Floral Street

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(https://floralstreet.com) 📸 Data Snapshot: May 26, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

Authority is anchored by founder Michelle Feeney, who is cited and quoted directly, providing more person-led credibility than most corporate beauty sites. However, a significant authority gap exists in the structured data: the Organization schema contains ten null entries for ‘sameAs’ links, and there is no Person schema to verify the digital footprint of the named experts. The technical implementation is slightly compromised by the lack of an H1 on the homepage and a repetitive heading structure.

Evidence: Performance vs. Claims

The brand makes bold emotional performance claims (‘dreamy, expressive, free-spirited’), but unlike typical beauty BS, it does not claim biological transformation. By focusing on scent as an ‘accessory’ rather than a ‘revolutionary formula’ for youth, it avoids the typical performance disconnect found in skincare. The claims made are primarily sensory and ethical, both of which are backed by ingredient lists and manufacturing origins (Made in the UK).

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
    {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Floral Street",
        "logo": "//floralstreet.com/cdn/shop/files/favicon_e27c0e72-418d-48db-a84c-0e28e795afce.png?v=1751281026&width=500",
        "sameAs": [
            null,
            null,
            null,
            null,
            null,
            null,
            null,
            null,
            null,
            null
        ],
        "url": "https://floralstreet.com"
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Floral Street",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://floralstreet.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://floralstreet.com"
    }
]

/collections/all-perfume/

{
    "@context": "http://schema.org",
    "@type": "CollectionPage",
    "name": "Luxury perfumes",
    "url": "https://floralstreet.com/collections/all-perfume",
    "description": "Floral Street perfumes are crafted to help you build a fragrance wardrobe that feels personal, expressive, and easy to wear. Our luxury perfumes range from everyday favourites to distinctive blends with depth and character. Whether you’re drawn to bright, uplifting notes or warmer, richer compositions, this collection has something for every mood and occasion.\nExplore the full collection here and shop by mood, scent family, or format. Discover floral, fresh, fruity, amber, woody & spicy, and",
    "mainEntity": {
        "0": {
            "@type": "Product",
            "name": "Enchanted Masquerade Eau de Parfum for Bridgerton",
            "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum",
            "image": [
                "//floralstreet.com/cdn/shop/files/1_9.jpg?v=1767974594&width=1920"
            ],
            "description": "Fresh pear, hazelnut and gardenia immediately sparks curiosity, while honeyed Centifolia rose quickens the heartbeat. Underneath, a flush of skin musks and sweet cedarwood lingers on the skin.\nThis is a captivating fairytale of a fragrance for the romantic, spellbinding, elegant and spectacular – and all the diamonds of the season, of course.\nAre you ready to reveal your true self?\nDiscover more about the Floral Street for Bridgerton collaboration here.",
            "sku": "FS2114",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS2114",
                    "gtin13": 5060530666430,
                    "availability": "http://schema.org/InStock",
                    "price": 62.4,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum?variant=56942725857667"
                },
                {
                    "@type": "Offer",
                    "sku": "FS1114WB",
                    "gtin13": 5060530666416,
                    "availability": "http://schema.org/InStock",
                    "price": 23.2,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum?variant=57368026513795"
                },
                {
                    "@type": "Offer",
                    "sku": "FS3114",
                    "gtin13": 5060530666447,
                    "availability": "http://schema.org/InStock",
                    "price": 92,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum?variant=57350106907011"
                }
            ]
        },
        "1": {
            "@type": "Product",
            "name": "Arizona Bloom Eau de Parfum",
            "url": "https://floralstreet.com/products/arizona-bloom",
            "image": [
                "//floralstreet.com/cdn/shop/files/Arizona_Bloom_50ml_new_1.jpg?v=1764329555&width=1920"
            ],
            "description": "A dry floral amber, this vegan perfume is freedom and happiness in a bottle... think endless skies and eternal sunshine. \nSmells like... A sprinkling of Balinese coconut meets salted musks with a shot of Madagascan black pepper - this is a slow scent delivering you right back to nature.",
            "sku": "FS2105",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS2105",
                    "gtin13": 5060530664382,
                    "availability": "http://schema.org/InStock",
                    "price": 62.4,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/arizona-bloom?variant=57993487876483"
                },
                {
                    "@type": "Offer",
                    "sku": "FS1105WB",
                    "gtin13": 5060530665518,
                    "availability": "http://schema.org/InStock",
                    "price": 23.2,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/arizona-bloom?variant=57993448980867"
                },
                {
                    "@type": "Offer",
                    "sku": "FS3105",
                    "gtin13": 5060530664481,
                    "availability": "http://schema.org/InStock",
                    "price": 92,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/arizona-bloom?variant=57993487909251"
                }
            ]
        },
        "2": {
            "@type": "Product",
            "name": "Wonderland Peony Eau de Parfum",
            "url": "https://floralstreet.com/products/wonderland-peony-eau-de-parfum",
            "image": [
                "//floralstreet.com/cdn/shop/files/Wonderland_Peony_50ml_new.jpg?v=1764178128&width=1920"
            ],
            "description": "A light, fruity floral perfume. Sophisticated, not soft. Captivating, not cute. We don’t like to play favourites, but we have a thing for peonies. And this sweet floral perfume is stuffed full of them.\nSmells like... Armfuls of peonies, pink berries, and violets. A shot of cedarwood lends a woody-balsamic warmth while vetiver injects the tiniest hint of hazelnut.\n",
            "sku": "FS2102",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS2102",
                    "gtin13": 5060530664351,
                    "availability": "http://schema.org/InStock",
                    "price": 62.4,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/wonderland-peony-eau-de-parfum?variant=57993488302467"
                },
                {
                    "@type": "Offer",
                    "sku": "FS1102WB",
                    "gtin13": 5060530665457,
                    "availability": "http://schema.org/InStock",
                    "price": 23.2,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/wonderland-peony-eau-de-parfum?variant=57993449308547"
                },
                {
                    "@type": "Offer",
                    "sku": "FS3102",
                    "gtin13": 5060530664450,
                    "availability": "http://schema.org/InStock",
                    "price": 92,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/wonderland-peony-eau-de-parfum?variant=57993488335235"
                }
            ]
        },
        "3": {
            "@type": "Product",
            "name": "Wild Vanilla Orchid Eau de Parfum",
            "url": "https://floralstreet.com/products/wild-vanilla-orchid-eau-de-parfum",
            "image": [
                "//floralstreet.com/cdn/shop/files/Wild_Vanilla_Orchid_50ml_new.jpg?v=1764196862&width=1920"
            ],
            "description": "Vanilla, but not as you know it—this vegan perfume envelopes the scents of being wrapped in a warm cozy blanket. \nSmells like... A raw-edged confection of creamy vanilla beans, blossom, cassis, and citrus dressed in a bunch of just-plucked jasmine. Offsetting the lingering sweetness, bamboo and sandalwood bend and fold underneath.",
            "sku": "FS2106",
            "brand": {
                "@type": "Brand",
                "name": "Floral-Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS2106",
                    "gtin13": 5060530662142,
                    "availability": "http://schema.org/InStock",
                    "price": 62.4,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/wild-vanilla-orchid-eau-de-parfum?variant=57993487122819"
                },
                {
                    "@type": "Offer",
                    "sku": "FS1106WB",
                    "gtin13": 5060530665440,
                    "availability": "http://schema.org/OutOfStock",
                    "price": 23.2,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/wild-vanilla-orchid-eau-de-parfum?variant=57993447342467"
                },
                {
                    "@type": "Offer",
                    "sku": "FS3106",
                    "gtin13": 5060530664498,
                    "availability": "http://schema.org/InStock",
                    "price": 92,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/wild-vanilla-orchid-eau-de-parfum?variant=57993487155587"
                }
            ]
        },
        "4": {
            "@type": "Product",
            "name": "Sweet Almond Blossom Eau de Parfum",
            "url": "https://floralstreet.com/products/sweet-almond-blossom-eau-de-parfum",
            "image": [
                "//floralstreet.com/cdn/shop/files/Sweet_Almond_Blossom_50ml_new.jpg?v=1764197039&width=1920"
            ],
            "description": "Floral Street x Van Gogh Museum®: A one-of-a-kind-collaboration\nA fruity, floral, gourmand perfume. A blue sky natural high, all year round. A daydreamer's fantasy. A fragrance for the enchanting, ethereal, sensuous and hypnotic.\nSmells like... Mouth-watering natural pomelo and juicy passionfruit float over clouds of delicate apple blossom. Creamy vanilla, sandalwood, and nutty tonka bean are beautifully balanced with explosions of other-worldly crisp green matcha tea.",
            "sku": "FS2113",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS2113",
                    "gtin13": 5060530664887,
                    "availability": "http://schema.org/InStock",
                    "price": 62.4,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/sweet-almond-blossom-eau-de-parfum?variant=57993488171395"
                },
                {
                    "@type": "Offer",
                    "sku": "FS1113",
                    "gtin13": 5060530664863,
                    "availability": "http://schema.org/OutOfStock",
                    "price": 23.2,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/sweet-almond-blossom-eau-de-parfum?variant=57993449210243"
                },
                {
                    "@type": "Offer",
                    "sku": "FS3113",
                    "gtin13": 5060530664900,
                    "availability": "http://schema.org/InStock",
                    "price": 92,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/sweet-almond-blossom-eau-de-parfum?variant=57993488204163"
                }
            ]
        },
        "_items_truncated": true
    },
    "_truncated": true,
    "_original_size": 18957
}

/products/enchanted-masquerade-eau-de-parfum/

{
    "@context": "http://schema.org/",
    "@type": "Product",
    "name": "Enchanted Masquerade Eau de Parfum for Bridgerton",
    "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum",
    "image": [
        "//floralstreet.com/cdn/shop/files/1_9.jpg?v=1767974594&width=1920"
    ],
    "description": "Fresh pear, hazelnut and gardenia immediately sparks curiosity, while honeyed Centifolia rose quickens the heartbeat. Underneath, a flush of skin musks and sweet cedarwood lingers on the skin.\nThis is a captivating fairytale of a fragrance for the romantic, spellbinding, elegant and spectacular – and all the diamonds of the season, of course.\nAre you ready to reveal your true self?\nDiscover more about the Floral Street for Bridgerton collaboration here.",
    "sku": "FS2114",
    "brand": {
        "@type": "Brand",
        "name": "Floral Street"
    },
    "offers": [
        {
            "@type": "Offer",
            "sku": "FS2114",
            "gtin13": 5060530666430,
            "availability": "http://schema.org/InStock",
            "price": 62.4,
            "priceCurrency": "GBP",
            "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum?variant=56942725857667"
        },
        {
            "@type": "Offer",
            "sku": "FS1114WB",
            "gtin13": 5060530666416,
            "availability": "http://schema.org/InStock",
            "price": 23.2,
            "priceCurrency": "GBP",
            "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum?variant=57368026513795"
        },
        {
            "@type": "Offer",
            "sku": "FS3114",
            "gtin13": 5060530666447,
            "availability": "http://schema.org/InStock",
            "price": 92,
            "priceCurrency": "GBP",
            "url": "https://floralstreet.com/products/enchanted-masquerade-eau-de-parfum?variant=57350106907011"
        }
    ]
}

/collections/fragrance-gift-sets/

{
    "@context": "http://schema.org",
    "@type": "CollectionPage",
    "name": "Fragrance & Perfume Gift Sets",
    "url": "https://floralstreet.com/collections/fragrance-gift-sets",
    "description": "Floral Street’s fragrance gift sets are the perfect way to surprise someone special or indulge yourself with luxurious, vegan perfumes. Each set is thoughtfully curated, offering everything from travel-sized perfume trios to full-sized eau de parfums. These sets are ideal for any occasion, whether it's a birthday, anniversary, or simply a thoughtful gesture.\nExplore bestselling scents like Wonderland Peony, Arizona Bloom, and Wild Vanilla Orchid, all paired in beautifully designed, sustainable p",
    "mainEntity": {
        "0": {
            "@type": "Product",
            "name": "Fragrance Discovery Wardrobe",
            "url": "https://floralstreet.com/products/fragrance-discovery-wardrobe",
            "image": [
                "//floralstreet.com/cdn/shop/files/Fragrance_Discovery_Wardrobe_1_1.jpg?v=1717497939&width=1920"
            ],
            "description": "The Fragrance Discovery Wardrobe features all 12 Floral Street fragrances for the very first time. With 12 mini scents to match your every mood, it’s the ultimate style accessory. So, who will you be today?\nSlide for a surprise: inside you’ll find a guide to each scent, where you'll learn about the ingredients used, the mood board that inspired them, and facts about why you’ll love them. Become a connoisseur of fragrance while having fun.\n 12 x 2ml (24ml)\n",
            "sku": "FS9628",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS9628",
                    "gtin13": 5060530665839,
                    "availability": "http://schema.org/InStock",
                    "price": 24,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/fragrance-discovery-wardrobe?variant=43739424981190"
                }
            ]
        },
        "1": {
            "@type": "Product",
            "name": "Fragrance Discovery Set 5 x 2ml (10ml)",
            "url": "https://floralstreet.com/products/new-perfume-discovery-sampler-set",
            "image": [
                "//floralstreet.com/cdn/shop/files/New_mini_DS_1.jpg?v=1738170163&width=1920"
            ],
            "description": "A mini scent wardrobe containing our 5 best-selling scents. Wonderland Peony, Sunflower Pop, Sweet Almond Blossom, Arizona Bloom and Wild Vanilla Orchid. Perfect for discovering your favourites or matching your scent to your mood.\n5x2ml (10ml)",
            "sku": "FS9627",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS9627",
                    "gtin13": 5060530665822,
                    "availability": "http://schema.org/InStock",
                    "price": 14.4,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/new-perfume-discovery-sampler-set?variant=43309071466694"
                }
            ]
        },
        "2": {
            "@type": "Product",
            "name": "Fragrance Discovery Set 8 x 2ml (16ml)",
            "url": "https://floralstreet.com/products/new-8x2ml-discovery-set",
            "image": [
                "//floralstreet.com/cdn/shop/files/Discovery_Set_Updated_1.jpg?v=1738170144&width=1920"
            ],
            "description": "Featuring our multi award-winning best-selling scents.\nIntroducing our NEW mini scent wardrobe containing 8 x 2ml sized spray bottles, featuring vegan, sustainable and unforgettable floral perfumes. This set also includes our all-time best-selling Sweet Almond Blossom eau de parfum. \nBecause we know our taste in perfume can change as often as our shoes. Perfect for discovering your favourites, or for your handbag.\n8 x 2ml (16ml)",
            "sku": "FS9629",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FS9629",
                    "gtin13": 5060530666515,
                    "availability": "http://schema.org/InStock",
                    "price": 18,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/new-8x2ml-discovery-set?variant=54845750116739"
                }
            ]
        },
        "3": {
            "@type": "Product",
            "name": "Pick Of The Bunch",
            "url": "https://floralstreet.com/products/pick-of-the-bunch",
            "image": [
                "//floralstreet.com/cdn/shop/files/1-2.jpg?v=1756204992&width=1920"
            ],
            "description": "Three of our most-loved and award-winning 10ml eau de parfums in one gift: Wonderland Peony, Arizona Bloom and Wild Vanilla Orchid. Each Pick Of The Bunch Trio Set comes beautifully packaged in a floral-printed and recyclable box tray with a hanging ribbon. \nSmells like… \nWonderland Peony Eau de Parfum:A dreamy blend of pink peonies, pink berries, and violets. A shot of cedarwood lends a woody-balsamic warmth while vetiver injects the tiniest hint of hazelnut.\nWild Vanilla Orchid Eau de Parfum:A",
            "sku": "FSG029",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FSG029",
                    "gtin13": 5060530666737,
                    "availability": "http://schema.org/InStock",
                    "price": 40,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/pick-of-the-bunch?variant=56314285228419"
                }
            ]
        },
        "4": {
            "@type": "Product",
            "name": "Arizona Bloom Pump It Up Set",
            "url": "https://floralstreet.com/products/arizona-bloom-pump-it-up-set",
            "image": [
                "//floralstreet.com/cdn/shop/files/1_5.jpg?v=1758276927&width=1920"
            ],
            "description": "It’s a fragrance duo made in gift heaven: the Arizona Bloom Pump It Up Set includes a 10ml Arizona Bloom Eau de Parfum and a matching 50ml Arizona Bloom Perfume Mist. \nEach gift set comes beautifully packaged in a floral-printed and recyclable box tray with a hanging ribbon. \nMade with responsibly-sourced and packed with skin-loving ingredients, our Arizona Bloom perfume mist’s innovative ActiScent™ ingredients soothes and revitalises the skin. Spritz the mist all over, then layer with the eau d",
            "sku": "FSG031",
            "brand": {
                "@type": "Brand",
                "name": "Floral Street"
            },
            "offers": [
                {
                    "@type": "Offer",
                    "sku": "FSG031",
                    "gtin13": 5060530666713,
                    "availability": "http://schema.org/InStock",
                    "price": 24,
                    "priceCurrency": "GBP",
                    "url": "https://floralstreet.com/products/arizona-bloom-pump-it-up-set?variant=56314257539459"
                }
            ]
        },
        "_items_truncated": true
    },
    "_truncated": true,
    "_original_size": 16517
}

🛡️ Trust Signals — external proof links that back the declared identity

758Review mentions (all pages)

12External proof links (all pages)

Page	Reviews	Proof links
/ (home)	294	3
/collections/all-perfume/	151	3
/products/enchanted-masquerade-eau-de-parfum/	162	3
/collections/fragrance-gift-sets/	151	3

Explore the other reputation pillars for Floral Street

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Floral Street, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Floral Street: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://floralstreet.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Floral Street – Signal Evidence & AI Readability

Floral Street