Based on 1456 businesses audited.
Dial® has 6.3 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: Dial® (dialsoap.com)
Dial is a legacy commodity brand that manages to avoid high BS scores through historical transparency and specific environmental metrics, though it fails significantly on medical authority verification. It operates as a ‘Trust Me’ brand, relying on its 80-year history to bridge the gap where clinical citations are missing. The score is saved from ‘High BS’ territory by the specific, measurable sustainability claims regarding its packaging and refills.
Beauty, Cosmetics & Personal Care Reputation: Dial® (dialsoap.com)
The site perfectly aligns with the Beauty, Cosmetics & Personal Care industry. Its content focuses on dermatological testing, ingredient exclusions (parabens, phthalates), and sensory-led value propositions characteristic of the sector.
“The score of 61 is primarily driven by the 'Commodity Fingerprint' and 'Trust and Proof' pillars. The lack of verifiable medical sources for doctor recommendations and the heavy reliance on industry clichés prevent a lower score. However, the technical consistency of the product information and clear sustainability metrics kept the score out of the 'Moderate' range.”