Information Density: INITIO Parfums Privés – Signal Evidence & AI Readability

[NEW]

[H2] THE SUPERCHARGED COLLECTION

A new collection designed to trigger JOY in many forms. Featuring SUGAR BLAST and WILD RUSH.
DISCOVER THE COLLECTION

[Play]
[Pause]

[H2] TWO EXPRESSIONS OF JOY. ONE LiFE FORCE.

[IMG: SUGAR BLAST]

SUGAR BLAST
EAU DE PARFUM
90ML
280 €

DISCOVER

[IMG: WILD RUSH]

WILD RUSH
EAU DE PARFUM
90ML
280 €

DISCOVER

[Play]
[Pause]

[IMG: SUGAR BLAST]

SUGAR BLAST
EAU DE PARFUM
90ML
280 €

DISCOVER

[IMG: WILD RUSH]

WILD RUSH
EAU DE PARFUM
90ML
280 €

DISCOVER

See more
[H2] FEATURED SELECTION

[NEW]

[IMG: SUGAR BLAST]

90ML

90ML

Add to cart

280 €

/

[NEW]

[IMG: WILD RUSH]

90ML

90ML

Add to cart

280 €

/

[NEW]

[IMG: LIFT ME UP]

90ML

90ML

Add to cart

290 €

/

[NEW]

[IMG: CAN’T GET ENOUGH]

90ML

90ML

Add to cart

280 €

/

[NEW]

[IMG: POWER SELF]

90ml

90ml

Add to cart

290 €

/

[ICONIC]

[IMG: ATOMIC ROSE]

90ml

90ml

50ml

Add to cart

280 €

/

[ICONIC]

[IMG: SIDE EFFECT]

90ml

90ml

50ml

Add to cart

280 €

/

[ICONIC]

[IMG: OUD FOR GREATNESS]

90ml

90ml

50ml

Add to cart

320 €

/

[ICONIC]

[IMG: MUSK THERAPY]

90ml

90ml

50ml

Add to cart

290 €

/

[ICONIC]

[IMG: ABSOLUTE APHRODISIAC]

90ml

90ml

Add to cart

280 €

/

[Online exclusive]

[IMG: CAN]

90ml - 3 x 10ml

90ml - 3 x 10ml

Add to cart

322 €

/

[ONLINE EXCLUSIVE]

[IMG: SIDE EFFECT X ADDICTIVE VIBRATION]

50ML - 2 x 10ML

50ML - 2 x 10ML

90ML - 2 x 10ML

Sold out

231 €

/

[ONLINE EXCLUSIVE ]

[IMG: ABSOLUTE APHRODISIAC X OUD FOR GREATNESS]

90ML - 2 x 10ML

90ML - 2 x 10ML

Add to cart

284 €

/

[ONLINE EXCLUSIVE]

[IMG: OUD FOR GREATNESS X ATOMIC ROSE]

50ML - 2 x 10ML

50ML - 2 x 10ML

90ML - 2 x 10ML

Add to cart

263 €

/

[ONLINE EXCLUSIVE]

[IMG: MUSK THERAPY TRIO]

50ml - 50ml - 200ml

50ml - 50ml - 200ml

Add to cart

346 €

/

[ONLINE EXCLUSIVE]

[IMG: OUD FOR GREATNESS TRIO]

50ml - 50ml - 200ml

50ml - 50ml - 200ml

Add to cart

366 €

/

[ONLINE EXCLUSIVE ]

[IMG: ATOMIC ROSE TRIO]

50ml - 50ml - 200ml

50ml - 50ml - 200ml

Add to cart

336 €

/

[ONLINE EXCLUSIVE ]

[IMG: ATOMIC ROSE DUO]

50ml - 200ml

50ml - 200ml

Add to cart

264 €

/

[ONLINE EXCLUSIVE ]

[IMG: MUSK THERAPY RITUAL]

50ml - 50ml

50ml - 50ml

Add to cart

269 €

/

[ONLINE EXCLUSIVE ]

[IMG: OUD FOR GREATNESS RITUAL]

50ml - 50ml

50ml - 50ml

Add to cart

289 €

/

[H3] FRAGRANCES

discover

[UNISEX]

[H3] LAYER LAB

DISCOVER

[ONLINE EXCLUSIVE]

[H3] DUO & TRIO

DISCOVER

[ONLINE EXCLUSIVE]

[H3] HAIR PERFUME

DISCOVER

[UNISEX]

[H3] BODY CREAMS

DISCOVER

[UNISEX]

[H3] DISCOVERY SETS

DISCOVER

[ONLINE EXCLUSIVE]

[H3] FRAGRANCES

discover

[UNISEX]

[H3] LAYER LAB

DISCOVER

[ONLINE EXCLUSIVE]

[H3] DUO & TRIO

DISCOVER

[ONLINE EXCLUSIVE]

[H3] HAIR PERFUME

DISCOVER

[UNISEX]

[H3] BODY CREAMS

DISCOVER

[UNISEX]

[H3] DISCOVERY SETS

DISCOVER

[ONLINE EXCLUSIVE]

[H2] OUR COLLECTIONS

[IMG: SUPERCHARGED]

[H3] SUPERCHARGED
[2]

Discover

[IMG: CARNAL BLENDS]

[H3] CARNAL BLENDS
[15]

DISCOVER

[IMG: BLACK GOLD PROJECT]

[H3] BLACK GOLD PROJECT
[12]

Discover

[IMG: HEDONIST]

[H3] HEDONIST
[14]

Discover

[IMG: ABSOLUTES]

[H3] ABSOLUTES
[6]

Discover

[IMG: MAGNETIC BLEND 7]

[H3] MAGNETIC BLEND 7

Discover

[H2]
OUR BOUTIQUES

[H2] Le 320
[H3] our parisian flagship

LEARN MORE
320 Rue Saint-Honoré Paris, France 
MONDAY TO SATURDAYFROM 11:00AM TO 07:00PM

LEARN MORE

[Play]
[Pause]

Complimentary samples

Complimentary delivery

Exclusive delights for you

Redeemable initiation sets

[H1] SUPERCHARGED

[H5]
THE SUPERCHARGED COLLECTION TRIGGERS JOY IN MANY FORMS, AS A RUSH, A SPARK, A WAVE. A SENSATION THAT MOVES THROUGH THE BODY, LIFTS THE MOOD, AND OPENS THE SENSES. FEEL IT. SHARE IT. LET IT SPREAD.

Filter options

2 products

Sort By

Alphabetically, A-Z

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

[NEW]

[IMG: SUGAR BLAST]

90ML

90ML

Add to cart

280 €

/

[NEW]

[IMG: WILD RUSH]

90ML

90ML

Add to cart

280 €

/

[NEW]

[H5]
SUPERCHARGED COLLECTION

Enjoy an exclusive delight with any fragrance from the SUPERCHARGED collection.

THE SCIENCE BEHIND THE SUPERCHARGED COLLECTION

[H2]
FEEL ALIVE NO MATTER WHAT

Joy is not a single emotion. It is neither linear nor triggered by a single signal. Joy is a cascade. It is a neurobiological mechanism, a complex system of interconnected pathways regulating pleasure, engagement, and vitality.This is where SUPERCHARGED begins. With science.INITIO’s scientific framework led to a defining breakthrough: joy does not originate from one molecule alone. It emerges from the synchronized activation of multiple neural signals within the brain’s reward and emotional circuitry.From this insight was born the JOYDROP Complex, a proprietary molecular system selected and validated through brain activity measurement. Its molecules were not chosen for their olfactive profile, but for their ability to stimulate key neurological pathways and intensify joy in its most alive form: pleasure, energy, and exaltation.Embedded at the core of each fragrance, the JOYDROP Complex generated distinct and measurable emotional signatures, transforming scent into a functional trigger of aliveness.

TWO EXPRESSIONS OF JOY

ONE LIFE FORCE

[Play]
[Pause]

[IMG: SUPERCHARGED background image]

[CURRENT PLAYLIST]

[H5]
SUPERCHARGED
Back to current playlist

[IMG: Playlist cover]

[NOW PLAYING]
NO HOLDING BACK
feat Kazy Lambist[03:48]
[LAUNCH PLAYLIST]
SUPERCHARGED

[H3] INITIO X KID FRANCESCOLI

Listen on

Spotify link Copied to Clipboard

[H1] DUO & TRIO

[H5]
Endless combinations, infinite possibilies. Fragrance as a form of self-reinvention with no rules. Trust your instinct.

Filter options

12 products

Sort By

Featured

Featured

Most relevant

Best selling

Alphabetically, A-Z

Alphabetically, Z-A

Price, low to high

Price, high to low

Date, old to new

Date, new to old

[ONLINE EXCLUSIVE]

[IMG: MUSK THERAPY TRIO]

50ml - 50ml - 200ml

50ml - 50ml - 200ml

Add to cart

346 €

/

[ONLINE EXCLUSIVE ]

[IMG: ATOMIC ROSE TRIO]

50ml - 50ml - 200ml

50ml - 50ml - 200ml

Add to cart

336 €

/

[ONLINE EXCLUSIVE]

[IMG: OUD FOR GREATNESS TRIO]

50ml - 50ml - 200ml

50ml - 50ml - 200ml

Add to cart

366 €

/

[ONLINE EXCLUSIVE]

[IMG: MUSK THERAPY DUO]

50ml - 200ml

50ml - 200ml

Add to cart

272 €

/

[ONLINE EXCLUSIVE]

[IMG: OUD FOR GREATNESS DUO]

50ml - 200ml

50ml - 200ml

Add to cart

289 €

/

[ONLINE EXCLUSIVE ]

[IMG: ATOMIC ROSE DUO]

50ml - 200ml

50ml - 200ml

Add to cart

264 €

/

[ONLINE EXCLUSIVE ]

[IMG: MUSK THERAPY RITUAL]

50ml - 50ml

50ml - 50ml

Add to cart

269 €

/

[ONLINE EXCLUSIVE ]

[IMG: ATOMIC ROSE RITUAL]

50ml - 50ml

50ml - 50ml

Add to cart

259 €

/

[ONLINE EXCLUSIVE ]

[IMG: OUD FOR GREATNESS RITUAL]

50ml - 50ml

50ml - 50ml

Add to cart

289 €

/

[ONLINE EXCLUSIVE]

[IMG: MUSK THERAPY DUO]

50ml - 200ml

50ml - 200ml

Add to cart

150 €

/

[ONLINE EXCLUSIVE]

[IMG: ATOMIC ROSE DUO]

50ml - 200ml

50ml - 200ml

Add to cart

149 €

/

[ONLINE EXCLUSIVE ]

[IMG: OUD FOR GREATNESS DUO]

50ml - 200ml

50ml - 200ml

Add to cart

153 €

/

[NEW]

[H5]
SUPERCHARGED COLLECTION

INITIO’s latest creation featuring SUGAR BLAST and WILD RUSH.

EXPLORE

[IMG: SUGAR BLAST]

[H4] SUGAR BLAST

90ML

90ML

[Play]
[Pause]

[Play]
[Pause]

[Play]
[Pause]

[Play]
[Pause]

NEW
[H1] SUGAR BLAST
EAU DE PARFUM
Ambery, Gourmand

[IMG: SUGAR BLAST - 90ML]
90ML

Estimated Delivery

Learn more

[H3] Complimentary Standard Delivery
[H5] Seamless shipping, handled with care
Enjoy complimentary standard shipping on all orders. Once your order is confirmed by email, your parcel is on its way with our trusted partner:
- France : Colissimo — delivery within 3 to 5 working days. - Europe : Chronopost — delivery within 3 to 6 working days.
Please note that delivery times may vary depending on your location and during peak periods.Each order is meticulously prepared and securely packaged to ensure it arrives in perfect condition.
If you require assistance, please contact our Client Care team. We are here to assist you.

Buy Now, Pay Later

Learn more

[H3] Payment, your way
[H5] PayPal
Complete your purchase with ease using PayPal, with the option to pay now or later. INITIO guarantees that all transactions are fully secure. How it works ?
Select PayPal at checkout. Choose your Pay Later option. Complete your purchase with ease.
Learn more

[IMG: i-SOCIETY]
[H6] Your Sugar Blast Gift
[H6] GET IN. GET ACCESS. STAY AHEAD.
Receive a complimentary 5ml fragrance gift with every Sugar Blast 90ml.
Join the I-Society to unlock a more generous insider privilege.
JOIN THE I-SOCIETY

[H2] Description
Hit the blast. Feel the charge.
SUGAR BLAST embodies the expansive side of joy: warm, playful and delightfully regressive.
A return to pure pleasure, free from restraint. More than a sweet indulgence, SUGAR BLAST reimagines the gourmand fragrance. This ambery gourmand composition delivers an instant surge of pleasure, transforming both skin and inner state into an exhilarating playground of sensation. The emotional impact of SUGAR BLAST: neuroscientific measurements reveal a strongly positive emotional response, indicating that the brain registers the experience as deeply pleasurable while maintaining a balanced level of activation.
The result: a feeling of joy that is uplifting, expansive and long-lasting. SUGAR BLAST is not your typical candy crush. It is a sophisticated gourmand creation designed to ignite the senses and deliver an immediate hit of dopamine — awakening a state of playful confidence and irresistible pleasure.
All our fragrances are unisex and made in France.

[H2] MAIN NOTES
Lavender, Coconut, Vanilla, Praline, Rum, Cashmeran, Ambroxan

[H2] INGREDIENTS
ALCOHOL DENAT., PARFUM (FRAGRANCE), HEXAMETHYLINDANOPYRAN, AQUA (WATER/EAU), VANILLIN, ETHYLHEXYL METHOXYCINNAMATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALYL ACETATE, ETHYLHEXYL SALICYLATE, BUTYL METHOXYDIBENZOYLMETHANE, LINALOOL, LAVANDULA OIL/EXTRACT, ALPHA-ISOMETHYL IONONE, HEXYL CINNAMAL, CAMPHOR, BENZYL SALICYLATE, CANANGA ODORATA OIL/EXTRACT, BETA-CARYOPHYLLENE
For external use only
Flammable product.

[H6] TRY IT FIRST
Try your fragrance with a sample before opening the full size.

[H3] TRY IT FIRST

ONLINE EXCLUSIVE PRIVILEGES
COMPLIMENTARY SAMPLES
COMPLIMENTARY DELIVERY
DEDICATED CLIENT CARE

[H3]

[IMG: ONLINE EXCLUSIVE PRIVILEGES 1]
[IMG: ONLINE EXCLUSIVE PRIVILEGES 2]
[IMG: COMPLIMENTARY SAMPLES 1]
[IMG: COMPLIMENTARY SAMPLES 2]
[IMG: COMPLIMENTARY DELIVERY 1]
[IMG: COMPLIMENTARY DELIVERY 2]
[IMG: DEDICATED CLIENT CARE 1]
[IMG: DEDICATED CLIENT CARE 2]

ONLINE EXCLUSIVE PRIVILEGES
COMPLIMENTARY SAMPLES
COMPLIMENTARY DELIVERY
DEDICATED CLIENT CARE
i-SOCIETY

[IMG: i-SOCIETY]
[H6] GET IN. GET ACCESS. STAY AHEAD
[H6] GET IN. GET ACCESS. STAY AHEAD.
Belong to more. I-SOCIETY gives you privileged access, exclusive rewards, and the power to experience everything first. First in line, first to know, first to experience.
JOIN THE I-SOCIETY

[H2] Beyond Scent, Into Function

SUGAR BLAST, a functional fragrance scientifically validated through a pioneering neuro-olfactive protocol measuring the brain’s response to scent in real time. Powered by the JOYDROP complex, it activates multiple neural pathways within the reward system, generating a measurable surge of pleasure, indulgence, and addictive joy.

[Play]
[Pause]

[H2] AMBERY GOURMAND
The ambery gourmand accord, sharp and fizzy like a candy hit, triggers a dopamine rush and an addictive wave of joy.

LAVENDER
COCONUT
VANILLA
PRALINE
RUM
CASHMERAN
AMBROXAN

[IMG: LAVENDER]
[IMG: LAVENDER]

[IMG: COCONUT]
[IMG: COCONUT]

[IMG: VANILLA]
[IMG: VANILLA]

[IMG: PRALINE]
[IMG: PRALINE]

[IMG: RUM]
[IMG: RUM]

[IMG: CASHMERAN]
[IMG: CASHMERAN]

[IMG: AMBROXAN]
[IMG: AMBROXAN]

[H2] THE SUPERCHARGED COLLECTION
[H3] Feel it. Share it. Let it spread.
trigger?.focus());
}
"
@click="if (isFirstClick) clearBlock(activeBlock)"
>