Glossier
(https://glossier.com) 📸 Data Snapshot: May 24, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
20
Impact Weight: 30 / 100
67% Reputation
The site maintains a respectable substance ratio by providing specific pricing, exact volumes like 15 ml or 50 ml, and detailed scent notes such as Ambrox, Rice Milk, and Tiare Water. However, information density is diluted by fluff-heavy headings like ‘you smell good’ and ‘GET THE LOOK’ which occupy prime H2 real estate without providing technical utility. The clean text often prioritizes narrative anecdotes over technical specifications, such as the repeated story of a boyfriend smelling a sweatshirt.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://glossier.com) Glossier
[H2] you smell good. Get lost in our soft, warm and familiar fragrance. Glossier You [H2] Shop Sale [H2] Shop Fragrance [H2] FRAGRANCE Shop fragrance [IMG: glossier you] [IMG: glossier you] [IMG: missed you campaign] Coming soon Best Seller Engrave it [H3] Glossier You Eau de parfum 50 ml $82 $116 $32 50 ml 100 ml 8 ml Add to bag Notify me See details Coming soon NEW Engrave it [H3] Glossier You Soie Eau de parfum 50 ml $82 $32 50 ml 8 ml Add to bag Notify me See details [IMG: doux] [IMG: doux] [IMG: Irene wears Glossier You Doux.] Coming soon Best Seller Engrave it [H3] Glossier You Doux Eau de parfum 50 ml $82 $116 $32 50 ml 100 ml 8 ml Add to bag Notify me See details [IMG: glossier you fleur] [IMG: glossier you fleur] [IMG: Mayor wears Glossier You Fleur.] Coming soon 30% off in cart Best Seller Engrave it [H3] Glossier You Fleur Eau de parfum 50 ml $82 $32 50 ml 8 ml Add to bag Notify me See details [IMG: reve] [IMG: reve] [IMG: Devon and Sydney wear Glossier You Rêve.] Coming soon Best Seller Engrave it [H3] Glossier You Rêve Eau de parfum 50 ml $82 $32 50 ml 8 ml Add to bag Notify me See details Coming soon NEW [H3] Vacation Essentials Eau de parfum + Skincare-makeup hybrid Sale price $52 Regular price $62 Add to bag Notify me See details Coming soon NEW [H3] You + Soie Travel Spray Two of You Sale price $97 Regular price $114 Add to bag Notify me See details Coming soon MIX + MATCH [H3] Fragrance Trio Choose your scents Choose set Our favorite scents that will grow with you no matter where you are in your personal evolution. Read stories 5 out of five stars My now-boyfriend borrowed my sweatshirt thinking it was my roommate's. Weeks later we met at a party — first thing he said: "You smell familiar." It was love at first sniff. Our favorite scents that will grow with you no matter where you are in your personal evolution. Read stories 01 / 03 5 out of five stars My now-boyfriend borrowed my sweatshirt thinking it was my roommate's. Weeks later we met at a party — first thing he said: "You smell familiar." It was love at first sniff. Our favorite scents that will grow with you no matter where you are in your personal evolution. Read stories 5 out of five stars Was running late to a meeting and stumbled into the elevator with the Senior Editor. They were incredibly chic and not known for being super talkative. I reached my floor, stepped out, and right before the doors closed she commented nonchalantly, "You smell good." Our favorite scents that will grow with you no matter where you are in your personal evolution. Read stories 02 / 03 5 out of five stars Was running late to a meeting and stumbled into the elevator with the Senior Editor. They were incredibly chic and not known for being super talkative. I reached my floor, stepped out, and right before the doors closed she commented nonchalantly, "You smell good." Our favorite scents that will grow with you no matter where you are in your personal evolution. Read stories 5 out of five stars The very first time my now boyfriend approached me on the street, the wind blew my Glossier You into his face. He stopped mid-sentence and said "you smell really good." Our favorite scents that will grow with you no matter where you are in your personal evolution. Read stories 03 / 03 5 out of five stars The very first time my now boyfriend approached me on the street, the wind blew my Glossier You into his face. He stopped mid-sentence and said "you smell really good." [H2] BALMS Shop balms [IMG: bdc] [IMG: bdc] [IMG: sasha in Sparkling Rosé] Coming soon Best Seller [H3] Balm Dotcom Sparkling Rosé Nourishing lip balm Sparkling Rosé $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: black cherry balm dotcom] [IMG: black cherry balm dotcom] [IMG: black cherry balm dotcom] Coming soon Best Seller [H3] Balm Dotcom Black Cherry Nourishing lip balm Black Cherry $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: balm dotcom] [IMG: balm dotcom] [IMG: Alya wears Birthday Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Birthday Nourishing lip balm Birthday $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: balm dotcom] [IMG: balm dotcom] [IMG: Yacine wears Strawberry Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Strawberry Nourishing lip balm Strawberry $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: balm dotcom] [IMG: balm dotcom] [IMG: Olivia wears Original Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Original Nourishing lip balm Original $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: mint balms] [IMG: mint balms] [IMG: Matthew wears Mint Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Mint Nourishing lip balm Mint $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: balm dotcom] [IMG: balm dotcom] [IMG: Dione wears Mango Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Mango Nourishing lip balm Mango $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: rose bdc] [IMG: rose bdc] [IMG: Amy wears Rose Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Rose Nourishing lip balm Rose $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: balm dotcom] [IMG: balm dotcom] [IMG: Dione wears Coconut Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Coconut Nourishing lip balm Coconut $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: Balm Dotcom in Wild Fig.] [IMG: Balm Dotcom in Wild Fig.] [IMG: model wears balm dotcom in wild fig] Coming soon Best Seller [H3] Balm Dotcom Wild Fig Nourishing lip balm Wild Fig $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: balm dotcom] [IMG: balm dotcom] [IMG: Jordan wears Lavender Balm Dotcom.] Coming soon Best Seller [H3] Balm Dotcom Lavender Nourishing lip balm Lavender $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [IMG: balm dotcom espresso] [IMG: balm dotcom espresso] [IMG: balm dotcom espresso] Coming soon Best Seller [H3] Balm Dotcom Espresso Nourishing lip balm Espresso $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16 Add to bag Notify me See details [H2] GET THE LOOK Alici smells good (with Glossier You). Discover a whole new You when you layer Glossier You Soie. Don’t forget to read + share your you smell good story.
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SUB-PAGE (https://glossier.com/products/balm-dotcom/) Balm Dotcom – Glossier
Instant nourishment with addictive taste.Our cult-favorite, do-everything lip balm. Swipe on for hydration you can feel and taste with a formula rich in antioxidants and natural emollients to nourish dryness. Show More 15 ml / 0.5 fl ozMoisturizingNourishingCruelty-free. [H2] Add On [IMG: hold | hold lip liner] [H3] Lip Line [IMG: red | red beauty bag] [H3] Mini Beauty Bag [H2] Save With Sets [H3] Balm Dotcom Trio Save 13% [H3] Balm + Line Duo Save 11% [IMG: bdc] [IMG: sasha in Sparkling Rosé] [IMG: Taylor wears Sparkling Rosé Balm Dotcom.] [IMG: sasha in Sparkling Rosé] [IMG: Elynn wears Sparkling Rosé Balm Dotcom.] [IMG: Sparkling Rosé up close] [IMG: Taylor wears Sparkling Rosé Balm Dotcom.] [IMG: Sparkling Rosé balm dotcom] [IMG: sasha in Sparkling Rosé] [IMG: bdc] [IMG: bdc] [IMG: Taylor wears Sparkling Rosé Balm Dotcom.] [IMG: bdc] [IMG: sasha in Sparkling Rosé] [IMG: bdc] [IMG: Elynn wears Sparkling Rosé Balm Dotcom.] [IMG: bdc] [IMG: Sparkling Rosé up close] [IMG: bdc] [IMG: Taylor wears Sparkling Rosé Balm Dotcom.] [IMG: bdc] [IMG: Sparkling Rosé balm dotcom] [IMG: bdc] Open gallery modal Chevron icon pointing to the left Chevron icon pointing to the right [IMG: sasha in Sparkling Rosé] [IMG: Taylor wears Sparkling Rosé Balm Dotcom.] [IMG: sasha in Sparkling Rosé] [IMG: Elynn wears Sparkling Rosé Balm Dotcom.] [IMG: Sparkling Rosé up close] [IMG: Taylor wears Sparkling Rosé Balm Dotcom.] [IMG: Sparkling Rosé balm dotcom] [H2] INGREDIENTS [H2] CLINICAL STUDIES HOW TO USE [H2] GET THE LOOK Maya wears Espresso Balm Dotcom + Lip Line in Buff. Our cult-favorite, do-everything lip balm. Indulge in Black Cherry Balm Dotcom. [H2] YOU MIGHT ALSO LIKE Shop all [IMG: glossier you] [IMG: glossier you] [IMG: missed you campaign] Coming soon Best Seller Engrave it [H3] Glossier You Eau de parfum 50 ml $82 $116 $32 50 ml 100 ml 8 ml Add to bag Notify me See details [IMG: futuredew bottle] [IMG: futuredew bottle] [IMG: Bruna wears Futuredew.] Coming soon [H3] Futuredew Skincare-makeup hybrid $30 Add to bag Notify me See details [IMG: boy brow] [IMG: boy brow] [IMG: Nasra wears Boy Brow in Dark Brown.] Coming soon Best Seller [H3] Boy Brow Grooming pomade Dark Brown $22 $22 $22 $22 $22 $22 $22 Dark Brown Add to bag Notify me See details [IMG: cloud paint] [IMG: cloud paint] [IMG: Ibti wears Cloud Paint in Soar.] Coming soon Best Seller [H3] Cloud Paint Seamless cheek color Soar $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 Blush Bronzer Soar Add to bag Notify me See details [IMG: glossier you fleur] [IMG: glossier you fleur] [IMG: Mayor wears Glossier You Fleur.] Coming soon 30% off in cart Best Seller Engrave it [H3] Glossier You Fleur Eau de parfum 50 ml $82 $32 50 ml 8 ml Add to bag Notify me See details [IMG: very deep 4 concealer] [IMG: very deep 4 concealer] [IMG: Nikki in Stretch Balm Concealer, VD4.] Coming soon [H3] Stretch Balm Concealer medium coverage + dewy finish Very Deep 4 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 Very Deep 4 Add to bag Notify me See details [IMG: very deep 4 foundation] [IMG: very deep 4 foundation] [IMG: Nanny in Stretch Fluid Foundation, VD4.] Coming soon [H3] Stretch Fluid Foundation light-to-medium coverage + natural finish Very Deep 4 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 Very Deep 4 Add to bag Notify me See details [IMG: you solid] [IMG: you solid] [IMG: Daya holds Glossier You Solid.] Coming soon [H3] Glossier You Solid Perfume solid $35 Add to bag Notify me See details [IMG: after baume] [IMG: after baume] [IMG: after baume on skin] Coming soon [H3] After Baume Moisture barrier recovery cream 50 mL $34 $56 $10 50 mL Add to bag Notify me See details [IMG: lash slick] [IMG: lash slick] [IMG: close up of model applying lash slick black to eyelashes] Coming soon Best Seller [H3] Lash Slick Film form mascara Black $20 $20 Black Add to bag Notify me See details [IMG: pony ultralip] [IMG: pony ultralip] [IMG: Jael wears Ultralip in Pony.] Coming soon Best Seller [H3] Ultralip Nourishing shine + color Pony $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 Pony Add to bag Notify me See details [IMG: milky jelly cleanser] [IMG: milky jelly cleanser] [IMG: milky jelly cleanser on skin] Coming soon [H3] Milky Jelly Cleanser Conditioning face wash 177 mL $24 $14 $30 $5 177 mL 60 mL Add to bag Notify me See details
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SUB-PAGE · THIN (https://glossier.com/pages/international/) Glossier. Help Center
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SUB-PAGE (https://glossier.com/products/glossier-you-soie/) Glossier You Soie
You smell like vacation. You know that feeling you get on vacation, when you’re standing on the beach at dusk? Your skin is still salty and warm, the air is starting to cool, and anything seems possible. That’s Glossier You Soie. A skin-scent enhancing sensual and creamy solar fragrance. Bright, cool Bergamot opens into a blend of Rice Milk, Tiare Water and Evening Jasmine, grounded by a warm, musky base of Ambrox that wears close to skin—so it smells a little different on everyone! Show More 8 ml, 50 mlCruelty-free, vegan. [H2] Add On [IMG: 50 ml | glossier you] [H3] Glossier You [H2] Save With Sets [H3] Fragrance Trio Save 21% [H3] Vacation Essentials Save 16% [H3] Soie + You Travel Spray Save 15% [H3] Fragrance Duo Save 15% [IMG: Africa wears Soie.] [IMG: Africa wears Soie.] [IMG: A sensual and creamy solar blend.] [IMG: Africa wears Soie.] [IMG: Africa wears Soie.] [IMG: A sensual and creamy solar blend.] Open gallery modal Chevron icon pointing to the left Chevron icon pointing to the right [IMG: Africa wears Soie.] [IMG: Africa wears Soie.] [IMG: A sensual and creamy solar blend.] 5 out of five stars Midnight Sun"This is everything I wanted a milk perfume to be. On initial spray, I smell the most delicious musk that melts into that creamy rice milk. I find this the most skin-like scent out of them all, with a gorgeous note of jasmine that ties it together. Not to mention the beautiful, deep blue hue of the bottle brings me back to walking on the beach after sunset!” Karyme 5 out of five stars Midnight Sun"This is everything I wanted a milk perfume to be. On initial spray, I smell the most delicious musk that melts into that creamy rice milk. I find this the most skin-like scent out of them all, with a gorgeous note of jasmine that ties it together. Not to mention the beautiful, deep blue hue of the bottle brings me back to walking on the beach after sunset!” Karyme [H2] SCENT NOTES SCENT LAYERING [H2] YOU MAY ALSO LIKE [IMG: glossier you] [IMG: glossier you] [IMG: missed you campaign] Coming soon Best Seller Engrave it [H3] Glossier You Eau de parfum 50 ml $82 $116 $32 50 ml 100 ml 8 ml Add to bag Notify me See details [IMG: futuredew bottle] [IMG: futuredew bottle] [IMG: Bruna wears Futuredew.] Coming soon [H3] Futuredew Skincare-makeup hybrid $30 Add to bag Notify me See details [IMG: boy brow] [IMG: boy brow] [IMG: Nasra wears Boy Brow in Dark Brown.] Coming soon Best Seller [H3] Boy Brow Grooming pomade Dark Brown $22 $22 $22 $22 $22 $22 $22 Dark Brown Add to bag Notify me See details [IMG: cloud paint] [IMG: cloud paint] [IMG: Ibti wears Cloud Paint in Soar.] Coming soon Best Seller [H3] Cloud Paint Seamless cheek color Soar $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 $24 Blush Bronzer Soar Add to bag Notify me See details [IMG: glossier you fleur] [IMG: glossier you fleur] [IMG: Mayor wears Glossier You Fleur.] Coming soon 30% off in cart Best Seller Engrave it [H3] Glossier You Fleur Eau de parfum 50 ml $82 $32 50 ml 8 ml Add to bag Notify me See details [IMG: very deep 4 concealer] [IMG: very deep 4 concealer] [IMG: Nikki in Stretch Balm Concealer, VD4.] Coming soon [H3] Stretch Balm Concealer medium coverage + dewy finish Very Deep 4 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 Very Deep 4 Add to bag Notify me See details [IMG: very deep 4 foundation] [IMG: very deep 4 foundation] [IMG: Nanny in Stretch Fluid Foundation, VD4.] Coming soon [H3] Stretch Fluid Foundation light-to-medium coverage + natural finish Very Deep 4 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 $34 Very Deep 4 Add to bag Notify me See details [IMG: you solid] [IMG: you solid] [IMG: Daya holds Glossier You Solid.] Coming soon [H3] Glossier You Solid Perfume solid $35 Add to bag Notify me See details [IMG: after baume] [IMG: after baume] [IMG: after baume on skin] Coming soon [H3] After Baume Moisture barrier recovery cream 50 mL $34 $56 $10 50 mL Add to bag Notify me See details [IMG: lash slick] [IMG: lash slick] [IMG: close up of model applying lash slick black to eyelashes] Coming soon Best Seller [H3] Lash Slick Film form mascara Black $20 $20 Black Add to bag Notify me See details [IMG: pony ultralip] [IMG: pony ultralip] [IMG: Jael wears Ultralip in Pony.] Coming soon Best Seller [H3] Ultralip Nourishing shine + color Pony $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 Pony Add to bag Notify me See details [IMG: bdc] [IMG: bdc] [IMG: sasha in Sparkling Rosé] Coming soon Best Seller [H3] Balm Dotcom Nourishing lip balm Sparkling Rosé $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 $16 Sale price $12 Regular price $16 Sale price $12 Regular price $16 $16 $16 $16
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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…
Explore the other reputation pillars for Glossier
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Glossier, captured on May 24, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Glossier: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://glossier.com to view the most current version of its content and see directly what this company is about and what it offers.