Imperial Leather
(https://imperialleather.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A major authority gap exists in the technical identity; the JSON-LD schema across all pages identifies the organization as ‘Carex’ rather than ‘Imperial Leather’, suggesting a sloppy template deployment from a parent company (PZ Cussons) without brand-specific optimization. There are no named experts, dermatologists, or fragrance creators mentioned, leaving the ‘fantastical’ claims entirely anonymous. The technical implementation is weak, with repetitive H4 tags and a broken heading hierarchy that fails to establish professional credibility.
The brand makes bold experiential claims such as ‘Scent-sational moisture’ and ‘Throne worthy foam’ but provides zero evidence of moisture retention levels or foam density metrics. As of May 2026, the site lacks any ‘science-backed’ or ‘clinically proven’ data required by the industry dictionary for high-substance personal care brands. The marketing tone is 100% aspirational, while the actual content demonstrates only basic commodity retail functionality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.imperialleather.com/",
"url": "https://www.imperialleather.com/",
"name": "Welcome to Imperial Leather - Imperial Leather",
"isPartOf": {
"@id": "https://www.imperialleather.com/#website"
},
"about": {
"@id": "https://www.imperialleather.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.imperialleather.com/#primaryimage"
},
"image": {
"@id": "https://www.imperialleather.com/#primaryimage"
},
"thumbnailUrl": "https://www.imperialleather.com/wp-content/uploads/2026/01/fragrance-banner-1024x320.jpg",
"datePublished": "2025-12-10T13:52:32+00:00",
"dateModified": "2026-02-25T16:29:32+00:00",
"breadcrumb": {
"@id": "https://www.imperialleather.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.imperialleather.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.imperialleather.com/#primaryimage",
"url": "https://www.imperialleather.com/wp-content/uploads/2026/01/fragrance-banner.jpg",
"contentUrl": "https://www.imperialleather.com/wp-content/uploads/2026/01/fragrance-banner.jpg",
"width": 1920,
"height": 600
},
{
"@type": "BreadcrumbList",
"@id": "https://www.imperialleather.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.imperialleather.com/#website",
"url": "https://www.imperialleather.com/",
"name": "Carex",
"description": "",
"publisher": {
"@id": "https://www.imperialleather.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.imperialleather.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.imperialleather.com/#organization",
"name": "Carex",
"url": "https://www.imperialleather.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.imperialleather.com/#/schema/logo/image/",
"url": "https://www.imperialleather.com/wp-content/uploads/2026/01/logo-imperial-leather.jpg",
"contentUrl": "https://www.imperialleather.com/wp-content/uploads/2026/01/logo-imperial-leather.jpg",
"width": 222,
"height": 254,
"caption": "Carex"
},
"image": {
"@id": "https://www.imperialleather.com/#/schema/logo/image/"
}
}
]
}
/uk/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.imperialleather.com/uk/",
"url": "https://www.imperialleather.com/uk/",
"name": "Imperial Leather - A Right Royal Lather",
"isPartOf": {
"@id": "https://www.imperialleather.com/uk/#website"
},
"about": {
"@id": "https://www.imperialleather.com/uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.imperialleather.com/uk/#primaryimage"
},
"image": {
"@id": "https://www.imperialleather.com/uk/#primaryimage"
},
"thumbnailUrl": "https://www.imperialleather.com/wp-content/uploads/2026/02/Imperial-Leather-Homepage-Desktop-Banner-1920x720px-lg.jpg",
"datePublished": "2021-08-17T17:03:43+00:00",
"dateModified": "2026-04-28T12:34:28+00:00",
"description": "Escape the ordinary and start your day glorious with Imperial Leather's fantastical shower gels, bar soap, bath creams and foamburst body wash ranges.",
"breadcrumb": {
"@id": "https://www.imperialleather.com/uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.imperialleather.com/uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.imperialleather.com/uk/#primaryimage",
"url": "https://www.imperialleather.com/wp-content/uploads/2026/02/Imperial-Leather-Homepage-Desktop-Banner-1920x720px-lg.jpg",
"contentUrl": "https://www.imperialleather.com/wp-content/uploads/2026/02/Imperial-Leather-Homepage-Desktop-Banner-1920x720px-lg.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.imperialleather.com/uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.imperialleather.com/uk/#website",
"url": "https://www.imperialleather.com/uk/",
"name": "Carex",
"description": "",
"publisher": {
"@id": "https://www.imperialleather.com/uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.imperialleather.com/uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.imperialleather.com/uk/#organization",
"name": "Carex",
"url": "https://www.imperialleather.com/uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.imperialleather.com/uk/#/schema/logo/image/",
"url": "https://www.imperialleather.com/wp-content/uploads/2026/01/logo-imperial-leather.jpg",
"contentUrl": "https://www.imperialleather.com/wp-content/uploads/2026/01/logo-imperial-leather.jpg",
"width": 222,
"height": 254,
"caption": "Carex"
},
"image": {
"@id": "https://www.imperialleather.com/uk/#/schema/logo/image/"
}
}
]
}
/id/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.imperialleather.com/id/",
"url": "https://www.imperialleather.com/id/",
"name": "Imperial Leather Indonesia - Sebarkan Ceriamu",
"isPartOf": {
"@id": "https://www.imperialleather.com/id/#website"
},
"about": {
"@id": "https://www.imperialleather.com/id/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.imperialleather.com/id/#primaryimage"
},
"image": {
"@id": "https://www.imperialleather.com/id/#primaryimage"
},
"thumbnailUrl": "https://www.imperialleather.com/wp-content/uploads/2026/02/Indonsesia-banne-1.jpg",
"datePublished": "2021-08-17T17:03:43+00:00",
"dateModified": "2026-02-26T15:57:13+00:00",
"breadcrumb": {
"@id": "https://www.imperialleather.com/id/#breadcrumb"
},
"inLanguage": "id",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.imperialleather.com/id/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "id",
"@id": "https://www.imperialleather.com/id/#primaryimage",
"url": "https://www.imperialleather.com/wp-content/uploads/2026/02/Indonsesia-banne-1.jpg",
"contentUrl": "https://www.imperialleather.com/wp-content/uploads/2026/02/Indonsesia-banne-1.jpg"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.imperialleather.com/id/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.imperialleather.com/id/#website",
"url": "https://www.imperialleather.com/id/",
"name": "Carex",
"description": "",
"publisher": {
"@id": "https://www.imperialleather.com/id/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.imperialleather.com/id/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "id"
},
{
"@type": "Organization",
"@id": "https://www.imperialleather.com/id/#organization",
"name": "Carex",
"url": "https://www.imperialleather.com/id/",
"logo": {
"@type": "ImageObject",
"inLanguage": "id",
"@id": "https://www.imperialleather.com/id/#/schema/logo/image/",
"url": "https://www.imperialleather.com/wp-content/uploads/2026/01/logo-imperial-leather.jpg",
"contentUrl": "https://www.imperialleather.com/wp-content/uploads/2026/01/logo-imperial-leather.jpg",
"width": 222,
"height": 254,
"caption": "Carex"
},
"image": {
"@id": "https://www.imperialleather.com/id/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /uk/ | 2 | 2 |
| /id/ | 2 | 2 |
This page presents a snapshot of public data from Imperial Leather, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Imperial Leather: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://imperialleather.com to view the most current version of its content and see directly what this company is about and what it offers.