Ceremonia
(https://ceremonia.com) 📸 Data Snapshot: June 20, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
The site exhibits Trust Theatre patterns because the trust_theatre_flag is true with 303 reviews on the homepage but a proof_links_count of 0, meaning reviews are hosted without third-party verification links. Bold performance claims such as ‘90% say hair feels healthier’ are substantiated by text-based citations of a consumer study, but lack a direct link to the methodology or raw data. Despite this, the inclusion of specific magazine citations (Vogue, Allure) and detailed award lists for individual products (New Beauty 2023, Women’s Health 2021) provides more substance than typical verified review badges.
Proof density is strong for the sector, characterized by a high ratio of verifiable technical specs and numbers to vague assertions. The Aceite de Moska page alone lists three distinct percentage-based outcomes from a consumer study and lists four specific beauty awards with their respective years. While it lacks third-party lab reports (PDFs), the specificity of the ingredients and the Dominican Republic heritage story provide a level of substance that anchors the marketing claims in reality.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
1386Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 303 | 0 |
| /products/guava-summer-mailer-1/ | 277 | 0 |
| /collections/meet-your-new-hair-ritual/ | 514 | 0 |
| /products/aceite-de-moska/ | 292 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Ceremonia",
"url": "https://ceremonia.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://ceremonia.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Ceremonia",
"logo": "https://ceremonia.com/cdn/shop/files/Ceremonia_SecondaryMark_BLK-favicon-2_3600x.png?v=1614292622",
"image": "https://ceremonia.com/cdn/shop/files/Ceremonia_SecondaryMark_BLK-favicon-2_3600x.png?v=1614292622",
"telephone": "9179690081",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "9179690081",
"email": "hola@ceremonia.com",
"contactType": "customer service"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "6 Saint Johns Lane",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10013",
"addressCountry": "US"
},
"foundingDate": "2020-10-01",
"founder": [
{
"@type": "Person",
"name": "Babba (Canales) Rivera",
"jobTitle": "Founder & CEO",
"url": "https://www.linkedin.com/in/barbaracanales/"
}
],
"sameAs": [
"https://www.facebook.com/myceremonia/",
"https://www.instagram.com/myceremonia",
"https://www.youtube.com/channel/UC8jxM5ieOt-0EgFW7jiNDxA",
"https://www.linkedin.com/company/myceremonia/",
"https://x.com/myceremonia"
],
"url": "https://ceremonia.com"
}
]
/products/guava-summer-mailer-1/
[
{
"@context": "https://schema.org",
"@type": "Product",
"productID": 15565678477681,
"name": "Guava Summer Mystery Box",
"description": "",
"category": "",
"url": "https://ceremonia.com/products/guava-summer-mailer-1",
"sku": "GSUMMER26-KIT",
"size": "Default Title",
"gender": "Female",
"image": {
"@type": "ImageObject",
"url": "https://ceremonia.com/cdn/shop/files/3-2.png?v=1780346355&width=1024",
"name": "",
"width": "1024",
"height": "1024"
},
"brand": {
"@type": "Brand",
"name": "Ceremonia"
},
"offers": [
{
"@type": "Offer",
"url": "https://ceremonia.com/products/guava-summer-mailer-1?variant=63628423954801",
"name": "Guava Summer Mystery Box",
"availability": "https://schema.org/InStock",
"price": 95,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-30",
"sku": "GSUMMER26-KIT",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"returnMethod": "ReturnByMail",
"returnFees": "https://schema.org/FreeReturn",
"refundType": "https://schema.org/FullRefund",
"merchantReturnDays": 30,
"applicableCountry": {
"@type": "Country",
"name": "US"
},
"merchantReturnLink": "https://ceremonia.com/policies/refund-policy"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "0.00",
"currency": "USD"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": "0",
"maxValue": "0",
"unitCode": "d"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "3",
"unitCode": "d"
}
},
"shippingSettingsLink": "https://ceremonia.com/policies/shipping-policy"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ceremonia.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Best Seller (internal use)",
"item": "https://ceremonia.com/collections/best-seller-internal-use"
},
{
"@type": "ListItem",
"position": 3,
"name": "Guava Summer Mystery Box",
"item": "https://ceremonia.com/products/guava-summer-mailer-1"
}
]
},
{
"@context": "http://schema.org/",
"@id": "/products/guava-summer-mailer-1#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Ceremonia"
},
"category": "",
"description": "",
"image": "https://ceremonia.com/cdn/shop/files/3-2.png?v=1780346355&width=1920",
"name": "Guava Summer Mystery Box",
"offers": {
"@id": "/products/guava-summer-mailer-1?variant=63628423954801#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "95.00",
"priceCurrency": "USD",
"url": "https://ceremonia.com/products/guava-summer-mailer-1?variant=63628423954801"
},
"sku": "GSUMMER26-KIT",
"url": "https://ceremonia.com/products/guava-summer-mailer-1"
}
]
/collections/meet-your-new-hair-ritual/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ceremonia.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Build A Ritual",
"item": "https://ceremonia.com/collections/meet-your-new-hair-ritual"
}
]
},
{
"@context": "http://schema.org/",
"@type": "ItemList",
"name": "Build A Ritual",
"description": "Hair Wellness Inspired by Latin Rituals designed to nourish & protect.",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://ceremonia.com/products/guava-summer-mailer-1",
"name": "Guava Summer Mystery Box"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://ceremonia.com/products/spaliday-reset-kit",
"name": "Sunday Reset Kit"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://ceremonia.com/products/guava-gloss-drops",
"name": "Guava Hair Oil for Split End Repair and Shine"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://ceremonia.com/products/perfume-mist-de-guava",
"name": "Perfume Mist de Guava"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://ceremonia.com/products/the-slickback-kit",
"name": "THE SLICK BACK HAIR KIT"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://ceremonia.com/products/dry-shampoo-con-arrowroot",
"name": "Dry Shampoo con Arrowroot"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://ceremonia.com/products/guava-rescue-spray",
"name": "Guava Rescue UV and Heat Protectant Spray"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://ceremonia.com/products/aceite-de-moska",
"name": "Pre-Shampoo Scalp Remedy Oil"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://ceremonia.com/products/guava-air-dry-kit",
"name": "Guava Air Dry Kit"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://ceremonia.com/products/mini-perfume-mist-de-guava",
"name": "Mini Perfume Mist de Guava"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://ceremonia.com/products/protect-hydrate-repair-kit",
"name": "Protect, Hydrate, & Repair Kit"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://ceremonia.com/products/scalp-scrub",
"name": "Papaya Scalp Scrub"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://ceremonia.com/products/mascarilla-de-guava",
"name": "Guava Repair Mask"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://ceremonia.com/products/hair-mask",
"name": "Weightless Hydration Mask"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://ceremonia.com/products/mini-brush-de-pelo",
"name": "Mini Brush de Pelo"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://ceremonia.com/products/guava-leave-in-conditioner",
"name": "Guava Leave-In Conditioner"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://ceremonia.com/products/scalp-masajeador",
"name": "Scalp Masajeador"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://ceremonia.com/products/pequi-gel",
"name": "Pequi Styling Gel"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://ceremonia.com/products/brush-de-slickback",
"name": "Brush de Slick Back"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://ceremonia.com/products/guava-shampoo",
"name": "Guava Protect & Repair Shampoo"
},
{
"@type": "ListItem",
"position": 21,
"url": "https://ceremonia.com/products/guava-conditioner",
"name": "Guava Protect & Repair Conditioner"
},
{
"@type": "ListItem",
"position": 22,
"url": "https://ceremonia.com/products/hair-towel-1",
"name": "Hair Towel"
},
{
"@type": "ListItem",
"position": 23,
"url": "https://ceremonia.com/products/perfume-de-la-tierra",
"name": "Perfume de la Tierra"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://ceremonia.com/products/guava-beach-waves-mini-wip-no-carton",
"name": "Mini Guava Beach Waves"
}
]
}
]
/products/aceite-de-moska/
[
{
"@context": "https://schema.org",
"@type": "Product",
"productID": 5649125638308,
"name": "Pre-Shampoo Scalp Remedy Oil",
"description": "Hair wellness begins at the scalp. And, growth does too. Aceite de Moska is a silicone-free heritage scalp remedy that nourishes and balances to address the most common scalp concerns such as itchiness, dryness, flakes and greasy roots, while promoting healthy hair growth. Inspired by the long-cherished Aceite de Moska oil ritual derived from the Dominican Republic. \n100% agree that the texture of the scalp was improved91% agree that the scalp feels more hydrated73% agree that they had decreased scalp flaking\n*Based on a consumer study with 45 participants ",
"category": "Scalp Care",
"url": "https://ceremonia.com/products/aceite-de-moska",
"sku": "aceite-007",
"gtin": "860004212508",
"size": "2 Fl. Oz. | 60 Ml.",
"gender": "Female",
"image": {
"@type": "ImageObject",
"url": "https://ceremonia.com/cdn/shop/files/ceremonia-aceite-de-moska-heritage-scalp-remedy-oil-in-amber-60ml-dropper-bottle-p40lwk.webp?v=1780502474&width=1024",
"name": "Ceremonia Aceite de Moska heritage scalp remedy oil in amber 60ml dropper bottle with yellow label.",
"width": "1024",
"height": "1024"
},
"brand": {
"@type": "Brand",
"name": "Ceremonia"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "337",
"worstRating": "1.0",
"bestRating": "5.0"
},
"offers": [
{
"@type": "Offer",
"url": "https://ceremonia.com/products/aceite-de-moska?variant=36084202373284",
"name": "2 Fl. Oz. | 60 Ml.",
"availability": "https://schema.org/InStock",
"price": 34,
"priceCurrency": "USD",
"priceValidUntil": "2026-06-30",
"sku": "aceite-007",
"gtin": "860004212508",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"returnMethod": "ReturnByMail",
"returnFees": "https://schema.org/FreeReturn",
"refundType": "https://schema.org/FullRefund",
"merchantReturnDays": 30,
"applicableCountry": {
"@type": "Country",
"name": "US"
},
"merchantReturnLink": "https://ceremonia.com/policies/refund-policy"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "0.00",
"currency": "USD"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": "0",
"maxValue": "0",
"unitCode": "d"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": "1",
"maxValue": "3",
"unitCode": "d"
}
},
"shippingSettingsLink": "https://ceremonia.com/policies/shipping-policy"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://ceremonia.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "A Wellness Approach to Hair Care",
"item": "https://ceremonia.com/collections/may-sale"
},
{
"@type": "ListItem",
"position": 3,
"name": "Pre-Shampoo Scalp Remedy Oil",
"item": "https://ceremonia.com/products/aceite-de-moska"
}
]
},
{
"@context": "http://schema.org/",
"@id": "/products/aceite-de-moska#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Ceremonia"
},
"category": "Hair Care",
"description": "Hair wellness begins at the scalp. And, growth does too. Aceite de Moska is a silicone-free heritage scalp remedy that nourishes and balances to address the most common scalp concerns such as itchiness, dryness, flakes and greasy roots, while promoting healthy hair growth. Inspired by the long-cherished Aceite de Moska oil ritual derived from the Dominican Republic. \n100% agree that the texture of the scalp was improved91% agree that the scalp feels more hydrated73% agree that they had decreased scalp flaking\n*Based on a consumer study with 45 participants ",
"hasVariant": [
{
"@id": "/products/aceite-de-moska?variant=36084202373284#variant",
"@type": "Product",
"gtin": "860004212508",
"image": "https://ceremonia.com/cdn/shop/files/ceremonia-aceite-de-moska-heritage-scalp-remedy-oil-in-amber-60ml-dropper-bottle-p40lwk.webp?v=1780502474&width=1920",
"name": "Pre-Shampoo Scalp Remedy Oil - 2 Fl. Oz. | 60 Ml.",
"offers": {
"@id": "/products/aceite-de-moska?variant=36084202373284#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "34.00",
"priceCurrency": "USD",
"url": "https://ceremonia.com/products/aceite-de-moska?variant=36084202373284"
},
"sku": "aceite-007"
}
],
"name": "Pre-Shampoo Scalp Remedy Oil",
"productGroupID": "5649125638308",
"url": "https://ceremonia.com/products/aceite-de-moska"
}
]
Explore the other reputation pillars for Ceremonia
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ceremonia, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ceremonia: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ceremonia.com to view the most current version of its content and see directly what this company is about and what it offers.