Information Density: The Honest Company – Signal Evidence & AI Readability

[IMG: Clean Conscious Wipes]

[H2]
Wipes

Shop Now

[IMG: Diaper with Barnyard Babies]

[H2]
Diapers

Shop Now

[IMG: Sensitive Bath and Body Collection]

[H2]
Bath & Body

Shop Now

[IMG: Lavender Bath Time Gift Set]

[H2]
Gifts

Shop Now

[H2]
Best Sellers
Shop Now

New Arrival

[IMG: Sensitive Rich Cream]

[H3]
Sensitive Rich Cream

[H3]
Sensitive Rich Cream

Regular price
$1.00 USD

Regular price

Sale price
$1.00 USD

Fragrance Free

Best Seller

[H3]
Shampoo + Body Wash

[H3]
Shampoo + Body Wash

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

+1

[IMG: Face + Body Lotion]

[H3]
Face + Body Lotion

[H3]
Face + Body Lotion

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

Regular price
$11.99 USD

Regular price

Sale price
$11.99 USD

Best Seller

[IMG: Bubble Bath]

[H3]
Bubble Bath

[H3]
Bubble Bath

Regular price
$12.99 USD

Regular price

Sale price
$12.99 USD

Regular price
$12.99 USD

Regular price

Sale price
$12.99 USD

Regular price
$12.99 USD

Regular price

Sale price
$12.99 USD

Regular price
$12.99 USD

Regular price

Sale price
$12.99 USD

[IMG: Diaper Rash Cream, Sensitive™, 6 oz]

[H3]
Diaper Rash Cream, Sensitive™, 6 oz

[H3]
Diaper Rash Cream, Sensitive™, 6 oz

Regular price
$21.99 USD

Regular price

Sale price
$21.99 USD

Fragrance Free

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[H2]
Our Story
The Honest Company started with one core belief – personal care shouldn't be complicated.But let’s be real, it usually is. And finding products that actually work (and you feel good about you and your family using) often means scrutinizing labels, researching ingredients, and navigating what should be simple. We knew there had to be a better way. So we built it.From day one, our purpose has been to make life a little easier, and a lot more joyful, with thoughtfully crafted baby and personal care essentials you can trust. No compromises. No guesswork. No label decoding marathons. Just products that deliver and delight, day after day.
Learn More

[IMG: Flushable Wipes]

[H2] The Honest Standard
Meaningful transparency, trust and thoughtful design. We’re on a mission to create personal care that raises the standards of clean and brings joy to each and every moment.

[IMG: Ingredient + Material Assessment]

[H4] Ingredient + Material Assessment

[IMG: Our NO List™]

[H4] Our NO List™

[IMG: Testing + Validation]

[H4] Testing + Validation

Our Standard

[IMG: Baby with Diapers and Clean Conscious Wipes]

[IMG: Head-to-Toe Ointment with Clean Conscious Wipes]

[H2]
Our Glossary
Discover more about the toxicologist audited ingredients we use in our Clean Conscious™ formulas.We believe you have the right to know what’s inside the products you use, so that you’re empowered to make the best choices for you and your family.
Discover

1
/
of
3
[H2]
Featuring
[H3]
New Toy Story Bathtime Collections
Discover our most enchanting essentials yet. Available in two kid-friendly scents.
Shop Now

2
/
of
3
[H2]
Featuring
[H3]
Hydrorich Cream
Made with 2 types of Hyaluronic acid, this dewy cream provides up to 24 hours of moisture barrier support.
Shop Now

3
/
of
3
[H2]
Featuring
[H3]
Flushable Wipes
Keep them in your bathroom at home, and in your purse or gym bag for freshness on-the-go.
Shop Now

[H2]
Featured Articles

View All

[IMG: Are Flushable Wipes Safe to Flush? How to Use Flushable Wipes]

Wellness6 min read
[H3]
Are Flushable Wipes Safe to Flush? How to Use Flushable Wipes

Wellness6 min read
[H3]
Are Flushable Wipes Safe to Flush? How to Use Flushable Wipes

[IMG: How to Know If You Have Sensitive Skin and What to Do About It]

Beauty10 min read
[H3]
How to Know If You Have Sensitive Skin and What to Do About It

Beauty10 min read
[H3]
How to Know If You Have Sensitive Skin and What to Do About It

[IMG: Woman playing with baby in diaper on grass]

Baby10 min read
[H3]
Honest Clean Conscious Diapers®: Made with You + Baby in Mind

Baby10 min read
[H3]
Honest Clean Conscious Diapers®: Made with You + Baby in Mind

[IMG: Ageless Firm+Smooth Cream]

Beauty4 min read
[H3]
The Science Behind Anti-Aging Moisturizers: Do They Really Work?

Beauty4 min read
[H3]
The Science Behind Anti-Aging Moisturizers: Do They Really Work?

[H2] Available At

Our Retailers

[H1]
Collection: All Wipes

Best Seller

[IMG: Clean Conscious™ Wipes]

[H3]
Clean Conscious™ Wipes

[H3]
Clean Conscious™ Wipes

Regular price
$4.99 USD

Regular price

Sale price
$4.99 USD

Regular price
$4.99 USD

Regular price

Sale price
$4.99 USD

Regular price
$4.99 USD

Regular price

Sale price
$4.99 USD

Regular price
$4.99 USD

Regular price

Sale price
$4.99 USD

+3

[IMG: Scented Wipes]

[H3]
Scented Wipes

[H3]
Scented Wipes

Regular price
$5.99 USD

Regular price

Sale price
$5.99 USD

Regular price
$5.99 USD

Regular price

Sale price
$5.99 USD

[IMG: Flushable Wipes]

[H2] Flushable Wipes

HypoallergenicFragrance FreeDesigned for your most sensitive parts

Shop Now

Best Seller

[IMG: Flushable Wipes]

[H3]
Flushable Wipes

[H3]
Flushable Wipes

Regular price
$3.99 USD

Regular price

Sale price
$3.99 USD

Regular price
$3.99 USD

Regular price

Sale price
$3.99 USD

[IMG: Little Flushables]

[H3]
Little Flushables

[H3]
Little Flushables

[IMG: Sanitizing Alcohol Wipes]

[H3]
Sanitizing Alcohol Wipes

[H3]
Sanitizing Alcohol Wipes

Regular price
$5.99 USD

Regular price

Sale price
$5.99 USD

Regular price
$1.00 USD

Regular price

Sale price
$1.00 USD

Regular price
$1.00 USD

Regular price

Sale price
$1.00 USD

Best Seller

[IMG: Makeup Remover Facial Wipes]

[H3]
Makeup Remover Facial Wipes

[H3]
Makeup Remover Facial Wipes

[IMG: Sniffer Soothers Nose + Face Wipes]

[H3]
Sniffer Soothers Nose + Face Wipes

[H3]
Sniffer Soothers Nose + Face Wipes

[IMG: Clean Conscious™ Dry Wipes]

[H3]
Clean Conscious™ Dry Wipes

[H3]
Clean Conscious™ Dry Wipes

Best Seller

Skip to product information

Open media 1 in modal

Open media 2 in modal

Open media 3 in modal

Open media 4 in modal

Open media 5 in modal

Open media 6 in modal

Open media 7 in modal

Open media 8 in modal

Open media 9 in modal

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[IMG: Flushable Wipes]

[H1] Flushable Wipes

[H2]
Flushable Wipes

Safe to flush* wipes that remove all residue.***In a well maintained sewage or septic system. Wipes are compliant with INDA GD4 and IWSFG 2020 flushability guidelines.**In a clinical study of 34 subjects over 4 weeks of use, 100% of subjects agreed with this statement.

Dermatologist Tested

Hypoallergenic

Over 99% Water

Print:
Tropical Leaves

Tropical Leaves
Variant sold out or unavailable

Gilded Wings
Variant sold out or unavailable

[H2]
Details

Our safe to flush** wipes are designed to remove all residue leaving you feeling fresher and cleaner than using toilet paper alone*. Hypoallergenic and designed for sensitive skin, these dermatologist tested wipes are made with a soft plant-based cloth and over 99% water. They're also gynecologist tested, pH balanced and safe for intimate areas.
REMOVES ALL RESIDUE**: Feels fresher and cleaner than using toilet paper alone.**
SAFE TO FLUSH*: Designed to break down like toilet paper***. For best results, flush one wipe at a time and do not exceed two wipes per flush.
HYPOALLERGENIC + FORMULATED FOR SENSITIVE SKIN: pH balanced, fragrance free, dermatologist + gynecologist tested and EWG Verified.
PLANT BASED CLOTH: Made with a soft plant-based cloth and over 99% water.
STAY FRESH EVERYWHERE: Keep them in your bathroom at home, and in your purse or gym bag for freshness on-the-go.
MADE WITHOUT: PEGs, Quats, Fragrance, Chlorine Processing, Phthalates, Alcohol, Parabens.
*In a well maintained sewage or septic system. Wipes are compliant with INDA GD4 and IWSFG 2020 flushability guidelines.
**In a clinical study of 34 subjects over 4 weeks of use, 100% of subjects agreed with this statement.
***Begins to break down as fast as toilet paper and has same break up at 30 mins.

[H2]
Ingredients

[H3] WE KEEP IT CLEAN
Water (Aqua/Eau), Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Sorbitan Oleate Decylglucoside Crosspolymer, Caprylyl Glycol, Ethylhexylglycerin, Citric AcidSoft Wipe Cloth: soft, plant-based wipe formulated with over 99% waterSorbitan Oleate Decylglucoside Crosspolymer: plant-derived surfactant (cleanser)Citric Acid: plant-derived pH adjusterCapryl Glycol: preservative, to keep it freshTrisodium Ethylenediamine Disuccinate: chelatorEthylhexylglycerin: preservative, to keep it freshSodium Benzoate: preservative, to keep it fresh

[H2]
How to Use

For best results, flush one wipe at a time. Do not exceed 2 wipes per flush. If a problem is noticed, dispose of the flushable wipes in the trash and stop flushing.CAUTION: For external use only. Use flushable wet wipes only as directed. Discontinue use if prolonged irritation or redness occurs. To avoid risk of choking or suffocation, keep out of reach of children.

View full details

[IMG: Flushable Wipes]
[IMG: Flushable Wipes]
[IMG: Flushable Wipes]
[IMG: Flushable Wipes]
[IMG: Flushable Wipes]
[IMG: Flushable Wipes]
[IMG: Flushable Wipes]
[IMG: Flushable Wipes]
[IMG: Flushable Wipes]

Shop Now

[H2] Awards + Seals

[H2] FAQs

[H3] Are Honest's Flushable Wipes septic and sewer safe? What testing has been done?

Our flushable wipes have been tested to meet compliance with both INDA GD4 and IWSFG 2020 flushability guidelines. Meaning they are safe to flush! Read more here.

[H3] Do these flushable wipes contain any alcohol, oil, or soap?

Our Flushable Wipes are free of oil, soap, and alcohol!

[H3] Are the Flushable Wipes Fragrance Free?

Rest assured, no fragrances are added to our Flushable Wipes.

[H3] How many wipes can be used at a time?

For best results, flush one wipe at a time. Do not exceed 2 wipes per flush. If a problem is noticed, dispose of in trash and stop flushing!

[H3] Are these okay to use on rashes/irritated skin?

These were gynecologically tested to ensure safety for intimate areas, however, we do not recommend using these wipes on damaged, irritated skin. Consult with your healthcare provider as they know your medical history best.

[H3] Can these be used as makeup wipes/on other areas of the body?

No, these were not meant to be used at makeup remover wipes. Check out our hypoallergenic Makeup Remover Facial Wipes to help remove makeup (even waterproof!) or our Clean Conscious™ Wipes to help clean up all of life’s messes.

[H2]
The Honest Standard
Meaningful transparency and thoughtful design. We're on a mission to change the world, one product at a time.
Our Standard

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

Best Seller

Skip to product information

Open media 1 in modal

Open media 2 in modal

Open media 3 in modal

Open media 4 in modal

Open media 5 in modal

Open media 6 in modal

Open media 7 in modal

Open media 8 in modal

Open media 9 in modal

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[IMG: Clean Conscious™ Wipes]

[H1] Clean Conscious™ Wipes

[H2]
Clean Conscious™ Wipes

Clean up all of life’s messes with our fragrance free, compostable* plant-based baby wipes, made with over 99% water and gentle on sensitive skin.

Dermatologist Tested

Hypoallergenic

Compostable* + Plant-Based Wipe

Print:
Geo Mood

Geo Mood
Variant sold out or unavailable

Pattern Play
Variant sold out or unavailable

Balance Blues
Variant sold out or unavailable

Rose Blossom
Variant sold out or unavailable

Sunburst
Variant sold out or unavailable

Catching Rainbows
Variant sold out or unavailable

Terrazzo
Variant sold out or unavailable

[H2]
Details

Looking for the best baby wipes for your little one? From diaper change duty and messy fingers, to sticky counters and gunked-up toys — our ultra durable, extra thick Honest wet wipes get the job done! These hypoallergenic plant-based wipes are dermatologist-tested and are made with only 7 transparent ingredients that are toxicologist-audited, making them safe + gentle for baby and the whole family. Wipes made without plastic, fragrances, parabens, and chlorine processing — containing everything you need and nothing you don’t. The convenient flip-top dispenser makes our super-thick, super-soft baby wipes perfect for home or your diaper bag.
No need to worry about irritation on the diaper area– we got you. NEA awards the Seal of Acceptance™ to products that are deemed suitable for people with eczema or sensitive skin, which is based on sensitivity, safety, toxicity, and ingredient testing data.
Now Compostable! Honest Baby Wipes disintegrate in 8 weeks: just as fast as a Grapefruit Peel.**
*Suitable for municipal or home-composting conditions.
**Following Modified ISO 20200 standards to assess disintegration under home composting conditions.

[H2]
Ingredients

[H3] WE KEEP IT CLEAN
Water (Aqua/Eau), Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Sorbitan Oleate Decylglucoside Crosspolymer, Caprylyl Glycol, Ethylhexylglycerin, Citric AcidIngredient TransparencySoft Wipe Cloth: plant-based viscoseWater: over 99% waterSorbitan Oleate Decylglucoside Crosspolymer: plant-derived surfactant (cleanser)Citric Acid: plant-derived pH adjusterCaprylyl Glycol: preservativeTrisodium Ethylenediamine Disuccinate: chelatorEthylhexylglycerin: preservativeSodium Benzoate: preservativeDesigned in California. Responsibly Made in China. Manufactured in an ISO 9001, cGMP, BCR certified facility and EPA registered. Not Tested on Animals.

[H2]
How to Use

Open lid and remove inner label to use wipes. Close lid firmly after every use to keep moist. Store at room temperature. Please don’t flush!For home: Do not compost if wipes are used to clean non-compostable items like humanimal waste or mixed with cleaning soaps/sprays. Generally, wipes shouldn't be more than 10% of your compost heap.For municipal: Always check for the availability and acceptance of municipal/institutional composting facilities as they may be limited in your area.CAUTION: For external use only. Discontinue use if prolonged irritation or redness occurs. To avoid risk of choking or suffocation, keep away from children.

[H2]
Clinical Results

[H2] Results
*In a clinical study of 35 babies and children ages 7 months to 3 years (after two weeks of use)100% of parents agreed that our Honest wipe was durable enough for even the messiest diaper change100% of parents agreed our Honest wipe helped to keep baby’s skin looking and feeling healthy100% of parents agreed our Honest wipe was gentle enough for frequent diaper changes

View full details

[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]
[IMG: Clean Conscious™ Wipes]

Shop Now

[H2] Awards + Seals

[H2]
From our family

[H2]
See What Our Customer Says

[IMG: Load video:]

[IMG: Load video:]

[IMG: Load video:]

[H2] FAQs

[H3] Can I use the baby wipes to clean other parts of my baby?

Absolutely! Our wipes can clean your baby from head to toe. Just avoid the eye area on your baby’s face, and you’re good.

[H3] Are the baby wipes good for sensitive skin?

Yes! The main ingredient in our hypoallergenic wipes is water! We keep out ingredients like alcohol and parabens … because we don’t need them. Our baby wipes contain more than 99% water and are fragrance-free, making them gentle enough for sensitive skin.

[H3] Will Honest wipes cause diaper rash?

Diaper rash is usually related to wet or dirty diapers, and chafing. So change baby often, make sure you’re using the right size diaper, liberally apply Diaper Rash Cream as needed, and make sure to keep the diaper area clean and refreshed (we love our Soothing Bottom Wash).

[H3] Can I use baby wipes on a newborn baby?

Yes! Honest wipes are made with baby's delicate skin in mind. Our sensitive wipes are gentle and do not contain irritating scent or fragrance. It's no surprise that newborns go through a ton of diapers, and utilizing sensitive baby wipes during changing time ensures you're giving baby a thorough cleaning. However, if skin irritation does occur, discontinue use.

[H2]
The Honest Standard
Meaningful transparency and thoughtful design. We're on a mission to change the world, one product at a time.
Our Standard

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances

[IMG: Clean Conscious™ Formulas]

Clean Conscious™ Formulas

[IMG: Toxicologist Audited Ingredients]

Toxicologist Audited Ingredients

[IMG: Dermatologist Tested]

Dermatologist Tested

[IMG: Cruelty Free]

Cruelty Free

[IMG: Made Without Synthetic Fragrances]

Made Without Synthetic Fragrances