Information Density: Guthy-Renker – Signal Evidence & AI Readability

[H2] We’re the secret formula
behind the beauty brands you love.

[H2] Jennifer Lopez + Guthy|Renker
launch JLo Beauty™

We’re all about supercharging start-ups and scaling brands. In fact, we’ve been doing it for 30 years with names you know and trust, delivering beauty you can believe in.

We’re a team of thought partners and creators, inventors and innovators. You’ll find us in beauty labs and board rooms, on manufacturing floors and in stores. We drive, and take pride in, every stage of development from idea to inception to omni-channel roll out.

Our mission — to change how you look, feel and live — is more than a purpose, it’s our call to action.

OUR STORY

[H2] Our brands

We create breakthrough solutions and best-in-class beauty designed to make your life happier and healthier.
SEE ALL BRANDS

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[H4] JLo Beauty®

Uncover the ageless beauty that’s inside you.

LEARN MORE

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[H4] Meaningful Beauty®

Discover Cindy Crawford’s confidence, bottled.

LEARN MORE

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[H4] Crépe Erase®

Ready for a whole new level of body love?

LEARN MORE

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[H4] Westmore Beauty®

Transform your look with Hollywood makeup secrets.

LEARN MORE

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[H4] JLo Beauty®

Uncover the ageless beauty that’s inside you.

LEARN MORE

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[H4] Meaningful Beauty®

Discover Cindy Crawford’s confidence, bottled.

LEARN MORE

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[H4] Crépe Erase®

Ready for a whole new level of body love?

LEARN MORE

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[H4] Westmore Beauty®

Transform your look with Hollywood makeup secrets.

LEARN MORE

[H2] What we stand for

What makes us the best-kept secret behind the beauty you love? A unique combination of four inimitable pillars that unlock growth.

[H3] A start-up culture with
a legacy of experience

We’re market leaders with astart-up mindset that acts as acatalyst in igniting the newest,most groundbreakinginnovations so you feel asbeautiful as we help you look

LEARN MORE

[H3] Built-in integrity + authenticity

We work to earn your trust through credible experts backed by efficacious formulas, technologies and products

LEARN MORE

[H3] Untouched, underserved,
unaddressed markets

We lean into your biggest unsolved, unmet, “unfixable” challenges to find solutions that help you live better

LEARN MORE

[H3] DTC, it’s in our DNA

We’re original direct-to-consumer (DTC) marketers with arelentless curiosity that drives us to continuously ask, listen, create and evolve brands so they truly meet your needs

LEARN MORE

[H2] Latest stories

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DECEMBER 10, 2024
[H4] Guthy-Renker is thrilled to announce its strategic partnership with Cart.com through their acquisition of OceanX, our fulfillment operations arm.

LEARN MORE

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NOVEMBER 19, 2024
[H4] Paris Hilton’s 11:11 Media and Beauty Giant Guthy-Renker Form Joint Venture

LEARN MORE

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DECEMBER 2, 2020
[H4] Your First Look at Jennifer Lopez’s JLo Beauty Skincare Line

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DECEMBER 2, 2020
[H4] Jennifer Lopez Bottles FamousGlow for JLo Beauty

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DECEMBER 2, 2020
[H4] Jennifer Lopez Just Revealed Everything In Her JLo Beauty Line

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DECEMBER 10, 2024
[H4] Guthy-Renker is thrilled to announce its strategic partnership with Cart.com through their acquisition of OceanX, our fulfillment operations arm.

LEARN MORE

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NOVEMBER 19, 2024
[H4] Paris Hilton’s 11:11 Media and Beauty Giant Guthy-Renker Form Joint Venture

LEARN MORE

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DECEMBER 2, 2020
[H4] Your First Look at Jennifer Lopez’s JLo Beauty Skincare Line

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DECEMBER 2, 2020
[H4] Jennifer Lopez Bottles FamousGlow for JLo Beauty

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DECEMBER 2, 2020
[H4] Jennifer Lopez Just Revealed Everything In Her JLo Beauty Line

[H3] Peek behind the scenes

OUR CULTURE

[H1] Our culture.

How do we get hundreds of team members aligned with a winning mindset?
By following our True North.
We approach our work life like the way we build brands: with integrity, heart, mutual respect, relentless curiosity and calculated fearlessness. In other words, we believe in each other as strongly as we believe in our mission. We know that practicing internally what we preach externally is the only way to create an organization
of risk-takers and pioneers, change agents and customer champions. And when we win, we win together.

(Maybe that’s why we’re consistently among the highest ranked beauty businesses in the world.
And yes, still privately held.)

[H2] Our Give Back program

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[H3] Come together and Give Back

Our commitment to integrity and open heart extends to giving back to the communities we touch. Whether improving the environment or changing lives, we look to make a more beautiful impact on the people and places around us.

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[H3] Come together and Give Back

Our commitment to integrity and open heart extends to giving back to the communities we touch. Whether improving the environment or changing lives, we look to make a more beautiful impact on the people and places around us.

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[H4] Lean-In Program

[H3] Like a Boss aka LAB

Through our lean-in program, LAB, we empower women at all levels to lead, change, grow and make impact. We believe our voices are stronger together and work to provide mentorship opportunities, coaching, activities, career development skills and more to ensure all voices are heard, elevated, amplified and respected.

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[H3] Join the Guthy|Renker team

We’re committed to building an inclusive, diverse culture that thrives together.
Want to join our beauty mission? View our available positions below!

[H2] Available positions

Guthy|Renker provides competitive salary and health benefits along with perks such as time off for giving back and company breakfasts!

[H3] G|R Brands job listings

Los Angeles

NO POSITIONS AVAILABLE

[H3] G|R Venturesjob listings

Los Angeles

NO POSITIONS AVAILABLE

[H3] ABMjob listings

Los Angeles

NO POSITIONS AVAILABLE

Guthy|Renker is proud to be an Equal Opportunity Employer that fosters a culture of diversity and inclusion with a zero tolerance for discrimination and harassment. Guthy|Renker considers all employees and applicants for employment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Title: Sr Director of Marketing (Pet)
Department: GR Brands
Reports To: Bill Ellis
Position Classification: Exempt
Annual Salary Range: $150,000 to $200,000
Location: (Remote)

Who We Are: Guthy-Renker is a team of thought partners and creators, inventors and innovators with more than 30 years of product development, branding and marketing success with names you know and trust. We are all about supercharging start-ups and scaling brands and drive and take pride in every
stage of development from idea to inception to omni-channel roll out. Our mission—to change how you look, feel and live—is more than a purpose, it’s our call to action.
[H4] General Summary:

The Sr. Director of Marketing (Pet) will develop, implement and lead the marketing and branding strategy for our new celebrity-supported Pet product business.
[H4] Primary Duties and Responsibilities:

Leverage a deep understanding of the pet product industry to create the identity, market position, and go-to-market strategies for a new pet product business.
Partner closely with Research & Development team to develop new products and categories for the pet business.
Build a strong relationship with our celebrity co-founder to drive outstanding content-creation,collaboration and business outcomes.
Deliver exceptional sales and profit results for the pet business, working closely with the managers of our direct-to-consumer and retail channels.
Continuously stay up-to-date on pet industry trends to inform our ongoing strategies.

[H4] Experience and Skills:

8+years experience in progressive marketing roles
Deep experience in the pet industry required (pet supplements experience a huge plus)
Experience working on businesses that include direct-to-consumer sales
Experience working with celebrity endorsers a big plus
Exceptional sense of ownership
Proven leadership and cross functional management experience
Strong problem solver with a collaborative attitude
Organized, detail-oriented, and self-motivated.
Strong computer skills and proficient in Microsoft Office (Excel, PowerPoint, Word)

[H4] Education/Experience:

BS/BA; MBA/MA is a plus

Guthy|Renker is proud to be an Equal Opportunity Employer.
If interested in applying, please reach out to ningham@guthy-renker.com

[H1] Our brands.

Our brands are built to disrupt. If we can’t make a solution better, smarter, more effective or more powerful for you, we won’t do it. Because, if it’s not going to change how you look, feel or live, it’s not good enough for you, or us. Meet some of our favorite disruptors…

JLo Beauty®

Westmore Beauty®

Meaningful Beauty®

Crépe Erase®

Principal Secret®

[H1] Our story.

Over thirty years ago, Bill Guthy and Greg Renker risked their limited savings to launch what’s become one of the most revolutionary omni-channel companies in the world.
They redefined DTC marketing, early-adopted the subscription model, pioneered the infomercial industry and blazed the trail for celebrity influencers. Always ahead of the curve, they even launched brands “digital first” long before it was the trendy thing to do.

[H2] Our founders

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[H3] BILL GUTHY Co-Founder + Co-Chairman

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[H3] GREG RENKER Co-Founder + Co-Chairman

[H2] Our greatest achievements

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[H3] Meaningful Beauty®

[H4] Innovated one of the first global influencer brands with Cindy Crawford

In 2004, we partnered with supermodel Cindy Crawford, one of the world’s most famous faces, to build a powerhouse skincare system, Meaningful Beauty, which has grossed more than $2B worldwide.

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[H3] JLo Beauty®

[H4] Bottled JLo’s Secrets to her famous JLo Glow

Guthy|Renker partnered with Jennifer Lopez, the world’s icon for glowing skin at every age, to create a breakthrough ageless skincare brand.

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[H3] Tony Robbins

[H4] Revolutionized access to self-help industry

In 1990, Guthy|Renker teamed with mega-coach, Tony Robbins, to launch Personal Power. They transformed both the self-help market and the lives of millions with new access to life-changing techniques and tools.

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[H3] IT Cosmetics

[H4] Drove a billion-dollar makeup start-up to sale in 4 years

In 2012, Guthy|Renker invested in and partnered with IT Cosmetics — a truly solutions-driven makeup line developed with plastic surgeons and dermatologists — to drive a $1.2B sale to L’Oreal just 4 years later.

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[H3] Principal Secret

[H4] Created a $2B brand with a 3-decade legacy

In 1990, Guthy|Renker partnered with actress Victoria Principal for their first anti-aging skincare line and one of the original celebrity brands. And now, 3 decades later, $2B in cumulative sales and extremely loyal active customers reclaiming youthful-looking skin.

[H2] Our history

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[H4] 1987

[H3] Guthy|Renker founded

Bill Guthy experiences dramatic increase in demand in his audio cassette manufacturing business caused by television direct marketers selling self-help courses. Choosing to do a little “self-help” of their own while on vacation, personal friends Bill Guthy and Greg Renker study and research the fledgling direct-to-consumer model with an intent to launch and market their own product based on a book they both believed in and followed the principles of: Think and Grow Rich.

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[H4] 1988

Using their own money and limited savings, Bill and Greg launch Think and Grow Rich via television infomercial and open their first office in Palm Desert, CA, with 6 employees. Included as an authoritative testimonial in the infomercial was 24-year-old wunderkind, Tony Robbins.

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[H4] 1989

Guthy|Renker launches self-help course by Tony Robbins which ultimately becomes the bestselling motivational program of all time.

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[H4] 1991

Guthy|Renker launches Principal Secret with well-known actress and creator, Victoria Principal. The skincare system has generated a cumulative $2B in revenue.

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[H4] 1991

Guthy|Renker Co-founds industry trade association, establishing guidelines for truth and integrity; Greg Renker ultimately becomes only Chairman Emeritus.

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[H4] 1997

Guthy|Renker expands internationally, growing Japan business to revenues greater than $200M.

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[H4] 2002

Guthy|Renker launches Winsor Pilates® with Mari Winsor, becoming fastest selling fitness program in the US.

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[H4] 2004

Guthy|Renker launches Meaningful Beauty® with co-creator Cindy Crawford.

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[H4] 2006

Guthy|Renker teams with hairstylist Chaz Dean to market Wen Haircare.

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[H4] 2012

Guthy|Renker annual revenues reach nearly $2B.

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[H4] 2013

Goldman Sachs names Bill and Greg among 100 Most Intriguing Entrepreneurs at 2013 Builders and Innovators Summit.

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[H4] 2013

Guthy|Renker purchases a minority stake in and becomes a DTC marketing partner with IT Cosmetics.

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[H4] 2014

Guthy|Renker partners with Perricone MD to market its Cold Plasma Sub-D product line.

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[H4] 2015

Guthy|Renker launches Crépe Erase®, named the #1 anti-aging skincare system for the body.

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[H4] 2016

Guthy|Renker spins off OceanX, a technology platform company providing turnkey fulfillment services for selling physical goods direct through subscriptions and e-commerce.

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[H4] 2016

L’Oreal purchases IT Cosmetics for a reported $1.2B.

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[H4] 2019

Guthy|Renker partners with Jennifer Lopez to launch JLo Beauty®.

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[H4] 2020

After 32 years, Guthy|Renker remains 100% privately held, with no outside investors.

[H3] “

We have the ability to supercharge brands in ways that no one else can because of our channel and marketing expertise, and our robust history in launching products. There are really no other companies that do what we do.
[H4] Bill Guthy

[H3] “

We’ve been delivering winning products for over 30 years by combining science with artistry. There is no better time to be associated withGuthy|Renker because we have the fundamentals and the foundation for an ever-growing and even bigger and brighter future.
[H4] GREG RENKER