Histoires de Parfums
(https://histoiresdeparfums.com) 📸 Data Snapshot: May 30, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
17
Impact Weight: 30 / 100
57% Reputation
The site’s heading hierarchy is heavily saturated with abstract power words like ‘disruptive,’ ‘hyper-creative,’ and metaphorical phrases such as ‘stories to be read on your skin’ in the H3 and H4 tags. However, this fluff is balanced by high-substance body text, specifically the complete INCI ingredient lists for products like ‘1/.8 Le Parfum’ (listing Alcohol Denat, Tetramethyl Acetyloctahydronaphthalenes, etc.) and precise geographical data for the Paris flagship store. The ratio of generic marketing to technical specifications is moderate, anchored by the ‘Library’ concept which serves as a consistent naming convention rather than just random jargon.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://histoiresdeparfums.com) Histoires de Parfums – Stories to be read on your skin
COFFRET SOLD OUT! LE PARFUMIt doesn't tell you anything. It reveals you. AVAILABLE NOW SPRINGFlowery selection for sunny days Discover Sold out!LE PARFUM DISCOVER THE NEW FRAGRANCE! Blue Book collectionEIGHT SHADES OF BLUE. IMMERSE YOURSELF IN AN ABSTRACT JOURNEY. DISCOVER Classic Book CollectionCURATE YOUR OWN SELECTION! SIX PERFUMES, A STORY IN YOUR IMAGE COLLECT THEM ALL! SAMPLESExplore new scents with our discovery sets TRY THEM Go to item 1 Go to item 2 Go to item 3 Go to item 4 Go to item 5 Go to item 6 Navigate to next section [H2] This is not a blue bottle [IMG: SOLD OUT! Accords Discovery Set] [IMG: Coffret Sold Out!] Coffret Sold Out! Sale price275.00 € Save 126.00 € [IMG: This is not a blue bottle Blue book] [IMG: Histoires de Parfums Blue Book set opened, showcasing eight 15ml bottles from the This is not a blue bottle collection arranged on a white insert with a pack of blotters] Blue Book collection Sale price290.00 € Regular price416.00 € [IMG: A perfume bottle of This is not a blue bottle 1/.1 -115ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.1. Raw ingredients, electric orange , attractive patchouli and hypnotic aldehyde.] This is not a blue bottle 1/.1 Sale priceFrom 52.00 € (4.9) [IMG: A perfume bottle of This is not a blue bottle 1/.2 - 115 ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.2. Raw ingredients, ylang-ylang, lilac and sandalwood.] This is not a blue bottle 1/.2 Sale priceFrom 52.00 € (4.9) [IMG: A blue perfume bottle of the This is not a blue bottle 1/.3 115ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.3. Raw ingredients, rose, saffron, leather.] This is not a blue bottle 1/.3 Sale priceFrom 52.00 € (5.0) [IMG: A perfume bottle of the This is not a blue bottle 1/.4 115ml next to its packaging box.] [IMG: Olfactory Pyramid of the This is not a blue bottle 1/.4. Raw ingredients, ylang-ylang, opoponax, davana.] This is not a blue bottle 1/.4 Sale priceFrom 52.00 € (4.6) [IMG: A perfume bottle of the This is not a blue bottle 1/.5 115ml next to its packaging box.] [IMG: Olfactory Pyramid of the This is not a blue bottle 1/.5 . Raw ingredients, mineral accord, aldehydes, ozonic citrusy accord] This is not a blue bottle 1/.5 Sale priceFrom 52.00 € (5.0) [IMG: A perfume bottle of the This is not a blue bottle 1/.6 115 ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.6. Raw ingredients, yuzu, neroli, white musk.] This is not a blue bottle 1/.6 Sale priceFrom 52.00 € (4.8) Previous Next View all Sold Out! Le parfum The author, Gérald ghislainGÉRALD, YOU’VE JUST LAUNCHED YOUR LATEST OPUS, SOLD OUT, IN THE THIS IS NOT A BLUE BOTTLE COLLECTION. WHERE DOES IT FIT WITHIN HISTOIRES DE PARFUMS, YOUR BRAND OF 25 YEARS?Yes, 25 years already! A quarter of a century spent writing stories with and through perfume. What fascinates me is how scent is tied to memory more than any other sense, it sparks emotions instantly. For me, perfume is a way to connect deeply with others.Each fragrance I create is a piece of me: sometimes a side of my personality, sometimes a tribute to someone I admire, or even a question that obsesses me. What I want is to share those emotions and open a door so others can enter my world and enrich it with their own. It’s a dialogue, really.The This Is Not a Blue Bottle collection came after years of this back-and-forth, human and creative. DISCOVER SOLD OUT! workshopCreate your own perfume!Whether in the soothing surroundings of our Maison Parisienne or from the comfort of your own home, take part in our Workshops and enter the secret world of perfumery… Book now! MADE IN FRANCEORGANIC ALCOHOL [H3] Histoires de Parfums releases its fragrances in a Deluxe edition to be read on your skin. FLAGSHIP11 RUE DU ROI DORÉ Discover [H4] Discover the perfumes that celebrities actually wear (but aren't paid to) [H6] VIEW ARTICLE [H4] Olfactory Tales: The Intriguing World of Fragrances [H6] VIEW ARTICLE [H4] Histoires De Parfums The woody lavender perfume [H6] VIEW ARTICLE [H4] The Best Woody Cologne for Spring and Summer [H6] VIEW ARTICLE Go to item 1 Go to item 2 Go to item 3 Go to item 4 [IMG: SOLD OUT! A Night in New York that Refused Explanation] events SOLD OUT! A Night in New York that Refused Explanation New York, April 16, 2026 In a city that moves fast, where everything is seen, shared, and replaced almost instantly, we chose to pause. To gather.To feel.To experience something that refuses explan...Read more [IMG: It’s Not “Sold Out.” It’s SOLD OUT!: Gérald Ghislain on the Betrayal of the Senses] histoires de parfums It’s Not “Sold Out.” It’s SOLD OUT!: Gérald Ghislain on the Betrayal of the Senses For 25 years, Gérald Ghislain has written stories through perfume, not as products, but as emotional portals. With every fragrance, he builds a dialogue: between memory and instinct, between what w...Read more [IMG: Why Being “SOLD OUT!” Might Be Your Best Resolution] new year Why Being “SOLD OUT!” Might Be Your Best Resolution Every January arrives with a familiar script. New habits. New goals. New versions of ourselves we promise to become. We resolve to do more. Be better. Try harder. Improve endlessly. But what if thi...Read more View all Free delivery worldwideFree delivery on orders over 140€ Free samplesFree samples for every perfume! Secure paymentsYour data is encrypted. organic alcoholUp to 95% natural origin Go to item 1 Go to item 2 Go to item 3 Go to item 4
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SUB-PAGE (https://histoiresdeparfums.com/pages/flagship/) Flagship – 11 rue du Roi Doré
11 rue du Roi doréOur parisian boutiqueLocated at 11, rue du Roi Doré, in the hip Marais district, our flagship-store surprises with its characteristic decor, taking on the key elements of a typical Parisian apartment to recreate a warm, welcoming and intimate ambiance.It is a clear, calm and peaceful place, filled with gentle materials, with silk, paper, pastel hues, a walnut hardwood floor and an abundance of light coming through our Lab, designed like a winter garden as a link between our store and our offices.FROM 10:00AM TO 7:00PM, MONDAYS TO SATURDAY We want you to feel welcome here, so you may discover our collections and raw materials at your own rhythm, in the comfort of our “home”, enjoying a nice chat with our wonderful staff over a cup of coffee... Free delivery worldwideFree delivery on orders over 140€ Free samplesFree samples for every perfume! Secure paymentsYour data is encrypted. organic alcoholUp to 95% natural origin Go to item 1 Go to item 2 Go to item 3 Go to item 4
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SUB-PAGE (https://histoiresdeparfums.com/products/this-is-not-a-blue-bottle-1-8/) 1/.8 Le Parfum – This is not a Blue Bottle – Histoires de Parfums
Sold out!LE PARFUM For 25 years, Histoires de Parfums has been writing stories to be read on your skin. Scents are fragments of memory, emotion, intuition, and perfume as a way to connect, not to explain. [H4] With SOLD OUT!, a new chapter begins. The 8th chapter of the This Is Not a Blue Bottle collection, SOLD OUT! explores perfume as abstraction: invisible, subjective, impossible to pin down. [H4] It is an experience to live not a formula to decode. SOLD OUT! is not about notes, pyramids or categories. It’s about feeling confident, free, strong.About that moment when instinct takes over and interpretation becomes personal. This is not just a fragrance. It’s an idea.And once you enter, it becomes yours. [H4] The scent doesn't describe you, It reveals you. read more Go to item 1 Go to item 2 Go to item 3 [IMG: A perfume bottle of This is note a blue bottle 1/.8, Sold Out! Le Parfum - 115ml next to its packaging box.] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le parfum - 115ml] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le Parfum - 60ml next to its packaging box.] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le Parfum - 15ml next to its packaging box.] [IMG: A perfume bottle of This is note a blue bottle 1/.8, Sold Out! Le Parfum - 115ml next to its packaging box.] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le parfum - 115ml] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le Parfum - 60ml next to its packaging box.] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le Parfum - 15ml next to its packaging box.] Go to item 1 Go to item 2 Go to item 3 Go to item 4 [H1] This is not a blue bottle 1/.8 Sale price205.00 € Regular price(/) 3 reviews TOP NOTEA spark of freedom, A rush of the unknown,The daring of stepping off the path.HEART NOTEUnshakable confidence,The truth beneath imitation,The rhythm of authenticity.BASE NOTEA quiet strength,The permanence of self-revelation,An aura of limitless possibility. Size: 115 ml. 60 ml. 15 ml. Decrease quantity Decrease quantity Share Share INGREDIENTS ALCOHOL DENAT., PARFUM (FRAGRANCE), AQUA (WATER), TETRAMETHYL ACETYLOCTAHYDRO-NAPHTHALENES, CITRUS AURANTIUM PEEL OIL, LIMONENE, VANILLIN, POGOSTEMON CABLIN OIL, COUMARIN, LINALYL ACETATE, ALPHA-ISOMETHYL IONONE, LINALOOL, JUNIPERUS VIRGINIANA OIL, PINENE, LAVANDULA OIL/EXTRACT, BETA-CARYOPHYLLENE, TERPINEOL, JASMINE OIL/EXTRACT, CITRAL, TERPINOLENE, GERANYL ACETATE, GERANIOL, ALPHA-TERPINENE, CITRONELLOL, BENZYL BENZOATE, CINNAMAL, SANTALOL.EAU DE PARFUMNATURAL SPRAY 79% VOL [IMG: A perfume bottle of This is note a blue bottle 1/.8, Sold Out! Le Parfum - 115ml next to its packaging box.] This is not a blue bottle 1/.8 Sale price205.00 € Regular price Add to cart Choose options Close Previous [IMG: A perfume bottle of This is note a blue bottle 1/.8, Sold Out! Le Parfum - 115ml next to its packaging box.] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le parfum - 115ml] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le Parfum - 60ml next to its packaging box.] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le Parfum - 15ml next to its packaging box.] Next Go to item 1 Go to item 2 Go to item 3 Go to item 4 This is not a blue bottle 1/.8 Sale price205.00 € Regular price [H2] This is not a blue bottle 1/.8 Sale price205.00 € Regular price(/) 3 reviews Size: 115 ml. 60 ml. 15 ml. View details SOLD OUTINSTINCT, FREEDOM, UNKNOWN. Navigate to next section [H2] This perfume doesn’t tell you anything. It speaks to you.It doesn’t describe you. It reveals you.It follows no path, because it is yours.It smells of confidence, of freedom, of the unknown.It smells like what you are when you stop imitating.This is not a blue bottle.This is Sold Out — [IMG: SOLD OUT! Accords Discovery Set] [IMG: Coffret Sold Out!] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le parfum - 115ml] [IMG: Coffret Sold Out!] [IMG: SOLD OUT! Accords Discovery Set] [IMG: Coffret Sold Out!] [IMG: A perfume bottle of This is not a blue bottle 1/.8, Sold Out! Le parfum - 115ml] [IMG: Coffret Sold Out!] Go to item 1 Go to item 2 Go to item 3 Go to item 4 [H5] THIS IS NOT A BLUE BOTTLE 1/.8 [H2] Coffret Sold Out! Sale price275.00 € Regular price(/) (0.0)TOP NOTEA spark of freedom, A rush of the unknown,The daring of stepping off the path.HEART NOTEUnshakable confidence,The truth beneath imitation,The rhythm of authenticity.BASE NOTEA quiet strength,The permanence of self-revelation,An aura of limitless possibility. CollectionTHIS IS NOT A BLUE BOTTLEthis is not a blue bottle derives its name from “The Treachery of Images”, a famous work in the 1920s by the Belgian surrealist painter René Magritte. The painting shows the image of a pipe above a declaration which reads, translated from French, as “This is not a pipe”. In between the line where things go from void to existence, there is a profound depth of possibility.this is not a blue bottle is the allegory of a fragrant big bang, a journey from the abstract to the most fiery of emotions in the infinite realm of blue. VIEW COLLECTION [H2] Customer Reviews Based on 3 reviews Write a review 100% (3) 0% (0) 0% (0) 0% (0) 0% (0) R Rasheed Hussain Just beautiful! It's a beautiful scent with a mysterious notes... Tried the 15ml and now I can't wait to get the bigger bottle. Merci [IMG: User picture] J J.K Just wow… Smelled it, loved it, bought it? P P.N. in love with this fragrance, this will be my summer go to Audacious, disruptive, generous, hyper-creative, and... Parisian!Such are the fragrances envisioned by Gérald Ghislain, a loquacious individual with a luxuriant imagination who has chosen to bring his stories to life through perfumes, a sensitive and sensual medium. VIEW MORE In the same collection [H2] This is not a blue bottle [IMG: SOLD OUT! Accords Discovery Set] [IMG: Coffret Sold Out!] Coffret Sold Out! Sale price275.00 € Save 126.00 € [IMG: This is not a blue bottle Blue book] [IMG: Histoires de Parfums Blue Book set opened, showcasing eight 15ml bottles from the This is not a blue bottle collection arranged on a white insert with a pack of blotters] Blue Book collection Sale price290.00 € Regular price416.00 € [IMG: A perfume bottle of This is not a blue bottle 1/.1 -115ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.1. Raw ingredients, electric orange , attractive patchouli and hypnotic aldehyde.] This is not a blue bottle 1/.1 Sale priceFrom 52.00 € (4.9) [IMG: A perfume bottle of This is not a blue bottle 1/.2 - 115 ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.2. Raw ingredients, ylang-ylang, lilac and sandalwood.] This is not a blue bottle 1/.2 Sale priceFrom 52.00 € (4.9) [IMG: A blue perfume bottle of the This is not a blue bottle 1/.3 115ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.3. Raw ingredients, rose, saffron, leather.] This is not a blue bottle 1/.3 Sale priceFrom 52.00 € (5.0) [IMG: A perfume bottle of the This is not a blue bottle 1/.4 115ml next to its packaging box.] [IMG: Olfactory Pyramid of the This is not a blue bottle 1/.4. Raw ingredients, ylang-ylang, opoponax, davana.] This is not a blue bottle 1/.4 Sale priceFrom 52.00 € (4.6) [IMG: A perfume bottle of the This is not a blue bottle 1/.5 115ml next to its packaging box.] [IMG: Olfactory Pyramid of the This is not a blue bottle 1/.5 . Raw ingredients, mineral accord, aldehydes, ozonic citrusy accord] This is not a blue bottle 1/.5 Sale priceFrom 52.00 € (5.0) [IMG: A perfume bottle of the This is not a blue bottle 1/.6 115 ml next to its packaging box.] [IMG: Olfactory Pyramid of This is not a blue bottle 1/.6. Raw ingredients, yuzu, neroli, white musk.] This is not a blue bottle 1/.6 Sale priceFrom 52.00 € (4.8) Previous Next View all Free delivery worldwideFree delivery on orders over 140€ Free samplesFree samples for every perfume! Secure paymentsYour data is encrypted. organic alcoholUp to 95% natural origin Go to item 1 Go to item 2 Go to item 3 Go to item 4
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SUB-PAGE · THIN (https://histoiresdeparfums.com/pages/store-locator/) Store locator
Tags Countries List Map Free delivery worldwideFree delivery on orders over 140€ Free samplesFree samples for every perfume! Secure paymentsYour data is encrypted. organic alcoholUp to 95% natural origin Go to item 1 Go to item 2 Go to item 3 Go to item 4
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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims:
visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags:
before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns:
homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations:
full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…
Explore the other reputation pillars for Histoires de Parfums
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Histoires de Parfums, captured on May 30, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Histoires de Parfums: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://histoiresdeparfums.com to view the most current version of its content and see directly what this company is about and what it offers.