Dead Swanky Letchworth
(http://www.deadswanky.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is well-established through the naming of six specific team members and their roles. A technical authority gap exists in the implementation: the Homepage lacks an H1 tag, and meta descriptions are missing for the home, services, and about pages. While Carmen’s expertise is cited (26 years, South Africa), there are no sameAs links to her previous educational or international professional footprint to verify these claims beyond the site’s own text.
The site makes few bold marketing claims that it doesn’t attempt to back with technician bios. The primary disconnect is the lack of a price list; the site describes premium services like Balayage and Nano extensions without providing a starting cost or pricing framework, which often signals a high-friction marketing-first approach. The claim of being ‘the community’s choice’ is implied by longevity but lacks a specific award or community certification link.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://deadswanky.co.uk/",
"url": "https://deadswanky.co.uk/",
"name": "Home - Dead Swanky Letchworth",
"isPartOf": {
"@id": "https://deadswanky.co.uk/#website"
},
"about": {
"@id": "https://deadswanky.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://deadswanky.co.uk/#primaryimage"
},
"image": {
"@id": "https://deadswanky.co.uk/#primaryimage"
},
"thumbnailUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/gold-square.png",
"datePublished": "2023-11-15T14:26:34+00:00",
"dateModified": "2026-04-20T17:14:38+00:00",
"breadcrumb": {
"@id": "https://deadswanky.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://deadswanky.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/#primaryimage",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/gold-square.png",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/gold-square.png",
"width": 600,
"height": 600
},
{
"@type": "BreadcrumbList",
"@id": "https://deadswanky.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://deadswanky.co.uk/#website",
"url": "https://deadswanky.co.uk/",
"name": "Dead Swanky Letchworth",
"description": "Hair Salon in Letchworth",
"publisher": {
"@id": "https://deadswanky.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deadswanky.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://deadswanky.co.uk/#organization",
"name": "Dead Swanky Letchworth",
"url": "https://deadswanky.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/#/schema/logo/image/",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"width": 2560,
"height": 1034,
"caption": "Dead Swanky Letchworth"
},
"image": {
"@id": "https://deadswanky.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php?id=61575078010076",
"https://www.instagram.com/deadswankyletchworthsalon/",
"https://www.tiktok.com/@dead.swanky"
]
}
]
}
/services/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://deadswanky.co.uk/services/",
"url": "https://deadswanky.co.uk/services/",
"name": "Services - Dead Swanky Letchworth",
"isPartOf": {
"@id": "https://deadswanky.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://deadswanky.co.uk/services/#primaryimage"
},
"image": {
"@id": "https://deadswanky.co.uk/services/#primaryimage"
},
"thumbnailUrl": "https://deadswanky.co.uk/wp-content/uploads/elementor/thumbs/ladies-hair-cutting-rjobrus2nppfvn32jacdaf5kerqtc0yf85qgx76yo0.jpg",
"datePublished": "2026-01-23T15:01:14+00:00",
"dateModified": "2026-03-06T12:11:43+00:00",
"breadcrumb": {
"@id": "https://deadswanky.co.uk/services/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://deadswanky.co.uk/services/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/services/#primaryimage",
"url": "https://deadswanky.co.uk/wp-content/uploads/elementor/thumbs/ladies-hair-cutting-rjobrus2nppfvn32jacdaf5kerqtc0yf85qgx76yo0.jpg",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/elementor/thumbs/ladies-hair-cutting-rjobrus2nppfvn32jacdaf5kerqtc0yf85qgx76yo0.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://deadswanky.co.uk/services/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://deadswanky.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Services"
}
]
},
{
"@type": "WebSite",
"@id": "https://deadswanky.co.uk/#website",
"url": "https://deadswanky.co.uk/",
"name": "Dead Swanky Letchworth",
"description": "Hair Salon in Letchworth",
"publisher": {
"@id": "https://deadswanky.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deadswanky.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://deadswanky.co.uk/#organization",
"name": "Dead Swanky Letchworth",
"url": "https://deadswanky.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/#/schema/logo/image/",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"width": 2560,
"height": 1034,
"caption": "Dead Swanky Letchworth"
},
"image": {
"@id": "https://deadswanky.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php?id=61575078010076",
"https://www.instagram.com/deadswankyletchworthsalon/",
"https://www.tiktok.com/@dead.swanky"
]
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://deadswanky.co.uk/about-us/",
"url": "https://deadswanky.co.uk/about-us/",
"name": "About Us - Dead Swanky Letchworth",
"isPartOf": {
"@id": "https://deadswanky.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://deadswanky.co.uk/about-us/#primaryimage"
},
"image": {
"@id": "https://deadswanky.co.uk/about-us/#primaryimage"
},
"thumbnailUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/b19af8d4-ae1f-4742-8c63-6db746d1980b-scaled.jpg",
"datePublished": "2023-11-30T14:24:23+00:00",
"dateModified": "2026-02-25T13:40:16+00:00",
"breadcrumb": {
"@id": "https://deadswanky.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://deadswanky.co.uk/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/about-us/#primaryimage",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/b19af8d4-ae1f-4742-8c63-6db746d1980b-scaled.jpg",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/b19af8d4-ae1f-4742-8c63-6db746d1980b-scaled.jpg",
"width": 2560,
"height": 1342,
"caption": "Before"
},
{
"@type": "BreadcrumbList",
"@id": "https://deadswanky.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://deadswanky.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://deadswanky.co.uk/#website",
"url": "https://deadswanky.co.uk/",
"name": "Dead Swanky Letchworth",
"description": "Hair Salon in Letchworth",
"publisher": {
"@id": "https://deadswanky.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deadswanky.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://deadswanky.co.uk/#organization",
"name": "Dead Swanky Letchworth",
"url": "https://deadswanky.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/#/schema/logo/image/",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"width": 2560,
"height": 1034,
"caption": "Dead Swanky Letchworth"
},
"image": {
"@id": "https://deadswanky.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php?id=61575078010076",
"https://www.instagram.com/deadswankyletchworthsalon/",
"https://www.tiktok.com/@dead.swanky"
]
}
]
}
/team/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://deadswanky.co.uk/team/",
"url": "https://deadswanky.co.uk/team/",
"name": "Team - Dead Swanky Letchworth",
"isPartOf": {
"@id": "https://deadswanky.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://deadswanky.co.uk/team/#primaryimage"
},
"image": {
"@id": "https://deadswanky.co.uk/team/#primaryimage"
},
"thumbnailUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/01/dead-swanky-team-1-carmen-scaled.jpg",
"datePublished": "2026-01-23T16:02:55+00:00",
"dateModified": "2026-02-23T13:29:42+00:00",
"breadcrumb": {
"@id": "https://deadswanky.co.uk/team/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://deadswanky.co.uk/team/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/team/#primaryimage",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/01/dead-swanky-team-1-carmen-scaled.jpg",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/01/dead-swanky-team-1-carmen-scaled.jpg",
"width": 2560,
"height": 2560
},
{
"@type": "BreadcrumbList",
"@id": "https://deadswanky.co.uk/team/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://deadswanky.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Team"
}
]
},
{
"@type": "WebSite",
"@id": "https://deadswanky.co.uk/#website",
"url": "https://deadswanky.co.uk/",
"name": "Dead Swanky Letchworth",
"description": "Hair Salon in Letchworth",
"publisher": {
"@id": "https://deadswanky.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deadswanky.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://deadswanky.co.uk/#organization",
"name": "Dead Swanky Letchworth",
"url": "https://deadswanky.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/#/schema/logo/image/",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"width": 2560,
"height": 1034,
"caption": "Dead Swanky Letchworth"
},
"image": {
"@id": "https://deadswanky.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php?id=61575078010076",
"https://www.instagram.com/deadswankyletchworthsalon/",
"https://www.tiktok.com/@dead.swanky"
]
}
]
}
/faqs/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://deadswanky.co.uk/faqs/",
"url": "https://deadswanky.co.uk/faqs/",
"name": "FAQs - Dead Swanky Letchworth",
"isPartOf": {
"@id": "https://deadswanky.co.uk/#website"
},
"datePublished": "2026-02-11T15:01:44+00:00",
"dateModified": "2026-02-11T15:09:26+00:00",
"breadcrumb": {
"@id": "https://deadswanky.co.uk/faqs/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://deadswanky.co.uk/faqs/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://deadswanky.co.uk/faqs/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://deadswanky.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "FAQs"
}
]
},
{
"@type": "WebSite",
"@id": "https://deadswanky.co.uk/#website",
"url": "https://deadswanky.co.uk/",
"name": "Dead Swanky Letchworth",
"description": "Hair Salon in Letchworth",
"publisher": {
"@id": "https://deadswanky.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deadswanky.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://deadswanky.co.uk/#organization",
"name": "Dead Swanky Letchworth",
"url": "https://deadswanky.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/#/schema/logo/image/",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"width": 2560,
"height": 1034,
"caption": "Dead Swanky Letchworth"
},
"image": {
"@id": "https://deadswanky.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php?id=61575078010076",
"https://www.instagram.com/deadswankyletchworthsalon/",
"https://www.tiktok.com/@dead.swanky"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What should I wear to my appointment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We recommend wearing something comfortable that you don’t mind getting a little hair on. Dark or neutral colours are ideal. Please avoid high necklines or bulky collars, as they can get in the way during cutting and colouring."
}
},
{
"@type": "Question",
"name": "Should my hair be washed before coming in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No need to wash your hair before your appointment. We’ll cleanse and prep your hair as needed to ensure the best results for your service."
}
},
{
"@type": "Question",
"name": "How long should I allow for my appointment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Appointment times can vary depending on the service and your hair type.A colour and cut appointment typically takes between 2–4 hours.Some services may take longer, especially for corrective or detailed colour work.Please plan your day and parking accordingly, allowing extra time just in case.If you’re ever unsure how long to allow, feel free to contact us before your appointment — we’re happy to help ?"
}
},
{
"@type": "Question",
"name": "What should I do if I’m running late?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you’re running late, please contact us as soon as possible. We’ll always do our best to accommodate you, however arriving late may shorten your service time or, in some cases, require your appointment to be rescheduled. If you arrive more than 10–15 minutes late, we may not be able to complete your service as booked, and our cancellation policy may apply."
}
},
{
"@type": "Question",
"name": "Can I bring reference photos?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, absolutely! We love when you bring reference photos to your appointment. Having an idea of what you’re wanting really helps us understand your vision. We recommend bringing 3–4 images to give us a clear sense of your style, colour preferences, and overall look."
}
},
{
"@type": "Question",
"name": "Can I buy gift vouchers?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes! Gift vouchers are available to purchase and make the perfect gift for any occasion. They can be used on services or retail products. Please contact us or visit the salon for more details."
}
}
]
}
]
/reviews/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://deadswanky.co.uk/reviews/",
"url": "https://deadswanky.co.uk/reviews/",
"name": "Reviews - Dead Swanky Letchworth",
"isPartOf": {
"@id": "https://deadswanky.co.uk/#website"
},
"datePublished": "2026-01-23T14:42:27+00:00",
"dateModified": "2026-01-23T14:45:03+00:00",
"breadcrumb": {
"@id": "https://deadswanky.co.uk/reviews/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://deadswanky.co.uk/reviews/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://deadswanky.co.uk/reviews/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://deadswanky.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Reviews"
}
]
},
{
"@type": "WebSite",
"@id": "https://deadswanky.co.uk/#website",
"url": "https://deadswanky.co.uk/",
"name": "Dead Swanky Letchworth",
"description": "Hair Salon in Letchworth",
"publisher": {
"@id": "https://deadswanky.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://deadswanky.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://deadswanky.co.uk/#organization",
"name": "Dead Swanky Letchworth",
"url": "https://deadswanky.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://deadswanky.co.uk/#/schema/logo/image/",
"url": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"contentUrl": "https://deadswanky.co.uk/wp-content/uploads/2026/02/Dead-swanky-Signature-gold-2-scaled.png",
"width": 2560,
"height": 1034,
"caption": "Dead Swanky Letchworth"
},
"image": {
"@id": "https://deadswanky.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/profile.php?id=61575078010076",
"https://www.instagram.com/deadswankyletchworthsalon/",
"https://www.tiktok.com/@dead.swanky"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
252Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 40 | 2 |
| /services/ | 39 | 2 |
| /about-us/ | 39 | 2 |
| /team/ | 40 | 2 |
| /faqs/ | 39 | 2 |
| /reviews/ | 55 | 2 |
Explore the other reputation pillars for Dead Swanky Letchworth
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Dead Swanky Letchworth, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Dead Swanky Letchworth: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.deadswanky.co.uk to view the most current version of its content and see directly what this company is about and what it offers.