Faces Canada
(https://facescanada.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
There is a notable authority gap regarding the ‘experts’ mentioned throughout the site. The copy frequently references ‘Faces Canada makeup experts’ and advice ‘According to Dermatologists,’ but not a single expert, formulator, or dermatologist is named or linked to a professional profile. The schema_json focuses on Organization and Product data but lacks Person schema or sameAs links for leadership, which is a major red flag for a brand claiming technical and ‘internationally acclaimed’ cosmetics expertise.
The marketing tone promises ‘instant luxurious illumination’ and ‘revolutionary formulations,’ but the evidence provided is limited to standard ingredient lists found in most mid-market cosmetics. The claim of being a ‘local favorite’ in 140+ cities is a geographic footprint claim that remains unsubstantiated by any store locator data or specific retail partnership metrics in the analyzed text. The ‘100% transfer proof’ claim for the Comfy Matte line is a binary performance metric that lacks a disclaimer or testing condition disclosure.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Faces Canada",
"alternateName": [],
"@id": "https://www.facescanada.com/#website",
"url": "https://www.facescanada.com",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.facescanada.com/search?q={query}"
},
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.facescanada.com/#json-ld-for-seo-webpage",
"url": "https://www.facescanada.com/",
"image": null,
"primaryImageOfPage": null,
"dateCreated": null,
"datePublished": null
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.facescanada.com/#org",
"name": "Faces Canada",
"url": "https://www.facescanada.com",
"description": "Welcome to Faces Canada. From our viral Strobe Cream to Comfy Matte Lipsticks and Foundation, get the best makeup deals online.",
"telephone": "8743055084",
"logo": "https://cdn.shopify.com/s/files/1/0473/8904/8992/files/faces_logo-01-s-web.png?v=1640604033",
"image": "https://cdn.shopify.com/s/files/1/0473/8904/8992/files/faces_logo-01-s-web.png?v=1640604033",
"sameAs": [
"https://www.facebook.com/facescanada/",
"https://www.instagram.com/facescanada/"
],
"brand": {
"@type": "Brand",
"name": "Faces Canada"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1st Floor, B101 , Raheja Plaza, L.B.S Marg, Opposite R City mall",
"addressLocality": "Mumbai",
"addressRegion": "Maharashtra",
"postalCode": "400086",
"addressCountry": "IN"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "8743055084",
"email": ""
}
]
}
]
/products/comfy-matte-wow-liquid-lipstick/
{
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"@context": "http://schema.org",
"@type": "Product",
"offers": {
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"sku": "CC6216",
"availability": "http://schema.org/InStock",
"price": 229,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-09",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick?variant=50545285857440"
},
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"availability": "http://schema.org/InStock",
"price": 229,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-09",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick?variant=52294225526944"
},
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"availability": "http://schema.org/InStock",
"price": 229,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-09",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick?variant=52294226378912"
},
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"availability": "http://schema.org/InStock",
"price": 229,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-09",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick?variant=50545285988512"
},
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"availability": "http://schema.org/InStock",
"price": 229,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-09",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick?variant=52294086066336"
},
"_items_truncated": true
},
"brand": "Faces Canada",
"sku": "CC6216",
"name": "Comfy Matte Wow Liquid Lipstick | Matte Liquid Lipsticks in 10 Shades",
"description": "Details\nThe Faces Canada Comfy Matte Wow liquid lipstick shades range features premium matte liquid lipsticks where comfort meets style. This liquid lipstick collection includes plum lipstick, coffee lipstick, nude matte lipsticks, and dark shade liquid lipsticks designed to elevate your every look. Crafted with care and precision, this range offers 13 luxurious lipstick shades, each carefully curated to complement a spectrum of skin tones, from fair to deep, ensuring there's a perfect match for",
"category": "",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick",
"gtin13": "8903380035919",
"productId": "8903380035919",
"image": {
"@type": "ImageObject",
"url": "https://www.facescanada.com/cdn/shop/files/ChocoCouture01_1024x1024.jpg?v=1773822069",
"image": "https://www.facescanada.com/cdn/shop/files/ChocoCouture01_1024x1024.jpg?v=1773822069",
"name": "Comfy Matte Wow Liquid Lipstick | Matte Liquid Lipsticks in 10 Shades",
"width": 1024,
"height": 1024
},
"_truncated": true,
"_original_size": 98968
},
"1": {
"@context": "https://schema.org",
"@type": "Product",
"name": "Faces Canada Comfy Matte Wow Liquid Lipstick - Choco Couture 01 | Best Liquid Lipstick",
"description": "Discover the best liquid lipstick with Faces Canada Comfy Matte Wow Liquid Lipstick. This matte liquid lipstick delivers one-swipe application with highly pigmented color that glides smoothly for comfortable wear. The best transfer proof lipstick formula is long lasting liquid lipstick technology that stays put for hours without feathering or bleeding. This best long lasting matte lipstick features a built-in moisturizing formula for smooth, creamy application with constant lip care. The non-sti",
"brand": {
"@type": "Brand",
"name": "Faces Canada"
},
"image": "https://www.facescanada.com/cdn/shop/files/ComfyMatteWow-Listing1.jpg",
"sku": "CC6216",
"offers": {
"@type": "Offer",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick",
"priceCurrency": "INR",
"price": "284",
"availability": "https://schema.org/InStock",
"priceSpecification": {
"@type": "PriceSpecification",
"price": "284",
"priceCurrency": "INR"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "IN"
}
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "18",
"bestRating": "5",
"worstRating": "1"
},
"category": "Liquid Lipstick",
"weight": {
"@type": "QuantitativeValue",
"value": "3.8",
"unitCode": "MLT"
},
"additionalProperty": {
"0": {
"@type": "PropertyValue",
"name": "Formula",
"value": "Matte Liquid Lipstick with Built-in Moisturizing"
},
"1": {
"@type": "PropertyValue",
"name": "Application",
"value": "One-swipe application, smooth glide"
},
"2": {
"@type": "PropertyValue",
"name": "Color Payoff",
"value": "Highly pigmented, intense color"
},
"3": {
"@type": "PropertyValue",
"name": "Benefits",
"value": "Transfer-proof, long-lasting, comfortable wear, non-feathering, non-sticky"
},
"4": {
"@type": "PropertyValue",
"name": "Available Shades",
"value": "Choco Couture 01, Pink Petal 09, Ruby Rouge 03, Fuschia Fun 06, Mauve Majesty 02, Nude Nectar 08, Orchid Opulence 10, Cocoa Crush 07, Plum Passion 04, Maroon Maven 05, and more"
},
"_items_truncated": true
},
"keywords": "matte liquid lipstick, liquid lipstick, best liquid lipstick, best transfer proof lipstick, long lasting liquid lipstick, best long lasting matte lipstick",
"_truncated": true,
"_original_size": 98968
},
"2": {
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"@type": "WebPage",
"@id": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick#json-ld-for-seo-webpage",
"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick",
"image": "https://www.facescanada.com/cdn/shop/files/ChocoCouture01.jpg?v=1773822069&width=1500",
"primaryImageOfPage": "https://www.facescanada.com/cdn/shop/files/ChocoCouture01.jpg?v=1773822069&width=1500",
"dateCreated": "2024-06-12 16:40:28.000000 IST",
"datePublished": "2024-06-12 16:40:28.000000 IST",
"_truncated": true,
"_original_size": 98968
},
"3": {
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.facescanada.com/#org",
"name": "Faces Canada",
"url": "https://www.facescanada.com",
"description": "Welcome to Faces Canada. From our viral Strobe Cream to Comfy Matte Lipsticks and Foundation, get the best makeup deals online.",
"telephone": "8743055084",
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"image": "https://cdn.shopify.com/s/files/1/0473/8904/8992/files/faces_logo-01-s-web.png?v=1640604033",
"sameAs": [
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"https://www.instagram.com/facescanada/"
],
"brand": {
"@type": "Brand",
"name": "Faces Canada"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1st Floor, B101 , Raheja Plaza, L.B.S Marg, Opposite R City mall",
"addressLocality": "Mumbai",
"addressRegion": "Maharashtra",
"postalCode": "400086",
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},
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"email": ""
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"name": "Faces Canada"
},
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"url": "https://www.facescanada.com/products/comfy-matte-wow-liquid-lipstick",
"name": "Comfy Matte Wow Liquid Lipstick | Matte Liquid Lipsticks in 10 Shades",
"image": {
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"3": "https://www.facescanada.com/cdn/shop/files/MauveMajesty02.jpg?v=1744613244&width=1500",
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"hasVariant": {
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"mpn": "8903380035919",
"gtin": "8903380035919",
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"category": "Lipsticks",
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🛡️ Trust Signals — external proof links that back the declared identity
2569Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 625 | 3 |
| /products/comfy-matte-wow-liquid-lipstick/ | 629 | 3 |
| /products/peptide-gloss-lip-balm/ | 528 | 3 |
| /collections/skincare-products/ | 787 | 3 |
Explore the other reputation pillars for Faces Canada
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Faces Canada, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Faces Canada: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://facescanada.com to view the most current version of its content and see directly what this company is about and what it offers.