Fiama (ITC Limited)
(https://fiama.in) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is primarily established through corporate parentage (ITC Limited) rather than named individual experts. While ‘dermatologically tested’ claims are made, no specific lead dermatologist or lab is named in the text. The technical credibility is bolstered by a clean technical implementation and proper Organization schema, although the expert footprint lacks a ‘Person’ schema link to a specific formulator.
There is a minor disconnect regarding temporal claims, such as the ‘ITC Fiama Survey’ dated October 12, 2026, which is in the future relative to the anchor date. Most performance claims like ‘99.9% germ-free’ are standard industry assertions for hand washes and are presented as technical specs rather than revolutionary breakthroughs, minimizing the BS factor.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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"@context": "https://schema.org",
"@type": "OnlineBusiness",
"@id": "https://www.fiama.in/",
"name": "Fiama",
"areaServed": "IN",
"description": "Don't miss your chance to experience the joy of bathing with Fiama! Wash away the troubles of your day, with the foamy, fresh, and fun Fiama Gel Bars & Shower gels! Shop Now!",
"email": "fiama.support1@analemma.co.in",
"logo": "https://www.fiama.in/cdn/shop/files/554-1695753000-logos_200x50_3a403492-4edb-4054-b8c3-b1c90dc904ef.webp",
"image": [
"https://www.fiama.in/cdn/shop/files/bath_bonanza_1920x350_1.jpg",
"https://www.fiama.in/cdn/shop/files/554-1695061800-rashmika_website_1920x3501_1043522a-dd50-4880-930a-ca3b5d576448.webp"
],
"telephone": "011-41169394",
"url": "https://www.fiama.in/",
"availableLanguage": [
"English"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "Analemma Commerce Private Limited, Office No 6, Cts No. 658-A, 658-B Gayatri Bhuvan Thakur Complex 90 Feet Road, Opp. Muncipal Ground, Kandivali East,",
"addressLocality": "Mumbai",
"addressRegion": "MH",
"postalCode": "400101",
"addressCountry": "IN"
},
"sameAs": [
"https://www.facebook.com/FiamaIndia/",
"https://www.instagram.com/fiamaindia/",
"https://www.youtube.com/channel/UCwq4kpb0q9f-s84dOVlf_xw",
"https://x.com/fiamaindia"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "FIAMAITC",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.fiama.in/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.fiama.in"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "FIAMAITC",
"url": "https://www.fiama.in",
"inLanguage": "en"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "FIAMAITC",
"logo": "https://www.fiama.in/cdn/shop/files/554-1695753000-logos_200x50_3a403492-4edb-4054-b8c3-b1c90dc904ef.webp?v=1742387278&width=500",
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"",
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"url": "https://www.fiama.in"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "FIAMAITC",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.fiama.in/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.fiama.in"
}
]
/products/mega-celebration-pack-multi-variant-gel-bar-125g-pack-of-8/
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"description": "<p>Wash away the troubles of your day, with the foamy, fresh, and fun Fiama Gel Bars. And while you enjoy your Fiama bath, let its skin-conditioners work their magic to give you soft,moisturised and glowing skin. Try the Fiama Mega Celebration pack with 8 unique gel bars, it contains the 3 new variants too, each with unique ingredients and natural goodness that will refresh your mind and body. So uplift your mood and get ready to make every bath, a highlight of your day.<br><span style="text-decoration: underline;"> </span><br><strong>Country of Origin:</strong> India<br><span style="text-decoration: underline;"> </span><br><strong>Marketed by:</strong> ITC Ltd., Virginia House, 37 J.L. Nehru Road, Kolkata - 700 071<br><br><strong>Manufactured by:</strong><br><br>• ITC LIMITED,PLOT NO. 1,SECTOR 11,IIE,RANIPUR,HARIDWAR,UTTARAKHAND - 249 403, M 02/C/U.A./2007, 1800 103 2426<br><br>• ITC LIMITED, MANPURA, BADDI, SOLAN, HIMACHAL PRADESH-174101, M HIM/COS/09/134, 1800 103 2429</p>",
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"sku": "",
"mpn": "",
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"name": "FIAMAITC",
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"aggregateRating": {
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/products/active-celebration-pack-men-multi-variant-gel-bar-125g-pack-of-3/
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/products/refreshing-pulse-men-gel-bar-125-g/
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},
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},
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},
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}
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}
},
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]
🛡️ Trust Signals — external proof links that back the declared identity
2518Review mentions (all pages)
22External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1068 | 7 |
| /products/mega-celebration-pack-multi-variant-gel-bar-125g-pack-of-8/ | 481 | 5 |
| /products/active-celebration-pack-men-multi-variant-gel-bar-125g-pack-of-3/ | 481 | 5 |
| /products/refreshing-pulse-men-gel-bar-125-g/ | 488 | 5 |
Explore the other reputation pillars for Fiama (ITC Limited)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Fiama (ITC Limited), captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Fiama (ITC Limited): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://fiama.in to view the most current version of its content and see directly what this company is about and what it offers.