Information Density: Curlsmith USA – Signal Evidence & AI Readability

[H1] Heading One

20% off sitewide

great curls. good vibes.

[H2]
20% OFF SITEWIDE

[H2]
20% OFF SITEWIDE

Stock up on your favorite curl essentials. Tools now included. LIMITED TIME ONLY.*

Stock up on your favorite curl essentials. Tools now included.

save NOW

*Exclusions apply.

SHAMPOO

CONDITIONER

LEAVE-IN

STYLER

TREATMENT

SHOP ALL

[H2] 20% OFF OUR BESTSELLERS

[IMG: Curlsmith Curlfit Reviving Mist bottle on a white background]

[IMG: CurlSmith Curl Lift Reviving Mist bottle with features on a blue background]

Treatment |
Scalp Refresh

[H3] CurlFit Reviving Mist

Full 6 oz

$29.00

Add to bag

[IMG: Curlsmith weightless air dry cream tube on a white background]

Leave-in |
Moisture

[H3] Weightless Air Dry Cream

Full 8 oz

$27.00

Add to bag

[IMG: Bottle of Curlsmith Hydro Style Flexi Jelly on a white background]

Styler |
Jelly

[H3] Hydro Style Flexi Jelly

Full 8 oz

$28.00

Add to bag

[IMG: Curlsmith Strong Hold Gel tube on a white background]

Styler |
Gel

[H3] Fragrance-Free Strong Hold Gel

Full 8 oz

$28.00

Add to bag

[IMG: Standard 8oz]

Conditioner |
Strength

[H3] Multi-Tasking Conditioner

Full 8 oz

$28.00

Add to bag

[IMG: Curlsmithe Defrizzion Curl Reviving Wand with packaging on a white background]

Tool
| Definition

[H4] Defrizzion® Curl Reviving Wand

$189.00

Add to bag

[IMG: Curly hair conditioning wash bottle with Curlesmith branding on a white background]

Co-wash |
Moisture

[H3] Curl Quenching Conditioning Co-Wash

Full 12 oz

$26.00

Add to bag

[IMG: Curlsmith Awestruck Definition Cream tube on a white background]

Styler |
Cream

[H3] Awestruck Definition Cream

Full 8 oz

$32.00

Add to bag

[IMG: Curlsmith Curl Reset Detox Shampoo bottle on a white background]

Treatment |
Clarify

[H3] Curl Reset Detox Shampoo

Full 8 oz

$28.00

Add to bag

[IMG: Curlsmith Curl Defining Styling Souffle jar with Allure Best of Beauty Award badge on a white background]

Styler |
Custard Gel

[H3] Curl Defining Styling Soufflé

Full 8 oz

$28.00

Add to bag

[IMG: Curlsmith hair care product bottle on a white background]

Leave-in |
Moisture

[H3] Moisture Memory Release

Full 8 oz

$27.00

Add to bag

[IMG: Black hair dryer with attachments on a white background, featuring the]

Tool
| Styler

[H4] Defrizzion Dryer & XXL Diffuser

$189.00

Add to bag

[IMG: Curlsmith essential moisture shampoo bottle on a white background]

Shampoo |
Moisture

[H3] Essential Moisture Shampoo

Full 12 oz

$26.00

Add to bag

[IMG: Bottle of Curlsmith Bond Curl Rehab Salve on a white background]

Treatment |
Repair

[H3] Bond Curl Rehab Salve

Full 8 oz

$30.00

Add to bag

[IMG: Jar of Curlsmith Curl Conditioning C oil-in-cream on a white background]

Leave-in |
Moisture

[H3] Curl Conditioning Oil-In-Cream

Full 8 oz

$27.00

Add to bag

[IMG: Curlsmith Miracle Shield spray bottle on a white background]

Treatment |
Protection

[H3] Miracle Shield

Full 8 oz

$28.00

Add to bag

[IMG: Curlsmith frizz control duo conditioner tube on a white background]

Conditioner |
Frizz Control

[H3] Frizz Control Duo Conditioner

Full 8 oz

$27.00

Add to bag

[IMG: Curlsmith hair product bottle on a white background]

Styler |
Jelly

[H3] Frizz Rescue Curl Retainer

Full 8 oz

$28.00

Add to bag

[IMG: Invincible Volume Mousse]

Styler |
Mousse

[H3] Invincible Volume Mousse

Full 6.8 oz

$28.00

Add to bag

[IMG: Curlsmith leave-in conditioner bottle on a white background]

Leave-In |
Volume

[H3] Hydrate & Plump Leave-In

Full 8 oz

$27.00

Add to bag

[H3] SHOP BY HAIR TYPE

SHOP BY HAIR TYPE

SHOP BY HAIR NEED

CURLY

WAVY

COILY

DISCOVER ALL

MOISTURE

FRAGRANCE-FREE

ANTI-FRIZZ

VOLUME

STRENGTH

STYLE

TREAT

ALWAYS CURL FRIENDLY

VEGAN FORMULAS

SHOP WITH CONFIDENCE

CRUELTY FREE

[H2]
MEET YOUR CURL MULTI-TASKER

A lightweight, creamy conditioner for stronger, healthier-looking curls.

SHOP NOW

[H3]
Perfectly Balanced Conditioner

"Perfect to help me keep a balance of moisture and protein. I will reach for this just about every time I need to condition my hair, over any other conditioner I have in my arsenal of conditioners. I have one for just about every scenario you could have. I am a hair product junkie, and I love all my Curlsmith products—some more than others."

- Customer Review, Multi-Tasking Conditioner

Not sure where to start?

[H2]
Take our Curl Quiz

We don’t believe in a one-size-fits-all approach. Take our quick and easy quiz to discover the right products for you and your hair texture.

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SUBSCRIBE & SAVE

✔ Save 15% on every subscription order✔ Get free delivery on every subscription order✔ Easy to skip or cancel at any time

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OUR MISSION

[H2]
CURL CONFIDENCE

Empowering everyone to love their natural curls, coils or waves and giving you the products and expertise to get there, no matter where you are on your curl journey! High quality, food inspired formulas, our products are made with what your curls love, and nothing that they don't.

Read More

[H2]
CURL ADVICE

Your journey to embrace and empower your natural hair texture.

READ ALL

Micellar Water for Hair: Benefits and How to Use

The Best Fragrance-Free Hair Products

[H1] Quiz

[H1] All Curlsmith Hair Products

IT'S A CURL'S WORLD

[H3]
All Curlsmith Hair Products

20% OFF SITEWIDE with code: MEM20 (auto-applied at checkout).
Limited Time Only!
Whether you're just starting your curly journey or refining your routine, Curlsmith is your trusted partner in embracing and enhancing your natural hair. Unleash your curls. Unlock your confidence. Welcome to your world - It’s a Curl’s World.

20% OFF SITEWIDE with code: MEM20 (auto-applied at checkout).
<...

20% OFF SITEWIDE with code: MEM20 (auto-applied at checkout).
Limited Time Only!
Whether you're just starting your curly journey or refining your routine, Curlsmith is your trusted partner in embracing and enhancing your natural hair. Unleash your curls. Unlock your confidence. Welcome to your world - It’s a Curl’s World.

Read More
Read Less

Pre-Shampoo Treatments

Shampoos

Conditioners

Hair Treatment Products

Styling Products

Clear Filters

Filters

Leave-in
| Moisture

[H4] Weightless Air Dry Cream

Full 8 oz

Jumbo 16 oz

Mini 2 oz

$27.00

Add to bag

Styler
| Custard Gel

[H4] Curl Defining Styling Soufflé

Full 8 oz

Jumbo 16 oz

Mini 2 oz

$28.00

Add to bag

Co-wash
| Moisture

[H4] Curl Quenching Conditioning Co-Wash

Full 12 oz

Jumbo 32 oz

Travel 3 oz

$26.00

Add to bag

Styler
| Cream

[H4] Hold Me Softly Style Balm

Full 8 oz

Jumbo 16 oz

Mini 2 oz

$28.00

Add to bag

Styler
| Jelly

[H4] Hydro Style Flexi Jelly

Full 8 oz

Jumbo 16 oz

Mini 2 oz

$28.00

Add to bag

Conditioner
| Strength

[H4] Multi-Tasking Conditioner

Full 8 oz

Jumbo 32 oz

Mini 2 oz

$28.00

Add to bag

Styler
| Gel

[H4] In-Shower Style Fixer

Full 8 oz

Mini 2 oz

$28.00

Add to bag

Treatment
| Repair

[H4] Bond Curl Rehab Salve

Full 8 oz

Mini 2 oz

$30.00

Add to bag

Leave-in
| Moisture

[H4] Curl Conditioning Oil-In-Cream

Full 8 oz

Jumbo 16 oz

Mini 2 oz

$27.00

Add to bag

Conditioner
| Moisture

[H4] Double Cream Deep Quencher

Full 8 oz

Mini 2 oz

$29.00

Add to bag

Shampoo
| Strength

[H4] Core Strength Shampoo

Full 12 oz

Jumbo 32 oz

$26.00

Add to bag

Styler
| Foam

[H4] Bouncy Strength Volume Foam

Full 7.5 oz

$28.00

Add to bag

Conditioner
| Moisture

[H4] Essential Moisture Conditioner

Full 12 oz

Mini 3 oz

$26.00

Add to bag

Shampoo
| Moisture

[H4] Essential Moisture Shampoo

Full 12 oz

Mini 3 oz

$26.00

Add to bag

Treatment
| Strength

[H4] Bonding Oil

Full 2 oz

$30.00

Add to bag

Treatment
| Protection

[H4] Miracle Shield

Full 8 oz

Mini 2 oz

$28.00

Add to bag

Styler
| Cream

[H4] Feather-Light Protein Cream

Full 8 oz

$28.00

Add to bag

Conditioner
| Frizz Control

[H4] Frizz Control Duo Conditioner

Full 8 oz

Jumbo 32 oz

$27.00

Add to bag

[H2]
CURL ADVICE

Your journey to embrace and empower your natural hair texture.

READ ALL

Micellar Water for Hair: Benefits and How to Use

5 Curly Hair Refresh Mistakes & How to Fix Them

[H1] About Us
[H1] About Us

WHO WE ARE

Curlsmith was born out of a community of people with textured hair sharing their haircare tips, home remedies and frustrations with products on the market not made specifically for their needs. Working with our curly community we created Curlsmith with the mission of bringing curl confidence to everyone wanting to embrace their gorgeous natural wavy, curly or coily hair.  With 95% of curlies saying they are happier with their curls after using Curlsmith*, we’re certain we can help you too. And with our money back guarantee, we’ll help you get the right products for you.
[H6]
[H6] *among 166 respondents who purchased a Curlsmith product Dec '24-Feb'25.

Our History

With a dedicated team, we grew the community online and then launched in the US on Ulta.com in 2018 and Ulta Beauty stores in 2019. As the brand took off we continue to grow in the US, UK and EU. In late April 2022, Helen of Troy, a US based multi-national company with a long history in beauty and hair care products, acquired Curlsmith. With the same vision for the brand, the values remain the same, as do the high-quality products. The Curlsmith team also remains the same and continues this mission.In August 2025, we are reorganizing the ranges to make it simpler, clearer and more intuitive to shop. This was following feedback that the product ranges had gotten complicated. We’re also updating our labels, but rest assured, it’s the same great product inside.

OUR MISSION

CURL CONFIDENCE means empowering everyone to love the hair they have and giving you the products and expertise to make caring for curly hair simple, while taking the best possible care of people, communities and the planet.Everyone can love the hair they have if they have the right curl care.With the highest quality, food inspired formulas, our products are made withall the things curls love, and none of things they don’t.Curlsmith believes that curls don’t have to be complicated which is whywe’re on a mission to take the guesswork out. We’re here to help you on yourcurl journey whether you have the loosest of waves to the tightest of coils oranything in between.

WORK IT

When it comes to your curls, it’s just gotta work. At Curlsmith we always put performance first. Every single one of our professional grade formulas has been rigorously tested for quality, performance and safety, and put through its paces by our picky panel of expert curlfriends before launch. This ensures we always bring you ‘wow’ results, without compromising on ingredients.

MAKE IT PERSONAL

We get that your curls are as unique as you are. With so many factors at play, from hair texture, density and porosity, to health, hormones and seasonal changes, it can be hard to know where to start. We’re here to help you on every step of that journey. Check out the articles in Curl Advice, take the Curl Quiz for your own personal recommendation, seek inspiration on our Instagram, Facebook, Youtube and TikTok channels, or send us an email at hello@curlsmith.com.

GENTLY DOES IT

All our products are carefully designed to feed the needs of curly hair and they’re jam packed with delicious superfoods. We’ve removed ingredients that can be too harsh on curls including silicones, sulphates, parabens, mineral oils, DEAs, drying alcohols, artificial dyes and phthalates. All products follow rigorous testing and comply both with FDA regulations and stricter EU rules.

EVERYONE’S INVITED

We believe everyone should feel heard, respected and welcome. We know that varied perspectives lead to better solutions, better services and ultimately a better world. Curlsmith is for everyone, and makes products for every curl, wave or coil type regardless of skin color, gender, sexuality, race or religion.

Planet friendly

At Curlsmith, we’ve been working hard on keeping our effect on the planet minimal. All our plastic amber bottles and jars are made from 100% PCR (post-consumer recycled material) which means we’re re-using. They are also recyclable, so they can go back into the cycle once you’ve finished with them. The tubes are made from 45% PCR plastic. Cartons are FSC certified – paper sourced from responsible forestry.The majority of our packaging components are manufactured in the US, with the minority from other global sources. Our products are manufactured in the US, given the majority stays in North America, helping to keep carbon emissions to a minimum.

People matter

Personal hygiene is something we believe everyone should have a right to. This is why we are proud to partner with Project Beauty Share (US) and The Hygiene Bank (UK), two charities working to tackle hygiene poverty. Many foodbanks do not include personal care or household care items and so the work of these two charities is so important helping those who are struggling.