Semantic Coherence: EX NIHILO – Signal Evidence & AI Readability

[H1] LUST IN PARADISE Extrait de parfum
A radiant new chapter unfolds on the French Riviera.Discover
[H2] LUST IN PARADISE
Extrait de parfum Elevating the original olfactory signature to its quintessence, LUST IN PARADISE Extrait de parfum is a radiant creation, bathed in the glow of the French Riviera sunset. Discover
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[H2] Initiale
CollectionINITIALE gives perfumers a Carte Blanche to twist High Perfumery’s finest materials with panache.InitialeInterdite IconoclasteVisionnaireBabyloneQuintessenceSee the collection
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[H2] Discovery Set
Our Iconic fragrancesAn invitation to discover the olfactory universe of the House. Designed as an introduction to our olfactory universe, the EX NIHILO Discovery Set allows you to explore our fragrances through six 2mL mini formats crafted for discovery.
Receive a gift voucher equivalent to the value of the box to use on your next order of a 100 ml or a 50 ml fragrance, usable during 90 days after the Discovery Set order. A curated selectionDiscover
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[H2] BLUE TALISMAN EXTRAIT
A hypnotic JewelDiscover
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[H2] Points of sale
Around the worldThe House is only available from the most selective doors in the world. Each of them is designed as tribute to its local environment and to the avant-garde ethos of the brand. According to the typology of the store, clients can enjoy EX NIHILO creations through Osmology rituals.Find a point of sale near youSearch
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EX NIHILOEX NIHILO is driven by freedom, innovation, and a commitment to modern craftsmanship. Through our fragrances and personalized approach, we invite you to embark on a sensory journey that celebrates individuality and the art of High Perfumery.Explore
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[H1] EX NIHILO Latin expression that means "Created out of the blue"
EX NIHILO is a French fragrance house founded in 2013 by a cosmopolitan trio from Paris. By collaborating with the emerging artistic talents in total creative freedom, EX NIHILO aims to express its own conception of the most innovative and personalized Luxury.A Free spirited trioPushing the boundaries of creationThe Art of PersonalizationCreator of Future MemoriesEX NIHILO in the world
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EX NIHILO was launched a decade ago by Sylvie Loday, Olivier Royère and Benoît Verdier - 3 insiders from the luxury world sharing a common passion for innovation and the most exclusive experiences. They joined forces to defy the conventions and technical boundaries of High Perfumery and created "from scratch" the Perfume House of their dreams.
[H2] A Free spirited trio
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Sylvie was born in Princeton in the United States to French parents. An engineer by trade, she associated her passion for perfumes and her strong sense of innovation to imagine EX NIHILO's Osmologue. Always attracted by advanced technologies, Sylvie especially likes the strength and endless possibilities that biotechnology captives bring to fragrances.Sylvie Loday
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Olivier was born in Stockholm, to a Swedish mother and a French father. This double heritage was enriched by his nomadic life in footsteps of a diplomat father. An aesthete and a collector, he admits to a passion for contemporary photography. Olivier feels very strongly about French Haute Parfumerie and particularly treasures natural raw materials from all over the world.Olivier Royère
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Benoît was born in perfume country, Provence. With his great fondness for contemporary art, 80’s design and craftmanship in general, he particularly appreciates the creative process with the talented personalities involved in the creation of perfumes. Benoît loves creative clashes in all their forms and enjoys giving a special “twist” to each EX NIHILO fragrance creation.Benoît Verdier
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Sylvie was born in Princeton in the United States to French parents. An engineer by trade, she associated her passion for perfumes and her strong sense of innovation to imagine EX NIHILO's Osmologue. Always attracted by advanced technologies, Sylvie especially likes the strength and endless possibilities that biotechnology captives bring to fragrances.Sylvie Loday
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Olivier was born in Stockholm, to a Swedish mother and a French father. This double heritage was enriched by his nomadic life in footsteps of a diplomat father. An aesthete and a collector, he admits to a passion for contemporary photography. Olivier feels very strongly about French Haute Parfumerie and particularly treasures natural raw materials from all over the world.Olivier Royère
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Benoît was born in perfume country, Provence. With his great fondness for contemporary art, 80’s design and craftmanship in general, he particularly appreciates the creative process with the talented personalities involved in the creation of perfumes. Benoît loves creative clashes in all their forms and enjoys giving a special “twist” to each EX NIHILO fragrance creation.Benoît Verdier
[H2] Pushing the boundaries of creation
Since its inception the House has cultivated an outsider mindset. By offering the perfume creators a Carte Blanche, by using only the most exceptional perfumery materials, by blending craftmanship and advanced technologies, it promotes an uncompromising vision of perfumery, without any creative constraints.
[H2] Pushing the boundaries of creation
Since its inception the House has cultivated an outsider mindset. By offering the perfume creators a Carte Blanche, by using only the most exceptional perfumery materials, by blending craftmanship and advanced technologies, it promotes an uncompromising vision of perfumery, without any creative constraints.
Since its inception the House has cultivated an outsider mindset. By offering the perfume creators a Carte Blanche, by using only the most exceptional perfumery materials, by blending craftmanship and advanced technologies, it promotes an uncompromising vision of perfumery, without any creative constraints.
Collaborative by EssenceEX NIHILO draws inspiration from the creative talents of high perfumery, but also from Architecture, Design or new technologies. By opening a new path of collaborations between the perfume creators and the artistic community, EX NIHILO wishes to answer the desires of a generation seeking some of the most captivating experiences.
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At the edge of InnovationEX NIHILO uses the best natural and synthetic raw materials without any cost constraint. Pioneering the use of new-generation natural extracts and biotechnology actives, EX NIHILO pushes further the boundaries of fragrance creation to craft the most addictive and distinctive fragrances.
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Elevate Craft into artEX NIHILO embodies the spirit of true luxury through unique collectible art pieces and very confidential editions. Blending the secular know-how of high perfumery, the most innovative techniques and the talent of an emerging generation of craftsmen, these exceptional creations called Masterpieces are available in our most exclusive doors only.
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Forward to ProgressEX NIHILO aesthetics echoes French avant-garde artistic movements to better express an absolute modernity. The House takes inspiration from the 1970's and 1980's, a golden French era when everything seemed possible with various feats in design and architecture. EX NIHILO embodies this radically optimistic and forward-looking vision through contemporary creations, designed for today and tomorrow.
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[H3] The Art of Personalization
In flagship locations, the possibility is offered to create your own perfume, thanks to the Osmologue : an exclusive high precision fragrance blending system. The word Osmologue is derived from the ancient Greek science of Osmology, the science of scents. For the very first time, customers will have access to the backstages of creation through a fully personalized ritual. This service of fragrance customization pushes scented experience to new heights.
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[H2] Creator of Future Memories
Located in the most exclusive luxury destinations in the world, EX NIHILO flagship stores are venues for discovery and experimentation, fully dedicated to the senses, leaving emotional imprints for future memories.
Discover personalization
[H2] Creator of Future Memories
Located in the most exclusive luxury destinations in the world, EX NIHILO flagship stores are venues for discovery and experimentation, fully dedicated to the senses, leaving emotional imprints for future memories.
Discover personalizationLocated in the most exclusive luxury destinations in the world, EX NIHILO flagship stores are venues for discovery and experimentation, fully dedicated to the senses, leaving emotional imprints for future memories.
Discover personalizationThe Osmologue exclusive ritualWith the precious expertise of its perfumers, EX NIHILO offers olfactory combinations enhancing the original scent. The raw materials have been chosen for their olfactory identity, their premium quality and their ability to marry in perfect harmony with the original creations. Made on demand, the SIGNATURE fragrances are weighed, filtered, bottled and perfected by the hand of our experts. This service is reserved only to our flagships.
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Beyond PreciousnessA collection of collectible engraved caps made of refined materials such as Mother of Pearl, Onyx and Buffalo Horn are available to turn your glass bottle into a precious object. On demand, the glass can also be personalized with engraving. The creation will come with a numbered, stamped and signed certificate of authenticity.
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[H3] EX NIHILO in the world
EX NIHILO is available only in the most exclusive locations around the world : from its own flagships stores, online, the most iconic department stores, niches perfumeries and concept stores.
Our store locatorParisLondonLos AngelesHong-KongTaipeiDohaEX NIHILOEX NIHILO is driven by freedom, innovation, and a commitment to modern craftsmanship. Through our fragrances and personalized approach, we invite you to embark on a sensory journey that celebrates individuality and the art of High Perfumery.Explore
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[H1] LUST IN PARADISE EXTRAIT
Extrait de parfumFrench Riviera addiction
Elevating the original olfactory signature to its quintessence, LUST IN PARADISE Extrait de parfum is a radiant creation, bathed in the glow of the French Riviera sunset. DescriptionFrench Riviera addiction
Elevating the original olfactory signature to its quintessence, LUST IN PARADISE Extrait de parfum is a radiant creation, bathed in the glow of the French Riviera sunset. PerfumerLouise TurnerTry it firstWith every purchase, receive a complementary matching sample to try the fragrance.Format100ml50mlSharePoints of saleDeliveryNeed help
[H2] Olfactory Notes
In its Extrait de parfum version, Louise Turner has enriched the original composition with new ingredients for a more intense and sensual impression, capturing the glow of the French Riviera sunset through spiced, warm, and enveloping notes. ​
​Warmed up by Pink Pepper and Red Ginger, its blooming heart of Petalia™ and Jasmine Sambac is delicately brightened by tangy Blackcurrant. As twilight descends, Cedarwood, Ambrofix™ and Akigalawood™ intensify the creation, wrapped in the caress of sensual Musks. TopBlackcurrantPink PepperRosyfolia™Ginger redHeartPetalia™Rose absoluteJasmine SambacBaseAkigalawood™CedarwoodAmbrofix™MusksAllergens and ingredientsPrecaution of usage
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[H2] Complete your selection

[H2] Initiale
INITIALE gives perfumers a Carte Blanche to twist High Perfumery’s finest materials with panache.Filter and sortFilter : Olfactory notesAmbery (2)Floral (6)Woody (3)Citrus (1)Price130€-195€Sort by :Best sellersBest sellers Price high to low Price low to high
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FLEUR NARCOTIQUEEau de parfumStarting at 130€100ml50ml5x7.5ml
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SANTAL CALLINGEau de parfumStarting at 130€100ml50ml5x7.5ml
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GOLD IMMORTALSEau de parfumStarting at 130€100ml50ml5x7.5ml
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VENENUM KISSEau de parfumStarting at 130€100ml50ml5x7.5ml
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IRIS PORCELANAEau de parfumStarting at 195€100ml50ml
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COLOGNE 352Eau de parfumStarting at 130€100ml50ml5x7.5ml
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OUD VENDOMEEau de parfumStarting at 130€100ml50ml5x7.5ml
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BOIS D'HIVEREau de parfumStarting at 130€100ml50ml5x7.5ml
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VETIVER MOLOKOEau de parfumStarting at 130€100ml50ml5x7.5ml
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MUSC INFINIEau de parfumStarting at 130€100ml50ml5x7.5ml
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JASMIN FAUVEEau de parfumStarting at 195€50mL100mL
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ROSE HUBRISEau de parfumStarting at 195€100ml50ml