Information Density: Giovanni Cosmetics – Signal Evidence & AI Readability

[H2]
THE HAIR CARE BRAND OF THE ENTERTAINMENT INDUSTRY

[H2]
Giovanni In The Spotlight
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[H3]
Curl Habit®
[IMG: Curl Habit Video]
[IMG: Curl Habit Video]

Video transcript

[H3] Transcript for Curl Habit® video
Introducing Curl Habit by Giovanni.
Deep moisture for curls, coils, and waves.
Watch curls come to life with rich hydration, softness, and shine.
Formulated to help define texture, reduce frizz, and nourish every strand.
Infused with moisture-loving ingredients that leave curls feeling smooth, healthy, and manageable.
From wash day to styling day, Curl Habit helps support stronger, more beautiful curls.
For every curl pattern. For every texture. For every day.
Curl Habit by Giovanni.

[H3]
Castor Oil
[IMG: Castor Oil Video]
[IMG: Castor Oil Video]

Video transcript

[H3] Transcript for Castor Oil video
Introducing Castor Oil by Giovanni.
A nourishing collection designed to help strengthen weak, damaged hair.
Rich in botanical oils and moisture, this formula helps support softer, shinier, healthier-looking strands.
Castor Oil helps reduce dryness, improve manageability, and leave hair feeling renewed from root to tip.
For stronger-looking hair with every wash.
Castor Oil by Giovanni.

[H3]
Biotin & Collagen
[IMG: Biotin & Collagen Video]
[IMG: Biotin & Collagen Video]

Video transcript

[H3] Transcript for Biotin & Collagen video
Introducing Biotin & Collagen by Giovanni.
A strengthening collection designed to support fuller, thicker-looking hair.
Formulated with biotin and collagen to help improve body, shine, and resilience.
Leaves hair looking healthier, smoother, and more voluminous.
For hair that feels stronger with every use.
Biotin & Collagen by Giovanni.

[H3]
Hemp
[IMG: Hemp Video]
[IMG: Hemp Video]

Video transcript

[H3] Transcript for Hemp video
Introducing Hemp Hydrating by Giovanni.
Deep hydration for dry, thirsty hair.
Infused with nourishing hemp seed oil and botanical ingredients to help soften and smooth.
Leaves hair feeling moisturized, manageable, and refreshed without weighing it down.
For soft, healthy-looking hair every day.
Hemp Hydrating by Giovanni.

[H2]
GIOVANNI® PROFESSIONAL HAIR CARE PRODUCTS
[H2] SHOP SALON-QUALITY HAIR PRODUCTS BY COLLECTION

[IMG: Smooth as Silk Shampoo and Conditioner]

BEST SELLING
Products hair stylists love
[IMG: 50:50 Balanced Shampoo and Conditioner]

ECO CHIC®
Performance-driven botanicals
[IMG: Smoothing Castor Oil Collection]

CASTOR OIL
Deep hydration for hair & scalp
[IMG: Biotin & Collagen Shampoo, Conditioner and Hair Mask]

BIOTIN & COLLAGEN
Promotes thicker, stronger hair
[IMG: Color Chic Purple Shampoo and Conditioner]

COLOR CHIC™ PURPLE
Brighten, tone, and refresh
[IMG: Curl Defining Shampoo and Conditioner]

CURL HABIT®
Infuses deep moisture
[IMG: Hemp Hydrating Shampoo]

HEMP HYDRATING
Moisturizes tresses with organic oil blend
[IMG: Frizz Be Gone Shampoo]

2CHIC® FRIZZ BE GONE™
Exotic oil blend cleanses and hydrates
[IMG: 2Chic Ultra-Moist Shampoo and Conditioner]

2CHIC® ULTRA-MOIST
Professional hair care products that restore moisture
[IMG: 2Chic Repairing Shampoo]

2CHIC® REPAIRING
Smooths and strengthens
[IMG: 2chic Ultra Sleek Leave-in Conditioning & Styling Elixir]

2CHIC® ULTRA-SLEEK
Hair stylist products that banish frizz and add shine
[IMG: 2chic Ultra Volume Conditioner]

2CHIC® ULTRA-VOLUME
Energizes and boosts volume
[IMG: 2chic Ultra Shine Anti-Frizz Smoothing Hair Serum]

2CHIC® ULTRA-SHINE
Deeply cleanses for a beautiful shine
[IMG: 2chic Ultra Revive Conditioner]

2CHIC® ULTRA-REVIVE
Tropical botanicals polish each strand
[IMG: 2Chic Clarifying & Calming Shampoo]

2CHIC® CLARIFYING & CALMING
Lemon balm & squalane balance and hydrate
[IMG: 2chic Ultra Luxurious Conditioner]

2CHIC® ULTRA-LUXURIOUS
Fresh botanicals moisturize & revitalize
[IMG: Eco Chic Kids Hair products]

ECO CHIC® KIDS
Infused with watermelon and strawberry extracts
[IMG: Men Shampoo and Hair Styling Gel]

PROFESSIONAL HAIR PRODUCTS FOR MEN
Ginseng and eucalyptus deeply cleanse & condition
[IMG: Pet Shampoo and Deodorizing & Finishing Pet Spray]

ECO CHIC PET®
Deeply cleanses and silkens fur for a professional finish

[H2]
Featured In

[H3] Genlux

[H3] Daily Mail

[H3] CNN
Underscored

[H3] Vogue
Italia

[H3] BuzzFeed

[H3] Bello

[H3] Groomed LA

[H3] NBC
Palm Springs

[H3] Forbes

[H3] InStyle

[H3] Natural News Desk

[H3] Beauty Packaging

[H3] Happi

[H3] GQ

[H3] Brit+Co

Giovanni delivers hair protection against chlorine and other chemicals—perfect for summer.
NTAs sponsored by haircare brand Giovanni
The 12 best heat protectant sprays to defend your hair from damage, according to hairstylists
The best shampoos for curly hair to hydrate and define without frizz
Perfect for the friend who constantly battles frizz or is looking to elevate their hair care routine with salon-quality products.
Humidity doesn't stand a chance. This lightweight styling cream smooths frizz without flattening your hair's natural movement.
Giovanni Eco Chic Beauty™ Color Chic™ Purple Line – The Secret Weapon for Bombshell Blondes
Giovanni Hair Care: A trusted, clean beauty brand with products free from animal testing and harsh ingredients—plus a special kid-friendly line.
“The products are safe for the environment, and they’re safe for us. They enhance our haircuts; they enhance the sculpture that we create.”
“I'm a celebrity hair stylist and Giovanni is my go-to brand for hair care”
"From Hollywood to London, our mission is to deliver professional salon-quality performance." Sissy Clardy, Giovanni Executive VP
Giovanni Eco Chic Beauty & L’Oréal Present Makeup & Hair Stylist Guild Awards
Giovanni Eco Chic Beauty Presents the Makeup & Hair Stylist Guild Awards with L’Oréal Groupe
The Best Hair Styling Products for Men to Nail Whatever Look You're Going For
"This anti-frizz serum will not only keep humidity from messing up your silk press, but it'll help improve your hair's elasticity over time and will even add an extra boost of shine to it."
Press Highlights

[IMG: Giovanni Entertainment Logo]

[IMG: In Tandem]

[H2] In Tandem

[IMG: That One Beautiful Day]

[H2] That One Beautiful Day

[IMG: BLU]

[H2] Blu

[IMG: The Descent - Where are we all going so fast?]

[H2] The Descent

[IMG: Boyhood with Gurdjieff]

[H2] Boyhood with Gurdjieff

[IMG: The World Next Door]

[H2] The World Next Door

Filters

7
items

[IMG: AVOCADO OIL & OLIVE OIL SHAMPOO FOR DRY, DAMAGED HAIR - a bottle of Giovanni 2chic® Ultra-Moist Shampoo]

AVOCADO OIL & OLIVE OIL SHAMPOO FOR DRY, DAMAGED HAIR2chic® ULTRA-MOIST SHAMPOO - 2 Sizes

14 reviews

From
$10.99

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[IMG: AVOCADO OIL & OLIVE OIL CONDITIONER FOR DRY, DAMAGED HAIR - giovanni color-safe deep conditioner]

AVOCADO OIL & OLIVE OIL CONDITIONER FOR DRY, DAMAGED HAIR2chic® ULTRA-MOIST CONDITIONER - 2 Sizes

14 reviews

From
$10.99

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[IMG: for dry, damaged hair - A green and white 4 fl oz bottle of Giovanni Cosmetics 2chic® ULTRA-MOIST DUAL-ACTION PROTECTIVE LEAVE-IN SPRAY for dry hair, with nourishing avocado and olive oil; benefits and ingredients are listed on the label.]

for dry, damaged hair2chic® ULTRA-MOIST DUAL-ACTION PROTECTIVE LEAVE-IN SPRAY

8 reviews

$10.99

[IMG: for dry, damaged hair - a bottle of Giovanni 2chic® Ultra-Moist leave-in conditioner]

for dry, damaged hair2chic® ULTRA-MOIST LEAVE-IN CONDITIONING & STYLING ELIXIR

5 reviews

$10.99

[IMG: for dry, damaged hair - A green and white bottle of Giovanni Cosmetics 2chic® ULTRA-MOIST SUPER POTION ANTI-FRIZZ & BINDING SERUM OIL for dry or damaged hair, with avocado oil, a pump dispenser, and a neck tag.]

for dry, damaged hair2chic® ULTRA-MOIST SUPER POTION ANTI-FRIZZ & BINDING SERUM OIL

1 review

$11.99

[IMG: for dry, damaged hair -]

for dry, damaged hair2chic® ULTRA-MOIST HAIR HYDRATION TREATMENT

4 reviews

$3.99

[IMG: for dry, damaged hair - A green bottle of Giovanni Cosmetics 2chic® ULTRA-MOIST DEEP MOISTURE HAIR MASK for dry, damaged hair is shown upright on a white background; the color-safe formula is enriched with avocado oil.]

for dry, damaged hair2chic® ULTRA-MOIST DEEP DEEP MOISTURE HAIR MASK

7 reviews

$10.99

Filters

31
items

[IMG: for all hair types - A blue bottle of Giovanni Cosmetics MEN 2-in-1 Daily Shampoo & Conditioner with Ginseng & Eucalyptus, a men’s hair cleanser, features textured sides and white text on the label.]

for all hair typesMEN 2-in-1 Daily Shampoo & Conditioner - with Ginseng & Eucalyptus

1 review

$11.99

[IMG: for all skin types - A blue bottle of Giovanni Cosmetics MEN 2-in-1 Daily Body Wash & Facial Cleanser with ginseng and eucalyptus, featuring metallic accents and product details on the front.]

for all skin typesMEN 2-in-1 Daily Body Wash & Facial Cleanser - with Ginseng & Eucalyptus

1 review

$11.99

[IMG: for all skin types - A blue box of Giovanni Cosmetics MEN Daily Cleansing Body Bar with Ginseng & Eucalyptus, featuring natural ingredients for deep cleansing and moisturizing, cedarwood scent, vegan, cruelty-free, and eco-friendly packaging.]

for all skin typesMEN Daily Cleansing Body Bar- with Ginseng & Eucalyptus

1 review

$6.99

[IMG: for all skin types - A blue tube of Giovanni Cosmetics MEN Moisturizing Shave Cream for all skin types with a cedarwood scent stands upright on a white background, promoting sensitive skin care and prevention of shave irritation.]

for all skin typesMEN Moisturizing Shave Cream

No reviews

$8.99

[IMG: for all hair types - A blue 6.8 fl oz (201 ml) tube of Giovanni Cosmetics MEN Strong Hold Hair Styling Gel with ginseng and eucalyptus; white and silver text highlights its strong hold benefits and key ingredients.]

for all hair typesMEN Strong Hold Hair Styling Gel - with Ginseng and Eucalyptus

No reviews

$9.99

[IMG: for all hair types - Two containers of Giovanni Cosmetics MEN Styling Hair Clay, one top view and one front view, both in blue and silver packaging. This hair clay provides a strong hold with a natural matte finish.]

for all hair typesMEN Styling Hair Clay

No reviews

$11.99

[IMG: TEA TREE OIL SHAMPOO FOR ALL HAIR TYPES - A clear bottle of Giovanni Cosmetics TEA TREE TRIPLE TREAT™ INVIGORATING SHAMPOO with a white cap. The label notes it’s salon-quality, color-safe, for all hair types, and free of sulfates and parabens. Available in 2 sizes.]

TEA TREE OIL SHAMPOO FOR ALL HAIR TYPESTEA TREE TRIPLE TREAT™ INVIGORATING SHAMPOO - 2 Sizes

45 reviews

From
$10.99

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[IMG: TEA TREE CONDITIONER FOR ALL HAIR TYPES - A bottle of Giovanni TEA TREE TRIPLE TREAT INVIGORATING CONDITIONER for hair care.]

TEA TREE CONDITIONER FOR ALL HAIR TYPESTEA TREE TRIPLE TREAT™ INVIGORATING CONDITIONER - 2 Sizes

16 reviews

From
$10.99

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[IMG: CLARIFYING AND MOISTURIZING SHAMPOO FOR NORMAL TO DRY HAIR - A clear bottle of Giovanni Cosmetics 50:50 BALANCED™ HYDRATING-CLARIFYING SHAMPOO for normal to dry hair, featuring a white cap and detailed front label, available in 2 sizes and safe for color-treated hair.]

CLARIFYING AND MOISTURIZING SHAMPOO FOR NORMAL TO DRY HAIR50:50 BALANCED™ HYDRATING-CLARIFYING SHAMPOO - 2 Sizes

11 reviews

From
$10.99

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[IMG: BALANCED CONDITIONER FOR NORMAL TO DRY HAIR - a bottle of Giovanni 50:50 Conditioner]

BALANCED CONDITIONER FOR NORMAL TO DRY HAIR50:50 BALANCED™ HYDRATING-CALMING CONDITIONER - 2 Sizes

19 reviews

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$10.99

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[IMG: MOISTURIZING LEAVE-IN CONDITIONER FOR ALL HAIR TYPES - An 8.5 fl oz white bottle of Giovanni Cosmetics DIRECT LEAVE-IN™ WEIGHTLESS MOISTURE CONDITIONER, featuring blue and gray text, is suitable for all hair types, vegan, cruelty-free, and free of sulfates and parabens.]

MOISTURIZING LEAVE-IN CONDITIONER FOR ALL HAIR TYPESDIRECT LEAVE-IN™ WEIGHTLESS MOISTURE CONDITIONER - 2 Sizes

77 reviews

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$10.99

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[IMG: for normal to oily hair - A clear bottle of Giovanni Cosmetics GOLDEN WHEAT™ DEEP CLEANSE SHAMPOO for normal to oily hair, with a white cap and front label, highlights its color-safe formula for oily hair. Available in 2 sizes.]

for normal to oily hairGOLDEN WHEAT™ DEEP CLEANSE SHAMPOO - 2 Sizes

5 reviews

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$9.99

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[IMG: for limp, lifeless hair - a bottle of ROOT™ 66 sulfate-free volumizing shampoo]

for limp, lifeless hairROOT 66™ MAX VOLUME SHAMPOO

12 reviews

$10.99

[IMG: for limp, thin hair - A white 8.5 fl oz (250 ml) bottle of Giovanni Cosmetics ROOT 66™ MAX VOLUME CONDITIONER for fine, thinning hair, featuring purple graphics and eco chic technology—a volumizing conditioner for limp, lifeless hair.]

for limp, thin hairROOT 66™ MAX VOLUME CONDITIONER

4 reviews

$10.99

[IMG: maximum hold - A clear spray bottle of Giovanni Cosmetics L.A. HOLD™ HAIR SPRITZ, a maximum hold, color-safe hair spray with salon-quality care, features a white label with black and purple text and a clear cap, standing upright on a white background.]

maximum holdL.A. HOLD™ HAIR SPRITZ

6 reviews

$10.99

[IMG: strong hold - A white 200 ml tube of Giovanni Cosmetics L.A. HOLD™ STYLING GEL with pink and black text, featuring the product]

strong holdL.A. HOLD™ STYLING GEL

24 reviews

$10.99

[IMG: for all hair types -]

for all hair typesSTYLING GLUE™ CUSTOM HAIR MODELER

7 reviews

$11.99

[IMG: for all hair types - A white plastic jar of Giovanni Cosmetics WICKED TEXTURE™ THE DEFINITION OF POMADE, with black and blue text on the lid and side, vegan, net weight 2 oz (57 g).]

for all hair typesWICKED TEXTURE™ THE DEFINITION OF POMADE

3 reviews

$11.99

[IMG: HEMP SHAMPOO FOR ALL HAIR TYPES - A green bottle of Giovanni Cosmetics HEMP HYDRATING SHAMPOO for all hair types features a large hemp leaf design and white text. This vegan shampoo, infused with Hemp Seed Oil, is available in 3 sizes (including 13.5 fl oz/399 mL).]

HEMP SHAMPOO FOR ALL HAIR TYPESHEMP HYDRATING SHAMPOO - 3 Sizes

11 reviews

From
$10.99

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[IMG: HEMP CONDITIONER FOR ALL HAIR TYPES - A green bottle of Giovanni Cosmetics HEMP HYDRATING CONDITIONER (3 Sizes), a vegan hair care product with a large cannabis leaf and Hemp Seed Oil details on the front, stands upright against a white background.]

HEMP CONDITIONER FOR ALL HAIR TYPESHEMP HYDRATING CONDITIONER - 3 Sizes

5 reviews

From
$10.99

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[IMG: for all hair types - A white tube of Giovanni Cosmetics 2chic® D:TOX® DAILY CONDITIONER, suitable for all hair types, with activated charcoal and volcanic ash, is shown standing upright on a white background.]

for all hair types2chic® D:TOX® DAILY CONDITIONER - 2 Sizes

3 reviews

From
$10.99

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[IMG: for all hair types - A white tube of Giovanni Cosmetics 2chic® D:TOX® DAILY SHAMPOO stands upright on a white background, featuring black and red text and highlighting detox benefits with activated charcoal and volcanic ash.]

for all hair types2chic® D:TOX® DAILY SHAMPOO - 2 Sizes

4 reviews

From
$10.99

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[IMG: for all hair types - A tube of Giovanni 2chic D:TOX Exfoliating Scalp Scrub]

for all hair types2chic® D:TOX® EXFOLIATING SCALP SCRUB

2 reviews

$10.99

[IMG: for all skin types - a bottle of D:TOX SYSTEM® Purifying Facial Cleanser]

for all skin typesD:TOX SYSTEM® PURIFYING FACIAL CLEANSER

2 reviews

$10.99

[H1] The Hair Care Brand 
of the Entertainment Industry
Giovanni® was the first full-range, salon-inspired hair care brand in natural product stores, and today is the #1 selling hair care line in the United States Natural Products Industry according to SPINS®, but before there was a brand, there was a pioneer.

[IMG: Giovanni Intro Video]

[IMG: Giovanni Intro Video]

Video transcript

[H2] Giovanni Brand Video Transcript
Introducing Giovanni.
The hair care brand of the entertainment industry.
Trusted backstage by celebrity stylists and used on film, television, and streaming productions around the world.
From the Emmys to the Grammys, the Tonys to the Oscars, Giovanni products help stylists create beautiful, camera-ready hair.
Formulated with salon-quality performance and botanical ingredients, Giovanni delivers results that professionals trust.
For healthy-looking hair. For red carpet moments. For everyday beauty.
Giovanni.

24 Pages Click to Flip Through

Download 2026 Brochure
18 Pages Click to Flip Through

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2026
2025
Previous
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[IMG: Authur Guidotti]
[H2] 1960
[H3] A pioneer, Arthur Guidotti
Before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Holly­wood and Beverly Hills. He worked for a time with hair­ stylist icon Gene Shacove and was good friends with "the father of hair color," Al Lapin.
[IMG: Authur Guidotti]

[IMG: Giovanni Guidotti at the salon with his father]
[H2] 1968
[H3] On sunset, a bustling salon
By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site on the famous Sunset Strip, and a hit with many of the Hollywood celebri­ties including Lucille Ball. Today, Giovanni continues to work with a variety of celebrity hairstylists who share the same love for Giovanni products. Growing up in a salon planted a seed in Arthur's son, Giovanni. It would become the start of his love for hair care and an innovative and entrepreneurial spirit. Giovanni would regularly spend his Saturday mornings sweeping up hair, fetching coffee and running errands for the eccentric clientele, in return for handfuls of change.
[IMG: Giovanni Guidotti at the salon with his father]

[H2] 1979

[IMG: In the lab creating Giovanni products without harsh chemicals]
[H3] First steps towards innovation
After years of exposure to harsh chemicals present in many salon products, Arthur's hands started to react. His son Giovanni recalls seeing the dim light appear in the middle of the night and finding his father doctoring the sores on his hands. As a result, Arthur would begin exploring the possibility of his own full line of professional hair care products.Arthur and his son could often be found in Los Ange­les' Chinatown purchasing raw herbs wrapped in Chi­nese newspaper along with a variety of exotic essen­tial oils of the time, such as Tea Tree and Jojoba oil to take back to their garage to experiment with.Giovanni was one of the first companies to formulate Tea Tree oil in hair care and continued to drive inno­vation in the hair care category by harnessing the benefits of charcoal and volcanic ash. Forty years later, Giovanni's Tea Tree Shampoo remains one of the number-one-selling hair care products in the United States Natural Products Industry.
[IMG: In the lab creating Giovanni products without harsh chemicals]

[IMG: Arthur Guidotti with business partner Peter Stathis and first salon distributor Jack Cohen]
[H2] 1980
[H3] The early years
Arthur (center), at a Las Vegas trade show with business partner of the time Peter Stathis (left) and first salon distributor Jack Cohen (right) at the BBSI (Beauty Barber Supply Institute) trade show which would later become known as Cosmoprof. By 1979, Arthur and his business partner Peter Stathis had founded Giovanni. As a result, Giovanni's childhood would become marked by numerous trade show events and memories of loading the car with his father and packing the trunk with the iconic Giovanni blue neon sign, banners, product samples, and swag. Giovanni still remembers fondly the tunes he and Peter would make up while driving to Las Vegas from sunny Southern California.
[IMG: Arthur Guidotti with business partner Peter Stathis and first salon distributor Jack Cohen]

[IMG: Giovanni product line]
[H3] When chance meets opportunity
With only $2,000 in the Giovanni bank account, out of necessity Arthur challenges the faux pas of the day and purchases black closeout packaging to launch his products (the least expensive packaging avail­able). Coincidentally, Giovanni successfully stands out among the competition.Arthur soon begins color coding his products on a black canvas, creating a distinct, chic look. Giovanni is one of the first companies to color code its prod­ucts. Arthur's son Giovanni continued the Giovanni stream of innovation as the only natural hair care company willing to take the risk of developing complex, innovative and patented packaging molds in the late 1990s.
[IMG: Giovanni product line]

[IMG: Woman with flowers in her hair]
[H2] 1986
[H3] Off on a wild ride
With only three employees and 12 products, the company was off on a wild ride selling to movie studios such as MGM, Paramount and Fox. Today Giovanni continues to serve the movie industry by providing product to celebrity hair­stylists and stagehands.
[IMG: Woman with flowers in her hair]

[IMG: Signed photo from time in military]
[H2] 1990
[H3] Hard work pays off
In the mid-1990s Giovanni quickly became the driving force behind Giovanni's growth. Despite being on active duty in the military, Giovanni corresponds with buyers over the phone and visits retailers while on leave, landing Giovanni in their first major retail account - Fred Meyer. Now a veteran, Giovanni continues full speed ahead driving around Los Angeles and Beverly Hills from salon to salon, introducing them to Giovanni products. A challenging feat, with no appointment and having a then unknown brand. But quickly this obscure brand soon became the leading hair care brand in the United States Natural Products Industry.
[IMG: Signed photo from time in military]

[H2] 1995

[IMG: Giovanni Guidotti with Arthur Guidotti]
[H3] A visionary, Giovanni Guidotti
Giovanni would become the visionary who would take Giovanni to new heights.Growing up in salons and the beauty industry created an impact on the way Giovanni saw and felt about hair care. Before, Giovanni natural hair care was generic and lifeless. Giovanni knew there was something missing in the natural world, but he didn't know what. He wanted to create a fashion-forward company to meet the needs of the natural consumer.Giovanni was not only impacted by his father, Giovanni's mother, Yeona, also had impeccable style. Yeona’s fashion and aura also became an inspiration. Giovanni wanted to be the "Valentino" of natural hair care. Growing up, Sebastian International (founded by John and Geri Sebastian) was one of his favorite hair care brands because it was cutting-edge and fashion-forward.
If you want to make an impact, you need to be innovative.
[IMG: Giovanni Guidotti with Arthur Guidotti]

[H2] 2001
[H3] A world of sophistication (Magnetics)
Giovanni pulled from his father's affinity for magnetic healing and worked with Dr. Daniel Brehmer to patent the Magnetic range of hair care products. This cutting-edge hair care line harnesses the complexity and science of attraction. Giovanni's continued innovation offers the natural consumer a world of sophistication never before seen in the natural channel.

[IMG: Giovanni Hair Care Products on a red background]
[IMG: Giovanni Hair Care Products on a red background]
[H3] Magnetic Density Level (MDL)™
Each Giovanni Magnetic Hair Care Product has a specific Magnetic Density Level. The higher the number, the greater the amount of Magnetite used in the product. So, a Level 10 has twice as much Magnetite as a Level 5. The greater the level of Magnetite, the greater conditioning properties the product possesses. Also, with increased Magnetite comes increased benefits from magnetic therapy for hair and scalp. Of course, Giovanni uses only the highest-quality Magnetite available to ensure pure, sustained magnetic energy.

[H2] 2005
[H3] Erasing the lines between natural & professional 
hair care
Innovation was the key to Giovanni's success in the natural products industry. Giovanni was always pushing the envelope in the natural world. They used edgy models at trade shows which oftentimes generated a mail room full of complaints and criticism. The company was setting up photo shoots when the rest of the industry was relying on stock photography. In time, Giovanni successfully erases the line between natural and professional hair care and consumers embrace the fact that “Beauty from the Elements is Chic on the Street.” The continual search for the perfect raw ingredients leads to the development of the D:tox products in 2008, well before the benefits of activated charcoal became common. Giovanni pulled from his father's use of volcanic ash (used in Giovanni formulas as early as the late 1970s) and combined it with activated charcoal (an ingredient found in a variety of non-personal care products in Japan), becoming one of the first brands to harness the benefits of activated charcoal and volcanic ash.

[IMG: Giovanni D:TOX SYSTEMS]
[IMG: Giovanni D:TOX SYSTEMS]
[H3] Products in over 30 countries
Unlike many other independent natural product brands, Giovanni was quick to expand the brand's reach far beyond the borders of the United States. Soon Giovanni would have products in over 30 countries around the world.His worldwide reach would drive further product innovation inspired by international customers and their homelands. No longer were Giovanni and his father visiting Los Angeles' Chinatown to find exotic herbs and essential oils. Giovanni was now searching all over the world for the perfect raw ingredients to develop the Giovanni line.Giovanni not only expands within natural products stores, it continues to meet the needs of consumers throughout a variety of channels.

[IMG: Giovanni products]
[H2] 2014
Giovanni's products can be found in Embassy Suites hotel rooms across the country for guests to enjoy.
[IMG: Giovanni Products from 2014]

[IMG: Giovanni Frizz be Gone bottle]
[IMG: Giovanni Frizz be Gone bottle]
[H2] 2018
Giovanni partners with Peanuts and Snoopy for limited-edition production in Japan.

[IMG: Giovanni 2Chic Ultra Moist Shampoo and Conditioner bottles]
[H3] 2chic® or not 2chic®
Giovanni develops a variety of 2chic® Collections, each formulated with a dual complex to meet the needs of consumer pain points. On the shelf, the design easily bridges the gap between consumers of natural products and those seeking alternative hair care solutions. Giovanni not only grows year over year, but drives category growth despite being a mature brand.
[H3] Giovanni’s continued commitment
To this day, Giovanni's passion for hair care and his desire to constantly try new things drives his involvement from the top down. Despite growing to a portfolio of over 120 products and becoming an industry leader, Giovanni continues its commitment to making products as pure and as natural as possible without sacrificing exceptional performance. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap Between Natural and Salon-Quality since 1979.
[IMG: Giovanni 2Chic Ultra Moist Shampoo and Conditioner bottles]
Bridging the Gap Between Natural and Salon-Quality since 1979.

[H2] 2019
[H3] 40th Anniversary Celebration
Giovanni celebrates 40 years of Bridging the Gap between Natural & Salon-Quality with yearlong giveaways and celebrations in the States and abroad. Giovanni marches forward with excitement and a variety of new product ideas for the future!

[H2] 2020

[IMG: Video of Giovanni Hemp Hair Care Collection]

Video transcript

[H2] Transcript for Hemp video
Introducing Hemp Hydrating by Giovanni.
Deep hydration for dry, thirsty hair.
Infused with nourishing hemp seed oil and botanical ingredients to help soften and smooth.
Leaves hair feeling moisturized, manageable, and refreshed without weighing it down.
For soft, healthy-looking hair every day.
Hemp Hydrating by Giovanni.

[H3] Hemp Hydrating Hair Care Collection
Giovanni's Hemp packaging makes waves in the Natural Products Industry with a bold embossed image. The premium packaging emphasizes Giovanni's attention to high performance with their bold blend of Hemp seed oil, Frankincense, Turmeric, Sage, and Hops.

[IMG: Video of Giovanni Hemp Hair Care Collection]

Video transcript

[H2] Transcript for Hemp video
Introducing Hemp Hydrating by Giovanni.
Deep hydration for dry, thirsty hair.
Infused with nourishing hemp seed oil and botanical ingredients to help soften and smooth.
Leaves hair feeling moisturized, manageable, and refreshed without weighing it down.
For soft, healthy-looking hair every day.
Hemp Hydrating by Giovanni.

[IMG: Giovanni Pet Products]
[IMG: Giovanni Pet Products]
[H3] Continued Innovation
Professional Pet Care with 16 Benefits for a Happier Pet. Giovanni's benefits-driven professional grooming products meet the needs of the ever-growing natural consumer looking for gentler yet effective products to use on their lovable pooch.

[H3] Vegan Friendly Accessories
Giovanni launches better-for-you, vegan-friendly accessories to keep your tresses at their best. Soft satin texture and microfiber materials are gentler on locks allowing you to sleep, hold or dry your tresses without damaging your mane.

Giovanni®’s Success Is
All About the Products

[IMG: Art of Giovanni Men Shampoo & Conditioner and Hair Styling Gel]
[IMG: Art of Giovanni Men Shampoo & Conditioner and Hair Styling Gel]
[H2] 2021
[H3] The Art & Soul of Giovanni
Giovanni pays homage to founder. Arthur Guidotti, with the creation of a dedicated Men's Collection modeled after everything Arthur encompassed: Great hair, Great style and a Great passion for his work.

[IMG: Giovanni Castor Oil Hair Products]
[IMG: Giovanni Castor Oil Hair Products]
[H2] 2023
Giovanni's Smoothing Castor Oil Collection becomes our quickest to market, surpassing many of our top sellers! Giovanni launches New Biotin & Collagen Collection Enhanced with hydrating Hyaluronic Acid for essential hair and scalp care.

[IMG: Giovanni Guidotti being interviewed on the red carpet at the MUAHS Awards]
[IMG: Group of dancing Ken]
[H2] 2024
Giovanni is proud to have been the Presenting Sponsor at the Film and Television 2024 Makeup Artist and Hairstylist Guild Awards held at the iconic Beverly Hilton Hotel in Beverly Hills.

[IMG: Ken dancers at Academy Awards]
Giovanni Eco Chic