Identity & Authority: DenTek (Prestige Consumer Healthcare Inc.) – Signal Evidence & AI Readability

DenTek (Prestige Consumer Healthcare Inc.)

(https://dentek.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Authority is primarily derived from the parent company, Prestige Consumer Healthcare Inc., and a 2022 third-party survey. A significant authority gap exists because the dentists mentioned are not named individually, and there is no Person schema or ‘sameAs’ links for any medical advisory board. Furthermore, the survey evidence is from 2022, making it ‘stale’ (older than 36 months) relative to the May 2026 system date.

The disconnect is relatively low as the performance claims are functional (e.g., ‘protect your teeth from damage caused by nighttime teeth clenching’). These are regulated claims for over-the-counter dental devices. The most ‘BS’ element is the aspirational ‘Elevate Your Routine for a Better Tomorrow’ which lacks any measurable outcome or definition of what a ‘better tomorrow’ looks like in a dental context.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://www.prestigebrands.com/",
                "url": "https://www.prestigebrands.com/",
                "name": "Prestige Consumer Healthcare Inc.",
                "brand": {
                    "@type": "Brand",
                    "@id": "https://www.dentek.com/",
                    "name": "Dentek",
                    "url": "https://www.dentek.com/"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.dentek.com/homepage#webpage",
        "url": "https://www.dentek.com/homepage",
        "name": "Homepage",
        "publisher": {
            "@type": "Organization",
            "name": "Dentek"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "CollectionPage",
        "mainEntity": {
            "@type": "ItemList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "url": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards",
                    "name": "Dentists Name 3 DenTek® Products Among 8 Very Best Mouth Guards"
                }
            ]
        },
        "name": "Oral Care Blog",
        "url": "https://www.dentek.com/blog"
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "name": "Products carousel",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "url": "https://www.dentek.com/oral-care-products/protect/dentek-professional-fit-dental-guard",
                "name": "DenTek® Professional-Fit™ Dental Guard"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "url": "https://www.dentek.com/oral-care-products/pain-relief-repair/dentek-advanced-repair",
                "name": "DenTek® Temparin® Max Advanced Repair Kit"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "url": "https://www.dentek.com/oral-care-products/pain-relief-repair/dentek-advanced-relief-instant-pain-reliever",
                "name": "DenTek® Instant Pain Relief Advanced Kit"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "url": "https://www.dentek.com/oral-care-products/pain-relief-repair/dentek-canker-relief",
                "name": "DenTek® Canker Sore Relief Patch"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "url": "https://www.dentek.com/oral-care-products/protect/dentek-comfort-fit-dental-guard",
                "name": "DenTek® Comfort-Fit® Dental Guard"
            },
            {
                "@type": "ListItem",
                "position": 6,
                "url": "https://www.dentek.com/oral-care-products/orabrush",
                "name": "Orabrush® Tongue Scraper"
            }
        ]
    }
]
/oral-care-products/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://www.prestigebrands.com/",
                "url": "https://www.prestigebrands.com/",
                "name": "Prestige Consumer Healthcare Inc.",
                "brand": {
                    "@type": "Brand",
                    "@id": "https://www.dentek.com/",
                    "name": "Dentek",
                    "url": "https://www.dentek.com/"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.dentek.com/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Products"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "name": "Products",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "url": "https://www.dentek.com/oral-care-products/protect/dentek-professional-fit-dental-guard",
                "name": "DenTek® Professional-Fit™ Dental Guard"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "url": "https://www.dentek.com/oral-care-products/pain-relief-repair/dentek-advanced-repair",
                "name": "DenTek® Temparin® Max Advanced Repair Kit"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "url": "https://www.dentek.com/oral-care-products/pain-relief-repair/dentek-advanced-relief-instant-pain-reliever",
                "name": "DenTek® Instant Pain Relief Advanced Kit"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "url": "https://www.dentek.com/oral-care-products/orabrush",
                "name": "Orabrush® Tongue Scraper"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "url": "https://www.dentek.com/oral-care-products/protect/dentek-comfort-fit-dental-guard",
                "name": "DenTek® Comfort-Fit® Dental Guard"
            },
            {
                "@type": "ListItem",
                "position": 6,
                "url": "https://www.dentek.com/oral-care-products/dentek-metal-tongue-scraper",
                "name": "DenTek® Metal Tongue Scraper"
            },
            {
                "@type": "ListItem",
                "position": 7,
                "url": "https://www.dentek.com/oral-care-products/plaque-control/dentek-plaque-control-floss-picks",
                "name": "DenTek® Cross Flosser™ Plaque Control Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 8,
                "url": "https://www.dentek.com/oral-care-products/sensitive-gums/dentek-comfort-clean-sensitive-gums",
                "name": "DenTek® Comfort Clean® Sensitive Gums Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 9,
                "url": "https://www.dentek.com/oral-care-products/advanced-clean/dentek-complete-clean-easy-reach-floss-picks",
                "name": "DenTek® Complete Clean® Easy Reach Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 10,
                "url": "https://www.dentek.com/oral-care-products/advanced-clean/dentek-advanced-clean-floss-picks",
                "name": "DenTek® Advanced Clean Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 11,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-kids-fun-flossers",
                "name": "DenTek® Kids Fun Flossers"
            },
            {
                "@type": "ListItem",
                "position": 12,
                "url": "https://www.dentek.com/oral-care-products/interdental-brushes-and-picks/deep-clean-bristle-picks",
                "name": "DenTek® Deep Clean Advanced Bristle Picks Interdental Cleaner"
            },
            {
                "@type": "ListItem",
                "position": 13,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-easy-brush-extra-tight",
                "name": "DenTek® Easy Brush™ Plaque Control Tight Interdental Cleaners"
            },
            {
                "@type": "ListItem",
                "position": 14,
                "url": "https://www.dentek.com/oral-care-products/protect/dentek-ultimate-dental-guard",
                "name": "DenTek® Ultimate™ Dental Guard"
            },
            {
                "@type": "ListItem",
                "position": 15,
                "url": "https://www.dentek.com/oral-care-products/pain-relief-repair/dentek-canker-relief",
                "name": "DenTek® Canker Sore Relief Patch"
            },
            {
                "@type": "ListItem",
                "position": 16,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-professional-oral-care-kit",
                "name": "DenTek® Advanced Clean Professional Oral Care Kit"
            },
            {
                "@type": "ListItem",
                "position": 17,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-easy-brush-standard",
                "name": "DenTek® Easy Brush™ Plaque Control Standard Interdental Cleaners"
            },
            {
                "@type": "ListItem",
                "position": 18,
                "url": "https://www.dentek.com/oral-care-products/gum-health/dentek-gum-health-advanced-cleaning-kit",
                "name": "DenTek® Gum Health Advanced Cleaning Kit™"
            },
            {
                "@type": "ListItem",
                "position": 19,
                "url": "https://www.dentek.com/oral-care-products/advanced-clean/dentek-fresh-breath-floss-picks",
                "name": "DenTek® Fresh Breath Floss Picks"
            }
        ]
    }
]
/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "BlogPosting",
                "@id": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards",
                "headline": "Dentists Name 3 DenTek® Products Among 8 Very Best Mouth Guards",
                "name": "Dentists Name 3 DenTek® Products Among 8 Very Best Mouth Guards",
                "image": {
                    "@type": "ImageObject",
                    "representativeOfPage": true,
                    "url": "https://www.dentek.com/sites/dentek/files/2022-08/dentek-best-dental-guard.jpg"
                },
                "datePublished": "2022-08-29T15:02:55-04:00",
                "dateModified": "2025-04-02T10:40:30-04:00",
                "isAccessibleForFree": true,
                "author": {
                    "@type": "Organization",
                    "@id": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards",
                    "name": "Dentek",
                    "url": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards"
                },
                "publisher": {
                    "@type": "Organization",
                    "@id": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards",
                    "name": "Dentek",
                    "url": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards"
                },
                "mainEntityOfPage": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards"
            },
            {
                "@type": "Organization",
                "@id": "https://www.prestigebrands.com/",
                "url": "https://www.prestigebrands.com/",
                "name": "Prestige Consumer Healthcare Inc.",
                "brand": {
                    "@type": "Brand",
                    "@id": "https://www.dentek.com/",
                    "name": "Dentek",
                    "url": "https://www.dentek.com/"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.dentek.com/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Oral Care Blog",
                "item": "https://www.dentek.com/blog"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "name": "Dentists Name 3 DenTek® Products Among 8 Very Best Mouth Guards"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards#webpage",
        "url": "https://www.dentek.com/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards",
        "name": "Dentists Name 3 DenTek® Products Among 8 Very Best Mouth Guards",
        "publisher": {
            "@type": "Organization",
            "name": "Dentek"
        }
    }
]
/oral-care-products/gum-health/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://www.prestigebrands.com/",
                "url": "https://www.prestigebrands.com/",
                "name": "Prestige Consumer Healthcare Inc.",
                "brand": {
                    "@type": "Brand",
                    "@id": "https://www.dentek.com/",
                    "name": "Dentek",
                    "url": "https://www.dentek.com/"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.dentek.com/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Products",
                "item": "https://www.dentek.com/oral-care-products"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "name": "Gum Health",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "url": "https://www.dentek.com/oral-care-products/orabrush",
                "name": "Orabrush® Tongue Scraper"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "url": "https://www.dentek.com/oral-care-products/dentek-metal-tongue-scraper",
                "name": "DenTek® Metal Tongue Scraper"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "url": "https://www.dentek.com/oral-care-products/plaque-control/dentek-plaque-control-floss-picks",
                "name": "DenTek® Cross Flosser™ Plaque Control Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "url": "https://www.dentek.com/oral-care-products/sensitive-gums/dentek-comfort-clean-sensitive-gums",
                "name": "DenTek® Comfort Clean® Sensitive Gums Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 5,
                "url": "https://www.dentek.com/oral-care-products/advanced-clean/dentek-complete-clean-easy-reach-floss-picks",
                "name": "DenTek® Complete Clean® Easy Reach Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 6,
                "url": "https://www.dentek.com/oral-care-products/advanced-clean/dentek-advanced-clean-floss-picks",
                "name": "DenTek® Advanced Clean Floss Picks"
            },
            {
                "@type": "ListItem",
                "position": 7,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-kids-fun-flossers",
                "name": "DenTek® Kids Fun Flossers"
            },
            {
                "@type": "ListItem",
                "position": 8,
                "url": "https://www.dentek.com/oral-care-products/interdental-brushes-and-picks/deep-clean-bristle-picks",
                "name": "DenTek® Deep Clean Advanced Bristle Picks Interdental Cleaner"
            },
            {
                "@type": "ListItem",
                "position": 9,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-easy-brush-extra-tight",
                "name": "DenTek® Easy Brush™ Plaque Control Tight Interdental Cleaners"
            },
            {
                "@type": "ListItem",
                "position": 10,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-professional-oral-care-kit",
                "name": "DenTek® Advanced Clean Professional Oral Care Kit"
            },
            {
                "@type": "ListItem",
                "position": 11,
                "url": "https://www.dentek.com/oral-care-products/clean/dentek-easy-brush-standard",
                "name": "DenTek® Easy Brush™ Plaque Control Standard Interdental Cleaners"
            },
            {
                "@type": "ListItem",
                "position": 12,
                "url": "https://www.dentek.com/oral-care-products/gum-health/dentek-gum-health-advanced-cleaning-kit",
                "name": "DenTek® Gum Health Advanced Cleaning Kit™"
            },
            {
                "@type": "ListItem",
                "position": 13,
                "url": "https://www.dentek.com/oral-care-products/advanced-clean/dentek-fresh-breath-floss-picks",
                "name": "DenTek® Fresh Breath Floss Picks"
            }
        ]
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
64Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 0 2
/oral-care-products/ 38 2
/blog/dentists-name-3-dentek-products-among-8-very-best-mouth-guards/ 0 2
/oral-care-products/gum-health/ 26 2
Explore the other reputation pillars for DenTek (Prestige Consumer Healthcare Inc.)