Clere
(https://clere.co.za) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
While the brand claims to have been ‘perfecting products since 1961,’ there is zero named authority provided—no dermatologists, chemists, or founders are identified by name or linked via Person schema. The Organization schema is rudimentary, lacking sameAs links to social proof or corporate heritage, leaving the brand as a faceless corporate entity. This creates a technical credibility gap where the ‘expert’ advice in the skin tips section is essentially anonymous.
The site makes bold promises regarding the reduction of stretch marks and scars (‘9 out of 10 users saw an improvement’) without providing a methodology disclosure or a ‘Before and After’ gallery that meets the industry proof expectations. The marketing tone suggests a high-performance clinical result, but the product descriptions (petroleum jelly and glycerine) describe basic, low-cost cosmetic ingredients. This disconnect between the ‘legendary’ feeling promised and the drugstore-grade substance is a core BS driver.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://clere.co.za/",
"url": "https://clere.co.za/",
"name": "Personal Care Solutions | Clere",
"isPartOf": {
"@id": "https://clere.co.za/#website"
},
"about": {
"@id": "https://clere.co.za/#organization"
},
"primaryImageOfPage": {
"@id": "https://clere.co.za/#primaryimage"
},
"image": {
"@id": "https://clere.co.za/#primaryimage"
},
"thumbnailUrl": "https://clere.co.za/wp-content/uploads/2025/09/Home-page-Welcome-Image.png?_t=1761583579",
"datePublished": "2023-09-11T11:25:32+00:00",
"dateModified": "2026-05-12T13:27:17+00:00",
"description": "Clere offers a range of personal care products for Men and Women, including moisturisers, lotions and anti-perspirants.",
"breadcrumb": {
"@id": "https://clere.co.za/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://clere.co.za/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/#primaryimage",
"url": "https://clere.co.za/wp-content/uploads/2025/09/Home-page-Welcome-Image.png",
"contentUrl": "https://clere.co.za/wp-content/uploads/2025/09/Home-page-Welcome-Image.png",
"width": 796,
"height": 937
},
{
"@type": "BreadcrumbList",
"@id": "https://clere.co.za/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://clere.co.za/#website",
"url": "https://clere.co.za/",
"name": "Clere",
"description": "",
"publisher": {
"@id": "https://clere.co.za/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://clere.co.za/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://clere.co.za/#organization",
"name": "Clere",
"url": "https://clere.co.za/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/#/schema/logo/image/",
"url": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"contentUrl": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"width": 143,
"height": 87,
"caption": "Clere"
},
"image": {
"@id": "https://clere.co.za/#/schema/logo/image/"
}
}
]
}
/competitions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://clere.co.za/competitions/",
"url": "https://clere.co.za/competitions/",
"name": "Competitions - Clere",
"isPartOf": {
"@id": "https://clere.co.za/#website"
},
"primaryImageOfPage": {
"@id": "https://clere.co.za/competitions/#primaryimage"
},
"image": {
"@id": "https://clere.co.za/competitions/#primaryimage"
},
"thumbnailUrl": "https://clere.co.za/wp-content/uploads/2023/09/HeaderBanner-5.png",
"datePublished": "2023-09-11T11:31:55+00:00",
"dateModified": "2026-03-31T22:13:06+00:00",
"breadcrumb": {
"@id": "https://clere.co.za/competitions/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://clere.co.za/competitions/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/competitions/#primaryimage",
"url": "https://clere.co.za/wp-content/uploads/2023/09/HeaderBanner-5.png",
"contentUrl": "https://clere.co.za/wp-content/uploads/2023/09/HeaderBanner-5.png",
"width": 5760,
"height": 1383
},
{
"@type": "BreadcrumbList",
"@id": "https://clere.co.za/competitions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://clere.co.za/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Competitions"
}
]
},
{
"@type": "WebSite",
"@id": "https://clere.co.za/#website",
"url": "https://clere.co.za/",
"name": "Clere",
"description": "",
"publisher": {
"@id": "https://clere.co.za/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://clere.co.za/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://clere.co.za/#organization",
"name": "Clere",
"url": "https://clere.co.za/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/#/schema/logo/image/",
"url": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"contentUrl": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"width": 143,
"height": 87,
"caption": "Clere"
},
"image": {
"@id": "https://clere.co.za/#/schema/logo/image/"
}
}
]
}
/our-newsroom/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://clere.co.za/our-newsroom/",
"url": "https://clere.co.za/our-newsroom/",
"name": "Skincare News and Happenings at Clere",
"isPartOf": {
"@id": "https://clere.co.za/#website"
},
"primaryImageOfPage": {
"@id": "https://clere.co.za/our-newsroom/#primaryimage"
},
"image": {
"@id": "https://clere.co.za/our-newsroom/#primaryimage"
},
"thumbnailUrl": "https://clere.co.za/wp-content/uploads/2025/09/12269-General-Page-header-banner-2600-x-624px_V14.png?_t=1761552939",
"datePublished": "2023-09-11T11:31:29+00:00",
"dateModified": "2025-10-27T08:15:39+00:00",
"description": "The the best place to be to stay on top of the latest Clere happenings and skincare news with our great selection of stories to enjoy and share.",
"breadcrumb": {
"@id": "https://clere.co.za/our-newsroom/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://clere.co.za/our-newsroom/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/our-newsroom/#primaryimage",
"url": "https://clere.co.za/wp-content/uploads/2025/09/12269-General-Page-header-banner-2600-x-624px_V14.png?_t=1761552939",
"contentUrl": "https://clere.co.za/wp-content/uploads/2025/09/12269-General-Page-header-banner-2600-x-624px_V14.png?_t=1761552939"
},
{
"@type": "BreadcrumbList",
"@id": "https://clere.co.za/our-newsroom/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://clere.co.za/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Newsroom"
}
]
},
{
"@type": "WebSite",
"@id": "https://clere.co.za/#website",
"url": "https://clere.co.za/",
"name": "Clere",
"description": "",
"publisher": {
"@id": "https://clere.co.za/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://clere.co.za/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://clere.co.za/#organization",
"name": "Clere",
"url": "https://clere.co.za/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/#/schema/logo/image/",
"url": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"contentUrl": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"width": 143,
"height": 87,
"caption": "Clere"
},
"image": {
"@id": "https://clere.co.za/#/schema/logo/image/"
}
}
]
}
/skin-tips/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://clere.co.za/skin-tips/",
"url": "https://clere.co.za/skin-tips/",
"name": "Skincare & personal care tips | Clere",
"isPartOf": {
"@id": "https://clere.co.za/#website"
},
"primaryImageOfPage": {
"@id": "https://clere.co.za/skin-tips/#primaryimage"
},
"image": {
"@id": "https://clere.co.za/skin-tips/#primaryimage"
},
"thumbnailUrl": "https://clere.co.za/wp-content/uploads/2025/09/12269-General-Page-header-banner-2600-x-624px_V13.png?_t=1761553949",
"datePublished": "2023-10-03T07:23:34+00:00",
"dateModified": "2025-10-27T08:32:29+00:00",
"description": "We’ve put together some great tips to help you learn more about your personal care needs and the Clere products that are most suitable for you.",
"breadcrumb": {
"@id": "https://clere.co.za/skin-tips/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://clere.co.za/skin-tips/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/skin-tips/#primaryimage",
"url": "https://clere.co.za/wp-content/uploads/2025/09/12269-General-Page-header-banner-2600-x-624px_V13.png?_t=1761553949",
"contentUrl": "https://clere.co.za/wp-content/uploads/2025/09/12269-General-Page-header-banner-2600-x-624px_V13.png?_t=1761553949"
},
{
"@type": "BreadcrumbList",
"@id": "https://clere.co.za/skin-tips/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://clere.co.za/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Skin Tips"
}
]
},
{
"@type": "WebSite",
"@id": "https://clere.co.za/#website",
"url": "https://clere.co.za/",
"name": "Clere",
"description": "",
"publisher": {
"@id": "https://clere.co.za/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://clere.co.za/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://clere.co.za/#organization",
"name": "Clere",
"url": "https://clere.co.za/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://clere.co.za/#/schema/logo/image/",
"url": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"contentUrl": "https://dev.clere.co.za/wp-content/uploads/2023/07/clere-logo.png",
"width": 143,
"height": 87,
"caption": "Clere"
},
"image": {
"@id": "https://clere.co.za/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
30Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 2 |
| /competitions/ | 5 | 2 |
| /our-newsroom/ | 5 | 2 |
| /skin-tips/ | 15 | 2 |
Explore the other reputation pillars for Clere
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Clere, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Clere: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://clere.co.za to view the most current version of its content and see directly what this company is about and what it offers.