Information Density: Farouk Systems Inc. – Signal Evidence & AI Readability

[IMG: CHI Haircare]

[IMG: Biosilk]

[H2] LG CHI Color Master Factory Redefines Salon Hair Color

LG H&H R & D engineers joined forces with CHI Color mastermind Farouk Shami and his team of chemists and top hair colorists to create the CHI ColorMaster that can formulate unlimited hair color formulations at your fingertips!
Learn More

[IMG: The LG CHI Color Master]

[H3] FAROUK SYSTEMS OUR MISSION

[IMG: Dr. Shami Visits Some Aloe]

Farouk Systems, Inc. is a Houston-based company of hairdressers for hairdressers, known for manufacturing high-quality professional hair care products under the industry-leading brands CHI®, BioSilk®, and SunGlitz®.
[H3] A Letter From Our Founder
“I began Farouk Systems based on a mission and a dream. My mission and dream was to provide my fellow hair artists with a safer workplace environment – free of harsh chemicals, advanced knowledge through education and new professional-only systems that could not be duplicated at home.” This is why Farouk Systems’ mission statement has always been and still is: Environment, Education, & Innovation.”
– Farouk ShamiChairman & Founder
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[IMG: A History of Innovation]

[H3] FAROUK SYSTEMS PHILANTHROPY

[H3] Dr. Farouk Shami Receives City of Hope’s Prestigious Spirit of Life Award in Recognition of Over 35 Years of Philanthropy
For over 35 years, Dr. Farouk Shami, Chairman and Founder of Farouk Systems, Inc., has made giving back one of his life’s greatest missions. On July 10th, 2023, Dr. Shami will be honored as the Spirit of Life Honoree at City of Hope’s fundraising gala, the Spirit of Life Celebration. The Spirit of Life Award is the highest honor given by City of Hope, a National Cancer Institute-designated comprehensive cancer center for diabetes, cancer, and other life-threatening diseases. This award is presented to industry leaders whose dedication to giving back to their communities serves as a beacon of hope to those in need and a source of inspiration for those seeking to make the world a better place.
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[H4] FAROUK SYSTEMS RECENT NEWS

[IMG: Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education]

[H2]
Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education
by Wendy Gaines | Jan 16, 2026 | Press Releases, Trending NowHouston, Texas - January 1, 2026 — Farouk Shami, Chairman of Farouk Systems, CHI, and BioSilk, announces the promotion of Mego Ayvazian as Global President of Marketing, Shows, and Education. As a company of hairdressers for hairdressers, committed to the environment,...

[IMG: All Eyes on CHI at ABS Chicago]

[H2]
All Eyes on CHI at ABS Chicago
by Nadia Carson | Apr 11, 2025 | Trending NowThis year at ABS Chicago, one thing was clear: all eyes were on CHI. From groundbreaking technology to jaw-dropping artistry, CHI turned heads, sparked conversations, and proved why it’s a true industry leader. https://youtu.be/zAbAp4skxwc Innovation That Stops...

[IMG: CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards]

[H2]
CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards
by Nadia Carson | Apr 1, 2025 | Press Releases, Trending NowCHI Haircare proudly announces that the CHI LAVA AirGlam Multi Styler has been awarded Best Hair Innovation at the 2025 New You Beauty Awards. This prestigious recognition underscores CHI’s commitment to cutting-edge innovation and excellence in the professional...

[IMG: IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education]

[H2]
IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education
by Nadia Carson | Mar 27, 2025 | Trending NowAnother year, another unforgettable IBS New York! From March 23rd-25th, Farouk Systems made a major impact at the industry’s biggest beauty trade show, delivering cutting-edge hair innovations, expert-led education, and hands-on experiences to talented stylists....

[IMG: A Fiery Blend of Elegance and Passion]

[H2]
A Fiery Blend of Elegance and Passion
by Nadia Carson | Mar 19, 2025 | Trending NowThe Sun Ray Cascade look from the Harmony Collection is a celebration of warmth, confidence, and bold beauty. This striking blend of copper, blonde, and red tones creates a mesmerizing, multi-dimensional effect that catches the light beautifully and radiates energy....

[IMG: A Vivid & Dreamy Statement]

[H2]
A Vivid & Dreamy Statement
by Nadia Carson | Mar 16, 2025 | Trending NowThe Amethyst Hase look from the Harmony Collection is a fearless fusion of style and self-expression. With its mesmerizing purple tones, this vibrant shade is made for those who dare to stand out. It’s more than just a color—it’s an attitude, a statement, and a...

[IMG: The Perfect Blend of Power and Grace]

[H2]
The Perfect Blend of Power and Grace
by Nadia Carson | Mar 12, 2025 | Trending NowThe Rhythmic Mocha look from the Harmony Collection is the epitome of effortless elegance. With long, voluminous layers and a rich mocha hue, this style embodies a fierce yet serene energy. The fullness and bounce add movement, while the deep, warm color enhances...

[IMG: Bold, Beautiful, and Unstoppable, Meet Fierce Fusion]

[H2]
Bold, Beautiful, and Unstoppable, Meet Fierce Fusion
by Nadia Carson | Mar 9, 2025 | Trending NowThe Harmony Collection celebrates balance, individuality, and self-expression, and Fierce Fusion is its most powerful statement yet. This striking look embodies confidence, strength, and dynamic energy, proving that hair color is more than just a style—it’s an...

[IMG: The Perfect Blend of Elegance and Edge]

[H2]
The Perfect Blend of Elegance and Edge
by Nadia Carson | Mar 5, 2025 | Trending NowThe Rosé Rebel look from the Harmony Collection is a fearless fusion of softness and strength. This daring yet sophisticated hair color captures the essence of confidence, effortlessly balancing feminine warmth with rebellious flair. The delicate rose-tinted hues...

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[IMG: The Royal Treatment Collection]

[H4] Get in Touch

[IMG: Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education]

[H2] Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education

Jan 16, 2026 | Press Releases, Trending Now
Houston, Texas – January 1, 2026 — Farouk Shami, Chairman of Farouk Systems, CHI, and BioSilk, announces the promotion of Mego Ayvazian as Global President of Marketing, Shows, and Education.
As a company of hairdressers for hairdressers, committed to the environment, education, and innovation, Farouk Systems recognizes that Mego Ayvazian has earned this promotion through his experience as a 25-year international hairdresser, educator, and global artist.
Reflecting on this next step, Ayvazian shared:
“I take on this role with humility and gratitude, committed to building trust, inspiring creativity, and empowering hairdressers while authentically impacting consumers’ lives through long-lasting beauty. FAROUK SYSTEMS has always been about heart, integrity, and vision—and I am honored to help lead the future with purpose and care.”
FAROUK SYSTEMS looks ahead with confidence and excitement, trusting in Ayvazian’s leadership to help guide the brand forward—honoring its legacy while embracing what’s next for the professional beauty community worldwide.

[IMG: All Eyes on CHI at ABS Chicago]

[H2] All Eyes on CHI at ABS Chicago

Apr 11, 2025 | Trending Now
This year at ABS Chicago, one thing was clear: all eyes were on CHI. From groundbreaking technology to jaw-dropping artistry, CHI turned heads, sparked conversations, and proved why it’s a true industry leader.
Innovation That Stops TrafficCrowds gathered to witness CHI’s game-changing tools in action—most notably the LAVA collection, known for its power, precision, and performance. But it was the LG CHI Color Master Factory that stole the spotlight, showing stylists how they can customize and create limitless color possibilities with just a few taps. The future of hair color? It’s here—and it’s CHI.
A Global Stage for Global ArtistsCHI’s stage was the heartbeat of ABS, pulsing with energy as CHI Global Artists delivered unforgettable live demos. Each artist brought their own brand of brilliance, drawing crowds with every snip, style, and spray:
Anna Cantu brought her signature glam and high-shine styles, proving why she’s a fan favorite. She also showcased color mastery, pushing creative boundaries with the LG CHI Color Master Factory.
Travelle Baker and Laurrin Rockingham kept it fierce with bold cuts and next-level styling that had everyone talking.
Rocky Vitelli and Bradley Tuggle delivered runway-worthy looks with a refined edge and color that popped under the lights.
The Moment Everyone Was WatchingWhether you were front row or watching from across the show floor, it was impossible to miss CHI’s presence. From the dynamic energy on stage to the buzz around the booth, CHI didn’t just show up—they showed off.
ABS was just the beginning. If you weren’t watching before, you are now—because all eyes are on CHI.

[IMG: CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards]

[H2] CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards

Apr 1, 2025 | Press Releases, Trending Now
CHI Haircare proudly announces that the CHI LAVA AirGlam Multi Styler has been awarded Best Hair Innovation at the 2025 New You Beauty Awards. This prestigious recognition underscores CHI’s commitment to cutting-edge innovation and excellence in the professional beauty industry.
“I want to take this opportunity to thank New You Beauty Awards for choosing the AirGlam as the Best Hair Innovation in the professional beauty industry,” said Farouk Shami, Chairman and Owner of CHI Haircare. “Many thanks to you, many thanks to all the voters—we appreciate you and we thank you. We keep innovating because we love what we do. We are passionate about the professional beauty industry.”
As NEW YOU shares, “The moment we’ve all been waiting for has arrived: the finalists for the NEW YOU Beauty Awards are here, and the competition has never been fiercer. From cutting-edge skincare innovations to game-changing makeup must-haves, these standout products represent the pinnacle of beauty excellence. After rigorous testing and endless comparisons, the finalists in each category have proven themselves worthy of the spotlight, showcasing groundbreaking formulas, luxurious textures, and transformative results. Whether you’re a skincare aficionado or a makeup maven, the NEW YOU Beauty Awards finalists are the crème de la crème—here to elevate your beauty routine to new heights.”
[H3] About CHI® LAVA AirGlam Multi Styler
The CHI LAVA AirGlam Multi Styler is a lightweight, high-performance styling tool featuring five interchangeable attachments to dry, curl, and volumize hair with ease. It harnesses patented CHI® Volcanic LAVA technology and a 1300W BLDC motor for professional-grade results while emitting over 100 million negative ions to combat static and frizz.
For more information, visit CHI.com or contact CHI Haircare’s press office.

[IMG: IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education]

[H2] IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education

Mar 27, 2025 | Trending Now
Another year, another unforgettable IBS New York! From March 23rd-25th, Farouk Systems made a major impact at the industry’s biggest beauty trade show, delivering cutting-edge hair innovations, expert-led education, and hands-on experiences to talented stylists.
If you couldn’t make it, don’t worry—we’ve got the inside scoop on the top hair trends, styling techniques, and must-see moments from IBS NY 2025!
[H2] Trending Hair Techniques & Transformations at IBS NY
The CHI Global Artists took the stage to showcase the latest hair color, cutting, and bridal styling techniques. Here’s a look at the top sessions that inspired stylists to take their artistry to the next level:
[H3] Creative Canvas: The Art & Science of Hair Color
Josh Bernard & Mikey Teeze wowed the crowd with their unique approach to hair color formulation. Their fusion of art and science gave stylists new techniques to achieve vibrant, long-lasting color with CHI Hair Color technology.
[H3] CHI Harmony 2025: Future-Forward Color & Formulation
Mego Ayvazian, Vice President of Shows and Education at Farouk Systems, broke down the latest advancements in professional hair color while showcasing his latest collection: CHI Harmony Collection. Attendees gained insider tips on achieving flawless color application with CHI’s cutting-edge technology.
[H3] Shear Brilliance: Trendsetting Haircuts
Master stylist Bradley Tuggle demonstrated precision cutting techniques, unveiling the top haircut trends for 2024-2025—from bold bobs to seamless layers.
[H3] European Bridal Hairstyles: Elegance & Intricacy
Bridal stylists were captivated by Mego’s showcase of romantic, European-inspired updos—perfect for wedding season 2025.
[H2] Hands-On Styling at the CHI LAVA Beauty Bar
Stylists didn’t just watch—they experienced the power of CHI LAVA firsthand! At the Beauty Bar, attendees got to test CHI’s volcanic-infused styling tools, achieving frizz-free, salon-quality results in real time.
[H2] Live Demos & Pro Haircare Tips
From color mastery to precision cutting and styling secrets, CHI’s live demos delivered game-changing insights that stylists could immediately apply in their salons.
[H2] CHI Haircare Takes Center Stage in the IBS NY Press Room
This year, CHI Haircare proudly sponsored the IBS NY Press Room, attracting top beauty influencers, industry insiders, and media professionals. The buzz was undeniable—CHI continues to lead in professional hair innovation!
[H2] See You at IBS NY 2026!
The countdown to IBS New York 2025 is on! If this year was any indication, next year will be even bigger and better.
To the amazing stylists, educators, and beauty professionals who joined us—thank you for your passion and creativity. If you missed it, don’t worry—we’ll see you at the next big event!
Stay inspired. Keep innovating. Shine with CHI Haircare!
[IMG: Hair models at IBS NY]
[IMG: CHI Bond & Seal]
[IMG: CHI Global Artists]
[IMG: CHI LAVA]
[IMG: Mego doing hair]
[IMG: Stylists testing CHI LAVA AirGlam]

[IMG: A Fiery Blend of Elegance and Passion]

[H2] A Fiery Blend of Elegance and Passion

Mar 19, 2025 | Trending Now
The Sun Ray Cascade look from the Harmony Collection is a celebration of warmth, confidence, and bold beauty. This striking blend of copper, blonde, and red tones creates a mesmerizing, multi-dimensional effect that catches the light beautifully and radiates energy. With rich copper undertones providing a soft glow and vibrant red accents adding depth and intensity, this look is perfect for those who want to make a fiery yet sophisticated statement.
The Art of Sun Ray Cascade
This color isn’t just about standing out—it’s about embracing vibrancy with grace. The harmonious mix of golden warmth and coppery depth makes this shade versatile and full of life, ideal for anyone looking to refresh their look with a luminous, radiant finish. Whether styled in cascading waves or a sleek, modern cut, Sun Ray Cascade delivers effortless sophistication with an edge of boldness.
Master the Sun Ray Cascade Hair Color
Creating this dynamic, glowing color requires expert formulation and careful layering of CHI Ionic Permanent Shine Hair Color. Here’s how to bring Sun Ray Cascade to life:
Step 1: Creating the Luminous Base
To achieve a bright, warm foundation, start with Formula 1:
1 Part CHI Ionic Permanent Shine Hair Color– 11W
0.5 Part CHI Ionic Permanent Shine Hair Color– Clear
1.5 Parts CHI Developer- 40 Volume
This step lifts the hair to the perfect golden level while maintaining shine and integrity.
[IMG: Sun ray cascade hair color]
Step 2: Infusing Radiant Copper Tones
For a rich, warm copper effect, apply Formula 2:
1 Part CHI Ionic Permanent Shine Hair Color– 6CG
1 Part CHI Developer- 20 Volume
This enhances the fiery undertones that define Sun Ray Cascade’s signature glow.
Step 3: Adding Dimension & Depth
To create balance and multi-tonal richness, use Formula 3:
1 Part CHI Ionic Permanent Shine Hair Color– 6G
1 Part CHI Ionic Permanent Shine Hair Color– 7G
2 Parts CHI Developer- 5 Volume
[IMG: Sun Ray Cascade styling]
This step ensures a natural yet striking depth, enhancing movement and texture.
Step 4: Elevating the Vibrancy
For an extra pop of warmth and intensity, apply Formula 4:
1 Part CHI Ionic Permanent Shine Hair Color– 7C
1 Part CHI Developer- 10 Volume
This step boosts the coppery-red vibrancy, making the hair appear radiant and bold in any lighting.
Step 5: Perfecting the Golden Glow
To complete the look with a luminous, sunlit finish, use Formula 5:
0.5 Part CHI Ionic Permanent Shine Hair Color– 9CG
1 Part CHI Ionic Permanent Shine Hair Color– 10G
1.5 Parts CHI Developer- 5 Volume
This last touch brightens and enhances the overall warmth, creating that signature Sun Ray Cascade glow.
Embrace the Glow
Sun Ray Cascade is for the bold, the passionate, and those who embrace their inner fire. It’s a look that radiates confidence, merging elegance with fearless energy. Whether you want a color that stands out in the crowd or a shade that enhances your natural warmth, this fiery blend is the perfect balance of sophistication and edge.
[IMG: Sun Ray Cascade]
Are you ready to ignite your style? Step into the light with Sun Ray Cascade.

[IMG: A Vivid & Dreamy Statement]

[H2] A Vivid & Dreamy Statement

Mar 16, 2025 | Trending Now
The Amethyst Hase look from the Harmony Collection is a fearless fusion of style and self-expression. With its mesmerizing purple tones, this vibrant shade is made for those who dare to stand out. It’s more than just a color—it’s an attitude, a statement, and a reflection of confidence.
The Power of Amethyst
Amethyst Hase is the perfect blend of playfulness and sophistication. The deep, dimensional violet hues create a multi-tonal effect that shifts beautifully in different lighting, offering a sense of depth and mystery. Whether styled sleek and smooth or tousled with texture, this look embodies adventure and individuality.
Get the Look
Creating this stunning shade requires a precise balance of lift, tone, and vibrancy. Here’s the step-by-step breakdown of the formulas used to bring this look to life:
Step 1: Lightening the Base
To create a bright, luminous canvas for the violet tones, the hair is first lifted using Formula 1:
1 Part CHI Ionic Permanent Shine Hair Color– 11I
1 Part CHI Developer- 40 Volume
[IMG: The Amethyst Hase process]
For additional lift, Formula 2 is used on targeted sections:
1 Part CHI Bleach & Shine
1.5 Parts CHI Developer- 10 Volume
Step 2: Infusing Vibrant Amethyst Hues
Once the perfect base is achieved, it’s time to introduce the rich purple tones that define this look. Formula 3 creates the deep amethyst effect:
2 oz CHI Ionic Permanent Shine Hair Color– 6V
0.25 oz CHI Ionic Permanent Shine Hair Color– Violet Additive
2 Parts CHI Developer- 20 Volume
Step 3: Enhancing Dimension & Shine
For that final touch of brilliance and dimension, Formula 4 adds a shimmering, ethereal glow:
1 part CHI Tone & Gloss– Mystic Lilac
1 Part CHI Ionic Permanent Shine Hair Color– Violet Additive
2 Parts CHI Developer- 5 Volume
[IMG: Amethyst Hase hair color]
Experience the Magic of Amethyst Hase
This color is for the trendsetters, the visionaries, and those who refuse to blend in. Whether you’re looking for a bold transformation or an artistic expression of personality, Amethyst Hase offers a stunning balance of creativity and elegance.
Make a statement. Embrace your individuality. Step into the bold world of Amethyst Hase.

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[H4] Recent News
[IMG: Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education]
[H3] Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education
January 16, 2026Houston, Texas – January 1, 2026 — Farouk Shami, Chairman of Farouk Systems, CHI, and …Read More »
[IMG: All Eyes on CHI at ABS Chicago]
[H3] All Eyes on CHI at ABS Chicago
April 11, 2025This year at ABS Chicago, one thing was clear: all eyes were on CHI. From …Read More »
[IMG: CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards]
[H3] CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards
April 1, 2025CHI Haircare proudly announces that the CHI LAVA AirGlam Multi Styler has been awarded Best …Read More »
[IMG: IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education]
[H3] IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education
March 27, 2025Another year, another unforgettable IBS New York! From March 23rd-25th, Farouk Systems made a major

[IMG: Farouk Systems Lights Up Premiere Orlando]

[H2] Farouk Systems Lights Up Premiere Orlando

Jun 5, 2025 | Uncategorized
This year’s Premiere Orlando Hair Show was one for the books, and CHI Haircare was at the heart of the excitement. On Sunday, June 1st, we took the stage with a high-impact showcase blending innovation, education, and pure artistry. With a packed audience and nonstop energy, CHI brought the heat (and the style!) to one of the beauty industry’s biggest events.
[H3] High-Tech Glam Opens the Show
The show kicked off with powerhouse duo Josh Bernard (@joshuadidmyhair) and Alisha Frank (@a_frank_hair), who wowed the crowd with live color transformations. Each look was powered by the LG CHI Color Master Factory and styled using the newest CHI LAVA tools. To ensure vibrant, healthy results, every transformation was prepped with the Royal Treatment Bond & Repair system, a stunning example of what happens when high-tech meets high-style.
[H3] Anna Cantu Brings the Wow Factor
Next up, Anna Cantu (@anna_cantu) turned heads with four incredible looks using the Royal Treatment line. She energized the state with a live updo demo, exciting giveaways, and practical salon tips for boosting service and retail sales. From the CHI LAVA AirGlam Multi Styler to the innovative CHI Bleach and Shine, Anna showed just how essential the right tools and formulas are for delivering next-level results.
[H3] Haircutting Artistry with Rocky Vitelli & Bradley Tuggle
In a performance that combined skill with showmanship, Rocky Vitelli (@rockyvitelli) and Bradley Tuggle (@bradleytuggle) delivered a dual haircut like no other. With one cutting the front and the other styling the back, their synchronized technique showcased layers, movement, and texture. The look came together flawlessly with CHI LAVA tools, highlighting the control and precision professionals rely on.
[H3] The CHI Booth That Buzzed
Back at the CHI booth, the energy didn’t stop. Stylists and salon pros lined up to try the latest CHI tools, receive hands-on product demos, and connect with our team of expert educators. CHI LAVA tools flew off the shelves, and our signature red bags were seen across the show floor.
[H3] A Bold Finish
CHI’s presence at Premiere Orlando 2025 was a celebration of creativity, innovation, and professional excellence. From the revolutionary LG CHI Color Master Factory to the luxury of Royal Treatment and the power-packed LAVA tools, we left attendees inspired, energized, and ready to elevate their craft.
Until next year, Premiere—thanks for the love, the energy, and the unforgettable moments.
[IMG: Alisha Frank with model]
[IMG: Bradley Tuggle]
[IMG: Anna Cantu model]
[IMG: Anna Cantu with model]
[IMG: Anna Cantu model]
[IMG: Josh Bernard with model]
[IMG: Anna Cantu with model]
[IMG: Bradley Tuggle and Rocky Vitelli with model]
[IMG: Rocky Vitelli with model]
[IMG: Taylor Carter]
[IMG: Anna Cantu all models]
[IMG: Josh Bernard with model]

[IMG: All Eyes on CHI at ABS Chicago]

[H2] All Eyes on CHI at ABS Chicago

Apr 11, 2025 | Trending Now
This year at ABS Chicago, one thing was clear: all eyes were on CHI. From groundbreaking technology to jaw-dropping artistry, CHI turned heads, sparked conversations, and proved why it’s a true industry leader.
Innovation That Stops TrafficCrowds gathered to witness CHI’s game-changing tools in action—most notably the LAVA collection, known for its power, precision, and performance. But it was the LG CHI Color Master Factory that stole the spotlight, showing stylists how they can customize and create limitless color possibilities with just a few taps. The future of hair color? It’s here—and it’s CHI.
A Global Stage for Global ArtistsCHI’s stage was the heartbeat of ABS, pulsing with energy as CHI Global Artists delivered unforgettable live demos. Each artist brought their own brand of brilliance, drawing crowds with every snip, style, and spray:
Anna Cantu brought her signature glam and high-shine styles, proving why she’s a fan favorite. She also showcased color mastery, pushing creative boundaries with the LG CHI Color Master Factory.
Travelle Baker and Laurrin Rockingham kept it fierce with bold cuts and next-level styling that had everyone talking.
Rocky Vitelli and Bradley Tuggle delivered runway-worthy looks with a refined edge and color that popped under the lights.
The Moment Everyone Was WatchingWhether you were front row or watching from across the show floor, it was impossible to miss CHI’s presence. From the dynamic energy on stage to the buzz around the booth, CHI didn’t just show up—they showed off.
ABS was just the beginning. If you weren’t watching before, you are now—because all eyes are on CHI.

[IMG: CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards]

[H2] CHI Haircare Wins Best Hair Innovation at the 2025 New You Beauty Awards

Apr 1, 2025 | Press Releases, Trending Now
CHI Haircare proudly announces that the CHI LAVA AirGlam Multi Styler has been awarded Best Hair Innovation at the 2025 New You Beauty Awards. This prestigious recognition underscores CHI’s commitment to cutting-edge innovation and excellence in the professional beauty industry.
“I want to take this opportunity to thank New You Beauty Awards for choosing the AirGlam as the Best Hair Innovation in the professional beauty industry,” said Farouk Shami, Chairman and Owner of CHI Haircare. “Many thanks to you, many thanks to all the voters—we appreciate you and we thank you. We keep innovating because we love what we do. We are passionate about the professional beauty industry.”
As NEW YOU shares, “The moment we’ve all been waiting for has arrived: the finalists for the NEW YOU Beauty Awards are here, and the competition has never been fiercer. From cutting-edge skincare innovations to game-changing makeup must-haves, these standout products represent the pinnacle of beauty excellence. After rigorous testing and endless comparisons, the finalists in each category have proven themselves worthy of the spotlight, showcasing groundbreaking formulas, luxurious textures, and transformative results. Whether you’re a skincare aficionado or a makeup maven, the NEW YOU Beauty Awards finalists are the crème de la crème—here to elevate your beauty routine to new heights.”
[H3] About CHI® LAVA AirGlam Multi Styler
The CHI LAVA AirGlam Multi Styler is a lightweight, high-performance styling tool featuring five interchangeable attachments to dry, curl, and volumize hair with ease. It harnesses patented CHI® Volcanic LAVA technology and a 1300W BLDC motor for professional-grade results while emitting over 100 million negative ions to combat static and frizz.
For more information, visit CHI.com or contact CHI Haircare’s press office.

[IMG: IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education]

[H2] IBS New York 2025: Farouk Systems’s Unforgettable Showcase of Innovation & Education

Mar 27, 2025 | Trending Now
Another year, another unforgettable IBS New York! From March 23rd-25th, Farouk Systems made a major impact at the industry’s biggest beauty trade show, delivering cutting-edge hair innovations, expert-led education, and hands-on experiences to talented stylists.
If you couldn’t make it, don’t worry—we’ve got the inside scoop on the top hair trends, styling techniques, and must-see moments from IBS NY 2025!
[H2] Trending Hair Techniques & Transformations at IBS NY
The CHI Global Artists took the stage to showcase the latest hair color, cutting, and bridal styling techniques. Here’s a look at the top sessions that inspired stylists to take their artistry to the next level:
[H3] Creative Canvas: The Art & Science of Hair Color
Josh Bernard & Mikey Teeze wowed the crowd with their unique approach to hair color formulation. Their fusion of art and science gave stylists new techniques to achieve vibrant, long-lasting color with CHI Hair Color technology.
[H3] CHI Harmony 2025: Future-Forward Color & Formulation
Mego Ayvazian, Vice President of Shows and Education at Farouk Systems, broke down the latest advancements in professional hair color while showcasing his latest collection: CHI Harmony Collection. Attendees gained insider tips on achieving flawless color application with CHI’s cutting-edge technology.
[H3] Shear Brilliance: Trendsetting Haircuts
Master stylist Bradley Tuggle demonstrated precision cutting techniques, unveiling the top haircut trends for 2024-2025—from bold bobs to seamless layers.
[H3] European Bridal Hairstyles: Elegance & Intricacy
Bridal stylists were captivated by Mego’s showcase of romantic, European-inspired updos—perfect for wedding season 2025.
[H2] Hands-On Styling at the CHI LAVA Beauty Bar
Stylists didn’t just watch—they experienced the power of CHI LAVA firsthand! At the Beauty Bar, attendees got to test CHI’s volcanic-infused styling tools, achieving frizz-free, salon-quality results in real time.
[H2] Live Demos & Pro Haircare Tips
From color mastery to precision cutting and styling secrets, CHI’s live demos delivered game-changing insights that stylists could immediately apply in their salons.
[H2] CHI Haircare Takes Center Stage in the IBS NY Press Room
This year, CHI Haircare proudly sponsored the IBS NY Press Room, attracting top beauty influencers, industry insiders, and media professionals. The buzz was undeniable—CHI continues to lead in professional hair innovation!
[H2] See You at IBS NY 2026!
The countdown to IBS New York 2025 is on! If this year was any indication, next year will be even bigger and better.
To the amazing stylists, educators, and beauty professionals who joined us—thank you for your passion and creativity. If you missed it, don’t worry—we’ll see you at the next big event!
Stay inspired. Keep innovating. Shine with CHI Haircare!
[IMG: Hair models at IBS NY]
[IMG: CHI Bond & Seal]
[IMG: CHI Global Artists]
[IMG: CHI LAVA]
[IMG: Mego doing hair]
[IMG: Stylists testing CHI LAVA AirGlam]

[IMG: A Fiery Blend of Elegance and Passion]

[H2] A Fiery Blend of Elegance and Passion

Mar 19, 2025 | Trending Now
The Sun Ray Cascade look from the Harmony Collection is a celebration of warmth, confidence, and bold beauty. This striking blend of copper, blonde, and red tones creates a mesmerizing, multi-dimensional effect that catches the light beautifully and radiates energy. With rich copper undertones providing a soft glow and vibrant red accents adding depth and intensity, this look is perfect for those who want to make a fiery yet sophisticated statement.
The Art of Sun Ray Cascade
This color isn’t just about standing out—it’s about embracing vibrancy with grace. The harmonious mix of golden warmth and coppery depth makes this shade versatile and full of life, ideal for anyone looking to refresh their look with a luminous, radiant finish. Whether styled in cascading waves or a sleek, modern cut, Sun Ray Cascade delivers effortless sophistication with an edge of boldness.
Master the Sun Ray Cascade Hair Color
Creating this dynamic, glowing color requires expert formulation and careful layering of CHI Ionic Permanent Shine Hair Color. Here’s how to bring Sun Ray Cascade to life:
Step 1: Creating the Luminous Base
To achieve a bright, warm foundation, start with Formula 1:
1 Part CHI Ionic Permanent Shine Hair Color– 11W
0.5 Part CHI Ionic Permanent Shine Hair Color– Clear
1.5 Parts CHI Developer- 40 Volume
This step lifts the hair to the perfect golden level while maintaining shine and integrity.
[IMG: Sun ray cascade hair color]
Step 2: Infusing Radiant Copper Tones
For a rich, warm copper effect, apply Formula 2:
1 Part CHI Ionic Permanent Shine Hair Color– 6CG
1 Part CHI Developer- 20 Volume
This enhances the fiery undertones that define Sun Ray Cascade’s signature glow.
Step 3: Adding Dimension & Depth
To create balance and multi-tonal richness, use Formula 3:
1 Part CHI Ionic Permanent Shine Hair Color– 6G
1 Part CHI Ionic Permanent Shine Hair Color– 7G
2 Parts CHI Developer- 5 Volume
[IMG: Sun Ray Cascade styling]
This step ensures a natural yet striking depth, enhancing movement and texture.
Step 4: Elevating the Vibrancy
For an extra pop of warmth and intensity, apply Formula 4:
1 Part CHI Ionic Permanent Shine Hair Color– 7C
1 Part CHI Developer- 10 Volume
This step boosts the coppery-red vibrancy, making the hair appear radiant and bold in any lighting.
Step 5: Perfecting the Golden Glow
To complete the look with a luminous, sunlit finish, use Formula 5:
0.5 Part CHI Ionic Permanent Shine Hair Color– 9CG
1 Part CHI Ionic Permanent Shine Hair Color– 10G
1.5 Parts CHI Developer- 5 Volume
This last touch brightens and enhances the overall warmth, creating that signature Sun Ray Cascade glow.
Embrace the Glow
Sun Ray Cascade is for the bold, the passionate, and those who embrace their inner fire. It’s a look that radiates confidence, merging elegance with fearless energy. Whether you want a color that stands out in the crowd or a shade that enhances your natural warmth, this fiery blend is the perfect balance of sophistication and edge.
[IMG: Sun Ray Cascade]
Are you ready to ignite your style? Step into the light with Sun Ray Cascade.

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[H1] Farouk Systems Appoints Mego Ayvazian as President of Global Marketing, Shows, and Education
Jan 16, 2026 | Press Releases, Trending Now

Houston, Texas – January 1, 2026 — Farouk Shami, Chairman of Farouk Systems, CHI, and BioSilk, announces the promotion of Mego Ayvazian as Global President of Marketing, Shows, and Education.
As a company of hairdressers for hairdressers, committed to the environment, education, and innovation, Farouk Systems recognizes that Mego Ayvazian has earned this promotion through his experience as a 25-year international hairdresser, educator, and global artist.
Reflecting on this next step, Ayvazian shared:
“I take on this role with humility and gratitude, committed to building trust, inspiring creativity, and empowering hairdressers while authentically impacting consumers’ lives through long-lasting beauty. FAROUK SYSTEMS has always been about heart, integrity, and vision—and I am honored to help lead the future with purpose and care.”
FAROUK SYSTEMS looks ahead with confidence and excitement, trusting in Ayvazian’s leadership to help guide the brand forward—honoring its legacy while embracing what’s next for the professional beauty community worldwide.

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