Based on 1456 businesses audited.
Beauty, Cosmetics & Personal Care Reputation: Function of Beauty (functionofbeauty.com)
Function of Beauty provides significant technical substance regarding its production algorithm and founder credentials, elevating it above typical beauty fluff. The BS score is primarily driven by technical SEO failures (H1 tags) and a reliance on internal metrics rather than third-party lab transparency. It is a legitimate technology-led brand currently dressed in a somewhat generic, template-heavy web interface.
Beauty, Cosmetics & Personal Care Reputation: Function of Beauty (functionofbeauty.com)
The content perfectly aligns with the Beauty, Cosmetics & Personal Care industry, focusing on customized hair and body care formulations. The use of industry-specific jargon like sulfate-free, paraben-free, and dermatologist-tested confirms its placement in the custom cosmeceutical niche.
“The score of 68 reflects a site with high substance (specific founders, clear business model, unique tech) but poor technical and trust execution. The Information Density (11) and Commodity Fingerprint (7) pillars were the primary drivers due to repetitive 'clean beauty' jargon and broken H1 tags. The Identity and Authority score (6) was penalized for the missing schema despite the high-quality founder background.”