Haku
(https://www.haku.ie) 📸 Data Snapshot: May 19, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is present but mitigated. The site displays a trust_theatre_flag because it presents 500+ reviews and specific testimonials without direct outbound verification links (proof_links_count is 0). However, the inclusion of granular Schema.org data for AggregateRating (4.9 with 520 reviews) and direct links to Google Maps in the JSON-LD suggests the data is rooted in third-party platforms even if not hyperlinked in the body text.
Proof density is high due to the presence of specific service menus, a dated blog (2024-2025), and physical address details for two locations. The ratio of vague assertions to verifiable facts is low; for instance, the blog provides technical answers to ‘How Often Should I Get a Trim?’ and ‘IPL Laser FAQ’ rather than just promotional ‘lifestyle’ content.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 0 |
| /account/login/ | 0 | 0 |
| /shop/ | 0 | 0 |
| /gift-vouchers/ | 0 | 0 |
| /blog/ | 0 | 0 |
| /treatments/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Haku",
"url": "https://www.haku.ie",
"logo": "https://www.haku.ie/og-image.jpg",
"description": "Dublin's premier Japanese beauty experience. Beauty Clinic in Ranelagh and Hair Salon & Head Spa in Blackrock.",
"sameAs": [
"https://www.instagram.com/haku_dublin/"
],
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+353-1-485-4021",
"contactType": "customer service",
"areaServed": "IE",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+353-1-444-1471",
"contactType": "customer service",
"areaServed": "IE",
"availableLanguage": "English"
}
]
},
{
"@context": "https://schema.org",
"@type": "BeautySalon",
"name": "Haku Beauty Clinic — Ranelagh",
"description": "Dublin's premier Japanese beauty clinic offering clinical facials, massages, and advanced skin treatments in Ranelagh.",
"telephone": "+353-1-485-4021",
"email": "info@haku.ie",
"address": {
"@type": "PostalAddress",
"streetAddress": "1st Floor, 13 Ranelagh",
"addressLocality": "Dublin 6",
"addressCountry": "IE"
},
"url": "https://www.haku.ie/locations/ranelagh",
"image": "https://www.haku.ie/og-image.jpg",
"priceRange": "€€",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "520",
"bestRating": "5"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "11:00",
"closes": "19:00"
}
],
"sameAs": [
"https://www.instagram.com/haku_dublin/",
"https://maps.app.goo.gl/7qMgQYS7aiSSXEHz5"
],
"parentOrganization": {
"@type": "Organization",
"name": "Haku",
"url": "https://www.haku.ie"
}
},
{
"@context": "https://schema.org",
"@type": "BeautySalon",
"name": "Haku Hair Salon & Head Spa — Blackrock",
"description": "Japanese-inspired hair salon and head spa in Blackrock, Dublin. Haircuts, styling, and relaxing head spa treatments.",
"telephone": "+353-1-444-1471",
"email": "info@hakuhair.com",
"address": {
"@type": "PostalAddress",
"streetAddress": "21 Main Street, Blackrock",
"addressLocality": "Dublin",
"postalCode": "A94X0R1",
"addressCountry": "IE"
},
"url": "https://www.haku.ie/locations/blackrock",
"image": "https://www.haku.ie/og-image.jpg",
"priceRange": "€€",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": "58",
"bestRating": "5"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "10:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "09:00",
"closes": "18:00"
}
],
"sameAs": [
"https://www.instagram.com/haku_dublin/",
"https://maps.app.goo.gl/GnE8GDSnXTBsEuSg8"
],
"parentOrganization": {
"@type": "Organization",
"name": "Haku",
"url": "https://www.haku.ie"
}
}
]
/shop/
{
"@context": "https://schema.org",
"@type": "Store",
"@id": "https://www.haku.ie/shop#store",
"name": "Haku Beauty Shop",
"description": "Dublin's specialist online shop for K-beauty, J-beauty and clinical-grade skincare. Curated by working facialists.",
"url": "https://www.haku.ie/shop",
"parentOrganization": {
"@type": "Organization",
"name": "Haku Salon & Spa",
"url": "https://www.haku.ie"
},
"areaServed": "IE"
}
/blog/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.haku.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://www.haku.ie/blog"
}
]
}
/treatments/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.haku.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Treatments",
"item": "https://www.haku.ie/treatments"
}
]
}
This page presents a snapshot of public data from Haku, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Haku: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.haku.ie to view the most current version of its content and see directly what this company is about and what it offers.