proven’ to ‘boost, build, balance, brighten,’ yet offers zero data points or percentage improvements to back these up. The ‘DREAM DUO’ is marketed as a solution for ‘best skin days’ without any user-trial data or before-and-after evidence provided in the crawled data. The disconnect lies in the high scientific tone versus the low evidentiary density.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "BYOMA",
        "logo": "https://byoma.com/cdn/shop/files/Byoma_Logo-Light-Yellow.png?v=1724060169&width=500",
        "sameAs": [
            "",
            "https://www.facebook.com/byomaskin",
            "",
            "https://www.instagram.com/byoma/",
            "https://www.tiktok.com/@byoma",
            "",
            "",
            "",
            ""
        ],
        "url": "https://byoma.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "BYOMA",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://byoma.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://byoma.com"
    }
]
/collections/all/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "BYOMA",
    "logo": "https://byoma.com/cdn/shop/files/Byoma_Logo-Light-Yellow.png?v=1724060169&width=500",
    "sameAs": [
        "",
        "https://www.facebook.com/byomaskin",
        "",
        "https://www.instagram.com/byoma/",
        "https://www.tiktok.com/@byoma",
        "",
        "",
        "",
        ""
    ],
    "url": "https://byoma.com"
}
/collections/bundles/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "BYOMA",
    "logo": "https://byoma.com/cdn/shop/files/Byoma_Logo-Light-Yellow.png?v=1724060169&width=500",
    "sameAs": [
        "",
        "https://www.facebook.com/byomaskin",
        "",
        "https://www.instagram.com/byoma/",
        "https://www.tiktok.com/@byoma",
        "",
        "",
        "",
        ""
    ],
    "url": "https://byoma.com"
}
/pages/skin-analysis/
{
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "BYOMA",
    "logo": "https://byoma.com/cdn/shop/files/Byoma_Logo-Light-Yellow.png?v=1724060169&width=500",
    "sameAs": [
        "",
        "https://www.facebook.com/byomaskin",
        "",
        "https://www.instagram.com/byoma/",
        "https://www.tiktok.com/@byoma",
        "",
        "",
        "",
        ""
    ],
    "url": "https://byoma.com/pages/skin-analysis"
}
🛡️ Trust Signals — external proof links that back the declared identity
103Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 22 2
/collections/all/ 63 2
/collections/bundles/ 6 2
/pages/skin-analysis/ 12 2