Ellis Brooklyn
(https://ellisbrooklyn.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is a strong point for this brand, leaving very few gaps. The founder, Bee Shapiro, is a named entity with a verifiable professional footprint as an 11-year NYT columnist, and the site names specific perfumers (Clement Gavarry and Gabriela Chelariu). The use of Organization and Product schema is technically sound, though the absence of Person schema for the founder is a minor missed opportunity for peak authority.
The marketing tone is evocative and romantic (‘romanticize our everyday life’), which is standard for fragrance, but it avoids the dangerous ‘performance’ BS often found in skincare. By providing technical data like the EcoScent rating and upcycling percentages, the site grounds its abstract claims of sustainability in measurable industry standards.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ellis Brooklyn",
"logo": "https://www.ellisbrooklyn.com/cdn/shop/files/Ellis-BK-Logo_Primary-Alternate_Black_1206_1.png?v=1736984620&width=2000",
"sameAs": [
"",
"",
"",
"https://www.instagram.com/ellisbrooklyn/",
"https://www.tiktok.com/@ellisbrooklynofficial?is_from_webapp=1&sender_device=pc",
"",
"",
"",
""
],
"url": "https://www.ellisbrooklyn.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Ellis Brooklyn",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.ellisbrooklyn.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.ellisbrooklyn.com"
}
]
/collections/perfume-mists/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ellis Brooklyn",
"logo": "https://www.ellisbrooklyn.com/cdn/shop/files/Ellis-BK-Logo_Primary-Alternate_Black_1206_1.png?v=1736984620&width=2000",
"sameAs": [
"",
"",
"",
"https://www.instagram.com/ellisbrooklyn/",
"https://www.tiktok.com/@ellisbrooklynofficial?is_from_webapp=1&sender_device=pc",
"",
"",
"",
""
],
"url": "https://www.ellisbrooklyn.com"
}
/products/miami-nectar-eau-de-parfum/
[
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "MIAMI NECTAR Eau de Parfum",
"image": "https://www.ellisbrooklyn.com/cdn/shop/files/1_1_450x450.png?v=1777649409",
"description": "Lush. Extravagant. Tempting.A hot Miami summer, the beach at sunset, art deco pools and neon lights...meet MIAMI NECTAR, a lush and extravagant tropical gourmand fragrance. MIAMI NECTAR is a scene-stealing perfume, opening with Pink Pineapple and Coconut Water, and backed by Plumeria, Vanilla, Sweet Amber and Salted Woods. ",
"mpn": "8390824427763",
"brand": {
"@type": "Brand",
"name": "Ellis Brooklyn"
},
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "115.0",
"availability": "InStock",
"seller": {
"@type": "Organization",
"name": "Ellis Brooklyn"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "173"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ellis Brooklyn",
"logo": "https://www.ellisbrooklyn.com/cdn/shop/files/Ellis-BK-Logo_Primary-Alternate_Black_1206_1.png?v=1736984620&width=2000",
"sameAs": [
"",
"",
"",
"https://www.instagram.com/ellisbrooklyn/",
"https://www.tiktok.com/@ellisbrooklynofficial?is_from_webapp=1&sender_device=pc",
"",
"",
"",
""
],
"url": "https://www.ellisbrooklyn.com"
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "MIAMI NECTAR Eau de Parfum",
"url": "https://www.ellisbrooklyn.com/products/miami-nectar-eau-de-parfum",
"image": [
"https://www.ellisbrooklyn.com/cdn/shop/files/1_1.png?v=1777649409&width=2000"
],
"description": "Lush. Extravagant. Tempting.A hot Miami summer, the beach at sunset, art deco pools and neon lights...meet MIAMI NECTAR, a lush and extravagant tropical gourmand fragrance. MIAMI NECTAR is a scene-stealing perfume, opening with Pink Pineapple and Coconut Water, and backed by Plumeria, Vanilla, Sweet Amber and Salted Woods. ",
"sku": "850039151385",
"brand": {
"@type": "Thing",
"name": "Ellis Brooklyn"
},
"offers": [
{
"@type": "Offer",
"sku": "850039151385",
"availability": "http://schema.org/InStock",
"price": 115,
"priceCurrency": "USD",
"url": "https://www.ellisbrooklyn.com/products/miami-nectar-eau-de-parfum?variant=44732505424115"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"ratingCount": "173"
}
}
]
/pages/philosophy/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Ellis Brooklyn",
"logo": "https://www.ellisbrooklyn.com/cdn/shop/files/Ellis-BK-Logo_Primary-Alternate_Black_1206_1.png?v=1736984620&width=2000",
"sameAs": [
"",
"",
"",
"https://www.instagram.com/ellisbrooklyn/",
"https://www.tiktok.com/@ellisbrooklynofficial?is_from_webapp=1&sender_device=pc",
"",
"",
"",
""
],
"url": "https://www.ellisbrooklyn.com/pages/philosophy"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 307 | 1 |
| /collections/perfume-mists/ | 320 | 1 |
| /products/miami-nectar-eau-de-parfum/ | 757 | 1 |
| /pages/philosophy/ | 307 | 1 |
This page presents a snapshot of public data from Ellis Brooklyn, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ellis Brooklyn: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ellisbrooklyn.com to view the most current version of its content and see directly what this company is about and what it offers.