Fenty Beauty
(https://fentybeauty.com) đ¸ Data Snapshot: May 24, 2026
Trust & Proof â The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
10
Impact Weight: 20 / 100
50% Reputation
The site displays significant review counts, such as 10,970 for the Fat Water toner, but these are internal platform metrics without external verification links to third-party platforms like Trustpilot or clinical databases. While the trust_theatre_flag is false, the lack of third-party clinical study links for performance claims like pore-busting or recovery remains a proof gap. High aggregate ratings provide social proof but limited forensic substance beyond the internal ecosystem.
Verifiable evidence is limited to INCI-adjacent ingredient mentions and high-volume internal review counts (e.g., 7,346 for Gloss Bomb). For every several subjective marketing assertions, there is a technical anchor such as Barbados Cherry or Peptide Complex. The site relies on the massive volume of social proof and the founder’s reputation to compensate for the lack of published third-party lab testing documentation in the crawl data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
đĄď¸ Trust Signals â reviews, proof links, trust-theatre check
2522Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 806 | 6 |
| /collections/saucy-summer-sale/ | 646 | 6 |
| /collections/body-mist/ | 406 | 6 |
| /collections/minis/ | 664 | 6 |
đ Identity & Technical Layer â schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Fenty Beauty",
"sameAs": [
"https://www.facebook.com/fentybeauty",
"https://twitter.com/fentybeauty",
"https://www.instagram.com/fentybeauty",
"https://www.youtube.com/c/fentybeauty",
"https://www.tiktok.com/@fentybeauty",
"https://www.facebook.com/fentyskin",
"https://twitter.com/fentyskin",
"https://www.instagram.com/fentyskin",
"https://www.youtube.com/c/fentyskin",
"https://www.tiktok.com/@fentyskin",
"https://www.facebook.com/fentyhair",
"https://twitter.com/fentybeauty",
"https://www.instagram.com/fentyhair",
"https://www.youtube.com/@fentybeauty",
"https://www.tiktok.com/@fentyhair"
],
"url": "https://fentybeauty.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Fenty Beauty",
"potentialAction": {
"@type": "SearchAction",
"target": "https://fentybeauty.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://fentybeauty.com"
}
]
/collections/saucy-summer-sale/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "The Summer Warmup Sale",
"description": "Translation missing: en.collections.general.description",
"mainEntity": {
"0": {
"@type": "Product",
"name": "Blemish Defeat'r BHA Spot-Targeting Gel",
"image": "https://fentybeauty.com/cdn/shop/files/FS_FALL2023_T2PRODUCT_EDITORIAL_BLEMISHDEFEATR_HERO_W-BULK_1200X1500_72DPI_1200x.jpg?v=1762272623",
"description": "\n\n\nDiscover Fenty Skin's Salicylic Acid spot-targeting gel fights blemishes, clarifies skin and reduces surface oil. Its unique gel texture dries down quickly and works perfect canvas for makeup.\n\n\n",
"sku": "49018",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.7",
"reviewCount": "121",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/blemish-defeatr-bha-spot-targeting-gel?variant=41572595531821",
"priceCurrency": "USD",
"price": "15.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"1": {
"@type": "Product",
"name": "Body Sauce Body Luminizing Tint â Fly Mamacita",
"image": "https://fentybeauty.com/cdn/shop/products/FB80005_FB8037_1200x.jpg?v=1762198622",
"description": "",
"sku": "53411",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.1",
"reviewCount": "327",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/body-sauce-body-luminizing-tint-fly-mamacita?variant=39342953463853",
"priceCurrency": "USD",
"price": "26.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"2": {
"@type": "Product",
"name": "Body Sauce Body Luminizing Tint â Salty Caramel",
"image": "https://fentybeauty.com/cdn/shop/products/FB80005_FB8036_1200x.jpg?v=1762198622",
"description": "\n\n\n\nA subtle, everyday luminizing tint for your body with a silky texture and transfer-resistant formula. In seven skin-enhancing shade options.\n\n\n\n",
"sku": "50823",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.1",
"reviewCount": "327",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/body-sauce-body-luminizing-tint-salty-caramel?variant=39342953431085",
"priceCurrency": "USD",
"price": "26.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"3": {
"@type": "Product",
"name": "Body Sauce Body Luminizing Tint â Sinamon Sizzle",
"image": "https://fentybeauty.com/cdn/shop/products/FB80005_FB8038_1200x.jpg?v=1762198624",
"description": "\n\n\n\nA subtle, everyday luminizing tint for your body with a silky texture and transfer-resistant formula. In seven skin-enhancing shade options.\n\n\n\n",
"sku": "53428",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.1",
"reviewCount": "327",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/body-sauce-body-luminizing-tint-sinamon-sizzle?variant=39342953693229",
"priceCurrency": "USD",
"price": "26.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"4": {
"@type": "Product",
"name": "Bright Fix Eye Brightener â Butter",
"image": "https://fentybeauty.com/cdn/shop/products/FB30032_FB9002_1200x.jpg?v=1762198646",
"description": "\nAn undereye brightener that easily hydrates, brightens, and blurs. Delivers a fast, natural, no makeup makeup effect with sheer to buildable coverage. Crease, humidity, and sweat-resistant longwear formula. In 16 shade options.",
"sku": "48752",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.3",
"reviewCount": "443",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/bright-fix-eye-brightener-butter?variant=39344708354093",
"priceCurrency": "USD",
"price": "11.20",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 43112
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Fenty Beauty",
"sameAs": {
"0": "https://www.facebook.com/fentybeauty",
"1": "https://twitter.com/fentybeauty",
"2": "https://www.instagram.com/fentybeauty",
"3": "https://www.youtube.com/c/fentybeauty",
"4": "https://www.tiktok.com/@fentybeauty",
"_items_truncated": true
},
"url": "https://fentybeauty.com",
"_truncated": true,
"_original_size": 43112
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fentybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Summer Warmup Sale",
"item": "https://fentybeauty.com/collections/saucy-summer-sale"
}
],
"_truncated": true,
"_original_size": 43112
}
]
/collections/body-mist/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Hair & Body Mist",
"description": "Translation missing: en.collections.general.description",
"mainEntity": {
"0": {
"@type": "Product",
"name": "Fenty Beauty E-Gift Cards",
"image": "https://fentybeauty.com/cdn/shop/files/FH713051---FENTY-HAIR-REPLEN-_-SAVE---GIFT-CARD-REFRESH-061224_PDP-CARD_ALL-BRANDS_1_1200x.jpg?v=1762198614",
"description": "\n\nGift the perfect beauty gift with Fenty Beauty e-Gift cards. Share the love of makeup and skincare with our online gift cards.",
"sku": "FNTEGC",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.6",
"reviewCount": "31",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/egift-cards?variant=39369684549677",
"priceCurrency": "USD",
"price": "25.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"1": {
"@type": "Product",
"name": "Allover Body Mist â Vanilla Flowers",
"image": "https://fentybeauty.com/cdn/shop/files/FSB_FALL25_T2PRODUCT_ECOMM_ALL-OVER-BODY-MIST_VANILLA-FLOWERS_1200X1500_72DPI_1200x.jpg?v=1758666062",
"description": "Meet Allover Body Mists, an irresistible collection of spritzes that turn the everyday into the extra. Featuring layered, unexpected scentsâbecause youâre not one note, and your scents shouldnât be, either. You can play it one way and spray it up differently the next dayâinstantly transforming your vibe anytime, anywhere.",
"sku": "FFS00108",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": "149",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/allover-body-mist-vanilla-flowers?variant=44216944197677",
"priceCurrency": "USD",
"price": "35.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"2": {
"@type": "Product",
"name": "The Mista Hair + Body Fragrance Mist",
"image": "https://fentybeauty.com/cdn/shop/files/FH_FALL25_T2PRODUCT_ECOMM_THE-MISTA_1200x1500_72DPI_1200x.jpg?v=1755896971",
"description": "\nThe Mista Hair + Body Fragrance Mist drips you in the head-turning opulence of Fenty Hairâs obsessively loved signature scent, Amber Bouquet. Highly-requested, we bottled lavish notes of amber, lemon and sparkling yuzu that instantly greet you while lily of the valley, freesia and coconutâthe heart of the scentâgradually wrap you in luxury. And it lingers with an indulgent, creamy base of musk, vanilla, sandalwood and vetiver that keeps âem coming back. Use it as the luxurious finishing touch t",
"sku": "FFH00084",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": "277",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/the-mista-hair-body-fragrance-mist?variant=43962619658285",
"priceCurrency": "USD",
"price": "30.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"3": {
"@type": "Product",
"name": "Allover Body Mist â Green Raspberry",
"image": "https://fentybeauty.com/cdn/shop/files/FSB_FALL25_T2PRODUCT_ECOMM_ALL-OVER-BODY-MIST_GREEN-RASPBERRY_1200X1500_72DPI_1200x.jpg?v=1758666048",
"description": "Meet Allover Body Mists, an irresistible collection of spritzes that turn the everyday into the extra. Featuring layered, unexpected scentsâbecause youâre not one note, and your scents shouldnât be, either. You can play it one way and spray it up differently the next dayâinstantly transforming your vibe anytime, anywhere.",
"sku": "FFS00144",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": "139",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/allover-body-mist-green-raspberry?variant=43357324083245",
"priceCurrency": "USD",
"price": "35.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"4": {
"@type": "Product",
"name": "Fenty Parfum Hair + Body Mist",
"image": "https://fentybeauty.com/cdn/shop/files/FF_SMR24_T2PRODUCT_SILO_FF-HAIR-BODYMIST_1200X1500_72DPI_1_1200x.jpg?v=1762289928",
"description": "Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. A lighter version of Fenty Eau de Parfum, made to mist in hair and over body. A softer, yet long-lasting, and intimate way to wear our bold, complex and one-of-a-kind fragrance.",
"sku": "79466",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": "167",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/fenty-parfum-hair-body-mist?variant=43097737625645",
"priceCurrency": "USD",
"price": "53.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
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"_items_truncated": true
},
"_truncated": true,
"_original_size": 11096
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Fenty Beauty",
"sameAs": {
"0": "https://www.facebook.com/fentybeauty",
"1": "https://twitter.com/fentybeauty",
"2": "https://www.instagram.com/fentybeauty",
"3": "https://www.youtube.com/c/fentybeauty",
"4": "https://www.tiktok.com/@fentybeauty",
"_items_truncated": true
},
"url": "https://fentybeauty.com",
"_truncated": true,
"_original_size": 11096
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fentybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hair & Body Mist",
"item": "https://fentybeauty.com/collections/body-mist"
}
],
"_truncated": true,
"_original_size": 11096
}
]
/collections/minis/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Minis",
"description": "Take your Fenty faves wherever you go with with our convenient travel sizes + minis. Stay on top of you routine, no matter the destination.",
"mainEntity": {
"0": {
"@type": "Product",
"name": "Total Cleans'r Remove-It-All Cleanser with Barbados Cherry",
"image": "https://fentybeauty.com/cdn/shop/products/47618_1200x.jpg?v=1762198046",
"description": "Dissolve dirt, oil, longwear makeup and pollution from the pores up with this rich, multipowered makeup-removing cleanser that deeply cleanses and purifies without stripping skin.",
"sku": "47618",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": "8791",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/total-cleansr-remove-it-all-cleanser-with-barbados-cherry?variant=39329805828141",
"priceCurrency": "USD",
"price": "23.10",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"1": {
"@type": "Product",
"name": "Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry",
"image": "https://fentybeauty.com/cdn/shop/products/47151_1200x.jpg?v=1762198050",
"description": "Your daily pore-busting treatment for brighter, smoother and tighter-looking skin. The power of a serum plus the treatment of a toner in one pore-busting step. It tightens the look of pores, helps visibly fade dark spots, smooths and plumps skin, and checks shineâwithout stripping moisture.",
"sku": "47151",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.6",
"reviewCount": "10970",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/fat-water-niacinamide-pore-refining-toner-serum-with-barbados-cherry?variant=39329802518573",
"priceCurrency": "USD",
"price": "38.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"2": {
"@type": "Product",
"name": "Instant Reset Brightening Overnight Recovery Gel-Cream with Niacinamide + Kalahari Melon Oil",
"image": "https://fentybeauty.com/cdn/shop/files/FS_FA20_T2PRODUCT_INSTANTRESETOVERNIGHTGELCREME_SHOT08_1200x1500_136063f9-e296-4471-b8c0-d685d10cb6ac_1200x.jpg?v=1762198042",
"description": "\n\n\n\nTake it to bedâwake up transformed. The best overnighter youâve ever had: itâs the instant rebound for smoothed-out pores, visibly reduced dark spots and fine lines, replenished hydration and a plump, juicy look.\n\n\n\n",
"sku": "47717",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": "7486",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/instant-reset-brightening-overnight-recovery-gel-cream-with-niacinamide-kalahari-melon-oil?variant=39329804746797",
"priceCurrency": "USD",
"price": "33.60",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"3": {
"@type": "Product",
"name": "Gloss Bomb Universal Lip Luminizer â Fenty Glow",
"image": "https://fentybeauty.com/cdn/shop/files/FB3006_PROD_GLOSS_BOMB_FENTY_GLOW_CLOSED_72_1_1200x.jpg?v=1762198594",
"description": "Our Number One gloss now with pure, creamy, color and incredible shine. Lips are instantly smoother and voluminous looking. ",
"sku": "22513",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": "7346",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/gloss-bomb-universal-lip-luminizer-fenty-glow?variant=35110478774317",
"priceCurrency": "USD",
"price": "23.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
},
"4": {
"@type": "Product",
"name": "Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter â Fenty Fresh",
"image": "https://fentybeauty.com/cdn/shop/files/FS_SUMMER_FALL_2021_ECom_ButtaDrop_Open_2914_FS_R2_RGB_1200x1500_72DPI_1200x.jpg?v=1762198629",
"description": "\nIndulge in our luxurious whipped oil body lotion for a deep, vacation-like hydration. Enriched with rich butters, tropical oils + extracts for nourished skin.",
"sku": "53251",
"brand": {
"@type": "Brand",
"name": "Fenty Beauty"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"reviewCount": "3067",
"bestRating": "5",
"worstRating": "1"
},
"offers": [
{
"@type": "Offer",
"url": "https://fentybeauty.com/products/butta-drop-whipped-oil-body-cream-with-tropical-oils-shea-butter-fenty-fresh?variant=41669436702765",
"priceCurrency": "USD",
"price": "46.00",
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock"
}
]
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"_items_truncated": true
},
"_truncated": true,
"_original_size": 44343
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Fenty Beauty",
"sameAs": {
"0": "https://www.facebook.com/fentybeauty",
"1": "https://twitter.com/fentybeauty",
"2": "https://www.instagram.com/fentybeauty",
"3": "https://www.youtube.com/c/fentybeauty",
"4": "https://www.tiktok.com/@fentybeauty",
"_items_truncated": true
},
"url": "https://fentybeauty.com",
"_truncated": true,
"_original_size": 44343
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://fentybeauty.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Minis",
"item": "https://fentybeauty.com/collections/minis"
}
],
"_truncated": true,
"_original_size": 44343
}
]
Explore the other reputation pillars for Fenty Beauty
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Fenty Beauty, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fenty Beauty: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fentybeauty.com to view the most current version of its content and see directly what this company is about and what it offers.