Facetheory
(https://facetheory.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
While the brand claims to be ‘science-backed’ and uses ‘AI-powered’ tools, there is a total absence of named dermatologists, chemists, or founders in the heading hierarchy or body text. The Schema.org data is limited to Organization and WebSite types, missing the Person schema or sameAs links to expert profiles that would verify the authority behind the ‘theory.’ The business relies on brand authority rather than individual expert footprints.
The performance claims are largely substantiated by the presence of high-concentration active ingredients known for efficacy, such as Retinaldehyde and Niacinamide. However, the claim ‘4 out of 5 users said this is the most effective’ regarding the Retinal Supreme MultiCream lacks a link to the underlying study methodology. The disconnect is minimal because the products are priced at mid-range (£14-£39), which aligns with the ‘affordable’ claim in the meta-data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.facetheory.com#organization",
"name": "facetheory.com",
"url": "https://www.facetheory.com",
"logo": "https://www.facetheory.com/cdn/shop/files/FT_MASTER_LOGO_GREEN_2026.png?v=1778668259&width=600",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "07384253698",
"email": "help@facetheory.com"
}
],
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.facetheory.com#website",
"url": "https://www.facetheory.com",
"name": "facetheory.com",
"inLanguage": "en",
"publisher": {
"@id": "https://www.facetheory.com#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.facetheory.com/en-gb/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
]
}
]
}
/en-gb/pages/quiz/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.facetheory.com#organization",
"name": "facetheory.com",
"url": "https://www.facetheory.com",
"logo": "https://www.facetheory.com/cdn/shop/files/FT_MASTER_LOGO_GREEN_2026.png?v=1778668259&width=600",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "07384253698",
"email": "help@facetheory.com"
}
],
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.facetheory.com#website",
"url": "https://www.facetheory.com",
"name": "facetheory.com",
"inLanguage": "en",
"publisher": {
"@id": "https://www.facetheory.com#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.facetheory.com/en-gb/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.facetheory.com/en-gb"
},
{
"@type": "ListItem",
"position": 2,
"name": "AI Quiz",
"item": "https://www.facetheory.com/en-gb/pages/quiz"
}
]
}
]
/en-gb/collections/shop-all/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.facetheory.com#organization",
"name": "facetheory.com",
"url": "https://www.facetheory.com",
"logo": "https://www.facetheory.com/cdn/shop/files/FT_MASTER_LOGO_GREEN_2026.png?v=1778668259&width=600",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "07384253698",
"email": "help@facetheory.com"
}
],
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.facetheory.com#website",
"url": "https://www.facetheory.com",
"name": "facetheory.com",
"inLanguage": "en",
"publisher": {
"@id": "https://www.facetheory.com#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.facetheory.com/en-gb/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
]
}
],
"_truncated": true,
"_original_size": 14982
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Shop All",
"description": "If you want to build a routine that truly works, this is the place to start. Facetheory’s full collection brings together every cleanser, serum, moisturiser and treatment, all powered by high‑performance actives and clean, vegan formulations. Whether you’re targeting breakouts, dullness, fine lines or dryness, you’ll find proven favourites trusted by thousands. Explore the complete range and create a personalised routine that delivers real, visible results. \n ",
"url": "https://www.facetheory.com/en-gb/collections/shop-all",
"numberOfItems": 63,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Glow-C Daily Moisturiser SPF 30",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-GLOW-C-DAILY-SPF-30-PDP-01.jpg?v=1773650981&width=2000"
],
"description": "What SPF should have felt like all along.\nA weightless, mousse-textured SPF moisturiser that hydrates, brightens, and protects—without the cast, tack, or chaos of traditional sunscreens.",
"sku": "FG-M5FSPF30-50",
"brand": {
"@type": "Brand",
"name": "facetheory"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/glow-c-daily-moisturiser-spf30",
"priceCurrency": "GBP",
"price": 21,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Supergel Oil-Free Moisturiser",
"image": [
"https://www.facetheory.com/cdn/shop/files/FTSUPERGELPDP01BOTTLE.jpg?v=1770394993&width=2000"
],
"description": "Lightweight texture, heavyweight results. A jelly moisturiser that's tough on blemishes, serious on hydration and obliterates shine.",
"sku": "FC-M8U-50",
"brand": {
"@type": "Brand",
"name": "facetheory"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/supergel-oil-free-moisturiser",
"priceCurrency": "GBP",
"price": 17,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Glow-C Vitamin C Cream Cleanser",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-GLOW-C-CREAM-CLEANSER-PDP-01.jpg?v=1763117775&width=2000"
],
"description": "Stop cleansing like it doesn’t count.\nThis rich, vitamin C–infused cream cleanser purifies, brightens, and restores in one step—leaving skin soft, glowing, and never stripped.\n",
"sku": "FG-C1F-150",
"brand": {
"@type": "Brand",
"name": "facetheory"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/glow-c-cream-cleanser",
"priceCurrency": "GBP",
"price": 14,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Retinal Supreme MultiCream",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-RETINAL-SUPREME-MULTICREAM-0.1-PDP-01.jpg?v=1773650787&width=2000"
],
"description": "Maximum Results, Minimum Irritation, Modest Prices.\nThis multi-benefit night cream is powered by prescription-adjacent retinal and buffered with barrier-restoring hydrators—for visibly smoother, brighter, and more even skin without the usual side effects or price tag.",
"sku": "FF-S16U005-50",
"brand": {
"@type": "Brand",
"name": "facetheory"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/retinal-supreme-multicream",
"priceCurrency": "GBP",
"price": 39,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Blemicalm Body Skin Clearing Spray",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-BLEMICALM-BODY-SPRAY-PDP-01.jpg?v=1771323933&width=2000"
],
"description": "Target breakouts from the neck down. Smarter Actives. Clearer Skin. A skincare-grade solution designed to treat blemishes on the body with an innovative AI optimised smart peptide and 3% of multi-active azelaic acid.",
"sku": "BC-TT2U-120",
"brand": {
"@type": "Brand",
"name": "facetheory"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/blemicalm-body-skin-clearing-spray",
"priceCurrency": "GBP",
"price": 25,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 14982
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.facetheory.com/en-gb"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop All",
"item": "https://www.facetheory.com/en-gb/collections/shop-all"
}
],
"_truncated": true,
"_original_size": 14982
}
]
/en-gb/collections/skincare-bundles/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.facetheory.com#organization",
"name": "facetheory.com",
"url": "https://www.facetheory.com",
"logo": "https://www.facetheory.com/cdn/shop/files/FT_MASTER_LOGO_GREEN_2026.png?v=1778668259&width=600",
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "07384253698",
"email": "help@facetheory.com"
}
],
"sameAs": []
},
{
"@type": "WebSite",
"@id": "https://www.facetheory.com#website",
"url": "https://www.facetheory.com",
"name": "facetheory.com",
"inLanguage": "en",
"publisher": {
"@id": "https://www.facetheory.com#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": "https://www.facetheory.com/en-gb/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
]
}
],
"_truncated": true,
"_original_size": 14696
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"name": "Skincare Bundles",
"description": "If you want results without the guesswork, these bundles make it effortless. Facetheory’s curated sets pair powerful actives with perfectly matched formulas, giving you complete routines that brighten, hydrate, clarify or strengthen your skin; all while saving you money. Whether you’re building your first routine or upgrading your current one, these bundles deliver maximum impact with minimal effort. Choose your concern, pick your bundle and enjoy up to 30% off expertly paired skincare.\n",
"url": "https://www.facetheory.com/en-gb/collections/skincare-bundles",
"numberOfItems": 21,
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"name": "Barrier Hydrate Duo",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-BARRIER-HYDRATE-DUO-01.jpg?v=1778243583&width=2000"
],
"description": "Plump, calm, replenish.Your skin barrier’s favourite routine starts here.\nTwo hydration-first formulas designed to flood skin with moisture while helping strengthen and support a stressed, dehydrated barrier. Lightweight yet deeply nourishing, this duo works together to leave skin softer, smoother, and visibly healthier-looking.",
"brand": {
"@type": "Brand",
"name": "facetheory.com"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/barrier-hydrate-duo",
"priceCurrency": "GBP",
"price": 30.8,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"name": "Day & Night Eye Duo",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-DAY-AND-NIGHT-EYE-DUO-PDP-1.jpg?v=1772445471&width=2000"
],
"description": "Elevate your eye-care routine with this dynamic duo: the Peptide Firming Eye Cream for visibly firmer, smoother skin and the Glow-C Eye Cream for a radiant, revitalised look. Together they target dark circles, fine lines and loss of elasticity. ",
"brand": {
"@type": "Brand",
"name": "facetheory.com"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/day-night-eye-duo",
"priceCurrency": "GBP",
"price": 36.4,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"name": "Winter Lip & Hand Duo",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-WINTER-LIP-AND-HAND-DUO-PDP-1.jpg?v=1769611393&width=2000"
],
"description": "Give your hands and lips the care they deserve: our bundle pairs the Lipabalm Nourishing Lip Treatment for silky-smooth, hydrated lips with the HydraSmooth Hand Cream to restore dry, hardworking hands. Together they deliver daily comfort, barrier care and a truly pampered finish.",
"brand": {
"@type": "Brand",
"name": "facetheory.com"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/winter-lip-and-hand-duo",
"priceCurrency": "GBP",
"price": 16.8,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"name": "Glowing Body Duo",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-GLOWING-BODY-DUO-PDP-1.jpg?v=1772445443&width=2000"
],
"description": "Unlock full-body radiance with this two-step treat: the Double Glow Exfoliating Face & Body Scrub, followed by the Glow-AHA Refining Body Cream. Together they smooth, renew and illuminate your skin from face to feet. Perfect for tackling rough texture, uneven tone and dullness.",
"brand": {
"@type": "Brand",
"name": "facetheory.com"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/glowing-body-duo",
"priceCurrency": "GBP",
"price": 21,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"name": "Glow-C Cleansing Duo",
"image": [
"https://www.facetheory.com/cdn/shop/files/FT-GLOW-C-CLEANSING-DUO-PDP-1.jpg?v=1769611446&width=2000"
],
"description": "Elevate your skincare routine with our dual-step ritual: begin with the gentle melt-away power of the Glow-C Cleansing Balm, then follow with the creamy radiance-boosting Glow-C Cream Cleanser. Together, they dissolve makeup and impurities, protect your skin barrier, and reveal a visibly brighter, softer complexion.",
"brand": {
"@type": "Brand",
"name": "facetheory.com"
},
"offers": {
"@type": "Offer",
"url": "https://www.facetheory.com/en-gb/products/glow-c-cleansing-duo",
"priceCurrency": "GBP",
"price": 26.6,
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock"
}
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 14696
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.facetheory.com/en-gb"
},
{
"@type": "ListItem",
"position": 2,
"name": "Skincare Bundles",
"item": "https://www.facetheory.com/en-gb/collections/skincare-bundles"
}
],
"_truncated": true,
"_original_size": 14696
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1040Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 364 | 1 |
| /en-gb/pages/quiz/ | 70 | 1 |
| /en-gb/collections/shop-all/ | 318 | 1 |
| /en-gb/collections/skincare-bundles/ | 288 | 1 |
Explore the other reputation pillars for Facetheory
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Facetheory, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Facetheory: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://facetheory.com to view the most current version of its content and see directly what this company is about and what it offers.